POLE TERRALIA-PASS

What POLE TERRALIA-PASS does

Innov'Alliance (formerly POLE TERRALIA-PASS) is a French competitiveness cluster (pôle de compétitivité) founded in 2006 and headquartered in Avignon, operating as a non-profit association under French law (loi 1901). It serves as an innovation intermediary connecting companies, research institutions, and territorial authorities across five Naturalité verticals: Agriculture, Agri-food, Nutraceuticals (dietary supplements), Cosmetics, and Perfumes & Flavors. The cluster does not develop proprietary technology products; rather, it operates a network-orchestration model offering project labeling, consortium building, financing facilitation, B2B event organization, training programs, and consumer/sensory studies (via its Terra'Senso sub-brand). Its geographic footprint covers three regional offices in Avignon (HQ), Lyon (Auvergne-Rhône-Alpes), and Grasse (SUD PACA / Pays de Grasse), with international reach through European cluster networks.

The business model rests on three revenue streams: recurring membership fees from corporate members, managed public funding sourced from the European Union (Horizon Europe, LIFE, Interreg, EDIH programmes), the French Ministry of Economy, regional councils (Auvergne-Rhône-Alpes, SUD PACA), and local authorities (Grand Avignon, Métropole Nice Côte d'Azur, Pays de Grasse), and professional service fees for training, consumer studies, and specialized advisory work. Over its history the cluster has labeled and supported 652 projects that collectively secured €167M in public aid, with 54 new projects accompanied in 2025 alone. Customer base spans large enterprises (Bonduelle, Les Trois Chênes), SMEs (L'Atelier français des matières, ChestNut, MaTerrae, Naemos), startups (Toutilo, Moodify SAS, Bog en Bloc, Sea4Earth, Feutre Fertile, NYSTIO), and public research institutions (ASTREDHOR, C2VN / Aix-Marseille Université / INSERM / INRAE).

The cluster participates in multiple European consortiums (Food ScalEUP, HighFive with a €11.6M budget, B-Resilient, AENEAM, Minasmart EDIH, Move2Digital EDIH, GRAPPA, Biotech4Food) and networks (Enterprise Europe Network, AFPC, Plant Intercluster, S3 Partnerships on bioeconomy, biosolutions, cosmetics, and food-health). In 2025, reduced public subsidies triggered a recovery plan involving the departure of seven collaborators and cost restructuring, while leadership initiated Phase 6 strategy preparation (2027-2030) for the next competitiveness cluster designation cycle.

Name

POLE TERRALIA-PASS

Legal name

Innov'Alliance

Website

https://pole-innovalliance.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Innov'Alliance is a French competitiveness cluster founded in 2006, headquartered in Avignon, connecting companies, research institutions, and territories across five Naturalité verticals (agriculture, agri-food, nutraceuticals, cosmetics, perfumes & flavors) via project labeling, financing facilitation, B2B events, and innovation support services.

Ownership category

akta.pro rank

Product category

Competitiveness Cluster Services

NAICS

Business Associations (813910), Convention and Trade Show Organizers (56192)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Product & Innovation Summits (Roadmap, Launch Readiness, Innovation Days) (THAHAMAG)

akta.pro secondary industry

Partner, Channel & Alliance Summits (THAHAMAC)

Keywords

• Competitiveness cluster services
• Agricultural innovation network
• Project labeling services
• Naturality sectors coordination
• Agritech consortium support

Headquarters

HQ city

Avignon

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Companies join Innov'Alliance as members to access the network, project support, labeling services, and financing assistance. Membership fees form the primary revenue stream for operating the cluster.
2. Public Funding and Subsidies: Innov'Alliance receives public funding from European, national (Ministry of Economy), and regional sources (Auvergne-Rhône-Alpes, SUD Provence-Alpes-Côte d'Azur, Grand Avignon, Nice Côte d'Azur, Pays de Grasse) to operate as a competitiveness cluster and implement innovation support programs.
3. Service Fees: The cluster generates revenue through various services including training programs, consumer and sensory studies, and specialized advisory services for members.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

POLE TERRALIA-PASS (operating as Innov'Alliance) is a French competitiveness cluster that connects companies, research institutions, and territories across five Naturality sectors: Agriculture, Agri-food, Nutraceuticals, Cosmetics, and Perfumes & Flavors. The cluster provides innovation support services including project labeling and endorsement, financing facilitation, consortium building, consumer and sensory studies (via Terra'Senso), training, and European project support to accelerate member-led innovation projects.

