Petz Rewe

What Petz Rewe does

PETZ REWE GmbH is a regional German supermarket operator headquartered in Wissen that runs 36 full-service supermarkets across Hessen, Rheinland-Pfalz, Nordrhein-Westfalen, and Sachsen under a 50/50 joint venture with REWE Group established in 1996. The company, founded in 1968 by Xaver Sanktjohanser and now led by Managing Director Maike Sanktjohanser, employs 2,600+ people and serves general consumers in Westerwald, Bergisches Land, Siegerland, and Sachsen with stores ranging from 1,800 to 3,500 m² (averaging ~2,500 m²) carrying 30,000+ food and non-food articles per location.

The core product is the traditional supermarket — complemented by in-store fresh counters (butchery, bakery, warm kitchen) sourcing from regional partners, an exclusive PETZ Lieblinge range (PETZ Gin with Birkenhof Brennerei, wines with Brogsitter, Eierlikör with scharfesGELB, house-made Frischkäse), and an experimental 40 m² unmanned PETZ Nahkauf Box offering ~700 SKUs 24/7. Distribution blends physical retail with REWE-integrated digital channels: the Abholservice (online order & pickup via REWE App / shop.rewe.de), Lieferservice home delivery at select sites, and a Scan & Go self-scanning pilot.

The revenue model is straightforward German supermarket retail — one-time sale of food and non-food consumer goods across 36 stores at standard competitive pricing with weekly promotional brochures, plus ancillary income from party service, gift baskets, EV fast-charging (EnBW), and parcel-shop commissions (Hermes, Woolworth co-tenancy). Customers are exclusively B2C general consumers; no enterprise or institutional segment exists. Underlying technology is largely supplied by REWE Group (e-commerce, app, private label) plus commodity website analytics, with no proprietary platform disclosed.

Name

Petz Rewe

Legal name

PETZ REWE GmbH

Website

https://petz.de

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

PETZ REWE GmbH operates 36 full-service supermarkets across four German states under a 50/50 joint venture with REWE Group, serving regional general consumers with 30,000+ SKUs per store, fresh counters, and an experimental 24/7 unmanned convenience format.

Ownership category

akta.pro rank

Headquarters

HQ city

Wissen

HQ country

Germany

HQ region

Europe

Offices27 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales: Revenue generated from sale of food and non-food consumer goods across 36 supermarket locations. The company offers over 30,000 food and non-food articles per store, with typical supermarket retail margins.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

PETZ REWE operates a network of 36 supermarket locations in the German states of Hessen, Rheinland-Pfalz, Nordrhein-Westfalen, and Sachsen, offering more than 30,000 food and non-food articles. The assortment includes a fresh service counter (Frischetheke), regional products, and own-brand specialty items. The company supports multiple shopping formats including in-store, pickup (Abholservice), home delivery (Lieferservice), and 24/7 unmanned convenience stores (Nahkauf Box).

Product overview

PETZ REWE operates a network of 36 traditional supermarkets across Germany (Westerwald, Bergisches Land, Siegerland, and Saxony regions) ranging from 1,800 to 3,500 square meters with over 30,000 food and non-food articles. The product portfolio centers on PETZ REWE Supermärkte as the core offering, complemented by the innovative PETZ Nahkauf Box (automated 24/7 store concept), PETZ Abholservice (online ordering/pickup), and various service offerings including Frischetheke (fresh food counters with own production), Ladeinfrastruktur (EV charging), Partyservice, and regional specialty products (PETZ Lieblinge). The company also offers Scan & Go self-scanning technology at select locations.

Differentiator

Problem solved

Functional benefit

Products and services

• PETZ REWE Supermärkte Core supermarket stores ranging from 1,800-3,500 m² (average ~2,500 m²) selling more than 30,000 food and non-food items to everyday consumers in regional German markets.
• PETZ Nahkauf Box 24/7 unmanned convenience store concept providing around-the-clock access to a curated assortment of everyday grocery items for local residents.
• PETZ Abholservice Click-and-collect pickup service allowing customers to order online and collect pre-packed groceries at a designated store location.
• PETZ Lieferservice Home delivery service bringing online-ordered groceries directly to customers' homes within the store catchment areas.
• PETZ Frischetheke Fresh service counter in stores offering cheese, meat, and other fresh items prepared and served by counter staff.
• PETZ Ladeinfrastruktur Electric vehicle charging stations available at store locations, operated in partnership with EnBW.
• PETZ Partyservice Catering and party service providing platters, gift baskets, and food arrangements for private and corporate events.
• PETZ Präsentkörbe Curated gift baskets assembled with regional and own-brand products, available for purchase as gifts.
• PETZ Frischkäse aus eigener Herstellung Own-manufactured fresh cheese made in-house and sold through store fresh counters.
• PETZ Gin Own-brand gin product sold through PETZ REWE stores as part of the company's private label assortment.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Seven partnerships are on record, tiered minor.

