What Everlast Worldwide does

Everlast Worldwide Inc. is a privately held American company founded in 1910, headquartered in Moberly, Missouri (customer service) with brand operations in New York. The company designs, manufactures, licenses, and markets boxing, MMA, and fitness equipment and apparel under the Everlast brand and a portfolio of sub-brands including 1910 Pro, Powerlock OG, Elite, MX, Titan, and Core. It sells a 316-product catalog spanning boxing gloves, punching bags, protective gear, hand wraps, boxing shoes, MMA equipment, coaching equipment, and apparel, serving professional fighters, amateur boxers, MMA practitioners, boxing gyms, and fitness consumers worldwide.

The product portfolio is anchored by proprietary material technologies — C4 Foam and C3 Foam (Contoured Closed Cell Foam Technology) for cushioning and force dispersion, Everdri moisture-wicking lining, and Evergel padding — combined with premium full grain cow hide leather in the 1910 Pro Collection developed in collaboration with professional fighters Terence Crawford, Conor Benn, and Zaquin Moses. Pricing spans a Core/Budget entry tier starting at $4.99 through a 1910 Pro premium tier reaching $800. Distribution combines direct-to-consumer e-commerce (everlast.com plus regional storefronts in Canada and Australia) with a wholesale and gym-fitting B2B program for training facilities and sporting clubs.

Revenue mechanics rely on one-time unit sales across both channels, with frequent promotional discounts up to 70% off, email and SMS marketing, content marketing via how-to guides, social media engagement on Facebook, Instagram, YouTube, X, and Pinterest, and athlete endorsement marketing. The company is privately held, with 51–100 employees and no public financial disclosures.

Name

Everlast Worldwide

Legal name

Everlast Worldwide Inc.

Website

http://www.everlast.com/

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

51–100 employees

Short description

Everlast Worldwide, founded in 1910, designs, manufactures, and markets boxing, MMA, and fitness equipment and apparel. It sells a 316-product catalog through direct e-commerce, regional storefronts in Canada and Australia, and a wholesale program serving individual consumers, gyms, and professional fighters.

Ownership category

akta.pro rank

Product category

Combat Sports Equipment

NAICS

Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Combat Sports & Boxing Fitness Equipment Retail (Bags, Gloves, Pads, Wraps) (CRAMADAI)

Keywords

• Boxing equipment
• Mixed martial arts gear
• Combat sports apparel
• Punching bags
• Protective sports gear

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Sales: Everlast generates primary revenue through direct-to-consumer sales via its e-commerce platform (everlast.com), selling boxing equipment, MMA gear, apparel, and footwear directly to individual customers worldwide.
2. Wholesale/B2B: Revenue from bulk sales to boxing gyms, training facilities, and sporting clubs through a dedicated wholesale program.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Everlast Worldwide designs, manufactures, licenses, and markets boxing, mixed martial arts, and fitness equipment and apparel. Its core offering includes boxing gloves, punching bags, protective gear, hand wraps, boxing shoes, MMA gloves, coaching equipment, and athletic clothing, organized into tiered sub-brand collections (1910 Pro, Powerlock OG, Elite, MX, Titan, Core). The company sells predominantly direct-to-consumer through e-commerce, with a wholesale channel serving gyms and training facilities.

Product overview

Everlast Worldwide offers a comprehensive portfolio of boxing and mixed martial arts equipment and apparel. The product lineup centers on core boxing equipment including gloves (fight and training variants), punching bags, protective gear (mouthguards, headgear, groin protectors), hand wraps, boxing shoes, and coaching equipment. The company operates several distinct sub-brands: the premium 1910 Pro Collection developed with professional fighters featuring full-grain leather and proprietary foam technology; the Powerlock OG collection with moisture-wicking Everdri lining; the MX collection for MMA; the Titan collection for durability-focused MMA gear; and the Elite collection for everyday training. Everlast also offers seasonal apparel collections like Spring '26, comprehensive training and fitness accessories, amateur competition gear, boxing rings and accessories, and bundled kits. The product architecture is organized as a multi-brand portfolio where each sub-brand targets different market segments from professional fighters to beginners, unified by the company's core competency in combat sports equipment.

Differentiator

Problem solved

Functional benefit

Brands

• 1910 Pro: Premium professional boxing line built in collaboration with world-class fighters including Terence Crawford, Conor Benn, and Zaquin Moses. Features 100% full grain cow hide leather products including heavy bags, protective equipment, boxing gloves and training gear.
• Powerlock OG
• Powerlock
• Elite
• MX
• Titan
• Core
• Protex

