What Sandbox Productions does

Sandbox Productions is a Perth-based, full-service video and audio production company operating under a single facility in Leederville, Western Australia. The company provides end-to-end production capabilities spanning scripting, filming, directing, editing, visual effects, colour grading, sound engineering, music composition, and 2D/3D animation, positioning itself as a one-stop shop for commercials, corporate videos, feature films, music videos, brand activations, interactive video, and VR/360 content. The technical stack is built around traditional post-production pipelines including motion control, compositing, stereoscopic 3D capture, and broadcast-grade colour grading, with a curated director roster of 22+ filmmakers and dedicated department leads for VFX (Tony Bannan) and post-production (Lucy Verity).

The business model is professional services on a custom project-based pricing structure, with revenue derived from three streams: production services, post-production services, and interactive/VR content. GTM motion is sales-led and agency-mediated — Sandbox is engaged predominantly through long-term partnerships with Perth-based and global advertising agencies (Marketforce, The Brand Agency, JWT, Braincells, 303 MullenLowe, Innocean Worldwide), supplemented by direct contracts with WA state-government departments (Western Power, Lotterywest, WA Electoral Commission, Tourism WA, Horizon Power), universities (Curtin, ECU, Murdoch), and corporate enterprises (Bankwest, RAC, iiNet, St John Ambulance WA, Chicken Treat, D'Orsogna). Customer segments are organised by vertical — Government, Corporate Enterprises, Film & Television, Education, Music Industry, and Digital/Interactive Content.

Sandbox serves a hybrid mix of regional Australian clients and international production companies requiring WA-located execution. International work includes Hollywood feature film post-production (Devil's Peak with Robin Wright/Billy Bob Thornton; Rams with Sam Neill) and cross-border brand campaigns (KIA Motors/National Geographic 'A Curious Quest'). The company is privately held with no disclosed external investment, no funding rounds, and no parent company. It is led by Managing Director Grady Habib, with operational projects documented through 2024-2026, indicating active ongoing operations.

Name

Sandbox Productions

Legal name

Sandbox Productions

Website

https://thesandbox.com.au

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Sandbox Productions is a Perth-based, full-service video production and post-production company serving government, corporate, and advertising agency clients across Western Australia and internationally, offering end-to-end capabilities spanning TV commercials, feature film VFX, animation, and VR content.

Ownership category

akta.pro rank

Product category

Video Production and Post-Production Services

NAICS

Motion Picture and Video Production (51211), Motion Picture and Video Industries (5121), Other Sound Recording Industries (51229)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Live-Action International/Co-Production & Service Production (MPADABAG)

akta.pro secondary industries

Immersive/Spatial Audio Production (Dolby Atmos, 5.1/7.1, Binaural) (MPAHAEAJ), Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL)

Keywords

• Video production services
• Post-production services
• TV commercial production
• Visual effects services
• Corporate video production

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Production Services: Full-service video production including scripting, filming, directing, and project management for TV commercials, corporate videos, films, and digital content
2. Post-Production Services: Editing, VFX, colour grading, sound engineering, music composition, and animation services for both in-house productions and external clients
3. Interactive and VR Content: Production of interactive video, brand activations, and virtual reality experiences

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Sandbox Productions is a full-service video and audio production company based in Perth, Western Australia, offering end-to-end production and post-production services for TV commercials, corporate videos, feature films, TV series, animation, virtual reality, and digital content. The company operates as a professional production house with in-house directors, producers, editors, VFX artists, colourists, sound engineers, and music composers delivering work for government, corporate, and film clients.

Product overview

Sandbox Productions is an Australian video and audio production company based in Perth, Western Australia, offering the full spectrum of production services from scripting through to post-production. Their core offerings include Production Services and Post-Production Services, encompassing capabilities such as TV Commercials, Corporate Videos, 2D & 3D Animation, Film & TV Series, Virtual Reality, Explainer Videos, Brand Activations, Interactive Video, and Radio Ads. The company operates as a service-based production house with in-house directors, editors, VFX artists, animators, sound engineers, and music composers.

Differentiator

Problem solved

Functional benefit

Brands

• Sandbox Post Production: Post-production division of Sandbox Productions specializing in VFX, colour grading, online editing, and sound design for film and TV projects.

Products and services

• Production Services Full-service video and audio production including scripting, filming, directing, and project management for TV commercials, corporate videos, films, and digital content.
• Post-Production Services Comprehensive post-production including editing, colour grading, visual effects, sound engineering, and music composition for film, TV, and commercial projects.
• TV Commercials Television commercial production services for broadcast advertising campaigns, including scripting, filming, editing, and post-production.
• Corporate Videos Corporate video production for internal communications, brand videos, and business presentations for enterprise and government clients.
• 2D & 3D Animation Animation services including 2D and 3D animated content for commercials, explainer videos, brand activations, and digital media.
• Film & TV Series Feature film and television series production and post-production services including VFX, colour grading, and delivery for Australian and international productions.
• Virtual Reality Virtual reality content production including 360-degree video and stereoscopic 3D VR experiences for brand activations and immersive storytelling.
• Explainer Videos Animated and live-action explainer video production for brands and organizations.
• Brand Activations Creative brand activation campaigns and experiential marketing content production including interactive installations.
• Interactive Video Interactive video production including apps and installation experiences with interactive elements for brand engagement.
• Radio Ads Radio advertising production including copywriting and sound design.
• Music Videos Music video production for artists and record labels including filming, editing, VFX, and colour grading.

