QuizQuizQuiz

What QuizQuizQuiz does

QuizQuizQuiz is a UK-based content development company founded in 2003 by Jack Waley-Cohen that specializes in professional quiz event hosting and original quiz question writing. The company serves a diverse client base spanning corporate enterprises (financial services, law firms, consultancies), television and broadcasting production companies, mobile app and game developers, charities, and schools, delivering both live hosted experiences and bulk content packages. QuizQuizQuiz positions itself as a premium, professionalized alternative to ad-hoc quiz hosting, with an explicit emphasis on trained quiz masters, calibrated question difficulty, and editorial verification.

The company's product portfolio spans six core offerings: in-person quiz events for corporate socials, fundraisers and conferences; virtual and hybrid quiz events hosted via Zoom, Microsoft Teams, Cisco Webex, or Google Meet; original question writing for television quiz shows (notably Only Connect, The Code, and Hive Minds); bulk question content for mobile apps, web games and digital platforms; quiz format development and testing; and expert consulting on quiz-related matters. The technical stack is intentionally lightweight and human-delivered: the company uses standard third-party video conferencing tools rather than proprietary platforms, and has no public API or developer-facing integrations. The differentiators are operational and human — a unified "house-style" training program for quiz masters, rigorous briefing and accuracy verification processes, dynamic in-event difficulty adaptation, and a hybrid mini-room video chat format that replicates in-person team dynamics remotely.

The business model is multi-stream professional services: per-event booking fees for hosted quizzes (quote-based, not publicly disclosed), contracted content production for TV shows and apps/games, format development engagements, and a freemium newsletter sidecar (free Friday Quiz since 2008, paid Wednesday Quiz subscription under £1.50 per week). QuizQuizQuiz is a privately held UK limited company (QuizQuizQuiz Ltd, company number 05401782), bootstrapped and founder-controlled by four directors — Jack Waley-Cohen (Managing Director), David Brewis, Lesley-Anne Brewis, and David McGaughey — with no disclosed institutional or venture capital backing. As of March 2022, the company had hosted 5,003 cumulative quiz events reaching 242,833 participants, with an average customer feedback score of 9.2/10.

Name

QuizQuizQuiz

Legal name

QuizQuizQuiz Ltd

Website

https://quizquizquiz.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

QuizQuizQuiz is a UK-based content development company founded in 2003 that provides professional quiz masters for in-person, virtual, and hybrid events and writes original quiz questions for TV shows, apps, and games.

Ownership category

akta.pro rank

Product category

Event Entertainment Services

NAICS

All Other Schools and Instruction (61169)

akta.pro primary industry

Quiz Bowl & Academic Team Competitions (EDAMAGAF)

akta.pro secondary industries

Test Item Banks, Question Authoring & Assessment Design Tools (EDAFADAC), Assessment Item Banks, Question Authoring & Test Development Content (EDAGADAG)

Keywords

• Quiz hosting services
• Trivia question writing
• Corporate event entertainment
• Virtual quiz events
• Quiz content production

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Quiz Event Hosting: Professional quiz masters host in-person, virtual, and hybrid quiz events for corporate events, team building, conferences, and private functions. Revenue generated through event booking fees.
2. TV Quiz Show Question Writing: Creating original quiz content for television shows including Only Connect, The Code, and Hive Minds. Services include question format development, writing, verification, and in-studio management.
3. Apps & Games Question Content: Writing quiz questions for mobile apps, web games, and board games. Delivers publication-ready content with calibrated difficulty levels for digital gaming applications.
4. Quiz Newsletter Subscriptions: Free Friday Quiz email (weekly since 2008) and paid Wednesday Quiz subscription (<£1.50 per week) providing mid-week quiz content.
5. Quiz Expertise Consulting: Expert opinions and consulting on quiz-related topics for media appearances, ongoing projects, and industry advice.
6. Quiz Format Development: Creating and testing new quiz formats for TV shows, events, podcasts, videos, and apps. Format design and testing services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

QuizQuizQuiz is a quiz hosting and content creation company. It books professional quiz masters to run in-person, virtual, and hybrid quiz events for corporate clients, charities, schools, and private events. It also writes original quiz questions and develops quiz formats for television shows (such as Only Connect, The Code, and Hive Minds) and for mobile apps, web games, and digital platforms. A weekly Friday Quiz email (free since 2008) and a paid Wednesday Quiz subscription round out the offering.

