Petz Rewe
PETZ REWE GmbH operates 36 full-service supermarkets across four German states under a 50/50 joint venture with REWE Group, serving regional general consumers with 30,000+ SKUs per store, fresh counters, and an experimental 24/7 unmanned convenience format.
- Company typePrivate
- Founded1968
- HeadquartersWissen, Germany
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Petz Rewe does
PETZ REWE GmbH is a regional German supermarket operator headquartered in Wissen that runs 36 full-service supermarkets across Hessen, Rheinland-Pfalz, Nordrhein-Westfalen, and Sachsen under a 50/50 joint venture with REWE Group established in 1996. The company, founded in 1968 by Xaver Sanktjohanser and now led by Managing Director Maike Sanktjohanser, employs 2,600+ people and serves general consumers in Westerwald, Bergisches Land, Siegerland, and Sachsen with stores ranging from 1,800 to 3,500 m² (averaging ~2,500 m²) carrying 30,000+ food and non-food articles per location.
The core product is the traditional supermarket — complemented by in-store fresh counters (butchery, bakery, warm kitchen) sourcing from regional partners, an exclusive PETZ Lieblinge range (PETZ Gin with Birkenhof Brennerei, wines with Brogsitter, Eierlikör with scharfesGELB, house-made Frischkäse), and an experimental 40 m² unmanned PETZ Nahkauf Box offering ~700 SKUs 24/7. Distribution blends physical retail with REWE-integrated digital channels: the Abholservice (online order & pickup via REWE App / shop.rewe.de), Lieferservice home delivery at select sites, and a Scan & Go self-scanning pilot.
The revenue model is straightforward German supermarket retail — one-time sale of food and non-food consumer goods across 36 stores at standard competitive pricing with weekly promotional brochures, plus ancillary income from party service, gift baskets, EV fast-charging (EnBW), and parcel-shop commissions (Hermes, Woolworth co-tenancy). Customers are exclusively B2C general consumers; no enterprise or institutional segment exists. Underlying technology is largely supplied by REWE Group (e-commerce, app, private label) plus commodity website analytics, with no proprietary platform disclosed.
Petz Rewe firmographics
Firmographics- Name
- Petz Rewe
- Legal name
- PETZ REWE GmbH
- Website
- https://petz.de
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- PETZ REWE GmbH operates 36 full-service supermarkets across four German states under a 50/50 joint venture with REWE Group, serving regional general consumers with 30,000+ SKUs per store, fresh counters, and an experimental 24/7 unmanned convenience format.
- Ownership category
- akta.pro rank
Where Petz Rewe is headquartered
LocationHeadquarters
- HQ city
- Wissen
- HQ country
- Germany
- HQ region
- Europe
Offices27 records
Markets served
Petz Rewe business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Sales: Revenue generated from sale of food and non-food consumer goods across 36 supermarket locations. The company offers over 30,000 food and non-food articles per store, with typical supermarket retail margins.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard supermarket retail pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Petz Rewe product offering
Product offeringCore offering
PETZ REWE operates a network of 36 supermarket locations in the German states of Hessen, Rheinland-Pfalz, Nordrhein-Westfalen, and Sachsen, offering more than 30,000 food and non-food articles. The assortment includes a fresh service counter (Frischetheke), regional products, and own-brand specialty items. The company supports multiple shopping formats including in-store, pickup (Abholservice), home delivery (Lieferservice), and 24/7 unmanned convenience stores (Nahkauf Box).
Product overview
PETZ REWE operates a network of 36 traditional supermarkets across Germany (Westerwald, Bergisches Land, Siegerland, and Saxony regions) ranging from 1,800 to 3,500 square meters with over 30,000 food and non-food articles. The product portfolio centers on PETZ REWE Supermärkte as the core offering, complemented by the innovative PETZ Nahkauf Box (automated 24/7 store concept), PETZ Abholservice (online ordering/pickup), and various service offerings including Frischetheke (fresh food counters with own production), Ladeinfrastruktur (EV charging), Partyservice, and regional specialty products (PETZ Lieblinge). The company also offers Scan & Go self-scanning technology at select locations.
Differentiator
Problem solved
Functional benefit
Products and services
- PETZ REWE Supermärkte Core supermarket stores ranging from 1,800-3,500 m² (average ~2,500 m²) selling more than 30,000 food and non-food items to everyday consumers in regional German markets.
- PETZ Nahkauf Box 24/7 unmanned convenience store concept providing around-the-clock access to a curated assortment of everyday grocery items for local residents.
- PETZ Abholservice Click-and-collect pickup service allowing customers to order online and collect pre-packed groceries at a designated store location.
- PETZ Lieferservice Home delivery service bringing online-ordered groceries directly to customers' homes within the store catchment areas.
- PETZ Frischetheke Fresh service counter in stores offering cheese, meat, and other fresh items prepared and served by counter staff.
- PETZ Ladeinfrastruktur Electric vehicle charging stations available at store locations, operated in partnership with EnBW.
- PETZ Partyservice Catering and party service providing platters, gift baskets, and food arrangements for private and corporate events.
- PETZ Präsentkörbe Curated gift baskets assembled with regional and own-brand products, available for purchase as gifts.
- PETZ Frischkäse aus eigener Herstellung Own-manufactured fresh cheese made in-house and sold through store fresh counters.
