The Brand Agency

What The Brand Agency does

The Brand Agency is a full-service entertainment marketing and public relations firm founded in 2015 by Priscila Martinez, operating from headquarters in West Hollywood (Los Angeles) and a second office in New York City. The firm delivers an integrated service stack spanning public relations, influencer marketing and talent procurement, events and experiential marketing, corporate communications and thought leadership, brand strategy and creative direction, performance PR and affiliate marketing, and awards and recognition strategy. Delivery is described as human-led and centered on a celebrity-first PR model that uses talent and influencer relationships as the strategic engine for earned media, content, and experiential work.

The agency's client base is concentrated in entertainment, consumer, lifestyle, and emerging premium verticals. Documented clients include Paramount+ (The Lodge 2024 tour, 38.9B+ media impressions), Liquid I.V. (18B+ media impressions), Kering Eyewear (organic celebrity dressing), Disney, Apple TV+, and Lucid (short-film work with Timothée Chalamet). Notable campaign outputs include placements in AdWeek, Forbes, Rolling Stone, Good Morning America, Business Insider, USA Today, Collider, AdAge, and Refinery29.

The Brand Agency generates revenue through professional services engagements (retainers and project-based work) and does not sell software, platforms, or APIs. It operates a female-only team, maintains a bicoastal operating footprint that gives physical proximity to U.S. media and entertainment centers, and has accumulated a dense stack of 2025-2026 industry recognition including Fast Company World's Most Innovative Companies 2026, Inc. Female Founders 500 2026, The Drum Agency of the Year 2025, PRNews People of the Year, Stevie's PR Agency of the Year, PRNews Small Agency of the Year, Inc. Best Workplaces, Inc. Best in Business, PR Daily Top Agency, and BizBash Best People in Events. The firm is privately held with no disclosed outside funding.

Name

The Brand Agency

Legal name

The Brand Agency

Website

https://thebrand-agency.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

The Brand Agency is a female-founded, bicoastal (Los Angeles and New York) public relations and influencer marketing firm delivering celebrity-first, experiential, and performance-driven campaigns for Fortune 5 entertainment, consumer, and lifestyle brands.

Ownership category

akta.pro rank

Product category

Public Relations and Marketing Services

NAICS

Advertising Agencies (54181), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

akta.pro secondary industries

Brand Partnerships & Endorsement Agencies (MPAIAGAF), Brand Activations & Experiential Campaign Design (MPAAAGAA), Celebrity & Influencer Talent Booking (HSACAHAE)

Keywords

• Public relations services
• Influencer marketing
• Experiential marketing
• Media relations
• Brand strategy

Headquarters

HQ city

West Hollywood

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Public Relations Services: Full-service PR agency providing media relations, strategic communications, corporate communications, thought leadership, and performance PR services to brands.
2. Influencer Marketing Services: Influencer marketing and talent procurement services including sourcing, partnerships, and activation across integrated campaigns.
3. Experiential Marketing and Events: Events and experiential marketing services including brand activations, launch events, premieres, and immersive experiences.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Brand Agency is a full-service entertainment marketing and public relations firm that delivers integrated campaigns combining traditional PR, influencer and talent procurement, experiential activations, corporate communications, brand strategy, performance PR, and awards & recognition strategy. The firm creates cultural moments for entertainment studios, streaming platforms, consumer brands, and lifestyle companies through celebrity-driven, media-facing campaigns. Services are sold directly to enterprise clients via retainer and project-based engagements, with campaigns executed by a female-only in-house team across Los Angeles and New York offices.

