Supermate
Supermate is an Australian enterprise SaaS platform for Self-Managed Superannuation Fund (SMSF), Small APRA Fund, and portfolio administration. It serves accountants, financial advisers, and SMSF trustees with proprietary automation, 260+ data feeds, and A$50B+ in client funds under administration.
- Company typePrivate
- Founded2010
- HeadquartersAdelaide, Australia
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Supermate does
Supermate, operated by SuperConcepts Software Services Pty Ltd (ABN 92 063 307 700), is an Australian enterprise software provider for Self-Managed Superannuation Fund (SMSF), Small APRA Fund (SAF), and portfolio administration. Founded in 2010 and headquartered in Adelaide, the platform serves accountants, financial advisers, SMSF administration practices, and trustees, and is reported as the third-largest SMSF software solution in Australia with approximately 30% market share among providers lodging 500+ funds with the Australian Taxation Office. Customer funds managed through the platform exceed A$50 billion.
The platform is built on proprietary cloud technology, anchored by the Data Hero® document automation module, the AI-augmented Transaction Suggestion Engine, automated Transaction Rules, and a Corporate Actions library loaded daily from ASX and Morningstar feeds. Supplementary modules include SuperMate Client View (a mobile-first trustee dashboard), SuperStream integration, one-click audit automation with ASF Audits, Macquarie Bank Cash Management Account onboarding, and an anti-fraud bank account verification workflow. Security and compliance are operationalized through ISO 27001, SOC 2 Type 2, and ATO Digital Service Provider certifications, with annual external audits.
Commercially, Supermate operates a subscription-based enterprise SaaS model sold via direct field sales to large accounting firms, wealth managers, and SMSF administration practices. Pricing is quote-based with a 'Request Demo' entry point, and a dedicated migration team supports competitor switching. The business was carved out from AMP and is now independently operated under SuperConcepts Pty Ltd, with offices in Adelaide, Sydney, Melbourne, and Brisbane. Named enterprise customers include BDO, First Financial, and The Super Group, alongside a long tail of practices and trustees supported by more than 260 automated data feeds.
Supermate firmographics
Firmographics- Name
- Supermate
- Legal name
- SuperConcepts Software Services Pty Ltd
- Website
- https://supermate.com.au
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Supermate is an Australian enterprise SaaS platform for Self-Managed Superannuation Fund (SMSF), Small APRA Fund, and portfolio administration. It serves accountants, financial advisers, and SMSF trustees with proprietary automation, 260+ data feeds, and A$50B+ in client funds under administration.
- Ownership category
- akta.pro rank
Supermate industry classification
Industry- Product category
- SMSF Administration Software
- NAICS
- Software Publishers (51321)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Pension Master Trusts, Superannuation & Provident Funds (FSAAAGAB)
Keywords
Where Supermate is headquartered
LocationHeadquarters
- HQ city
- Adelaide
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Supermate business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SMSF Software Subscription: Enterprise SMSF administration software sold via subscription model to accountants, financial advisers, and administrators. Includes access to platform features, data feeds, support, and regular updates. Dedicated migration team available for competitor migrations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Supermate product offering
Product offeringCore offering
SuperMate is an enterprise cloud-based Self-Managed Superannuation Fund (SMSF), Small APRA Fund (SAF), and portfolio administration software platform. It leverages proprietary automation (Data Hero document recognition, Transaction Rules, Transaction Suggestion Engine, Corporate Actions) and 260+ data feeds to streamline compliance, transaction processing, and end-of-year lodgements for accountants, financial advisers, and SMSF administration practices serving clients across Australia.
Product overview
SuperMate is an enterprise SMSF software platform offered by SuperConcepts Pty Ltd. It is a unified cloud-based product for Self-Managed Superannuation Fund (SMSF), Small APRA Fund (SAF), and portfolio administration and compliance. The core SuperMate platform is enhanced by multiple integrated modules including Data Hero (document automation), SuperMate Client View (trustee portal), the growing ecosystem of 260+ data feeds, and one-click audit integration with ASF Audits. Built on proprietary technology, SuperMate is the third largest SMSF software solution in Australia and manages over $50 billion in SMSFs, Portfolios and Small APRA funds.
Differentiator
Problem solved
Functional benefit
Brands
- Data Hero®: Market-leading document automation platform integrated into SuperMate for automated document recognition and data extraction.
Products and services
- SuperMate SMSF Administration Software Enterprise cloud-based SMSF (Self-Managed Superannuation Fund), Small APRA Fund (SAF), and portfolio administration software for accountants, financial advisers, and SMSF administration practices. Automates document recognition, transaction matching, corporate actions, and compliance workflows.
- Data Hero Document automation module that provides automated document recognition and data extraction capabilities for bank statements, contract notes, and other financial documents used within SuperMate.
- SuperMate Client View Enterprise-grade, mobile-first trustee dashboard integrated with SuperMate that gives SMSF trustees a personalised login, key fund information, and a dedicated communications channel for completing end-of-year technical queries with their administrator.
- SuperMate Ecosystem and Data Feeds Suite of 260+ automated data feeds and integrations connecting SuperMate users to banks, brokers, wrap/platform providers (HUB24, Netwealth, BT Panorama, Macquarie, etc.), ASX, Morningstar, and actuarial/audit services to reduce manual data entry.
- One-Click ASF Audits Integration Audit automation integration with ASF Audits (Australia's leading SMSF auditor) that lets SuperMate users send funds to audit with a single click and receive audit packs and status updates automatically within SuperMate.