- PETZ Gin Own-brand gin product sold through PETZ REWE stores as part of the company's private label assortment.
Companies that use Petz Rewe
Customer profileSegments1 record
Ideal customer profiles1 record
Petz Rewe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Petz Rewe partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor.
- HermesminorHermes parcel shop service available at PETZ Dillenburg location.
- BrogsitterminorWinery from the Ahr region (Rheinland-Pfalz) producing exclusive PETZ branded wines including Weissburgunder Chardonnay (Lieblingsrebe), Spätburgunder Rosé, and Kaminzauber Merlot. Wine tradition dating to 1600.
- Birkenhof BrennereiminorFamily distillery in its seventh generation from the Westerwald region, producing the exclusive PETZ Gin. PETZ team members participated in developing the flavor profile with Wacholder (juniper) distillate and selected spices.
- scharfesGELBminorLiquor manufacturer from Senftenberg producing exclusive PETZ branded egg liqueur (Eierlikör) based on an old family recipe, first presented in 2010.
- Regional Metzgerei (Regional Butchers)minorPartnerships with regional butcher shops including Fleischerei Krieger (Bitzen), Werners Schlachthaus Siebengebirge, and regional Metzger shops for fresh meat and sausage products at PETZ service counters.
- Schloss WackerbarthminorSaxon state winery and experience winery producing the exclusive Fürstlicher Riesling (Goldriesling) for PETZ. Europe's first experience winery located in Saxony's Elbtal wine region.
- WoolworthminorWoolworth becomes a new partner at the PETZ location in Waldbröl (Gerberstraße 4), sharing the retail space in the Fachmarktzentrum.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Petz Rewe competitors and assessment
Company assessmentBroad incumbents
- REWE Group: Parent and 50% owner of PETZ REWE. Operates the wider REWE supermarket and Penny discounter footprint across Germany. Direct corporate parent and closest strategic/operational analog, with the same banner used by PETZ.
- Aldi Süd: Major hard discounter operating across PETZ's western German states. Represents the principal price-competition threat and benchmark for low-cost grocery operations in the same regional catchments.
- Netto Marken-Discount: German discounter (Edeka Group) competing on price with broad assortment. Direct competitor in PETZ's regional catchments, especially relevant where price-sensitive consumers trade down from full-service to discounter shopping.
- Kaufland: Schwarz Group's hypermarket/superstore format competing with larger REWE and PETZ stores. Overlaps on full assortment, fresh counters, and weekly pricing; relevant competitive benchmark in secondary German cities.
- Lidl: Schwarz Group's hard discounter with dense presence in PETZ's regional German markets. Key competitive benchmark on price and store-network density in secondary and rural areas.
Direct peers
- Edeka: Germany's largest supermarket cooperative, the principal full-service competitor to REWE-branded stores including PETZ. Operates similar 1,500-4,000 m² supermarkets with service counters and regional cooperatives that mirror PETZ's regional identity model.
Regional players
- Hit Handelsgruppe: Independent German supermarket and hypermarket operator in NRW, Hessen, Rheinland-Pfalz, and Thüringen. Directly overlaps with PETZ's footprint in those states and competes with similar mid-size superstore formats.
- Tegut: Mid-sized German supermarket chain (now owned by Migros Zurich) focused on organic, regional, and fresh assortments. Comparable to PETZ in store size, regional orientation, and emphasis on regional/specialty suppliers and fresh counters.
- Globus Handelshof: Family-owned German hypermarket and supermarket operator with strong presence in Sachsen and Rheinland-Pfalz/Saarland. Comparable to PETZ as a regional full-service operator with own production, fresh counters, and family-business heritage.
- Wasgau Frischecenter: Regional supermarket operator in Rheinland-Pfalz, Saarland, and western Germany. Highly comparable to PETZ as a regional full-service supermarket chain of similar store size, with similar emphasis on regional products and service counters.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Petz Rewe social profiles
Digital presencePetz Rewe compliance and trust
Trust signalCompliance4 records
Petz Rewe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Petz Rewe leadership team
Management profileNumber of profiles
Profiles1 record
Petz Rewe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Petz Rewe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Petz Rewe
What does Petz Rewe do?
PETZ REWE operates a network of 36 supermarket locations in the German states of Hessen, Rheinland-Pfalz, Nordrhein-Westfalen, and Sachsen, offering more than 30,000 food and non-food articles. The assortment includes a fresh service counter (Frischetheke), regional products, and own-brand specialty items. The company supports multiple shopping formats including in-store, pickup (Abholservice), home delivery (Lieferservice), and 24/7 unmanned convenience stores (Nahkauf Box).
Is Petz Rewe a public or private company?
Petz Rewe is a private company. It is classified as family owned and is currently operating.
When was Petz Rewe founded?
Petz Rewe was founded in 1968. It employs 1,001 to 5,000 people.
Where is Petz Rewe based?
Petz Rewe is headquartered in Wissen, Germany, in the Europe region.
How does Petz Rewe make money?
One revenue line is on record: retail Sales.
Who are Petz Rewe's main competitors?
Broad incumbents on record are REWE Group, Aldi Süd, Netto Marken-Discount, Kaufland and Lidl. Edeka is listed as a direct peer. Regional players are Hit Handelsgruppe, Tegut, Globus Handelshof and Wasgau Frischecenter.
Does Petz Rewe have an API?
No public API is recorded for Petz Rewe.