Roll-A-Shade
Roll-A-Shade manufactures and installs commercial roller, manual, and motorized window shades for over 400 national accounts across the US and Canada, serving hospitality, retail, healthcare, corporate, and multi-family verticals with proprietary Eclipse automation and ZipShade exterior systems.
- Company typePrivate
- Founded1988
- HeadquartersRiverside, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Roll-A-Shade does
Roll-A-Shade is a US-headquartered commercial window shade manufacturer and installer founded in 1988 (Riverside, California), with a secondary manufacturing facility in Pompano Beach, Florida and a Canadian sales office in Markham, Ontario. The company designs and produces a portfolio of roller, manual, and motorized shade systems plus window film, including proprietary products such as the Eclipse Automated Sun Control (sensor-based motorized shade automation), the zipper-locked ZipShade exterior system, the Cable Guide patio solution, the Infinity indoor system, and the Contract Plus+ heavy-duty commercial line. Fabrics are sourced through brand partnerships with Mermet, Phifer (SheerWeave line with Microban and GREENGUARD certification), and Serge Ferrari (Soltis exterior fabrics), and the company offers a Shade Calculator estimator and custom branding/printing services.
The company operates an enterprise field-sales motion: a dedicated account manager at the corporate office handles all national projects for over 400 national accounts, supported by franchisees, architects, and contractors in the building industry and a North American installation technician network. Revenue is generated primarily through one-time, quote-based sales of manufactured shade systems with installation services across nine targeted verticals: hospitality, restaurant, retail & grocery, multi-family, fitness centers, corporate offices, senior living, healthcare, and financial institutions. The company is privately held (Roll A Shade Inc., incorporated in California) with no disclosed institutional ownership, and in 2023 it extended beyond pure-commercial with the launch of Rey, a residential home integration sub-brand.
Roll-A-Shade firmographics
Firmographics- Name
- Roll-A-Shade
- Legal name
- Roll A Shade Inc.
- Website
- https://rollashade.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Roll-A-Shade manufactures and installs commercial roller, manual, and motorized window shades for over 400 national accounts across the US and Canada, serving hospitality, retail, healthcare, corporate, and multi-family verticals with proprietary Eclipse automation and ZipShade exterior systems.
- Ownership category
- akta.pro rank
Roll-A-Shade industry classification
Industry- Product category
- Commercial Window Shades
- NAICS
- Blind and Shade Manufacturing (337920), Blind and Shade Manufacturing (33792)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Window Treatments & Shading Systems (Blinds, Shades, Awnings) (IMADAIAN)
- akta.pro secondary industries
- Motorized Shades, Blinds & Curtain Automation (HSAHADAD), Outdoor Window Shades & Awnings Retail (Exterior Shades, Retractable Awnings) (CRAIAKAH)
Keywords
Where Roll-A-Shade is headquartered
LocationHeadquarters
- HQ city
- Riverside
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Roll-A-Shade business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Commercial Window Shade Manufacturing and Sales: Roll A Shade manufactures and sells commercial window shades (motorized and manual) to national accounts, franchisees, architects, and contractors. Revenue is generated through product sales with supporting installation services across North America.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Roll-A-Shade product offering
Product offeringCore offering
Roll A Shade manufactures and sells commercial roller window shade systems — including motorized, manual, and automated Eclipse sun-control shades — to national accounts, franchisees, architects, and contractors across the U.S. and Canada. The company provides end-to-end services from submittals and field measurements through manufacturing and installation, supported by an installation network spanning North America.
Product overview
Roll A Shade is a commercial window shade manufacturer serving over 400 national accounts across the US and Canada for over 35 years. The company offers a comprehensive portfolio of motorized and manual shade products including the Eclipse Automated Sun Control system for automation, the premium Plus+ Shade for indoor/outdoor commercial use, the ZipShade with zipper-locked exterior technology, Cable Guide for outdoor patio applications, Infinity Shade for modern indoor aesthetics, Contract Plus+ for heavy-duty commercial specifications, Stationary Shades for custom shapes, and Window Film for additional protection. The product line includes various control options (Automated Controls, Solar Powered, Manual System, 4-Wire, Intelligent Shade Network, Radio Control) and a Shade Calculator software tool. Additionally, the company offers Custom Printing services for brand customization and the Rey sub-brand for residential/home integration applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Eclipse Automated Sun Control A cost-effective automated sun control accessory for motorized shades that integrates with sun sensors to provide complete automation for commercial window-shade installations.
- Plus+ Shade A premium grade commercial shade system designed to provide sun control while maintaining aesthetics, suitable for both indoor and outdoor commercial applications.
- ZipShade The ultimate exterior shade system using zipper-locked technology to provide protection from sun, wind, and insects, ideal for outdoor spaces and hard-to-reach locations.
- Cable Guide A cost-effective exterior shade solution that uses stainless steel guidewires to keep shades in place while maintaining comfort on outdoor patios.
- Infinity Shade A sleek indoor shade system offering premium sun and glare protection with a modern finish for commercial interiors.
- Contract Plus+ A robust, heavy-duty commercial shade system designed specifically for the commercial industry and able to accommodate sophisticated specifications.
- Stationary Shades Custom-fabricated shades available in countless shapes and sizes, designed for hard-to-reach windows, domes, arches, and basic rectangles.
- Window Film Film solutions providing additional protection from sun, theft, and vandalism on commercial windows.
- Custom Printing / Branding Service Custom branding service providing printed shades for branding needs across commercial applications.
- Manual Shades Budget-friendly manual shades equipped with steel chains for raising and lowering in commercial applications.
