Göweil Maschinenbau

What Göweil Maschinenbau does

Göweil Maschinenbau GmbH is an Austrian privately-held manufacturer of agricultural and industrial baling and wrapping machinery, founded in 1988 by Herbert Göweil in Kirchschlag bei Linz, Upper Austria. The company designs and produces a comprehensive portfolio of round balers (G-1 F125), baler-wrapper combinations (G-1 F125 Kombi, LT-Master F60/F115, VARIO-Master V140), round and square bale wrappers, bale transport and opening devices, high lift buckets, and industrial baling/wrapping equipment for waste and recycling applications. Core proprietary technology includes hydraulic-driven press chambers with selectable speed levels, twin wrapping arms with patented plastic rollers, dual net/film binding systems, and PROFI program control terminals.

The business operates a sales-led model with direct field sales managers covering global regions, an internal sales team, and a network of wholly-owned general importers (GÖWEIL Schweiz AG for Switzerland and Liechtenstein since 2021; GÖWEIL BNL PGmbH for Belgium, Netherlands, and Luxembourg since 2015) complemented by regional dealers. Pricing is opaque and contact-based with financing partner support, reflecting a premium specialty equipment positioning. Revenue is generated predominantly through agricultural hardware sales to dairy and livestock farms, TMR/feed contractors, and large agricultural enterprises, supplemented by industrial sales into waste management and recycling, plus contract manufacturing services (laser cutting, bending, welding, painting). The company runs a 15,500 m² second production site in Rainbach im Mühlkreis opened in 2021 (27 million EUR investment) alongside its Kirchschlag headquarters and reports a very high export share with machinery distributed across more than 25 European countries and commercial materials in 10+ languages.

Name

Göweil Maschinenbau

Legal name

GÖWEIL Maschinenbau GmbH

Website

https://goeweil.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

Göweil Maschinenbau is an Austrian privately-held manufacturer of agricultural and industrial baling and wrapping machinery, serving dairy and livestock farms, feed contractors, and waste management operators across Europe and global export markets with a premium specialty equipment portfolio.

Ownership category

akta.pro rank

Product category

Agricultural Baling and Wrapping Machinery

NAICS

Packaging Machinery Manufacturing (333993)

akta.pro primary industry

Hay & Bale Handling Equipment (IMAHACAF)

akta.pro secondary industries

Industrial Waste Handling & Compaction Equipment (Balers, Compactors) (IMAHALAI), Bundling, Overwrapping & Shrink Packaging Equipment (IMALAOAI)

Keywords

• Agricultural baling equipment
• Baler-wrapper combinations
• Round bale wrappers
• Silage production machinery
• Industrial baling technology

Headquarters

HQ city

Davidschlag

HQ country

Austria

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Infrastructure, Operations

Revenue model

1. Agricultural Machinery Sales: Sale of agricultural baling and wrapping equipment including round balers, baler-wrapper combinations, bale wrappers, bale transport devices, and high lift buckets
2. Industrial Machinery Sales: Sale of industrial baling and wrapping technology for waste management, recycling, and material processing applications
3. Financing Services: Financing partnerships to help customers acquire GÖWEIL machinery through attractive loan offers
4. Contract Manufacturing (Lohnfertigung): Metal processing services including laser cutting, bending, welding, sandblasting, painting, and coating for external customers

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Göweil Maschinenbau manufactures and sells high-quality baling and wrapping machines, including round balers, baler-wrapper combinations, round and square bale wrappers, bale transport devices, and high lift buckets. The company also produces industrial baling and wrapping technology for waste management and recycling applications. Products are planned, developed, and produced at the company's locations in Kirchschlag and Rainbach in Upper Austria.

Product overview

Göweil Maschinenbau is an Austrian agricultural machinery manufacturer specializing in baling and wrapping technology. The company offers a comprehensive portfolio of standalone machines and equipment organized into product categories: round balers (G-1 F125), baler-wrapper combinations (G-1 F125 Kombi, LT-Master F60, LT-Master F115, VARIO-Master V140), round bale wrappers (G1015, G2020, G30 series, G50 series), square bale wrappers (G30 Q series, G40 Q series), bale transport devices (TDE, TDD, BTGME, BTGMK, BTGHA, DTR, BTGHY, RBG, BTGQU, GFM), bale opening devices (RBA, RBS), high lift buckets (GHU series, GHS series, GHK), blade sharpener (MS 100), and industrial baling and wrapping technology (IW300-C, IW400, G-series industrial wrappers, G1010 pallet wrapper). Products are planned, developed, and produced at the company's locations in Kirchschlag and Rainbach in Upper Austria. Originally specialized in agricultural machinery, the company has expanded into industrial applications. With a very high export share, Göweil machines are known and used worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• G-1 F125 Round Baler A round baler that produces compact round bales with maximum impact force and extremely robust construction for professional agricultural use.
• G-1 F125 Kombi Baler-Wrapper Combination A combined baler and wrapper machine that bales and wraps round bales in a single operation, featuring net and film binding with dual binding unit and twin wrapping arm.
• LT-Master F60 Baler-Wrapper Combination A baler-wrapper combination with program control PROFI with PROFI plus L terminal, optimum material flow, and high compression of silage, designed for processing various materials including CCM and corn.
• LT-Master F115 Baler-Wrapper Combination A high-compression baler-wrapper combination for bale silage of many materials, featuring hydraulic-driven press chamber, multi-crop feeder with weighing drum, and programmable PROFI control with Terminal PROFI plus L.
• VARIO-Master V140 Variable Baler-Wrapper Combination
• G1015 Round Bale Wrapper
• G2020 Trailed Round Bale Wrapper
• G3010 Stationary Round Bale Wrapper
• G3010 Farmer Round Bale Wrapper
• G3010 Profi Round Bale Wrapper
• G5010 Trailed Round Bale Wrapper
• G5012 Trailed Round Bale Wrapper
• G5020 Trailed Round Bale Wrapper
• G3010 Q Square Bale Wrapper
• G3010 Q Farmer Square Bale Wrapper
• G3010 Q Profi Square Bale Wrapper
• G4010 Q Profi Square Bale Wrapper
• G4020 Q Profi Fully Automatic Square Bale Wrapper
• IW300-C Industrial Baling and Wrapping Machine
• IW400 Industrial Baling and Wrapping Machine
• G4010 Q Industry Industrial Square Bale Wrapper
• G3010 Q Industry Industrial Square Bale Wrapper
• G1010 Pallet Wrapper
• Contract Manufacturing Services (Lohnfertigung)