- SuperMate Security Infrastructure Security infrastructure for SuperMate featuring ISO 27001, SOC 2 Type 2, and AICPA SOC 1 compliance, ATO Digital Service Provider certification, multiple controls and checks, and information security awareness activities to secure client data.
Quantifiable outcome
- Manages $50 billion+ in SMSFs, Portfolios and Small APRA funds
- +5 more outcomes
Companies that use Supermate
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Supermate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability2 records
Feature10 records
Supermate partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- First FinancialcoreFirst Financial, a leading Melbourne-based wealth management firm specializing in financial planning and superannuation management services, selected SuperMate as their SMSF technology partner. Enables streamlined and integrated solution with productivity savings through Data Hero automation, workflow improvements, and faster client fund onboarding.
- Macquarie BankcoreStreamlined integration with Macquarie Bank's Cash Management Account (CMA) for SMSF establishment and bank account opening directly within SuperMate. Eliminates manual data entry and dual keying. Account opening and automatic saving of account details in SuperMate saves valuable time for administrators, advisers, accountants, and their clients.
- BDOflagshipBDO, one of Australia's leading accounting and advisory firms, selected SuperMate as their SMSF technology provider. BDO can leverage the innovative platform with cutting-edge web interface, significantly improved process automation, and AI functionality across 580 enhancements since July 2023. Dedicated migration team ensures seamless adoption and transition.
- ASF AuditscoreIntegration delivering one-click audit automation. SuperMate users can send funds to audit with a single click, and when complete, receive audit pack and status updated automatically in SuperMate. Removes manual steps, reduces documentation required by auditors, resulting in fewer queries and faster turn-around times. ASF Audits is the leading SMSF auditor with offices in Melbourne and Adelaide and a team of over 140 specialized SMSF auditors with 25+ years experience.
Scale indicators7 records
Recent moves2 records
Expansion highlights5 records
Supermate competitors and assessment
Company assessmentBroad incumbents
- Reckon: Australian accounting and practice management software provider; serves the same accounting and bookkeeping customer segments but SMSF is a smaller part of a broader product portfolio.
- Xero: Global cloud accounting platform with a large Australian accounting-firm customer base; competes indirectly for the same accountant wallet but does not specialize in SMSF administration software.
- MYOB: Dominant Australian accounting and business management software platform serving the same accountant and SME customer base; SMSF is a feature within a much broader portfolio rather than a specialized offering.
Others
- HUB24: Leading Australian investment and superannuation platform used by advisers; integrates with SuperMate via the data feed ecosystem rather than directly competing, but its platform ambitions could overlap with SMSF tooling over time.
- SuperIQ: Another SuperConcepts group brand providing superannuation-related education and tools; adjacent in the SMSF ecosystem and shares distribution channels with SuperMate, though positioned as an education/advisory rather than administration platform.
- Multiport: Sister brand under the SuperConcepts group providing SMSF administration and related services; operates in the same SMSF ecosystem and shares parent company support infrastructure but targets a different service model.
Direct peers
- Heffron SMSF Solutions: Australian SMSF specialist providing software, education, and support tools to SMSF trustees and advisers; competes with SuperMate for adviser and administrator mindshare in the same SMSF niche.
- BGL Corporate Solutions: Australia's leading SMSF administration software provider (Simple Fund 360, CAS 360), serving the same accountant, financial adviser, and SMSF administration practice customer base with a very similar cloud-based product.
- Praemium (Class Super): Acquired Class Super in 2021; Class is a direct SMSF administration software competitor used by Australian accounting and advisory firms, overlapping heavily with SuperMate's product, market, and customer segments.
Emerging players
- Calxa: Australian cloud budgeting and cash-flow forecasting software for accountants and advisers; serves overlapping accountant customers with complementary rather than directly competing functionality.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Supermate social profiles
Digital presenceSupermate compliance and trust
Trust signalCompliance4 records
Supermate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Supermate leadership team
Management profileNumber of profiles
Profiles2 records
Supermate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Supermate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Supermate
What does Supermate do?
SuperMate is an enterprise cloud-based Self-Managed Superannuation Fund (SMSF), Small APRA Fund (SAF), and portfolio administration software platform. It leverages proprietary automation (Data Hero document recognition, Transaction Rules, Transaction Suggestion Engine, Corporate Actions) and 260+ data feeds to streamline compliance, transaction processing, and end-of-year lodgements for accountants, financial advisers, and SMSF administration practices serving clients across Australia.
Is Supermate a public or private company?
Supermate is a private company. It is classified as corporate owned and is currently operating.
When was Supermate founded?
Supermate was founded in 2010. It employs 101 to 250 people.
Where is Supermate based?
Supermate is headquartered in Adelaide, Australia, in the Oceania region.
How does Supermate make money?
One revenue line is on record: SMSF Software Subscription.
Who are Supermate's main competitors?
Broad incumbents on record are Reckon, Xero and MYOB. Others are HUB24, SuperIQ and Multiport. Direct peers are Heffron SMSF Solutions, BGL Corporate Solutions and Praemium (Class Super). Calxa is listed as an emerging player.
Does Supermate have an API?
No public API is recorded for Supermate.
What industry is Supermate in?
Supermate's product category is SMSF Administration Software. Its primary akta.pro industry code is FSAAAGAB, Pension Master Trusts, Superannuation & Provident Funds. Its NAICS code is 51321 and its SIC code is 6282.