Lugaro

What Lugaro does

Lugaro Jewellers is a Canadian luxury jewellery and Swiss watch retailer founded in 1986 and headquartered in Vancouver, operating as a privately held, second-generation family business. The company operates five retail boutiques across Western Canada (West Vancouver, Burnaby, Victoria, Calgary, Vancouver) and serves customers through both physical showrooms and a national e-commerce site. Its core offering spans fine diamond and gemstone jewellery (engagement rings, wedding bands, necklaces, earrings, bracelets) and a multi-brand portfolio of Swiss watches under authorized dealer relationships with Rolex (15+ years), OMEGA, TUDOR, TAG Heuer, Longines, Tissot, Hamilton, Rado, MIDO, IWC Schaffhausen, Chopard, H. Moser, Ulysse Nardin, and Jacob & Co. (exclusive Western Canada launch partner). Lugaro also operates a Rolex Authorised Service Centre, an in-house design and manufacturing studio in West Vancouver, and a certified pre-owned watch program.

The technology stack is conventional e-commerce infrastructure: HubSpot CRM, Google Analytics, Cloudflare, SSL-secured checkout, and a CookieYes consent platform, with Affirm integrated for installment financing. The go-to-market is sales-led, combining boutique showroom experiences targeted at high-net-worth individuals with personalized luxury consultant services reaching mid-market engagement and wedding buyers, plus a corporate gifting channel. Revenue is generated almost entirely through one-time unit sales of high-value items (entry-level Tissot in the hundreds to luxury watches above $198,000), supplemented by recurring watch servicing and repair work, and transaction-based financing fee income from Affirm. The company emphasizes ethical sourcing, adherence to the Canadian Diamond Code of Conduct, and partnership with the Natural Diamond Council as differentiators.

Name

Lugaro

Legal name

Lugaro

Website

https://lugaro.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Lugaro Jewellers is a Canadian luxury jewellery and Swiss watch retailer operating five Western Canada boutiques and a national e-commerce site as an Official Rolex Retailer and authorized dealer for 14+ Swiss watch brands, serving high-net-worth individuals and milestone-life-event buyers.

Ownership category

akta.pro rank

Product category

Luxury Jewellery & Swiss Watch Retail

NAICS

Jewelry Retailers (458310)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

High Jewelry & Haute Joaillerie (CRAKAAAE)

akta.pro secondary industry

Luxury Mechanical Watches (CRAKADAA)

Keywords

• Luxury jewelry retail
• Swiss watch retail
• Engagement ring sales
• Fine diamond jewelry
• Luxury watch servicing

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Jewellery Sales: Sale of fine diamond jewellery including engagement rings, wedding bands, pendants, studs, and gemstone pieces. Revenue generated from one-time product purchases with price points ranging from entry-level to luxury high-value items.
2. Swiss Watch Sales: Sale of luxury Swiss watches from authorized brands including Rolex, OMEGA, Cartier, and others. Includes certified pre-owned watches and new timepieces across various price points from $7,800 to $198,750+.
3. Watch Servicing and Repairs: Rolex Authorised Service Centre providing watch maintenance, restoration, and repair services. Includes a two-year service guarantee on completed work.
4. Financing Services: Payment plan options through Affirm for customer purchases, enabling higher-value transactions through installment payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Lugaro Jewellers is a Canadian luxury jewellery and Swiss watch retailer that sells fine diamond and gemstone jewellery (engagement rings, wedding bands, necklaces, pendants, earrings, bracelets), luxury Swiss timepieces from brands such as Rolex, OMEGA, TUDOR, Cartier, and Jacob & Co., and certified pre-owned watches. The company complements retail with watch servicing through its Rolex Authorised Service Centre, jewellery repair and restoration, custom jewellery design and manufacturing from an in-house West Vancouver studio, financing through Affirm, and a corporate gifting program.

