Circle Care Services
Circle Care Services is a private, multi-state U.S. ABA therapy provider founded in 2020 that delivers in-home, center-based, and daycare autism therapy to children, plus ABA+ caregiver and family support, reimbursed through major insurance carriers across five states.
- Company typePrivate
- Founded2020
- HeadquartersHighland Park, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Circle Care Services does
Circle Care Services is a U.S. private ABA therapy provider founded in 2020 and headquartered at 400 Raritan Avenue, Highland Park, New Jersey. The company delivers Applied Behavior Analysis therapy to children with autism spectrum disorder across three service modalities: in-home sessions with Registered Behavior Technicians under BCBA supervision, full-day center-based programs at clinic locations with sensory gyms, and embedded support in mainstream daycare settings. Service delivery is organized around the ABA+ supplementary layer, which adds occupational and speech therapy referrals, IEP support, caregiver training, sensory-friendly events, and a parent helpline. Commercial delivery is insurance-driven: Circle Care operates as an in-network provider with major carriers including Aetna, Cigna, United Healthcare, Horizon, and Medicaid, handles approvals and authorizations on behalf of families, and runs a no-waitlist intake process across phone and website channels. The footprint spans five states (New Jersey, Georgia, North Carolina, Maryland, Utah) with named therapy centers in Bergenfield, Lawrenceville, Marietta, and Salt Lake City, supported by Central Reach as the clinical management and family-facing portal platform.
The business model is reimbursement-based professional services with no disclosed subscription, per-session pricing, or ARR figures; revenue mechanics flow through negotiated insurance rates per carrier and per service type. Marketing and demand generation are anchored on owned content: two podcasts (The Autism Roundtable hosted by founder Leah Gross, and My BCBA Life aimed at clinician recruiting), an educational blog, an email newsletter, and in-person community events. The company extends brand reach beyond direct therapy through a Sensory-Friendly Business Certification program for local merchants. Ownership is founder-controlled with no parent company, institutional investor, or acquisition history documented; Circle Care is also operated under the doing-business-as name Circle Care ABA Therapy. Compliance posture includes formalized HIPAA and GDPR frameworks, with the HIPAA framework effective September 19, 2025. Headcount sits in the 101-250 range and the leadership team includes founder Leah Gross and clinical lead Rosie Neustadt (MS Ed, BCBA, LBA) with 13+ years of BCBA experience.
Circle Care Services firmographics
Firmographics- Name
- Circle Care Services
- Legal name
- Circle Care Services
- Website
- https://circlecareservices.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Circle Care Services is a private, multi-state U.S. ABA therapy provider founded in 2020 that delivers in-home, center-based, and daycare autism therapy to children, plus ABA+ caregiver and family support, reimbursed through major insurance carriers across five states.
- Ownership category
- akta.pro rank
Circle Care Services industry classification
Industry- Product category
- Autism Therapy Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Services for the Elderly and Persons with Disabilities (624120), Child and Youth Services (62411)
- SIC
- Services-Home Health Care Services (8082), Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)
- akta.pro primary industry
- ABA Therapy Providers (Home-Based) (EDAKAHAB)
- akta.pro secondary industries
- ABA Therapy Providers (Clinic-Based) (EDAKAHAA), ABA Therapy Providers (School-Based) (EDAKAHAC), Parent/Caregiver Training & Family Consultation (ABA) (EDAKAHAG)
Keywords
Where Circle Care Services is headquartered
LocationHeadquarters
- HQ city
- Highland Park
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Circle Care Services business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Insurance-Reimbursed ABA Therapy Services: Circle Care operates as an in-network provider with major insurance carriers. Services are reimbursed through insurance coverage for ABA therapy. The company handles insurance approvals, authorizations, and billing paperwork on behalf of families.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Insurance-based therapy services |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Circle Care Services product offering
Product offeringCore offering
Circle Care Services delivers Applied Behavior Analysis (ABA) therapy to children with autism through three modalities: in-home therapy, center-based therapy at clinic locations, and daycare-based therapy in mainstream daycare settings. The company supplements core ABA therapy with ABA+ support services including occupational and speech therapy referrals, IEP support, caregiver training, sensory-friendly events, and a parent helpline. Circle Care operates as an in-network provider with major insurance carriers, handling approvals and billing on behalf of families.
Product overview
Circle Care Services is an ABA therapy provider offering a multi-modal service delivery model across three core ABA therapy settings (in-home, at-center, and daycare), unified by the ABA+ supplementary support framework. The core ABA therapy service is complemented by ABA+ modules including OT and speech therapy referrals, IEP support, caregiver training, sensory-friendly events, and a parent helpline. The company also provides a family-facing Central Reach digital portal for viewing treatment plans and progress data, along with content resources including two podcasts (The Autism Roundtable and My BCBA Life) and parent support groups. A sensory-friendly business certification program extends the company's reach beyond direct client services.
