MarketForce
Astound Digital is a privately held global digital consultancy and systems integrator with 2,345+ engineers that delivers AI-powered commerce and front-office modernization for growth-focused enterprises in retail, manufacturing, and travel/hospitality, built primarily on the Salesforce ecosystem.
- Company typePrivate
- Founded2004
- HeadquartersMinnesota City, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What MarketForce does
Astound Digital is a privately held global digital consultancy and systems integrator serving growth-focused enterprises across Retail & Consumer Goods, Manufacturing/Technology/Aerospace & Defense, and Travel/Transport/Hospitality, with secondary exposure to Med Tech & Life Sciences and Consumer & Business Services. The company delivers AI-powered front-office modernization through six integrated service lines: Commerce & Digital Experience (B2B, B2C, omnichannel portals); AI, Data & Intelligent Automation, anchored on its proprietary 'Agentforce' framework built around Salesforce's Einstein, Data Cloud, and automation stack; Experience Design; Sales/Service/Operations Modernization (Salesforce platform implementations including Sales, Service, Marketing, Field Service, and Manufacturing Clouds); Platform Modernization & Integration (MACH architecture); and Performance Marketing & Demand Generation. Astound claims 2,100+ (also referenced as 10,000+) AI agents deployed across enterprise ecosystems, $11B+ in annual client revenue generated through its built solutions, 100+ successful projects, and 25+ years of operating history.
The firm operates a cost-arbitraged delivery model through three global delivery centers with 2,345+ engineers distributed across the US, Europe, LATAM, and India, positioned as a 'boutique partner with enterprise-grade impact.' Revenue is generated primarily through custom professional services engagements sold via direct enterprise field sales, with go-to-market leverage from core platform partnerships with Salesforce, AWS, and Shopify, and a broader ecosystem of strategic vendors (Adyen, Akeneo, Avalara, Bynder, Coveo, ESW, Forter, GlobalE, Neuron7, poq, Vercel, Amplience). The customer base is exclusively enterprise, with named logos including L'Oréal, AllSaints, Birkenstock, Omron, Newell Brands, Fender, Virgin Voyages, Jacuzzi, Berlin Packaging, and Boots Opticians. The company is led by CEO Bill Donlan; no revenue, funding, parent company, founding date, or certifications are publicly disclosed.
MarketForce firmographics
Firmographics- Name
- MarketForce
- Legal name
- Astound Digital
- Website
- https://marketforceagency.com/
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Astound Digital is a privately held global digital consultancy and systems integrator with 2,345+ engineers that delivers AI-powered commerce and front-office modernization for growth-focused enterprises in retail, manufacturing, and travel/hospitality, built primarily on the Salesforce ecosystem.
- Ownership category
- akta.pro rank
MarketForce industry classification
Industry- Product category
- Digital Transformation Consulting
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industries
- Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF), Database/Application Data Layer Modernization (DB migration, ORM, caching) (BPAEAFAL)
Keywords
Where MarketForce is headquartered
LocationHeadquarters
- HQ city
- Minnesota City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MarketForce business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Digital Transformation Consulting: Professional services for enterprise digital transformation including strategy, technology implementation, and experience design. Combines technical delivery with creative design to help clients modernize front office operations connecting Sales, Service, Marketing, and Commerce.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
MarketForce product offering
Product offeringCore offering
Astound Digital is a global digital consultancy and systems integrator that delivers AI-powered digital transformation services for growth-focused enterprises. Its core offerings encompass B2B and B2C commerce implementations, experience design (UX, journey mapping, conversion optimization), AI and intelligent automation (Agentforce, Einstein, Data Cloud), Salesforce platform implementations across Sales, Service, Marketing, Field Service and Manufacturing Clouds, platform modernization with composable MACH architecture, and performance marketing and demand generation services.
Product overview
Astound Digital is a global digital consultancy and systems integrator that offers a unified portfolio of service solutions. The core offerings include Commerce & Digital Experience (B2B, B2C, omnichannel), AI & Intelligent Automation (Agentforce, Einstein, Data Cloud), Experience Design, Sales/Service/Operations Modernization (Salesforce platform implementations), Platform Modernization & Integration (MACH architecture), and Performance Marketing. These solutions work together to help enterprises modernize their front office, connecting Sales, Service, Marketing, and Commerce into one intelligent ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- B2B & B2C Commerce Implementation and integration services for B2B and B2C commerce platforms, omnichannel commerce capabilities, and customer and partner portal solutions for enterprise clients.
Quantifiable outcome
- $11B+ annual client revenue generated through Astound-built solutions
- +3 more outcomes
Companies that use MarketForce
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles3 records
MarketForce technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
MarketForce partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and strategic.
- SalesforcecoreTechnology partner for CRM, Sales Cloud, Service Cloud, Marketing Cloud, Field Service, and Agentforce solutions. Key platform for delivering AI-powered customer experience transformations.
- AWScoreCloud infrastructure partner providing scalable cloud services for enterprise digital transformation deployments.