Product overview

QuizQuizQuiz is a quiz services company offering a portfolio of interconnected products centered on professional quiz hosting and question creation. The core offerings include in-person Quiz Events, Virtual Quiz Events (delivered via video conferencing), Quiz Content for TV Shows, Quiz Questions for Apps & Games, Quiz Formats development, and Quiz Expertise consulting. Supporting these are the Friday Quiz (free weekly email) and Wednesday Quiz (paid subscription). The company operates as a unified service where the same professional quiz masters deliver events, write questions across media, and provide ongoing expertise to clients ranging from corporate teams to TV production companies.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Person Quiz Events Professional in-person quiz hosting services delivered by trained quiz masters at venues across the UK and Europe. Used by corporate clients (after-work company socials, PR events, conference entertainment, Christmas parties), charities (fundraisers), schools (PTA events), and private parties. Events scale from 6 to 500+ participants and include answer sheets, picture rounds, and pens.
• Virtual Quiz Events Online video-conferencing quiz events hosted via Zoom, Microsoft Teams, Cisco Webex, or Google Meet, designed to deliver remote team building and entertainment that feels like an in-person event. Participants log in remotely and play in teams using mini video chat rooms, supported by a professional quiz master. For corporate teams (especially remote and international workers), charities, and private groups of 6 to 500+ participants.
• Quiz Content for TV Quiz Shows Original quiz content creation for television quiz shows, including question format development, question writing, fact-checking/verification, and in-studio question management. End-to-end service from question format bible through to broadcast-ready content for television production companies and broadcasters.
• Quiz Questions for Apps & Games Large-volume original quiz question writing for mobile apps, web games, quiz machines, and board games. Delivered as publication-ready content with calibrated difficulty levels, multi-language localisation, and inclusion of logic puzzles and audio/visual rounds where required. For app developers, web game studios, gaming companies, and brand-sponsored digital entertainment.
• Quiz Format Development Creation and testing of new quiz formats for television shows, private events, podcasts, videos, and apps. Includes format design, advice on new ideas, and live-audience testing. Provided to TV production companies, brands, and digital platforms.
• Quiz Expertise & Consulting Expert opinions, media appearances, sound bites, and ongoing consultancy on quiz-related topics including TV quiz shows, pub quizzes, quiz formats, famous quizzers, and quizzing history. For media outlets, magazines, radio, TV features, and larger ongoing projects.
• Friday Quiz Newsletter Free weekly email quiz sent every Friday at 12:30pm featuring 5 questions per week. Available online until Tuesday. Acts as a top-of-funnel marketing channel for QuizQuizQuiz and is popular with offices and individuals.
• Wednesday Quiz Subscription Paid weekly subscription quiz sent on Wednesdays featuring 12 questions per week, priced at less than £1.50 per week. Provides mid-week quiz content for paying subscribers and serves as a recurring revenue stream.

Quantifiable outcome

• Average customer feedback score of 9.2/10
• +2 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Quizlet: Large-scale study and quiz platform with a community-driven question/flashcard library — broader incumbent whose crowdsourced content model parallels QQQ's curated question library for learning use cases.
• Mentimeter: Interactive presentation platform with quiz and polling features widely used in corporate meetings — broad incumbent with overlapping use case in corporate events and remote team engagement.
• Kahoot!: Global scale player offering self-serve quiz/trivia platforms for corporate events, education, and team engagement — broader incumbent that overlaps QuizQuizQuiz's virtual quiz and education segments at a much larger scale.
• Sporcle: Long-running online quiz platform with user-generated and curated trivia content — broader incumbent whose quiz content model and gaming audience partially overlaps QQQ's digital/app content business.
• Slido: Audience interaction platform (now Cisco-owned) offering quizzes, polls, and Q&A for corporate events and conferences — broader incumbent overlapping the corporate team-building and virtual event use cases QQQ serves.

Regional players

• Endemol Shine Group: Global TV production company producing quiz shows (including Million Pound Drop, for which QQQ has written questions) — direct customer and adjacent competitor in TV quiz format development and question writing.

Direct peers

• TriviaMaker: Self-serve trivia/quiz platform for pub nights, corporate events, and fundraisers — directly comparable to QQQ's trivia event business model with a software-delivered (rather than services-delivered) approach.
• Crowdpurr: Virtual trivia and quiz event platform enabling live hosted trivia for corporate team building — directly comparable to QuizQuizQuiz's virtual quiz events product.
• House of Quiz: UK-based pub and corporate quiz events company providing live in-person quiz hosting — directly comparable to QuizQuizQuiz's in-person events service in the same UK market.
• SpeedQuizzing: UK provider of buzzers and quiz event technology used by pub quiz operators and corporate hosts — directly comparable technology-overlap competitor in the UK quiz events space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights8 records

Customer concentration

• Xx.com/quizquizquiz
• Facebookfacebook.com/QQQuiz
• LinkedInlinkedin.com/company/quizquizquiz

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about QuizQuizQuiz