Red Label Enterprises

What Red Label Enterprises does

Red Label Enterprises, Inc. (DBA Red Label Inc.) is a privately held, full-service marketing, sales, and promotions agency headquartered at 700 N Central Ave Suite 530 in Glendale, California, with an additional presence in Chatsworth, CA. Founded in 2000, the firm provides face-to-face customer acquisition campaigns, brand representation, and sales promotions on behalf of three primary client cohorts: Fortune 500 enterprises (including named engagements with DirecTV, Brinks Home Security, and Frontier Communications), government agencies, and medium-sized businesses. Its geographic delivery scope is concentrated in the Greater Los Angeles market, with no disclosed operations outside Southern California.

The company's core offering is outsourced field-based customer acquisition: trained representatives are deployed to engage end consumers directly on behalf of client brands, with the stated objective of increasing brand recognition, driving sales, lifting revenue, and improving customer retention. Supporting services include in-house talent recruiting, a structured training and development program, and team management for client growth into new markets. The revenue model is professional services / campaign-based, with no publicly disclosed pricing for client engagements; public-facing compensation data only describes entry-level representative wages of $20–$23/hour with W-2 benefits (health insurance, 401(k), mileage reimbursement). Go-to-market is sales-led and primarily employer-brand-driven, using a corporate website, blog content, LinkedIn, and Facebook to recruit both clients and field staff.

Operationally, the firm employs 101–250 people and is founder-/management-owned with no disclosed venture capital, parent entity, or acquisition activity. There is no public revenue disclosure, no API or software product offering, no patents or trademarks, no regulatory actions, and no disclosed management team. Technology is limited to CRM and standard sales-support tools. The business model is therefore service-led and labor-intensive, with continuity anchored in long-tenured client relationships and a promote-from-internal talent pipeline rather than proprietary technology or capital structure.

Name

Red Label Enterprises

Legal name

Red Label Enterprises, Inc.

Website

https://redlabelinc.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Red Label Enterprises is a Glendale, California-based marketing, sales, and promotions agency delivering face-to-face customer acquisition campaigns for Fortune 500, government, and mid-market clients across the Greater Los Angeles area.

Ownership category

akta.pro rank

Product category

Marketing and Sales Promotions Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising (7310)

akta.pro primary industry

Field Sales & Brand Ambassador Programs (MPAAAJAG)

akta.pro secondary industry

Retail Merchandising Execution & Field Marketing Services (CRAOAOAB)

Keywords

• Marketing campaign services
• Sales promotions agency
• Customer acquisition services
• Field sales marketing
• Brand representation services

Headquarters

HQ city

Glendale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Marketing and Sales Campaign Services: Red Label Enterprises generates revenue by providing customized marketing and sales campaigns to clients. They work with government clients, medium-sized businesses, and Fortune 500 companies to increase brand recognition, drive sales, increase revenue, and improve customer retention. The company takes a holistic approach to their clients' marketing needs, customizing campaigns that align with client business goals.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Red Label Enterprises is a full-service marketing, sales and promotions agency that designs and executes customized campaigns to increase customer acquisitions for its clients. Services are delivered primarily through trained field representatives who conduct face-to-face customer engagement and brand representation on behalf of Fortune 500, government, and medium-sized business clients in the Greater Los Angeles area. The agency pairs marketing campaign design with internal recruiting, training, and leadership development to staff and manage those campaigns end-to-end.

Product overview

Red Label Enterprises is a full-service marketing, sales and promotions agency—not a software product—with a holistic approach to clients' marketing needs. The company specializes in customer acquisition services for government, medium-sized businesses, and Fortune 500 companies. Their core offerings include customized marketing and sales campaigns, talent recruiting, and training programs. For job seekers, they offer Entry Level Representative, Customer Service Representative, and Sales Representative positions in the Greater Los Angeles area, with clear career progression paths from entry-level roles through management and national leadership positions.

Differentiator

Problem solved

Functional benefit

Brands

• Sauce: Internal team portal/login system for Red Label Enterprises employees

Products and services

• Marketing & Sales Campaign Services Full-service, customized marketing and sales campaigns that increase brand recognition, drive sales, increase revenue, and improve customer retention through award-winning customer service for government, mid-market, and Fortune 500 clients.
• Customer Acquisition Services Specialized service focused on increasing customer acquisitions for clients through face-to-face customer interactions and brand representation on behalf of government, mid-sized business, and Fortune 500 clients.
• Brand Representation & Field Sales Campaigns Field-based brand representation and sales campaigns executed by trained representatives on behalf of clients such as DirecTV, Frontier Communications, and Brinks Home Security in the Greater Los Angeles market.

Quantifiable outcome

• Increases customer acquisitions for clients

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Advantage Solutions: Public sales and marketing agency (NASDAQ: ADV) that provides outsourced sales, merchandising, and marketing services to consumer goods manufacturers and retailers. Most directly comparable as a scaled field-marketing and brand activation competitor with a multi-vertical client base.
• Acosta Group: Sales and marketing agency providing retail merchandising, field sales, and brand marketing services to CPG brands and retailers. Directly comparable in operating model — deploying field representatives to execute client campaigns — and customer overlap (Fortune 500 consumer brands).
• Crossmark: Retail services company providing in-store merchandising, field marketing, and sales solutions to manufacturers and retailers. Direct comparable given field-based execution and customer acquisition focus for large enterprise clients.
• Mosaic North America: Field marketing and brand experience agency that designs and executes in-person consumer engagement campaigns for major brands. Closely comparable service offering (face-to-face customer acquisition, brand representation) and similar client profile.
• GMR Marketing: Experiential and field marketing agency specializing in consumer engagement, brand activation, and sponsorship activation. Comparable as an agency that deploys people-based marketing campaigns for Fortune 500 clients.
• SPAR Group: Retail merchandising and field marketing services provider deploying field representatives across retail locations. Comparable operating model and labor-intensive service delivery approach.
• Interactions Marketing (now part of Acosta): Former standalone event and field marketing agency absorbed into Acosta; historically provided face-to-face customer acquisition and brand representation for enterprise clients — a near-identical service mix to Red Label.
• The Marketing Arm: Omnicom-owned experiential and promotional marketing agency executing brand activation, sampling, and field campaigns. Comparable agency-scale competitor with multi-vertical enterprise client base.
• CMM (Creative Marketing Management): Field marketing agency specializing in retail brand activation, merchandising, and consumer engagement programs. Directly comparable in deploying field reps for customer acquisition on behalf of enterprise brands.

Broad incumbents

• Ansira: Larger marketing services agency offering channel partner marketing, brand experience, and customer relationship programs. Broader incumbent with overlapping field-marketing and customer acquisition capabilities for enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RedLabelEnterprises
• LinkedInlinkedin.com/company/red-label-enterprises
• Xx.com/redlabel_inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Label Enterprises