- ShopifycoreEcommerce platform partner for B2B and B2C commerce solutions and digital storefront implementations.
- AdyenstrategicPayment processing partner for commerce solutions enabling seamless payment experiences.
- AkeneostrategicProduct information management (PIM) partner for commerce and content management solutions.
- AvalarastrategicTax compliance partner integrated into commerce solutions for automated tax calculations.
- BynderstrategicDigital asset management partner for content management and brand experience solutions.
- CoveostrategicAI-powered search and relevance partner for commerce and customer experience solutions.
- ESWstrategicGlobal direct-to-consumer ecommerce partner for international commerce solutions.
- ForterstrategicFraud protection partner for secure commerce transactions and payment security.
- GlobalEstrategicGlobal ecommerce and cross-border commerce partner for international expansion.
- Neuron7strategicAI-powered service intelligence partner for service cloud and field service solutions.
- poqstrategicMobile commerce platform partner for app-based retail experiences.
- VercelstrategicFrontend cloud platform partner for modern web deployment and experience development.
- AmpliencestrategicContent experience platform partner for digital content management and delivery.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
MarketForce competitors and assessment
Company assessmentBroad incumbents
- Infosys: Global IT services and consulting major with a strong Salesforce practice (Infosys Cobalt and Topaz) and large offshore delivery footprint that competes with Astound's blend of onshore and offshore enterprise delivery.
- WPP (VML): Global marketing and commerce services group with deep Adobe, commerce, and CX capabilities serving enterprise brands. Adjacent competitor for large-brand commerce and experience transformation work where Astound also competes.
- Deloitte Digital: Digital arm of Deloitte with major Salesforce and Adobe practices and deep enterprise transformation capabilities. Competes with Astound on large enterprise front-office modernization and commerce programs.
- Accenture: Largest global systems integrator with extensive Salesforce, commerce, and AI/automation practices serving the world's largest enterprises. Competes with Astound on large transformation deals while offering significantly broader scale and portfolio.
- Cognizant: Global IT services firm with strong Salesforce, digital engineering, and AI service lines serving enterprise clients across retail, manufacturing, and healthcare — directly overlapping Astound's verticals and delivery model.
Direct peers
- Publicis Sapient: Global digital transformation consultancy focused on commerce, customer experience, and data/AI for large enterprises. Closely mirrors Astound's end-to-end commerce modernization and Salesforce/Adobe ecosystem positioning.
- Thoughtworks: Global digital engineering consultancy focused on custom software, platform modernization, and AI-driven enterprise transformation. Comparable to Astound in engineering-heavy delivery and modernization engagement model.
- Perficient: Digital consultancy with deep Salesforce, commerce, and data/AI practices serving mid-market and enterprise clients. Overlaps directly with Astound on B2B/B2C commerce, Salesforce implementations, and Adobe/Salesforce ecosystem work.
- Slalom: Boutique-leaning consultancy with a deep Salesforce and digital transformation practice serving mid-market and enterprise clients. Highly comparable to Astound in GTM model, Salesforce/Agentforce focus, and verticalized delivery.
Emerging players
- Simplus (Infosys): Salesforce-focused consultancy (now part of Infosys) specializing in CRM, Quote-to-Cash, and industry cloud implementations. Comparable to Astound's Salesforce-centric delivery and AI/Agentforce positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
MarketForce social profiles
Digital presenceMarketForce financial estimates
Financial estimateRevenue estimate
Valuation estimate
MarketForce leadership team
Management profileNumber of profiles
Profiles1 record
MarketForce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MarketForce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MarketForce
What does MarketForce do?
Astound Digital is a global digital consultancy and systems integrator that delivers AI-powered digital transformation services for growth-focused enterprises. Its core offerings encompass B2B and B2C commerce implementations, experience design (UX, journey mapping, conversion optimization), AI and intelligent automation (Agentforce, Einstein, Data Cloud), Salesforce platform implementations across Sales, Service, Marketing, Field Service and Manufacturing Clouds, platform modernization with composable MACH architecture, and performance marketing and demand generation services.
Is MarketForce a public or private company?
MarketForce is a private company. It is classified as unknown and is currently operating.
When was MarketForce founded?
MarketForce was founded in 2004. It employs 101 to 250 people.
Where is MarketForce based?
MarketForce is headquartered in Minnesota City, United States, in the North America region.
How does MarketForce make money?
One revenue line is on record: digital Transformation Consulting.
Who are MarketForce's main competitors?
Broad incumbents on record are Infosys, WPP (VML), Deloitte Digital, Accenture and Cognizant. Direct peers are Publicis Sapient, Thoughtworks, Perficient and Slalom. Simplus (Infosys) is listed as an emerging player.
Does MarketForce have an API?
No public API is recorded for MarketForce.
What industry is MarketForce in?
MarketForce's product category is Digital Transformation Consulting. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of HDAEAKAF, Robotic Process Automation (RPA) & Hyperautomation Platforms. Its NAICS code is 541511 and its SIC code is 7370.