ASF Audits
ASF Audits is Australia's leading independent SMSF auditor, completing 59,000+ audits annually for accounting firms and SMSF administrators through its proprietary HubX and Skylight platforms. Majority-owned by Fortitude Investment Partners since 2025, the Adelaide-headquartered firm drives sector consolidation via acquisition.
- Company typePrivate
- Founded1995
- HeadquartersAdelaide, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What ASF Audits does
ASF Audits is Australia's leading independent Self-Managed Superannuation Fund (SMSF) auditor, headquartered in Adelaide and operating nationally. Founded in the mid-1990s, the company audits more than 59,000 SMSFs annually for accounting firms and SMSF administrators, employing 130+ specialist auditors (20+ ASIC-registered) and completing most audits with a 5-day average turnaround. ASF generates revenue through professional-services audit fees under quote-based, multi-year contracts, targeting two primary segments: accounting firms requiring truly independent audits (free from competing accounting services) and SMSF administrators requiring scalable, technology-driven audit delivery.
The company's core technology is HubX, a proprietary in-house audit platform that combines one-click integration with the dominant Australian SMSF software platforms (Class, BGL 360, SuperMate), real-time dashboards, AI-driven automation, and expert human oversight. Skylight serves as the intelligent client portal for document management, query tracking, and direct communication with dedicated audit managers. Infrastructure runs on Microsoft Azure and Amazon AWS in Sydney with AES-256 encryption, TLS 1.2+, MFA, and annual external security testing. Distribution is primarily through direct enterprise sales, personalized demonstrations, and an owned content engine including "The SMSF Experts" podcast and a resource hub.
ASF Audits is majority-owned by Fortitude Investment Partners following a 2025 strategic investment, which coincided with founder Chris Atkins' departure. The PE backing supports an acquisition-driven growth strategy, exemplified by the April 2026 acquisition of Partners Wealth Group's SMSF audit practice. The company is also supported by an offshore delivery partnership with Vitae International Accounting Services in India for initial audit and file preparation. Recognized as Australia's leading independent SMSF auditor with 9x SMSF Auditor of the Year awards and Great Place to Work certification, ASF Audits is positioned as the consolidation platform of choice in the Australian SMSF audit sector.
ASF Audits firmographics
Firmographics- Name
- ASF Audits
- Legal name
- ASF Audits Pty Ltd
- Website
- https://asfaudits.com.au
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ASF Audits is Australia's leading independent SMSF auditor, completing 59,000+ audits annually for accounting firms and SMSF administrators through its proprietary HubX and Skylight platforms. Majority-owned by Fortitude Investment Partners since 2025, the Adelaide-headquartered firm drives sector consolidation via acquisition.
- Ownership category
- akta.pro rank
ASF Audits industry classification
Industry- Product category
- SMSF Audit Services
- NAICS
- Offices of Certified Public Accountants (541211), Trusts, Estates, and Agency Accounts (525920)
- akta.pro primary industry
- Audit & Assurance Services (BPAHABAA)
Keywords
Where ASF Audits is headquartered
LocationHeadquarters
- HQ city
- Adelaide
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
ASF Audits business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- SMSF Audit Services: Professional SMSF audit services delivered through proprietary technology platform. The company audits over 59,000 SMSFs annually with 5-day average turnaround. Revenue derived from audit fees charged to accounting firms and SMSF administrators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing tailored to practice needs |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
ASF Audits product offering
Product offeringCore offering
ASF Audits is Australia's leading independent auditor of self-managed superannuation funds (SMSFs), delivering compliance audits to accounting firms and SMSF administrators. It audits over 59,000 SMSFs annually using its proprietary HubX audit platform and Skylight client portal, combining specialist auditors with AI-driven automation.
Product overview
ASF Audits offers a unified SMSF audit platform combining proprietary technology with specialist audit expertise. The core offering is independent SMSF audit services delivered through HubX (the proprietary audit platform) and Skylight (the intelligent client portal), which together enable seamless integration with Class, BGL 360, and SuperMate SMSF software, real-time audit tracking, AI-driven automation, and centralized collaboration. The company audits over 59,000 SMSFs annually with 130+ specialist auditors.
Differentiator
Problem solved
Functional benefit
Products and services
- SMSF Audit Services Independent SMSF (self-managed superannuation fund) audit services for accountants and administrators, ensuring compliance with SIS regulations and ATO requirements. The company audits more than 59,000 SMSFs annually with 130+ specialist auditors, offering a 5-day average turnaround.