Differentiator
Problem solved
Functional benefit
Products and services
- In-Home ABA Therapy One-on-one ABA therapy delivered in the child's home environment by Registered Behavior Technicians (RBTs) under BCBA supervision. Sessions are tailored to family routines and daily life, with flexible scheduling and minimum 2-hour sessions. Available for families across five U.S. states.
- At-Center ABA Therapy Full-day center-based ABA therapy at Circle Care's clinic locations featuring a full-time curriculum, sensory gyms, and integration with speech therapy and OT services. Designed to prepare preschool-aged children for mainstream school environments.
- Daycare ABA Therapy ABA therapy support provided within mainstream daycare and preschool settings, with the care team working collaboratively with daycare teachers to help children gain real-world skills.
- ABA+ Services Supplementary support services complementing core ABA therapy, including OT and speech therapy referrals, IEP support, 1-on-1 caregiver training, sensory-friendly events, referral services to specialists, and a parent helpline.
Quantifiable outcome
- Children develop communication skills including saying full sentences, expressing affection, and using the bathroom correctly.
Companies that use Circle Care Services
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles1 record
Circle Care Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Circle Care Services partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Central ReachcoreCentral Reach is the clinical management platform used by Circle Care to track client programs, share data, and provide progress reports to families. Families access their child's individualized program, treatment plans, and progress data through the Central Reach portal.
Scale indicators1 record
Recent moves7 records
Expansion highlights5 records
Circle Care Services competitors and assessment
Company assessmentDirect peers
- Proud Moments ABA: Multi-state ABA therapy provider delivering home- and center-based services to children with autism; comparable in delivery modes and family-facing insurance support model.
- Centria Healthcare: National provider of ABA and pediatric home-health services operating across multiple states, overlapping Circle Care's in-home and clinic-based service lines and in-network insurance model.
- LEARN Behavioral: Multi-state ABA provider offering in-home, center, and school-based services for children with autism; closely comparable in geographic-diversification strategy and clinical delivery modes.
- Autism Learning Partners: Multi-state ABA provider with in-home, center, and school-based delivery and in-network insurance relationships across many of the same states Circle Care serves or is entering.
- Acorn Health: Multi-state ABA therapy provider with both center-based clinics and in-home services, serving pediatric autism populations across multiple U.S. regions — directly comparable modality mix to Circle Care.
- Cortica: Multi-state autism services provider combining ABA with neurology, OT, speech, and developmental care under one integrated model; directly comparable to Circle Care's 360-degree, multi-disciplinary autism care positioning.
- Kyo: Multi-state ABA therapy provider delivering center-based, in-home, and school-based services with a strong family-engagement orientation; competes in overlapping geographies and applies a comparable child-led clinical philosophy.
- Hopebridge: Multi-state ABA + OT + speech provider operating center-based clinics with full-day curricula, very similar in delivery model and pediatric autism focus to Circle Care's at-center and ABA+ offering.
- BlueSprig Pediatrics: One of the largest multi-state ABA therapy providers in the U.S. operating center-based and in-home programs; directly comparable to Circle Care's multi-modal, multi-state delivery model across pediatric autism populations.
Others
- Central Reach: Practice management and EHR platform used by Circle Care for clinical data and the family-facing portal; an enabling technology vendor rather than a competitor, but contextual as the platform backbone most multi-state ABA providers run on.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Circle Care Services social profiles
Digital presenceCircle Care Services compliance and trust
Trust signalCompliance2 records
Circle Care Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Circle Care Services leadership team
Management profileNumber of profiles
Profiles2 records
Circle Care Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Circle Care Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Circle Care Services
What does Circle Care Services do?
Circle Care Services delivers Applied Behavior Analysis (ABA) therapy to children with autism through three modalities: in-home therapy, center-based therapy at clinic locations, and daycare-based therapy in mainstream daycare settings. The company supplements core ABA therapy with ABA+ support services including occupational and speech therapy referrals, IEP support, caregiver training, sensory-friendly events, and a parent helpline. Circle Care operates as an in-network provider with major insurance carriers, handling approvals and billing on behalf of families.
Is Circle Care Services a public or private company?
Circle Care Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Circle Care Services founded?
Circle Care Services was founded in 2020. It employs 101 to 250 people.
Where is Circle Care Services based?
Circle Care Services is headquartered in Highland Park, United States, in the North America region.
How does Circle Care Services make money?
One revenue line is on record: insurance-Reimbursed ABA Therapy Services.
Who are Circle Care Services's main competitors?
Direct peers on record are Proud Moments ABA, Centria Healthcare, LEARN Behavioral, Autism Learning Partners, Acorn Health, Cortica, Kyo, Hopebridge and BlueSprig Pediatrics. Central Reach is listed as an others.
Does Circle Care Services have an API?
No public API is recorded for Circle Care Services.
What industry is Circle Care Services in?
Circle Care Services's product category is Autism Therapy Services. Its primary akta.pro industry code is EDAKAHAB, ABA Therapy Providers (Home-Based), with a secondary code of EDAKAHAA, ABA Therapy Providers (Clinic-Based). Its NAICS code is 621420 and its SIC code is 8082.