Product overview

POLE TERRALIA-PASS (Innov'Alliance) is a French competitiveness cluster (pôle de compétitivité) focused on the Naturalité sectors, operating as a service organization rather than a software product company. It provides innovation support services including network development, project labeling and financing, business acceleration, consumer and sensory studies (via Terra'Senso), employee training, and European project support. The organization connects companies, research institutions, and territories across five value chains: Agriculture, Agroalimentaire (food), Compléments alimentaires (nutraceuticals), Cosmétique (cosmetics), and Parfums & Arômes (fragrances & flavors). Its services are organized around developing networks, accelerating innovation, boosting enterprises, testing product perception, training employees, and financing projects. Major annual events include the Journées de la Naturalité.

Differentiator

Problem solved

Functional benefit

Brands

• Terra'Senso: Consumer and sensory studies platform operated by Innov'Alliance for member companies.
• Journées de la Naturalité

Products and services

• Project Labeling and Endorsement Services A structured methodology for evaluating and endorsing innovation projects submitted by member companies, providing credibility for financing applications to public and private funders.
• Terra'Senso Consumer and Sensory Studies Consumer and sensory studies platform providing product perception measurement, consumer research insights, and industry barometer data to member companies across the Naturality sectors.
• Training Programs (Former vos salariés) Employee skill development programs delivered through a dedicated training portal, covering sector-specific expertise to enhance team efficiency and knowledge in Naturality sectors.
• Innovation Acceleration Programs Structured innovation support pathway (Parcours d'accompagnement) that guides member projects from initial idea through to funded implementation, including project engineering and methodology support.
• European and International Project Support International acceleration services helping members access European funding programs, cross-border consortiums, and interclustering networks such as Enterprise Europe Network, Plant Intercluster, and S3 Partnerships (I4BE, Biosolutions, Go4Cosmetics, Food 4 Positive Health Impact).
• Business Financing Support Financing facilitation services including identification of zero-interest loans, project innovation funding calls, regional, national, and European aid devices, and consortium grant support for member projects.

Quantifiable outcome

• 652 projects labeled and financed, representing €167M in public aid obtained
• +5 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

53 partnerships are on record, tiered supporting and core.

