TKO Strength and Performance

What TKO Strength and Performance does

TKO Strength & Performance Inc. is a Houston, Texas-based, privately held fitness equipment manufacturer founded in 1996 by Garry Kurtz. The company originated as a boxing equipment firm under the Technical KnockOut (TKO) name and expanded over multiple product-line additions through 2009 into a full-line equipment catalog spanning combat gear, free weights (rubber bumper plates, 10-sided dumbbells, fixed bars), utility benches and strength machines (flat/incline/decline benches, hyper extensions, smith machines, functional trainers, leg presses), racks and storage systems, cardio equipment (ellipticals, recumbent and upright bikes, an Air Mag rower, and a 9 Series digital console), and BODY BIKE indoor cycling models. A separate Defiant Strength sub-brand (defiantstrength.com) sells modular suspension bays, bridges, half racks, and storage bays targeting functional fitness facilities.

The business model is direct-to-consumer and direct-to-commercial e-commerce through tkostrength.com plus inside sales (phone and email), with no subscription component and revenue driven entirely by one-time product sales. Pricing spans roughly $18 for small accessories to $4,600+ for commercial machines, with custom and commercial equipment sold via quote with a 50% deposit at PO. Distribution uses UPS for small items and LTL freight for heavy commercial equipment, and international shipping is offered on request.

The company serves three primary customer segments: commercial fitness facilities (its largest segment), home fitness consumers, and functional fitness / CrossFit-style training centers, with no named enterprise customers or disclosed revenue figures in the available data.

Name

TKO Strength and Performance

Legal name

TKO Strength & Performance Inc.

Website

https://tkostrength.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

TKO Strength & Performance is a Houston-based, privately held fitness equipment manufacturer founded in 1996, selling strength, cardio, boxing, free-weight, and functional training equipment directly to commercial gym facilities and home consumers via e-commerce and inside sales.

Ownership category

akta.pro rank

Product category

Commercial Fitness Equipment Manufacturing

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Fitness Equipment & Performance Accessories Retail (CRAMABAD)

akta.pro secondary industries

Strength Training Equipment Retail (Racks, Benches, Barbells, Plates) (CRAMADAB), Free Weights & Kettlebells Retail (Dumbbells, Kettlebells, Weight Sets) (CRAMADAC), Combat Sports & Boxing Fitness Equipment Retail (Bags, Gloves, Pads, Wraps) (CRAMADAI), Functional Training & Conditioning Accessories Retail (Bands, Suspension Trainers, Agility/Ladders, Sleds) (CRAMADAD)

Keywords

• Commercial fitness equipment
• Strength training machines
• Boxing training equipment
• Functional training systems
• Free weights and benches

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fitness Equipment Sales: Direct sales of fitness equipment including strength training machines, free weights, cardio equipment, boxing gear, and functional training systems to consumers and commercial facilities. Revenue is generated through one-time product sales with no subscription component.
2. Custom/Commercial Orders: Custom order items requiring 50% deposit at PO placement. Remaining balance due prior to shipment. These higher-value commercial equipment orders represent significant revenue transactions for gym and facility installations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

TKO Strength and Performance manufactures and sells fitness equipment including strength training machines, free weights, cardio equipment, boxing gear, and functional training systems. The company serves both commercial fitness facilities and home fitness consumers, with separate product lines configured for each audience, including its proprietary Defiant Modular Bay System and the 6 Series home line.

Product overview

TKO Strength & Performance is a health and fitness equipment manufacturing company founded in 1996, originally starting as a boxing equipment company (Technical KnockOut). The company offers a diverse portfolio of fitness products organized into distinct lines: the Defiant modular system (sub-brand at defiantstrength.com) featuring suspension bays, bridges, half racks, and storage units for functional training facilities; Cardio equipment including elliptical trainers, recumbent and upright bikes, and rowing machines; Boxing/Combat equipment with heavy bags, stands, wall mounts, and speed bag platforms; Free Weights such as rubber bumper plates, 10-sided urethane and rubber dumbbells, and fixed bars; Utility benches and strength machines including flat/incline/decline benches, hyper extensions, smith machines, functional trainers, and leg presses; Racks and Storage systems for dumbbells, kettlebells, plates, and barbells; BODY Bikes indoor cycling line; and the 6 Series home fitness line. The products serve both commercial gyms and home fitness markets, with commercial-grade options available alongside consumer models.

Differentiator

Problem solved

Functional benefit

Brands

• Defiant Strength: A sub-brand of TKO Strength & Performance offering functional fitness equipment including suspension bays, storage bays, and modular training systems.

Products and services

• Defiant Modular Bay System

Quantifiable outcome

• Products ship within 1-2 business days plus 3-5 business days transit
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Body-Solid: Body-Solid manufactures home and commercial strength training equipment including multi-gym stations, free weights, benches, and functional trainers. Comparable to TKO in product breadth and dual home/commercial go-to-market.
• Hoist Fitness Systems: Hoist Fitness manufactures commercial-grade strength training equipment, functional trainers, and modular systems for fitness facilities. Direct competitor to TKO in the commercial gym equipment market with overlapping product lines in strength machines and functional training.
• Title Boxing: Title Boxing manufactures and retails boxing equipment including heavy bags, gloves, and stands, and operates Title Boxing Club fitness studios. Comparable to TKO's combat sports equipment line, with the addition of a fitness studio chain vertical.
• Titan Fitness: Titan Fitness is a value-priced fitness equipment retailer and manufacturer offering strength equipment, free weights, functional trainers, and accessories via DTC channels. Comparable to TKO in product breadth and DTC model, with a stronger value positioning.
• REP Fitness: REP Fitness designs and manufactures strength training equipment including power racks, benches, barbells, and functional trainers for home and commercial use. Highly comparable to TKO in product breadth across strength and functional training with a DTC-led model.
• Rogue Fitness: Rogue is a leading direct-to-consumer and commercial fitness equipment manufacturer specializing in strength training, powerlifting, and functional fitness equipment including racks, barbells, plates, and rigs. Direct competitor to TKO across strength, free weights, and functional training categories.
• Marcy Pro: Marcy Pro produces home and light-commercial strength equipment including benches, racks, multi-gyms, and free weights. Comparable to TKO's 6 Series home line and entry-level commercial offerings.
• Sorinex Exercise Equipment: Sorinex produces premium strength training and functional fitness equipment including racks, rigs, and custom facility solutions. Comparable to TKO's Defiant modular offering in the commercial functional training space.

Broad incumbents

• Life Fitness: Life Fitness is a global incumbent in commercial fitness equipment, offering cardio, strength, and functional training solutions under multiple brands including Hammer Strength and Cybex. Broader portfolio and significantly larger scale than TKO, but overlapping in commercial gym equipment categories.
• Everlast Worldwide: Everlast is a globally recognized boxing and combat sports equipment brand offering heavy bags, gloves, and apparel. Comparable to TKO's boxing heritage and combat equipment product line, though operating at a much larger scale and with broader consumer brand recognition.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TKOStrength
• Facebookfacebook.com/TKOStrength
• LinkedInlinkedin.com/company/tko-strength-performance

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TKO Strength and Performance