Product overview

Lugaro Jewellers is a Canadian luxury jewellery and Swiss watch retailer operating as an official Rolex retailer with boutiques in West Vancouver, Metrotown, Victoria, and Calgary. The company offers a comprehensive portfolio of luxury timepieces (Rolex and 14+ Swiss watch brands including OMEGA, TAG Heuer, TUDOR, Longines, Chopard, and Jacob & Co) alongside fine diamond and gemstone jewellery (engagement rings, wedding bands, earrings, bracelets, pendants). The portfolio includes branded collections such as Canadian Diamonds, De Beers Forevermark, Polar Light Diamonds, and Polar Bear Diamonds. Services include certified pre-owned watches, jewellery and watch repairs (including Rolex Authorised Servicing), financing via Affirm, and corporate gift programs. The company operates an integrated design and manufacturing studio in West Vancouver and emphasizes sustainable and ethical practices aligned with the Canadian Diamond Code of Conduct.

Differentiator

Problem solved

Functional benefit

Brands

• Jacob & Co. Exclusive Western Canada retailer for Jacob & Co. luxury Swiss watches

Products and services

• Rolex Watches
• Swiss Watch Brands (OMEGA, TUDOR, Cartier, TAG Heuer, Longines, Chopard, IWC Schaffhausen, Ulysse Nardin, Jacob & Co., H. Moser, Rado, MIDO, Hamilton, Tissot)
• Engagement Rings
• Wedding Bands
• Fine Diamond & Gemstone Jewellery
• Certified Pre-Owned Watches
• Watch Repairs & Servicing Professional watch maintenance, servicing, and restoration delivered through the Rolex Authorised Service Centre following the official Rolex Service Procedure, with a two-year service guarantee on completed work; applicable to Rolex and other Swiss brands serviced in-store.
• Jewellery Repairs & Restoration Professional repair and restoration services for fine jewellery pieces, supporting both warranty and post-purchase care for customers.
• Financing Services Affirm-powered installment payment plans offered to customers at checkout, enabling higher-value jewellery and watch purchases to be paid over time.
• Corporate Gift Buying Dedicated corporate purchasing program for Canadian businesses seeking luxury gifts, offering a curated assortment of Swiss watches and fine jewellery for client, employee, and executive gifting needs.

