South Green

What South Green does

SydGr\u00f6nt (legal name SydGr\u00f6nt Ekonomisk F\u00f6rening) is an economic cooperative and EU-approved producer organization owned 100% by its Swedish fruit, vegetable, and flower grower members. Founded in 1990 and headquartered at L\u00e5ngeberga in Helsingborg, Sweden, the company develops, sells, and distributes a broad assortment of Swedish-produced fruit, vegetables, berries, and flowers to the entire Swedish grocery retail sector (dagligvaruhandeln), as well as flower wholesalers, GardenCenter chains, and building-materials chains. It self-describes as Sweden's largest supplier of Swedish-produced fruit, vegetables, and flowers. Approximately 13% of total cultivation is organic and KRAV-certified, and all growers are third-party certified under IP Sigill Frukt och Gr\u00f6nt, qualifying products for the Svensk Sigill and Fr\u00e5n Sverige origin labels.

The cooperative operates two wholly-owned subsidiaries: SydLog AB, an internal logistics operation that handles all transport between growers, the Helsingborg warehouse, and retailers while also serving external daily-goods customers with a fully fossil-free vehicle fleet (52 vehicles, 50 Euro Class 6, transitioned fossil-free January 2025, first electric Scania truck delivered Q2 2025); and M\u00e4ster Gr\u00f6n AB, established January 2024 after onboarding 23 former M\u00e4ster Gr\u00f6n flower growers, which manages sales and cultivation planning of Swedish-grown ornamental plants and potted plants. The Helsingborg headquarters houses a modern warehouse with separate warm and cold flows, ammonia refrigeration (GWP 0), web-based climate monitoring with automatic alerts, demand-controlled ventilation, heat-pump recovery, and a 254 kW rooftop solar installation producing over 15% of site energy needs.

SydGr\u00f6nt's revenue model is cooperative-based: as an ekonomisk f\u00f6rening, profit is returned to grower members rather than external shareholders. Revenue figures are not publicly disclosed. Strategic priorities are centered on sustainability \u2014 climate targets approved by the Science Based Targets initiative in May 2024 under the 1.5\u00b0C scenario (46% emissions reduction by 2030 vs. 2019 baseline), a first-mover deposit-refundable packaging initiative with Bower, and a growing slate of certifications. The company has 51\u2013100 central employees and primarily markets through organic social media, a Mynewsdesk pressroom, and event sponsorships such as Kiviks \u00c4ppelmarknad.

Name

South Green

Legal name

SydGrönt Ekonomisk Förening

Website

https://sydgront.se

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

SydGr\u00f6nt is a Swedish economic cooperative of fruit, vegetable, and flower growers that develops, sells, and distributes Swedish-produced produce to the country's entire grocery retail sector, serving supermarket chains, wholesalers, and adjacent channels through its Helsingborg headquarters and owned logistics subsidiary SydLog.

Ownership category

akta.pro rank

Product category

Fresh Produce Distribution

NAICS

Vegetable and Melon Farming (11121), Other Vegetable (except Potato) and Melon Farming (111219)

SIC

Agricultural Production-Crops (100), Agricultural Services (700)

akta.pro primary industry

Member-Owned Food Cooperatives (CRAHALAA)

akta.pro secondary industries

Produce Markets & Greengrocers (CRAHAHAA), Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD), Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support) (BPAGALAL), Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens) (AFAGAHAC)

Keywords

• Fresh produce wholesale
• Fruit vegetable distribution
• Agricultural cooperative
• Swedish produce supply
• Grower association

Headquarters

HQ city

Helsingborg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Fruit and Vegetable Sales to Grocery Retail: SydGrönt develops, sells, and distributes a modern assortment of Swedish-produced fruit, vegetables, and flowers to the entire Swedish grocery retail sector. The company is an economic cooperative (ekonomisk förening) and producer organization owned 100% by its grower members. Any profit is returned to the members (growers).

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

South Green (SydGrönt) is a producer-owned economic association (cooperative) of Swedish fruit and vegetable growers that develops, grows, packs, sells, and distributes Swedish-produced fruits, vegetables, and flowers on behalf of its member growers to Swedish grocery retailers. The organization operates two wholly-owned subsidiaries: SydLog AB, which handles logistics, and Mäster Grön AB, which focuses on flowers.

Product overview

SydGrönt is an economic association and producer organization for Swedish growers of fruit and vegetables. It develops, grows, sells, and distributes a broad portfolio of Swedish-produced fruit, vegetables, and flowers to the entire Swedish grocery retail sector, always with a focus on environmental sustainability. The core offerings are Swedish fruits (apples, pears, berries), Swedish vegetables (potatoes, carrots, cabbage, lettuce, root vegetables, herbs, and many more), and Swedish flowers/potted plants (managed through the Mäster Grön AB subsidiary). Approximately 13% of cultivation is organic and KRAV-certified. SydGrönt also provides logistics through its subsidiary SydLog AB, which as of 2025 operates a fully fossil-free fleet. The organization publishes annual sustainability reports tracking climate goals and environmental performance.