• CAPA (Communauté d'agglomération du Pays ajaccien)supportingStrategic or Co-development PartnerPremium member representing Corsican economic development interests in the cluster ecosystem.
• GSEsupportingStrategic or Co-development PartnerPremium member - real estate/construction services provider supporting cluster members.
• ICOSAsupportingStrategic or Co-development PartnerPremium member - consulting firm providing strategic advisory services to cluster.
• Montélimar AgglomérationsupportingStrategic or Co-development PartnerPremium member - local authority supporting economic development and hosting cluster events.
• RYDGE ConseilsupportingStrategic or Co-development PartnerPremium member - consulting firm providing advisory services to cluster members.
• SELT France BioTechsupportingStrategic or Co-development PartnerPremium member - biotechnology company in the natural products sector.
• Enterprise Europe Network (EEN)coreStrategic or Co-development PartnerEurope-wide network helping SMEs with international development, technology transfer, and innovation projects. Innov'Alliance is a partner providing access to European business contacts and opportunities.
• AFPC (Association Française des Pôles de Compétitivité)coreStrategic or Co-development PartnerNational association of French competitiveness clusters. Innov'Alliance participates in the Europe Commission, sharing best practices and coordinating on European funding opportunities.
• Plant InterclustersupportingStrategic or Co-development PartnerInternational network of approximately 20 clusters specializing in plant-based value chains, enabling cross-border collaboration and business opportunities.
• S3 Partnership - Ingredients for the Bioeconomy (I4BE)supportingStrategic or Co-development PartnerEuropean S3 partnership bringing together clusters, research organizations, and regional authorities to develop innovative ingredients from biosourced resources and valorized co-products.
• S3 Partnership - Biosolutions for Sustainable AgriculturesupportingStrategic or Co-development PartnerEuropean partnership dedicated to developing and adopting biosolutions (biocontrol, biostimulants, biofertilizers) to accelerate transition to sustainable agriculture.
• S3 Partnership - Go4CosmeticssupportingStrategic or Co-development PartnerEuropean S3 partnership bringing together clusters, companies, and research centers to strengthen innovation and sustainability in the cosmetics sector.
• S3 Partnership - Food 4 Positive Health ImpactsupportingStrategic or Co-development PartnerEuropean partnership dedicated to the food-health relationship, supporting knowledge transfer and innovation in agri-food with consumer-focused product development.
• Clusaga (Spain)supportingStrategic or Co-development PartnerSpanish cluster - coordinator of the Food ScalEUP project. Partnership for developing European digital agri-food acceleration ecosystem.
• AgriFood Capital (Netherlands)supportingStrategic or Co-development PartnerDutch agrifood cluster participating in Food ScalEUP project for European digital acceleration ecosystem development.
• FoodValley NL (Netherlands)supportingStrategic or Co-development PartnerDutch agrifood innovation cluster partner in Food ScalEUP project.
• Valorial (France)supportingStrategic or Co-development PartnerFrench agrifood cluster partner in Food ScalEUP and B-Resilient European projects.
• Wagralim (Belgium)supportingStrategic or Co-development PartnerBelgian agrifood cluster - coordinator of B-Resilient project for biomass resilience of food SMEs through green and digitalized value chains.
• Flanders' Food (Belgium)supportingStrategic or Co-development PartnerBelgian agrifood innovation cluster partner in B-Resilient project.
• Food+i (Spain)supportingStrategic or Co-development PartnerSpanish agrifood cluster partner in B-Resilient project.
• Cluster ER (Italy)supportingStrategic or Co-development PartnerItalian agrifood cluster partner in B-Resilient project.
• AgroTech Export (Greece)supportingStrategic or Co-development PartnerGreek agrifood cluster partner in B-Resilient project.
• Flanders' FOOD (Netherlands)supportingStrategic or Co-development PartnerDutch cluster - coordinator of HighFive project (€11.6M budget) for digital and green growth in European food processing industry.
• Agrifood Capital (Netherlands)supportingStrategic or Co-development PartnerDutch agrifood capital network partner in HighFive project.
• Bretagne Développement Innovation (France)supportingStrategic or Co-development PartnerFrench regional development agency partner in HighFive project.
• Agrifood LithuaniasupportingStrategic or Co-development PartnerLithuanian agrifood cluster partner in HighFive project.
• Agri Sud-Ouest Innovation (France)supportingStrategic or Co-development PartnerFrench agrifood cluster partner in HighFive project.
• CIMES Auvergne-Rhône-Alpes (France)supportingStrategic or Co-development PartnerFrench competitiveness cluster partner in HighFive and Minasmart projects.
• MinalogicsupportingStrategic or Co-development PartnerFrench competitiveness cluster for microelectronics and digital technologies - coordinator of Minasmart EDIH.
• CEAsupportingStrategic or Co-development PartnerFrench Alternative Energies and Atomic Energy Commission - technology partner in Minasmart EDIH for digital transformation.
