What Brogsitter does

Brogsitter (legal name: Weinhaus & Gourmet Brogsitter) is a privately held, family-owned German wine merchant headquartered in Grafschaft, Germany, with documented roots dating to 1600. The company operates a national direct-to-consumer e-commerce platform at brogsitter.de selling red, white, and rosé wines sourced from more than 15 countries, plus sparkling wines (Sekt, Champagne, Crémant, Prosecco), spirits (brandy, grappa, port, sherry, whiskey, gin), gourmet foods, gift packages, and accessories. The platform runs on a Shopware-based storefront with integrated customer accounts, wishlists (Merkzettel), and multiple payment options including invoice (Kauf auf Rechnung), PayPal, credit card, and paydirekt, supported by Trusted Shops certification, Klaviyo email automation, Google Tag Manager/Analytics, AWIN affiliate integration, Sovendus cross-promo, and Facebook Pixel tracking.

The business model is primarily one-time per-unit sales of wine and complementary products to individual German consumers, supplemented by a dedicated corporate/B2B division (Brogsitter Firmenkunden) handling gifting and event orders, and gift voucher sales. Brogsitter operates physical Vinotheken (wine shops) and the Restaurant Sanct Peter and Hotel Sanct Peter at its estate, creating a multi-channel retail and hospitality experience alongside the digital storefront. The product portfolio includes several proprietary own-brand lines such as Brogsitter Grauburgunder REFERENZ, Brogsitter & Family Weißburgunder, Brogsitter Légère (alcohol-free wine and Sekt), Brogsitter B·ICED, Brogsitter Secco, Brogsitter PRIVATE EDITION, BroVIVRE grape juice, Brogsitter Confiserie (Baumkuchen and confectionery), and Brogsitter Gourmet delicatessen products.

Headcount is reported at 101–250 employees, and the company positions itself as "one of the largest wine mail-order companies in Germany." Distribution is exclusively domestic (Germany) via the owned e-commerce site and physical Vinotheken, with free shipping offered on orders above €99. No public revenue figures, funding events, or external investor participation are disclosed.

Name

Brogsitter

Legal name

Weinhaus & Gourmet Brogsitter

Website

https://brogsitter.de

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Brogsitter is a family-owned German wine merchant, founded in 1600 and headquartered in Grafschaft, that runs a national direct-to-consumer e-commerce platform at brogsitter.de selling wines from 15+ countries, sparkling wines, spirits, and gourmet products to German consumers, supplemented by physical Vinotheken and corporate gifting services.

Ownership category

akta.pro rank

Product category

Online Wine Retail

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Specialty Wine-Adjacent Food Stores (Cheese/Gourmet Pairings) (CRAHAGAK)

Keywords

• Online wine retail
• Wine e-commerce
• Sparkling wine sekt
• Wine gift sets
• Gourmet food pairings

Headquarters

HQ city

Grafschaft

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Direct wine and beverage product sales: The primary revenue stream is the sale of wines (red, white, rosé), sparkling wines (Sekt, Champagne, Prosecco, Crémant), spirits, gourmet foods, gift sets, and accessories through the brogsitter.de e-commerce platform. Sales are transacted as individual one-time purchases with per-bottle or per-package pricing.
2. Gift vouchers (Geschenkgutscheine): Brogsitter sells gift vouchers that customers can purchase and redeem for products on the platform, providing a recurring revenue touchpoint and gifting revenue.
3. Corporate/B2B customer orders: Dedicated corporate customer offerings (Brogsitter Firmenkunden) with tailored ordering, suggesting B2B account-based sales for business gifting and events.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Brogsitter is an online wine merchant (Weinversand) that sells red, white, rosé, and sparkling wines (Sekt, Champagne, Crémant, Prosecco, Perlwein), spirits (brandy, grappa, port, sherry, whiskey, gin), gourmet foods, and gift packages direct to consumers via its e-commerce storefront at brogsitter.de. The assortment is sommelier-curated and sourced from over 15 countries, with own-brand products (e.g., Brogsitter Grauburgunder REFERENZ, BroVIVRE grape juice, Brogsitter Confiserie, Brogsitter Gourmet) supplementing third-party labels.

