Indigo Events

What Indigo Events does

Indigo Events is a privately held, full-service event planning and strategic marketing firm founded in 2005 by Gladys Mezrahi and headquartered in Aventura, Florida, with a regional office in Bogotá, Colombia. The company plans and executes corporate events, weddings, Bar/Bat Mitzvahs, Quinceañeras, fundraisers, and social celebrations, and delivers a parallel Strategic Marketing Engagement practice that integrates experiential marketing, public relations, and social media for brand-building outcomes. The firm's intellectual foundation is the proprietary Event Methodology™, a 7-step framework covering goals, analysis, planning tools, budgeting, negotiations, and fundraising, which underpins consulting engagements, workshops (B2E Launchpad, Power of the Heels), and the published book 'Mas WOW y menos OOPS' (Intermedio Editores, 2018).

Indigo monetizes through five primary professional-services streams: (1) project-based full-service event planning and execution for corporate and social clients, (2) hourly or fixed-fee strategic marketing consulting, (3) ticketed workshops and educational training programs (workshop tickets $10–$260), (4) the Business Connections networking series across 8+ Latin American countries, and (5) book royalties from Amazon distribution. Pricing for corporate events is quoted per engagement with multi-year contract cadence; social and ticketed events are pay-as-you-go unit pricing.

The go-to-market motion is sales-led and event-driven, anchored on founder reputation, community leadership (City of Aventura Commissioner, OWIT, NAWBO/Miami board roles), the WBENC Women's Business Enterprise certification, and a customer base of 60+ named organizations spanning financial services, real estate, healthcare, banking, government, education, hospitality, consumer goods, and nonprofits (logos include VISA, PepsiCo Latin America, The Related Group, TD Bank, Baptist Hospital, Northern Trust Bank, Komatsu Latin America, Marriott Hotel Guanacaste, Avianca, and Miami-Dade County). Distribution is entirely direct; the firm does not use resellers or marketplaces. The company is a private, founder-controlled corporation with no disclosed institutional investment, parent company, or subsidiaries.

Name

Indigo Events

Legal name

Indigo Events Corporation

Website

https://indigoevents.net

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Indigo Events is a privately held, full-service event planning firm founded in 2005, serving corporate clients, non-profits, and high-net-worth individuals across South Florida and Latin America through event production, strategic marketing consulting, and proprietary Event Methodology™ workshops.

Ownership category

akta.pro rank

Product category

Event Planning Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Convention and Trade Show Organizers (561920)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Full-Service Event Planning & Production (HSACAAAA)

akta.pro secondary industries

Corporate Event Production & AV Services (HSACADAB), Festival & Event Producers/Organizers (MPAIAFAC)

Keywords

• Event planning services
• Corporate event management
• Wedding planning services
• Experiential marketing
• Event consulting

Headquarters

HQ city

Aventura

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Full-Service Event Planning & Execution: End-to-end event planning and production for corporate events, weddings, social events, Bar/Bat Mitzvahs, and fundraisers. Covers venue selection, vendor management, design, logistics, staffing, and on-site execution. Revenue is project-based, typically with a planning fee plus event execution costs.
2. Strategic Marketing Engagement Consulting: Consulting engagements including integrated marketing strategy (traditional, digital, experiential), brand development, PR consulting, sponsorship planning, and event analysis. Delivered as hourly or fixed-fee consulting engagements.
3. Educational Workshops & Training Programs: Fee-based workshops including B2E Launchpad (mastering event planning), Power of the Heels seminars, and the 7-step Event Methodology training. Workshop fees range from $10 to $260 per session based on event type and format.
4. Business Connections Networking Events: Premium networking event series across Latin America with ticket-based attendance. Features expert panels, business discussions, and relationship-building breakfasts. Ticket prices vary per event.
5. Author & Thought Leadership: Revenue from Gladys Mezrahi's published book 'Mas WOW y menos OOPS: Events, a Space to Create' (Intermedio Editores, 2018) sold at Amazon and at events.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Indigo Events is a full-service event planning and production company that designs, plans, and executes corporate events, weddings, social celebrations, fundraisers, and networking events. Services cover venue selection, vendor management, design, logistics, on-site execution, and integrated marketing strategy, anchored by the firm's proprietary 7-step Event Methodology framework.