• INRIAsupportingStrategic or Co-development PartnerFrench National Institute for Research in Computer Science and Automation - technology partner in Minasmart.
• Digital LeaguesupportingStrategic or Co-development PartnerFrench digital ecosystem cluster - partner in Minasmart EDIH.
• AxelerasupportingStrategic or Co-development PartnerFrench chemistry-environment cluster - partner in Minasmart EDIH.
• Vegepolys ValleysupportingStrategic or Co-development PartnerFrench plant and horticulture competitiveness cluster - partner in Minasmart.
• TechterasupportingStrategic or Co-development PartnerFrench textile competitiveness cluster - partner in Minasmart.
• TenerrdissupportingStrategic or Co-development PartnerFrench energy competitiveness cluster - partner in Minasmart.
• Pôle SCS (Solutions Communicantes Securisées)supportingStrategic or Co-development PartnerFrench competitiveness cluster for secure communications - partner in Move2Digital EDIH for SUD region.
• Université d'Aix-Marseille (AMU)supportingStrategic or Co-development PartnerFrench university - research partner in Move2Digital EDIH for SUD region.
• Université Côte d'Azur (UCA)supportingStrategic or Co-development PartnerFrench university - research partner in Move2Digital EDIH for SUD region.
• Pôle OptitecsupportingStrategic or Co-development PartnerFrench photonics and optics competitiveness cluster - partner in Move2Digital.
• EurobiomedsupportingStrategic or Co-development PartnerFrench health competitiveness cluster for Mediterranean region - partner in Move2Digital.
• CapenergiessupportingStrategic or Co-development PartnerFrench energy competitiveness cluster - partner in Move2Digital.
• Asociación de la Industria Navarra (Spain)supportingStrategic or Co-development PartnerSpanish industry association - coordinator of AENEAM project (€1.58M) for energy efficiency in agrifood industries across EU.
• Critt Agroalimentaire Sud (France)supportingStrategic or Co-development PartnerFrench agrifood technical center - French partner coordinating AENEAM project implementation with Innov'Alliance.
• Nasuvinsa (Spain)supportingStrategic or Co-development PartnerSpanish public housing and urban development company - partner in AENEAM project.
• Klaster Spożywczy Południowej Wielkopolski (Poland)supportingStrategic or Co-development PartnerPolish agrifood cluster - partner in AENEAM project.
• CSMT (Italy)supportingStrategic or Co-development PartnerItalian technology center - partner in AENEAM project.
• Confindustria Brescia (Italy)supportingStrategic or Co-development PartnerItalian employers' association - partner in AENEAM project.
• Métropole Nice Côte d'AzursupportingStrategic or Co-development PartnerCo-organizer of the annual Technical Day on Plants and Dietary Supplements, providing venue and support.
• Région SUD Provence-Alpes-Côte d'AzursupportingStrategic or Co-development PartnerCo-organizer and funder of the Technical Day on Plants and Dietary Supplements.
• SynadietsupportingStrategic or Co-development PartnerFrench dietary supplements industry association - co-organizer of the Technical Day and key industry partner.
• Terra'SensosupportingStrategic or Co-development PartnerConsumer and sensory studies platform - partner providing research insights and industry barometer data.
• Communauté d'Agglomération du Pays de Grasse (CAPG)supportingStrategic or Co-development PartnerLocal authority hosting and supporting the Technical Day on Flowers, Perfumes, and Flavors in the heart of the perfume capital.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Agri Sud-Ouest Innovation: French agri-food and biobased competitiveness cluster supporting member innovation projects; near-identical mission and geography to Innov'Alliance.
• Valorial: French agri-food innovation cluster connecting companies and research to secure funding; same pôle de compétitivité model and co-partner in Food ScalEUP/B-Resilient.
• Axelera: French chemistry-environment competitiveness cluster in Auvergne-Rhône-Alpes; comparable cluster model overlapping in green/biosourced ingredient innovation.
• Cosmetic Valley: French competitiveness cluster for the perfumery-cosmetics industry; directly overlaps with Innov'Alliance's cosmetics and perfumes & flavors filières.
• Vegepolys Valley: French competitiveness cluster for plant and horticulture value chains; directly comparable membership-based cluster model and an actual named partner in shared projects.

Regional players

• Flanders' Food: Belgian agri-food innovation cluster driving member R&D and EU collaboration; comparable cluster activities in a different territory.
• Wagralim: Belgian agri-food competitiveness cluster coordinating EU projects; same model but Belgium-focused, and a named project partner.
• Clusaga: Spanish (Galician) food cluster coordinating the Food ScalEUP project; same cluster/network model serving a different region.
• AgriFood Capital: Dutch agri-food ecosystem network partnering across EU projects; comparable regional innovation-brokering role outside France.
• FoodValley NL: Dutch agri-food innovation cluster/network with the same convening and project-brokering model, serving the Netherlands rather than France.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/POLE_TERRALIA
• LinkedInlinkedin.com/company/innovalliance

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about POLE TERRALIA-PASS