Differentiator

Problem solved

Functional benefit

Products and services

• Swedish Fruits and Vegetables
• SydLog AB Logistics Services
• Mäster Grön AB Flowers

Quantifiable outcome

• Solar installation produces over 15% of annual energy needs, saving approximately 82 tonnes of CO2 per year
• +4 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• SydLog (First Electric Truck)minorOthers · 8 July 2025SydGrönt and its logistics subsidiary SydLog launched their first electric-powered truck on the roads in July 2025, marking an important step in the company's investment in sustainable and climate-smart transport. The Scania electric truck was ordered in June 2024 with planned delivery in Q2 2025.
• Mäster Grön ABcoreStrategic or Co-development Partner · 1 January 2024Beginning in 2023, SydGrönt entered a collaboration with Mäster Grön, taking over sales and cultivation planning of Swedish-grown flowers in Sweden. The partnership was successful, resulting in 23 Mäster Grön growers becoming members of SydGrönt from 1 January 2024, with sales managed through a subsidiary, Mäster Grön AB. Ten new employees joined and SydGrönt added a broad range of Swedish-grown potted plants to its portfolio. This re-united Swedish flower and vegetable growing after 30 years in different organizations.
• SydLog ABcoreOthersSydLog AB is SydGrönts wholly-owned logistics subsidiary that handles all transport for member growers. It transports products between growers, warehouses, and customers, and also transports other daily goods products for external customers to optimize logistics and run fully loaded trucks.
• BowercoreStrategic or Co-development PartnerSydGrönt partnered with Bower to make plastic packaging deposit-refundable, becoming the first vegetable producer in Sweden with pantningsbara plastförpackningar. Consumers scan the packaging barcode and receive the deposit value directly on their mobile phone when they bring packaging to a recycling station.
• Science Based Targets initiative (SBTi)coreStrategic or Co-development PartnerSydGrönt joined the Science Based Targets initiative in spring 2021 for small and medium-sized companies (SMEs). In May 2024, SydGrönts climate goals were officially approved by SBTi as aligned with the 1.5°C scenario of the Paris Agreement, showing that the company's climate targets are in line with the latest scientific research.
• IP Sigill Frukt och GröntcoreStrategic or Co-development PartnerSydGrönt's growers are third-party certified according to IP Sigill Frukt och Grönt. The certification covers self-control, product safety, water consumption, and crop rotation monitoring. IP Sigill certification qualifies products for Svensk Sigill and Från Sverige labelling.
• Whistleblowing Solutions AB (Whistlelink)minorOthersSydGrönt partnered with Whistleblowing Solutions AB to implement a whistleblower function (Whistlelink), enabling anonymous reporting of serious incidents by employees, customers, suppliers, and business partners.
• RISE, KTH and Premium Snacks ABminorStrategic or Co-development PartnerSydGrönt participated in a research project funded by the Swedish Board of Agriculture (Jordbruksverket), together with RISE, KTH, and Premium Snacks AB. The project aimed to develop new products and food ingredients from Swedish root vegetables, examining how parsnips, Jerusalem artichokes, and beets are affected by various heat and freeze processes, extrusion, and composition into snacks and purees.
• Från Sverige (Svensk märkning)coreOthersProducts must be cultivated, born and raised, processed, packaged, and controlled in Sweden to carry the Från Sverige label. SydGrönt meets these criteria and applies the certification. The label is verified by independent certification bodies.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bonduelle: French-headquartered global leader in processed and fresh vegetables, operating as a cooperative-like mission-driven company supplying retailers and food service across Europe. Directly comparable in product (vegetables) and B2B retail distribution; differs in scale, processing depth, and geographic footprint.
• Greenyard: Belgian vertically integrated fresh, frozen, and prepared produce supplier serving European retailers and food service. Closely comparable in product mix (fruit and vegetables) and customer base (European grocery retail), though broader in geography and product format.

Broad incumbents

• Lantmännen: Swedish agricultural cooperative owned by farmers, operating across grain, food, energy, and machinery. Highly comparable as a member-owned Swedish ag/food cooperative structure with EU producer-organization-like dynamics, though it serves a broader portfolio than SydGrönt's produce focus.
• Fresh Del Monte Produce: Vertically integrated producer, distributor, and marketer of fresh and prepared fruit and vegetables globally. Comparable in product and B2B grocery supply; broader geography and prepared-food orientation.
• Total Produce / Dole plc: Global fresh produce producer and distributor (Dole plc following Total Produce merger). Comparable in core activity of supplying fresh fruit and vegetables to retail; differs by global scale and Dole's branded consumer presence.
• Arla Foods: Farmer-owned dairy cooperative operating across Northern Europe. Comparable governance and member-ownership model; differs in product (dairy vs. produce) and geographic reach.

Emerging players

• Mäster Grön (historical, pre-SydGrönt integration): Historical Swedish flower/ornamental plant cooperative that joined SydGrönt as a subsidiary in January 2024. Useful precedent peer showing what SydGrönt's flower category looked like as a standalone entity.

Others

• KRAV (economic association): Swedish organic certification and labeling body whose economic-association status mirrors SydGrönt's cooperative structure. Comparable as an adjacent member-owned organization governing a sustainability standard SydGrönt is certified under for 13% of cultivation.
• Coop Sverige: Sweden's largest consumer-owned grocery retail cooperative. Not a direct competitor but a critical customer and a structural reference point for member-owned cooperative governance in Swedish food retail.

Regional players

• Äppelriket: Swedish apple/fruit producer organization based in Kivik, Skåne. Co-marketed with SydGrönt (joint sponsorship of Kiviks Äppelmarknad) and directly comparable as a regional Swedish producer organization for orchard fruit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sydgront
• LinkedInlinkedin.com/company/sydgront
• Instagraminstagram.com/sydgront

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about South Green