Product overview

Indigo Events is a full-service event planning company offering a comprehensive suite of services centered around event strategy, planning, and marketing. The core offerings include Wedding Planning, Strategic Marketing Engagement, Corporate Events, Fundraising Services, Business Connections networking series, and Social Events (Bar/Bat Mitzvahs, Quinces, birthdays). Supporting services include Educational Workshops (Power of the Heels, B2E Launchpad) and Consulting Services for strategic marketing analysis. The company also publishes the book 'More Wow and Less Oops' as a methodological guide for event planning. The portfolio is structured as a unified full-service offering rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Weddings

Quantifiable outcome

• 700+ successful events executed across corporate, social, and non-profit categories over 30 years
• +4 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Thought Leadership International (Ian McCluskey)coreStrategic or Co-development Partner · 22 May 2018Co-organizer and panel leader for the Business Connections in Miami series. CEO Ian McCluskey organized and led panels on topics such as near-shoring in Latin America. The partnership drives high-level business networking events.
• Northern Trust BankminorOthers · 22 May 2018Hosted the launch event of the Business Connections in Miami series at their downtown Miami branch. Provided venue and financial sector credibility for the networking event attended by PepsiCo Latin America, Auxis, and other companies.
• Summa MagazinecoreGTM or Marketing PartnerCo-organizer of the Business Connections in Miami series, a premier international networking event connecting business leaders across Latin America. Summa Magazine provides editorial content and audience reach for the events, which focus on cutting-edge business topics.
• La RepublicacoreGTM or Marketing PartnerLeading Colombian newspaper that partnered with Indigo Events to co-produce the women's empowerment seminar 'El Poder de los Talones en el siglo XXI' (The Power of Heels in the 21st Century) in Bogota, Colombia, drawing 15 speakers and full-day programming.
• Movich HotelsminorOthersSponsor of the Colombia Segundo Congreso event organized by Indigo Events. Provided accommodation and hospitality support for the event.
• American AirlinesminorOthersSponsor of the Colombia Segundo Congreso event. Provided travel and logistics support.
• Biz Bash MediaminorOthersSponsor and media partner for Colombia Segundo Congreso. Industry publication covering the event.
• Panache StyleminorOthersSponsor of the Colombia Segundo Congreso. Contributed styling and fashion element to the event.
• Women's Business Development CenterminorStrategic or Co-development PartnerCo-produced the Women's Business Development Conference & Expo with support from Office Depot and other corporations. Indigo Events participated as a speaker and exhibitor.
• Women of TomorrowminorOthersCharitable mentorship organization. Gladys Mezrahi serves as a mentor in the Women of Tomorrow program, aligning with Indigo Events' women's empowerment mission.
• El Cubo Convention Center (Colsubsidio)minorOthersVenue partner for the women's empowerment seminar 'El Poder de los Talones' in Bogota, Colombia. Owned by Colsubsidio, a modern convention center that hosted the all-day event.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Colin Cowie: Internationally recognized luxury event designer and planner with celebrity-grade clientele. Direct comparable to Indigo Events' full-service, high-touch event planning and production model targeting affluent individuals and enterprises.
• Marcy Blum: New York-based luxury wedding and event planner with a long-standing reputation for high-end private and corporate celebrations. Closely comparable on business model (full-service, founder-led, high-touch) and target client segment (HNW individuals, brands).
• Mindy Weiss Party Consultants: Celebrity event planner known for luxury weddings, corporate, and social events with a brand-driven methodology. Direct peer in full-service event design, production, and high-end client segments where Indigo also competes.
• David Tutera: Celebrity event planner with a national brand and proprietary planning style. Comparable to Indigo's founder-led, methodology-driven approach to event design for weddings, social, and corporate clients.
• ELM Events Miami: Miami-based boutique event planning firm serving weddings, social, and corporate clients in South Florida. Direct regional competitor for Indigo's Aventura/Miami-based corporate and luxury social clientele.
• Defining Moments Events: South Florida-based event planning firm offering weddings, corporate, and social event production. Direct peer serving the same Aventura/Miami/South Florida corporate and affluent-individual segments as Indigo.
• Carriage House Events: Boutique luxury event planning firm offering full-service design and production for weddings and social milestones. Comparable founder-led, design-forward boutique model targeting HNW clients — same business model Indigo operates.

Broad incumbents

• Cvent: Large enterprise event management platform and services provider spanning corporate events, conferences, and trade shows. A broad incumbent occupying the same end market (corporate/conference event planning) but operating as a tech-enabled platform rather than boutique agency.
• The Knot Worldwide: Leading wedding marketplace and planning resource with vendor directories and planning tools. Overlaps with Indigo's wedding planning service line as both a marketplace and indirect competitor for wedding-vendor mindshare.
• Eventique: National event production firm specializing in large-scale corporate, brand activation, and experiential marketing events. Comparable in corporate and experiential planning but operating at national/enterprise scale rather than Indigo's regional boutique footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/eventsbyindigo
• YouTubeyoutube.com/watch?v=eTBVy8FqUFs
• Instagraminstagram.com/indigoevents
• Facebookfacebook.com/EventsByIndigo
• LinkedInlinkedin.com/company/indigo-events

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indigo Events