Quantifiable outcome

• St John 'Life Goes On' won Best of Show, Gold for Film & TV, Silver for Best Direction, Bronze for Editing at 2018 PADC Awards
• +2 more outcomes

Named customers26 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and major.

• Soundbyte StudioscoreStrategic or Co-development PartnerSoundbyte Studios provides professional sound design, audio post-production, music composition, and sound mixing services for Sandbox productions. Long-term creative partnership with Brad Habib's sound team contributing to award-winning campaigns including St John 'Life Goes On' and Western Power campaigns. Brad Habib won 2018 PADC award for Sound Producer of the Year.
• MarketforcecoreGTM or Marketing PartnerPerth-based advertising agency that regularly briefs Sandbox on production projects for clients including iiNet, Lotterywest, and WA Electoral Commission. Long-standing creative partnership producing award-winning campaigns.
• The Brand AgencycoreGTM or Marketing PartnerAdvertising agency partnership for brand campaigns including Holman, Bankwest, MSWA, and UWA brand activations. Multiple collaborative projects across TV commercials and brand content.
• ScreenwestcoreStrategic or Co-development PartnerWestern Australian screen funding body providing support and facilitation for productions. Sandbox worked with Screenwest on Yagan Square interactive installation and various film productions. Government-backed screen development organization supporting WA film and television industry.
• WBMCmajorStrategic or Co-development PartnerWA film production company (Wasted on the Young, Son of a Gun, OtherLife) that engaged Sandbox for VFX and post-production on feature film 'Rams' starring Sam Neill and Michael Caton. Producers Janelle Landers and Aidan O'Bryan praised Sandbox's work quality and professional service.
• National GeographicmajorStrategic or Co-development PartnerInternational production partnership for 'A Curious Quest' campaign featuring American photographer Corey Arnold, showcasing WA landscapes to global Nat Geo audience. Cross-collaboration with KIA Motors demonstrating Sandbox's ability to deliver world-class content for international brands.
• KIA MotorsmajorStrategic or Co-development PartnerInternational cross-collaboration with National Geographic for 'A Curious Quest' campaign. Creative from global agency Innocean Worldwide with Hong Kong-based director Sanil Menda. Full production management in Western Australia including stunning Coral Coast locations.
• Innocean WorldwidemajorStrategic or Co-development PartnerGlobal advertising agency that provided creative direction for the National Geographic and KIA cross-collaboration. International partnership demonstrating Sandbox's capability to work within global creative frameworks.
• JWT (J. Walter Thompson)coreGTM or Marketing PartnerGlobal advertising agency partnership for Western Power 'Make The Safe Call' campaign. JWT provides creative briefs and agency oversight while Sandbox handles production execution.
• BraincellscoreGTM or Marketing PartnerPerth advertising agency for Peppercorn Foods, Advantage Air MyLights VR campaigns. Creative partnership for local brands requiring video production and interactive content.
• 303 MullenLowecoreGTM or Marketing PartnerAdvertising agency partnership for ECU Change of Preference animated campaign and City of Karratha 'Karratha is Calling' campaigns. Multiple collaborative projects showcasing diverse creative executions.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cutting Edge: Australia's largest independent post-production house offering editing, VFX, colour grading and sound across commercials, film and TV. Directly comparable to Sandbox as a full-service post-production competitor targeting the same agency and brand clients, but operating nationally from Sydney/Melbourne.
• Heckler: Australian production and post-production company producing TV commercials, films and digital content for global brands. Comparable to Sandbox's full-service, agency-driven commercial and brand activation model.
• Rumble Studios: Sydney-based post-production studio providing editing, colour grading, VFX, sound design and finishing for commercials, feature films and series. Closely mirrors Sandbox's post-production service offering and agency client base.
• Fin Design + Effects: Australian visual effects and design studio delivering VFX, CG, animation and post services for advertising, TV and feature films. Directly comparable on the VFX/animation side of Sandbox's service mix.
• Method Studios (Iloura): Global VFX and post-production company with Australian operations (formerly Iloura) serving Hollywood features, streaming series and commercials. Comparable on high-end film and TV post-production work.
• Nakatomi: Australian commercial production company producing TVCs, branded content and digital campaigns for agencies and brands. Comparable as a peer-sized commercial production competitor.
• The Chop Shop: Australian commercial editorial and finishing house serving agencies and brands. Comparable to Sandbox on the editing and post-production side of agency-driven commercial work.
• Alt.vfx: Australian visual effects studio producing high-end VFX for advertising, feature films and series. Comparable to Sandbox on VFX capabilities for commercials and international productions.

Broad incumbents

• Animal Logic: One of Australia's largest VFX and animation studios (Happy Feet, The LEGO Movie, Peter Rabbit). Broader incumbent with overlapping film and commercial VFX capabilities, but at significantly larger scale and focused on animated feature films.
• Framestore: Global post-production and VFX powerhouse with film, advertising and immersive divisions. Comparable as a global incumbent Sandbox competes against for international post-production work, especially Hollywood features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sandboxpostproduction
• LinkedInlinkedin.com/company/sandboxproductions

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sandbox Productions