Quantifiable outcome

• Corn silage density of 239 kg DM/m³ with round bales compared to only 148 kg DM/m³ with bunker silos
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core, historical and minor.

• GÖWEIL Schweiz AGcoreChannel Partner/ Reseller/ Distributor · 1 January 2021Subsidiary functioning as general importer for Switzerland and Liechtenstein. Located in Rohrbach, Canton Bern with administrative offices, workshop, and storage facilities. Managed by Bruno Bolliger (CEO since 2014 with GÖWEIL, formally appointed September 2021).
• GÖWEIL BNL GmbHcoreChannel Partner/ Reseller/ Distributor · 1 January 2015Subsidiary functioning as general importer for Belgium, Netherlands, and Luxembourg. New modern facility opened in St. Vith in 2023 with offices, showroom, workshop, and storage. Managed by Nicolas Krämer (CEO since May 2025). Originally founded by Josef Goffinet and Herbert Göweil.
• Landtechnik Zollikofen (Switzerland)historicalStrategic or Co-development Partner · 1 January 2004Swiss company that developed the first corn combination machine with GÖWEIL. Landtechnik Zollikofen contributed the press component while GÖWEIL provided the wrapping combination. This collaboration led to the first LT-Master.
• John DeerehistoricalStrategic or Co-development Partner · 1 January 1997First Press-Wickelkombination was developed combining GÖWEIL's wrapping technology with John Deere round baler. This partnership earned the Silver Medal at Agritechnica 1997 and marked a major success for the company.
• Financing PartnersminorOthersReliable and competent financing partners who help customers secure attractive financing offers for GÖWEIL machinery purchases. Sales representatives connect customers with appropriate financing solutions.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Emerging players

• Sipma: Polish agricultural machinery manufacturer producing balers and wrappers at a smaller scale; competes with Göweil primarily in Central and Eastern European markets.

Direct peers

• Bernard Krone (Krone Group): German manufacturer of agricultural machinery including round balers, baler-wrapper combinations, and bale wrappers; directly competes with Göweil's core product lines across Europe.
• Komptech: Austrian-headquartered specialist in waste and recycling machinery including shredders, screens, and balers; a direct competitor to Göweil's industrial baling/wrapping technology for RDF, plastics, and household waste.
• Pöttinger: Austrian agricultural machinery manufacturer (neighboring region) producing loaders, mowers, and harvesting equipment with adjacent product lines to Göweil's baling/wrapping portfolio.
• Vermeer Corporation: US-based manufacturer of industrial and agricultural baling equipment; overlaps with Göweil's industrial baling/wrapping line for waste, recycling, and biomass applications.
• McHale: Irish family-owned manufacturer of round balers, baler-wrapper combinations, and bale wrappers; the closest like-for-like specialist competitor to Göweil in integrated baling/wrapping technology for agricultural use.
• Kuhn Group: French agricultural machinery manufacturer with a broad portfolio including balers and wrappers; competes with Göweil in baling/wrapping and shares a similar European mid-sized OEM profile.

Broad incumbents

• John Deere: Global agricultural OEM that partnered with Göweil in 1997 to develop the first Press-Wickelkombination; competes broadly in round balers and could expand or pull back in baling/wrapping depending on strategy.
• CLAAS: One of Europe's largest agricultural machinery manufacturers offering balers and wrappers as part of a full-line portfolio; competes with Göweil but at significantly greater scale and dealer reach.
• AGCO (Fendt / Massey Ferguson): Global full-line agricultural OEM with hay tools and balers under Fendt and Massey Ferguson; competes with Göweil across European dairy and livestock farms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/goeweilcom
• Facebookfacebook.com/goeweil
• Instagraminstagram.com/goeweil
• LinkedInlinkedin.com/company/goeweil

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Göweil Maschinenbau