Product overview

The Brand Agency is an award-winning, full-service public relations and influencer marketing firm offering a unified suite of integrated marketing services. The core offering consists of seven interconnected service pillars: Public Relations Services, Influencer Marketing & Talent Procurement, Events & Experiential Marketing, Corporate Communications & Thought Leadership, Brand Strategy & Creative Direction, Performance PR & Affiliate Marketing, and Awards & Recognition Strategy. These services are delivered in an integrated manner—the agency combines traditional PR with experiential activations, influencer campaigns, and performance-driven strategies to create cultural moments for beauty, fashion, entertainment, and lifestyle brands. The firm is not a SaaS platform but a human-led service agency.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations Services Traditional and non-traditional media relations and strategic media outreach across key verticals to secure message-driven coverage that impacts brand, campaign, and event outcomes. Designed for brands and entertainment companies seeking earned-media presence.
• Influencer Marketing & Talent Procurement Sourcing and activating influencers and talent, including macro creators, mid-tier influencers, and micro/nano creators, to reach targeted audiences and extend campaign relevance. For brands seeking cultural credibility through creator partnerships.
• Events & Experiential Marketing Integrated event amplification framework driving awareness before, engagement during, and sustained coverage after launch moments, including pop-ups, brand activations, festival integrations, premieres, and immersive experiences. For brands seeking physical cultural moments.
• Corporate Communications & Thought Leadership End-to-end internal and external communications, positioning executives as industry authorities through targeted media, platforms, and speaking opportunities. For corporate clients and consumer-brand executives seeking elevated public profiles.
• Brand Strategy & Creative Direction Insight-led campaign development aligned to cultural trends and long-term brand growth, including positioning strategy and creative campaign concepts. For brands seeking strategically grounded creative direction.
• Performance PR & Affiliate Marketing Commerce-driven PR integrating editorial coverage with affiliate strategy to drive measurable conversions and sales, connecting earned media to business outcomes. For consumer brands looking to link PR to revenue.
• Awards & Recognition Strategy Identification, submission, and management of award opportunities to elevate brand credibility and industry recognition, including industry award submissions and recognition programs. For brands seeking third-party validation.

Quantifiable outcome

• Over 18 billion media impressions for Liquid I.V. campaign with coverage in AdWeek, Forbes, Rolling Stone, Good Morning America
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sunshine Sachs Morgan & Lylis: Celebrity-focused public relations firm headquartered in New York with a Los Angeles presence, representing entertainment, fashion, and consumer brands. Closely comparable to The Brand Agency in its celebrity-first PR approach, bicoastal footprint, and entertainment/consumer client base.
• BPCM: PR, influencer, and strategic communications agency specializing in fashion, beauty, lifestyle, and entertainment brands. Comparable to The Brand Agency for its integrated PR-influencer-experiential service model and premium consumer brand client roster.
• 42 West: Entertainment-focused public relations agency serving film, television, theater, and streaming clients. Comparable to The Brand Agency for its deep entertainment vertical specialization and major studio/streamer relationships (Paramount+, Disney, Apple TV+ type accounts).
• The Hive: Influencer marketing and entertainment marketing agency representing celebrities and creators for brand partnerships. Comparable to The Brand Agency for its celebrity and influencer talent procurement, entertainment campaign work, and brand activation expertise.
• 72andSunny: Creative advertising agency with strong experiential and entertainment client work including film studios, streaming platforms, and lifestyle brands. Comparable to The Brand Agency for its experiential creative campaigns and entertainment studio clientele.
• Moxie: Influencer marketing agency working with enterprise brands across beauty, fashion, lifestyle, and entertainment verticals. Comparable to The Brand Agency for its influencer sourcing, talent activation, and integrated campaign services.
• Talent Resources Sports: Celebrity and athlete talent procurement agency for brand campaigns, events, and endorsements. Comparable to The Brand Agency for its celebrity-first approach to brand-talent matching and event-driven campaigns.
• Allied Global Marketing: Entertainment, sports, and lifestyle marketing agency offering PR, experiential, and influencer services to studios, streamers, and consumer brands. Comparable to The Brand Agency for its entertainment vertical focus and integrated marketing service offering.

Broad incumbents

• Edelman: Largest independently owned global public relations firm serving enterprise clients across verticals including entertainment and consumer brands. Comparable to The Brand Agency as a broad PR incumbent competing for the same Fortune 500 enterprise accounts at greater scale.
• Weber Shandwick: Global communications and public relations firm with deep entertainment, consumer, and corporate practices. Comparable to The Brand Agency as a broad PR incumbent with similar Fortune 500 client targets and integrated campaign capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thebrandagency_
• Facebookfacebook.com/thebrandagency_

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Brand Agency