- HubX Proprietary in-house audit platform that powers the audit experience, combining one-click software integration, real-time dashboards, secure communication, and AI-driven automation with expert human oversight.
- Skylight Intelligent client portal providing complete transparency, efficiency, and control. Enables monitoring of audit progress, centralized collaboration, document management, and direct communication with dedicated audit managers.
Quantifiable outcome
- 5-day average audit turnaround on most audits without compromising quality
- +3 more outcomes
Companies that use ASF Audits
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
ASF Audits technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature9 records
ASF Audits partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Partners Wealth GroupcoreASF Audits acquired Partners Wealth Group's SMSF audit practice unit as part of sector consolidation. PWG divested the business to focus on core financial advice and wealth management services. ASF will extend specialist SMSF audit capability across PWG's national accounting network.
- ClasscoreTechnology integration partner. ASF's platform integrates seamlessly with Class SMSF software through one-click connection for automated, error-free data transfer.
- BGLcoreTechnology integration partner. ASF's platform integrates with BGL 360 for automated, error-free data transfer.
- SuperMatecoreTechnology integration partner. ASF's platform integrates with SuperMate for automated, error-free data transfer.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
ASF Audits competitors and assessment
Company assessmentDirect peers
- Class: Australia's leading SMSF administration software platform that acquired Accurium in 2020 to offer actuarial certificates and SMSF audit/valuation services, directly competing with ASF for SMSF audit mandates within its ecosystem.
Broad incumbents
- William Buck: Australian-owned mid-tier accounting and advisory firm with a dedicated SMSF audit and advisory team serving accounting practices and SMSF trustees nationally.
- BDO Australia: Top-10 Australian accounting and audit firm operating SMSF audit practices alongside broader assurance and advisory services, competing for the same accounting-firm and SMSF-administrator clients as ASF.
- KPMG Australia: Big-4 firm with an Australian superannuation and SMSF audit practice competing for large accounting firm and administrator mandates with similar regulatory audit capabilities.
- Pitcher Partners: Australian mid-tier accounting, audit and advisory firm with a well-established SMSF audit and advisory specialty practice serving accounting firms and trustees nationwide.
- PKF Australia: Mid-tier accounting and audit network with Australian member firms providing SMSF audit and compliance services alongside broader assurance and advisory offerings.
- RSM Australia: Global mid-tier accounting network with an Australian member firm providing SMSF audit and compliance services as part of its broader practice, targeting accountant and administrator clients.
- Deloitte Australia: Big-4 firm with an Australian SMSF audit and superannuation practice serving large accounting groups, SMSF administrators, and institutional clients that overlap with ASF's addressable market.
- Crowe Australasia: Top-10 Australian accounting and audit network offering SMSF audit and assurance services to accounting firm and SMSF administration customers alongside its generalist practice.
Others
- BGL Corporate Solutions: Provider of Simple Fund 360 SMSF administration software and a deep ASF integration partner, sitting in the same accountant/SMSF-administrator ecosystem but not directly competing on audit services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
ASF Audits social profiles
Digital presenceASF Audits compliance and trust
Trust signalCompliance4 records
ASF Audits financial estimates
Financial estimateRevenue estimate
Valuation estimate
ASF Audits leadership team
Management profileNumber of profiles
Profiles4 records
ASF Audits funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ASF Audits M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ASF Audits
What does ASF Audits do?
ASF Audits is Australia's leading independent auditor of self-managed superannuation funds (SMSFs), delivering compliance audits to accounting firms and SMSF administrators. It audits over 59,000 SMSFs annually using its proprietary HubX audit platform and Skylight client portal, combining specialist auditors with AI-driven automation.
Is ASF Audits a public or private company?
ASF Audits is a private company. It is classified as private equity controlled and is currently operating.
When was ASF Audits founded?
ASF Audits was founded in 1995. It employs 51 to 100 people.
Where is ASF Audits based?
ASF Audits is headquartered in Adelaide, Australia, in the Oceania region.
How does ASF Audits make money?
One revenue line is on record: SMSF Audit Services.
Who are ASF Audits's main competitors?
Class is listed as a direct peer. Broad incumbents are William Buck, BDO Australia, KPMG Australia, Pitcher Partners, PKF Australia, RSM Australia, Deloitte Australia and Crowe Australasia. BGL Corporate Solutions is listed as an others.
Does ASF Audits have an API?
No public API is recorded for ASF Audits.
What industry is ASF Audits in?
ASF Audits's product category is SMSF Audit Services. Its primary akta.pro industry code is BPAHABAA, Audit & Assurance Services. Its NAICS code is 541211.