• HermesminorChannel Partner/ Reseller/ Distributor · 1 January 2020Hermes parcel shop service available at PETZ Dillenburg location.
• BrogsitterminorStrategic or Co-development PartnerWinery from the Ahr region (Rheinland-Pfalz) producing exclusive PETZ branded wines including Weissburgunder Chardonnay (Lieblingsrebe), Spätburgunder Rosé, and Kaminzauber Merlot. Wine tradition dating to 1600.
• Birkenhof BrennereiminorStrategic or Co-development PartnerFamily distillery in its seventh generation from the Westerwald region, producing the exclusive PETZ Gin. PETZ team members participated in developing the flavor profile with Wacholder (juniper) distillate and selected spices.
• scharfesGELBminorStrategic or Co-development PartnerLiquor manufacturer from Senftenberg producing exclusive PETZ branded egg liqueur (Eierlikör) based on an old family recipe, first presented in 2010.
• Regional Metzgerei (Regional Butchers)minorStrategic or Co-development PartnerPartnerships with regional butcher shops including Fleischerei Krieger (Bitzen), Werners Schlachthaus Siebengebirge, and regional Metzger shops for fresh meat and sausage products at PETZ service counters.
• Schloss WackerbarthminorStrategic or Co-development PartnerSaxon state winery and experience winery producing the exclusive Fürstlicher Riesling (Goldriesling) for PETZ. Europe's first experience winery located in Saxony's Elbtal wine region.
• WoolworthminorChannel Partner/ Reseller/ DistributorWoolworth becomes a new partner at the PETZ location in Waldbröl (Gerberstraße 4), sharing the retail space in the Fachmarktzentrum.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• REWE Group: Parent and 50% owner of PETZ REWE. Operates the wider REWE supermarket and Penny discounter footprint across Germany. Direct corporate parent and closest strategic/operational analog, with the same banner used by PETZ.
• Aldi Süd: Major hard discounter operating across PETZ's western German states. Represents the principal price-competition threat and benchmark for low-cost grocery operations in the same regional catchments.
• Netto Marken-Discount: German discounter (Edeka Group) competing on price with broad assortment. Direct competitor in PETZ's regional catchments, especially relevant where price-sensitive consumers trade down from full-service to discounter shopping.
• Kaufland: Schwarz Group's hypermarket/superstore format competing with larger REWE and PETZ stores. Overlaps on full assortment, fresh counters, and weekly pricing; relevant competitive benchmark in secondary German cities.
• Lidl: Schwarz Group's hard discounter with dense presence in PETZ's regional German markets. Key competitive benchmark on price and store-network density in secondary and rural areas.

Direct peers

• Edeka: Germany's largest supermarket cooperative, the principal full-service competitor to REWE-branded stores including PETZ. Operates similar 1,500-4,000 m² supermarkets with service counters and regional cooperatives that mirror PETZ's regional identity model.

Regional players

• Hit Handelsgruppe: Independent German supermarket and hypermarket operator in NRW, Hessen, Rheinland-Pfalz, and Thüringen. Directly overlaps with PETZ's footprint in those states and competes with similar mid-size superstore formats.
• Tegut: Mid-sized German supermarket chain (now owned by Migros Zurich) focused on organic, regional, and fresh assortments. Comparable to PETZ in store size, regional orientation, and emphasis on regional/specialty suppliers and fresh counters.
• Globus Handelshof: Family-owned German hypermarket and supermarket operator with strong presence in Sachsen and Rheinland-Pfalz/Saarland. Comparable to PETZ as a regional full-service operator with own production, fresh counters, and family-business heritage.
• Wasgau Frischecenter: Regional supermarket operator in Rheinland-Pfalz, Saarland, and western Germany. Highly comparable to PETZ as a regional full-service supermarket chain of similar store size, with similar emphasis on regional products and service counters.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/172942989421069
• Instagraminstagram.com/rewe_petz
• LinkedInlinkedin.com/company/petz-rewe-gmbh

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petz Rewe