- Motorized Shades Motorized shade systems designed for hard-to-reach places, compatible with the Eclipse Sun Sensor for complete automation in commercial applications.
- Rey Residential Home Integration Product Line A separate home integration product line (reyshades.com) launched by Roll-A-Shade for residential and home automation applications, distinct from the core commercial product range.
Companies that use Roll-A-Shade
Customer profileSegments9 records
Ideal customer profiles7 records
Roll-A-Shade technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Roll-A-Shade partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- MDC Interior SolutionscoreRoll-A-Shade joined MDC Interior Solutions, a channel partner/distributor relationship allowing Roll A Shade products to reach MDC's extensive network of interior design and construction professionals.
- MermetminorFabric brand partner providing specialized solar screen fabrics including M Screen Deco, T Screen, and T Screen with KoolBlack technologies
- PhiferminorFabric brand partner providing SheerWeave fabrics including Style 5000, Style 7500, Style 8000, Style 4001/4400/4000/4100, Style 2500 series, Style 2000/2100, Style 2701 series, Style 4600/4500, Style 4650/4550, Style 4800, Style 4901/4903, and Infinity2. Many Phifer fabrics include Microban antimicrobial additives and GREENGUARD certification.
- Serge FerrariminorFabric brand partner providing Soltis exterior fabrics including Soltis Perform 92, Soltis Horizon 86, and Soltis Harmony 88
- Rey (reyshades.com)coreRey is a new home integration product line launched by Roll-A-Shade, representing a separate brand/product line for residential/home automation market. Mentioned alongside main Roll A Shade commercial products.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Roll-A-Shade competitors and assessment
Company assessmentBroad incumbents
- Hunter Douglas: Hunter Douglas is the largest global window coverings manufacturer with broad residential and commercial portfolios including automated shades — competes with Roll-A-Shade across multiple verticals but at much greater scale.
- Springs Window Fashions: Springs is a major North American window coverings manufacturer across residential and commercial segments — competes broadly with Roll-A-Shade and offers alternative specifications for franchise and commercial customers.
Direct peers
- Lutron Electronics: Lutron's shading solutions division sells motorized roller shades and integrated controls for commercial and high-end residential — directly competes with Roll-A-Shade's Eclipse automated offering and is increasingly specified by architects.
- Mechoshade Systems: Mechoshade is a direct competitor specializing in commercial solar-shading and automated window-management systems for offices, healthcare, and education — overlapping product (motorized roller shades) and overlapping customer base with Roll-A-Shade.
- Insolroll Window Shading Systems: Insolroll manufactures commercial and residential motorized roller shades and exterior solar screens — closely comparable niche competitor with overlapping product categories and customer types to Roll-A-Shade.
- Warema Renkhoff SE: Warema is a leading European manufacturer of exterior and interior sun-shading systems (including zipper-locked exterior shades like Roll-A-Shade's ZipShade) — direct product overlap in the exterior shading category.
- Draper Inc. Draper manufactures commercial and architectural window shades, projection screens, and solar-control products — direct overlap with Roll-A-Shade's commercial shade portfolio and similar A&D/specification channel.
Emerging players
- Solar Gard (Saint-Gobain): Solar Gard provides window films and exterior shade products for commercial buildings — partial overlap with Roll-A-Shade's Window Film add-on and exterior ZipShade categories, often specified on the same projects.
- Castec / Shade Industries: Smaller commercial shade manufacturers offering motorized and manual roller shades for office, hospitality, and healthcare — competes in similar mid-market specifications to Roll-A-Shade, generally smaller scale.
Others
- Somfy Systems: Somfy is the dominant supplier of tubular motors and shade automation components used across the industry — not a direct competitor to Roll-A-Shade but a key enabler/integrator that powers much of the motorized shade ecosystem including Roll-A-Shade products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Roll-A-Shade social profiles
Digital presenceRoll-A-Shade financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roll-A-Shade leadership team
Management profileNumber of profiles
Roll-A-Shade funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roll-A-Shade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roll-A-Shade
What does Roll-A-Shade do?
Roll A Shade manufactures and sells commercial roller window shade systems — including motorized, manual, and automated Eclipse sun-control shades — to national accounts, franchisees, architects, and contractors across the U.S. and Canada. The company provides end-to-end services from submittals and field measurements through manufacturing and installation, supported by an installation network spanning North America.
Is Roll-A-Shade a public or private company?
Roll-A-Shade is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Roll-A-Shade founded?
Roll-A-Shade was founded in 1988. It employs 101 to 250 people.
Where is Roll-A-Shade based?
Roll-A-Shade is headquartered in Riverside, United States, in the North America region.
How does Roll-A-Shade make money?
One revenue line is on record: commercial Window Shade Manufacturing and Sales.
Who are Roll-A-Shade's main competitors?
Broad incumbents on record are Hunter Douglas and Springs Window Fashions. Direct peers are Lutron Electronics, Mechoshade Systems, Insolroll Window Shading Systems, Warema Renkhoff SE and Draper Inc.. Emerging players are Solar Gard (Saint-Gobain) and Castec / Shade Industries. Somfy Systems is listed as an others.
Does Roll-A-Shade have an API?
No public API is recorded for Roll-A-Shade.
What industry is Roll-A-Shade in?
Roll-A-Shade's product category is Commercial Window Shades. Its primary akta.pro industry code is IMADAIAN, Window Treatments & Shading Systems (Blinds, Shades, Awnings), with a secondary code of HSAHADAD, Motorized Shades, Blinds & Curtain Automation. Its NAICS code is 337920 and its SIC code is 5200.