Quantifiable outcome

• Over 15 years as Official Rolex Retailer
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• RolexflagshipChannel Partner/ Reseller/ DistributorLugaro is an Official Rolex Retailer, part of the worldwide network allowed to sell and maintain Rolex watches. They operate an exclusive Rolex Showroom at their flagship Downtown Victoria location and have been a trusted Rolex partner for over 15 years. As a Rolex Authorised Service Centre, they provide official watch maintenance following Rolex Service Procedure.
• Natural Diamond CouncilcoreStrategic or Co-development PartnerOfficial Partner of the Natural Diamond Council, the global authority on natural diamond information. This partnership supports Lugaro's commitment to ethical sourcing and transparency in diamond provenance.
• Jacob & Co.flagshipChannel Partner/ Reseller/ DistributorExclusive Western Canada launch partner for Jacob & Co. luxury Swiss watches. Hosted the official Western Canada launch event showcasing high complications including the Bugatti Chiron Tourbillon.
• OMEGAcoreChannel Partner/ Reseller/ DistributorAuthorized retailer for OMEGA Swiss watches, offering the full range of OMEGA timepieces including Seamaster, Speedmaster, and other collections.
• TUDORcoreChannel Partner/ Reseller/ DistributorAuthorized retailer for TUDOR watches, offering their 2026 releases and full collection including Black Bay and Pelagos lines.
• CartiercoreChannel Partner/ Reseller/ DistributorAuthorized retailer for Cartier luxury jewellery and watches, including the Gold/Steel collection and other iconic pieces.
• De Beers ForevermarkcoreStrategic or Co-development PartnerOffers De Beers Forevermark certified diamonds, ensuring conflict-free, ethically sourced diamonds with quality assurance.
• ChopardcoreChannel Partner/ Reseller/ DistributorAuthorized retailer for Chopard jewellery and watches, including their fine jewellery collections.
• ComexminorStrategic or Co-development PartnerPartnership with Comex (Compagnie Maritime d'Expertises), the French underwater engineering company, for Rolex deep-sea diving watch testing and validation of waterproofness standards.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Birks Group: Birks is Canada's most established luxury jewellery retailer operating boutiques across major Canadian cities including Vancouver and Calgary, directly overlapping with Lugaro's fine jewellery, engagement ring and Swiss watch assortment (Birks is also an Authorized Rolex retailer). As a fellow Canadian multi-brand luxury jeweller with similar HNW customer base, Birks is the most directly comparable peer.
• Watches of Switzerland Group: Watches of Switzerland Group is the largest specialty luxury watch retailer globally, operating mono-brand showrooms (Rolex, OMEGA, TUDOR) and multi-brand boutiques across the UK, US and Europe. With its focus on Authorized Rolex Retailership, Swiss watch assortment, in-house servicing and certified pre-owned watches, it is the closest scaled peer to Lugaro's watch-led model.
• Mayors Jewelers: Mayors is a US-based Authorized Rolex Retailer and luxury jeweller with multiple boutiques across the Southeast, offering Rolex, Swiss watches, fine jewellery, engagement rings and repair services. As a similarly structured multi-brand Authorized Rolex dealer with comparable product mix, Mayors is a directly comparable North American peer.
• Diamond Cellar: Diamond Cellar is a US Authorized Rolex Retailer operating luxury boutiques in the Midwest offering Rolex, Patek Philippe, fine jewellery and bespoke engagement rings. Its combination of Authorized Rolex retail, high-end Swiss watches, custom jewellery and family ownership closely mirrors Lugaro's positioning.
• Ben Bridge Jeweler: Ben Bridge Jeweler is a US-based family-owned multi-brand Authorized Rolex Retailer operating boutiques across the West Coast and beyond, offering Rolex, Swiss watches, fine diamond jewellery and engagement rings. Its West Coast geographic overlap with Lugaro, family-ownership structure, and Rolex Authorized retailer status make it a strong direct comparable.

Regional players

• Beaverbrooks: Beaverbrooks is a UK family-owned multi-brand luxury jewellery and watch retailer carrying Rolex, OMEGA, TAG Heuer and similar brands with multiple high-street boutiques. Its multi-generational family ownership, Authorized Rolex retailer status, and engagement-ring-led diamond jewellery assortment make it closely comparable in operating model, though it serves a UK rather than Canadian customer base.
• Goldsmiths (Watches of Switzerland Group): Goldsmiths is a UK-based luxury watch and jewellery retailer operating as part of Watches of Switzerland Group with Authorized Rolex retailer status. It offers a similar product mix of fine jewellery, engagement rings and Swiss watches, providing a useful comparable for UK retail dynamics and watch-led operating models.

Emerging players

• Jomashop: Jomashop is a major US-based online retailer of discounted and authenticated luxury Swiss watches (Rolex, OMEGA, Cartier) and fine jewellery. While not an Authorized retailer, it competes directly with Authorized dealers like Lugaro for the same luxury watch customer via e-commerce, making it a relevant emerging competitive threat.

Broad incumbents

• Tiffany & Co. Tiffany & Co., now owned by LVMH, is a global luxury jewellery and watch brand operating flagship boutiques in Vancouver and Toronto. It competes with Lugaro in fine diamond jewellery and engagement rings with a much larger brand and omnichannel footprint, serving as the dominant broad incumbent in Canadian luxury jewellery.

Others

• La Maison Simons: La Maison Simons is a Canadian family-owned luxury and fashion department store with brick-and-mortar presence in Western Canada including Vancouver (Park Royal) and Calgary. While not a watch/jewellery specialist, its shared family-ownership heritage, Western Canadian footprint, and overlapping HNW customer base make it an adjacent reference point for Canadian regional luxury retail dynamics.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/lugarojewellers
• Facebookfacebook.com/lugarojewellers
• Instagraminstagram.com/lugarojewellers
• Xx.com/lugarojewellers

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lugaro