Product overview

Brogsitter is a German wine merchant (Weinversand) operating since 1600, offering an e-commerce platform for wines, sparkling wines, spirits, and gourmet products. The core offering centers on red wines, white wines, rosé wines, and sparkling wines (Prickelndes) sourced from worldwide wine regions, supplemented by wine packages for discovery and gifting. The product portfolio includes own-brand wines such as Brogsitter Grauburgunder REFERENZ (bestseller), Brogsitter & Family Weißburgunder, Brogsitter Légère (alcohol-free), Brogsitter Secco, and Brogsitter PRIVATE EDITION. Additional product lines encompass spirits (brandy, grappa, port, sherry, whiskey, gin), gourmet foods (fine foods, seafood, coffee, tea, condiments), gift packages, and special offers. The company positions itself as one of Germany's largest wine shippers with sommelier-selected products.

Differentiator

Problem solved

Functional benefit

Brands

• BroVIVRE: Brogsitter's own grape juice brand offering 100% fruit content products.
• Brogsitter Confiserie
• Brogsitter Gourmet

Quantifiable outcome

• One of the largest wine mail-order companies in Germany with a broad international assortment
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Trusted ShopscoreOthersBrogsitter is Trusted Shops certified, displaying the Trusted Shops review widget on its website. This provides buyer protection and verified customer reviews, enhancing trust for online wine purchases.
• PayPalcoreOthersPayPal is offered as a payment method for Brogsitter's online orders, enabling customers to pay securely through their PayPal accounts.
• AWIN (Affiliate Marketing)minorGTM or Marketing PartnerAWIN affiliate network is used by Brogsitter for partner-driven customer acquisition, with tracking via cookies and device recognition (Endgeräteerkennung).
• SovendusminorGTM or Marketing PartnerSovendus provides partner-program integration for cross-promotional offers and vouchers, driving incremental customer acquisition.
• KlaviyocoreTechnology or IntegrationKlaviyo is used for email marketing automation, enabling personalized newsletters, promotions, and customer lifecycle communications.
• Google (Analytics, Ads, Tag Manager)coreTechnology or IntegrationGoogle Analytics, Google AdWords, and Google Tag Manager are used for web analytics, paid search campaigns, and purchase/surfing behavior tracking.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Laithwaites: UK-based wine retailer and subscription club with strong direct-to-consumer e-commerce. Comparable to Brogsitter on broad international assortment and customer relationship model, though UK-focused.
• Wine.com: Largest US online wine retailer with broad assortment and DTC delivery. Comparable to Brogsitter's e-commerce wine retail model, though operating in the US market rather than Germany.
• Berry Bros. & Rudd: Historic UK wine and spirits merchant with multi-century heritage and a strong DTC and gifting offering. Comparable to Brogsitter on heritage-driven wine retailing, though serving the UK market rather than Germany.
• Wein & Co: Austrian specialty wine retailer combining physical stores with online commerce and a sommelier-led assortment. Comparable business model to Brogsitter, but operating primarily in Austria rather than Germany.

Broad incumbents

• Rotkäppchen-Mumm Sektkellereien: Germany's largest sparkling wine producer (Sekt, Mumm, Rotkäppchen brands). Comparable to Brogsitter's Sekt and sparkling wine category leadership, but operating as a broad producer rather than DTC specialist.
• Schlumberger: Austrian sparkling wine and spirits producer-retailer. Overlaps with Brogsitter on the sparkling wine (Sekt/Champagne-style) and spirits retail category, but operates as an incumbent producer rather than DTC specialist.

Direct peers

• Ludwig von Kapff: Long-established German wine mail-order specialist focused on curated German and international wines. Overlaps directly with Brogsitter on heritage positioning and DTC wine catalog.
• Hawesko Holding: Germany's largest wine mail-order and specialist retailer, operating brands including Hawesko, Jacques', and Wein & Vinos. Closest direct competitor to Brogsitter, with similar DTC e-commerce focus, multi-channel operations, and a broad international wine catalog.
• Jacques' Wein-Depot: Specialist German wine retail chain with hundreds of depot locations and online shop. Competes head-to-head with Brogsitter on curated assortment, expert-led retail, and the same German consumer target.
• Mack & Schühle: German wine producer and distributor with extensive own-brand and partner portfolios across retail and wholesale. Comparable to Brogsitter's vertically integrated winery-plus-distributor model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Brogsitter

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brogsitter