Products and services

• Boxing Gloves Range of boxing gloves including fight gloves for competition and training gloves for sparring and bag work, available in various weights (8oz to 16oz) and materials including leather and synthetic options. Sold directly to consumers and wholesale buyers.
• Punching Bags & Stands Heavy bags, speed bags, free-standing bags, inflatable bags, and bag stands available in various weights (40lb to 150lb) for strength training and technique improvement.
• Boxing Shoes & Footwear Specialized footwear for boxing training and competition, providing traction, stability, and support for footwork. Includes Elite 2 Boxing Shoes, Powerlock X Trainer, and casual sneakers.
• Hand Wraps Protective hand wraps in various lengths (120in to 180in) and materials including cotton and gel, designed to support hands and wrists during training.
• Protective Gear Safety equipment including mouthguards, headgear, groin protectors, and body protectors designed to minimize injuries during training and competition.
• MMA Equipment Mixed martial arts gear including MMA gloves, grappling gloves, kickboxing gloves, and MMA protective equipment for training and competition.
• 1910 Pro Collection Premium professional line developed in collaboration with professional fighters including Terence Crawford, Conor Benn, and Zaquin Moses, featuring 100% full grain cow hide leather products with C4 Foam technology.
• Powerlock OG Collection Reengineered collection featuring C3 Foam technology and Everdri moisture-wicking lining, designed for serious hitters with full grain leather striking surface.
• Elite Collection Mid-tier product line featuring quality boxing equipment including Elite 2 boxing gloves and Elite heavy punching bags for everyday training.
• MX Collection MMA-focused collection including MX Elite Pro Fight Gloves and MX OG Fight Gloves, manufactured in Mexico with premium materials.
• Titan Collection Durable MMA equipment collection including Titan Hybrid Gloves, Titan MMA Grappling Gloves, and Titan Muay Thai Gloves.
• Training & Fitness Equipment Fitness accessories including jump ropes, medicine balls, speed bags, and training sticks for cross-training and skill development.
• Coaching Equipment Training tools for coaches including punch mitts, focus mitts, striking paddles, kick shields, and body protectors for athlete training.
• Boxing Rings & Accessories Professional boxing ring equipment and accessories including corner pads, ring ropes, timers, and gongs for competition and training facilities.
• Amateur Boxing Gear Competition-ready amateur boxing equipment including official boxing gloves, headgear, groin guards, and competition trunks for sanctioned bouts.
• Apparel Athletic clothing including t-shirts, shorts, hoodies, jackets, pants, leggings, and sports bras for men and women, including training and athleisure styles.

Quantifiable outcome

• Global boxing equipment market growing at 5.35% CAGR from 2025 to 2034
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Terence CrawfordcoreStrategic or Co-development PartnerProfessional boxer collaborating with Everlast on the 1910 Pro Collection. His involvement ensures professional-grade quality and design feedback from championship-level competition experience.
• Conor BenncoreStrategic or Co-development PartnerProfessional boxer working with Everlast on the 1910 Pro Collection to ensure equipment meets the demands of elite-level competition and training.
• Zaquin MosescoreStrategic or Co-development PartnerProfessional boxer collaborating with Everlast on the 1910 Pro Collection design and development to create professional-grade boxing equipment.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Nike: Nike is a global athletic apparel and footwear incumbent with combat sports training footwear and apparel exposure. While not a direct boxing equipment maker, it competes with Everlast in athletic apparel, footwear, and brand-driven training lifestyle.
• Adidas Boxing: Adidas is a global athletic apparel and footwear giant with a longstanding boxing line (gloves, shoes, apparel). It competes with Everlast on boxing footwear and apparel rather than core equipment, leveraging broader brand scale.

Direct peers

• Ringside: Ringside is a long-standing US boxing and combat sports equipment brand offering gloves, bags, and protective gear. It is a direct competitor to Everlast in the amateur and training equipment categories.
• Venum: Venum is a leading combat sports and MMA equipment brand offering gloves, apparel, and training gear. It is one of Everlast's most direct global competitors, particularly in the MMA and premium segments, with strong UFC affiliation.
• Hayabusa Fight Gear: Hayabusa is a premium combat sports equipment brand known for high-end boxing and MMA gloves, apparel, and training gear. It competes head-to-head with Everlast's premium 1910 Pro and Powerlock OG lines.
• Fairtex: Fairtex is a Thai brand specializing in Muay Thai and MMA training equipment, including gloves, shorts, and pads. It overlaps with Everlast's MMA and Titan collections, particularly among striking-focused combat sports practitioners.
• Century Martial Arts: Century Martial Arts is a US-based martial arts equipment and apparel brand serving schools, dojos, and training facilities. It overlaps with Everlast in training gear, protective equipment, and wholesale distribution to gyms.
• RDX Sports: RDX is a UK-based combat sports and fitness equipment brand with broad global e-commerce distribution. It competes with Everlast across boxing, MMA, and fitness gear at value-to-mid price points.
• Cleto Reyes: Cleto Reyes is a Mexican heritage brand specializing in handcrafted leather boxing gloves favored by professional fighters. It competes with Everlast's 1910 Pro Collection in the premium, professional-tier boxing glove segment.
• Title Boxing: Title Boxing is a major US-based retailer and manufacturer of boxing, MMA, and fitness equipment. It competes directly with Everlast across gloves, bags, apparel, and gym-outfitting wholesale channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/everlast_
• YouTubeyoutube.com/user/everlast
• Facebookfacebook.com/everlast
• Instagraminstagram.com/everlast/?hl=en
• Pinterestpinterest.com/everlastboxing
• LinkedInlinkedin.com/company/everlast-worldwide

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Everlast Worldwide