Interactions Marketing

What Interactions Marketing does

Interactions Marketing SRL is a Bucharest-based, privately held digital agency founded in 2009 that operates a platform-plus-services model targeting enterprise and mid-market brands primarily in Romania and the broader CEE region. The company combines full-service agency capabilities — including social media management, CRM and loyalty program design, email marketing, digital/PPC campaigns, and e-commerce services — with six proprietary SaaS platforms: Promotiful (digital promotional campaign builder), Datamart (GDPR-compliant consumer data management), Eventiful (event visitor management), Loyal Core (loyalty program platform), Impactful (365-day consumer dialogue automation), and Pole AI Presence (AI-answer visibility optimization).

Revenue is generated through two streams: (1) professional services fees from project-based and retainer engagements with enterprise clients, and (2) recurring SaaS subscriptions from the Promotiful platform, which has supported over 350 promotional campaigns since launch. The company's stated client portfolio includes multinational brands such as Nestlé, Samsung, Deutsche Telekom, McDonald's, Burger King Romania, Red Bull, Renault, Audi, Oracle, Schneider Electric, and CEC Bank, spanning FMCG, retail, banking, telecommunications, automotive, and media verticals. Pricing is not publicly disclosed.

Interactions has executed over 300 campaigns, manages 1M+ consumer email records and 1M+ social media fans on behalf of clients, and reports a 5.5-year average client retention rate (90% of clients retained beyond 3 years; 50% beyond 6 years). The company is recognized among the Top 10 Romanian digital agencies and Top 3 independent agencies, with 50+ industry awards, and is integrated into the HubSpot App Marketplace. No external institutional investors, funding rounds, or acquisitions are disclosed in available materials.

Name

Interactions Marketing

Legal name

Interactions Marketing SRL

Website

https://interactions.ro

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Interactions Marketing is a Bucharest-based digital agency and SaaS provider serving enterprise and mid-market brands in Romania with proprietary platforms for promotional campaigns, CRM, loyalty programs, and consumer dialogue automation.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613)

SIC

Services-Advertising (7310)

akta.pro primary industry

Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)

akta.pro secondary industries

Customer Journey Orchestration & Campaign Management (BPAFAFAF), Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

Keywords

• Digital marketing agency
• Marketing automation software
• Promotional campaign platforms
• Consumer dialogue programs
• Loyalty program management

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Marketing Services: Full-service agency fees including social media management, promotions, CRM/loyalty programs, email marketing, digital/PPC campaigns, e-commerce and technology services. Revenue generated through project-based engagements and retainer contracts with enterprise and mid-market clients.
2. Promotiful SaaS Platform: Software-as-a-service licensing for promotional campaign platform. Enables marketers to create promotional websites and manage campaigns without needing a programming team. Platform supports over 350 promotional campaigns organized since launch.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Interactions Marketing is a Romanian full-service digital agency that combines professional marketing services (social media management, CRM, loyalty, email marketing, PPC, e-commerce) with six proprietary SaaS platforms: Promotiful (digital promotional campaigns), Datamart (GDPR-compliant consumer data), Eventiful (visitor management), Loyal Core (loyalty programs), Impactful (365-day consumer dialogue), and Pole AI Presence (AI answer optimization). The company designs and executes digital consumer promotions, manages consumer engagement programs, and provides end-to-end campaign management for enterprise and mid-market brands.

Product overview

Interactions Marketing operates a platform-plus-services model centered on six proprietary SaaS products: Promotiful (digital promotional campaign platform), Datamart (GDPR-compliant consumer data management), Eventiful (cloud-based event visitor management), Loyal Core (loyalty program platform), Impactful (consumer dialogue automation), and Pole AI Presence (AI-powered brand visibility optimization). These products are complemented by agency services including social media management, CRM and loyalty programs, email marketing, digital and PPC campaigns, and e-commerce and technology solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Promotiful SaaS platform enabling marketers to design and implement digital consumer promotions, creating promotional websites and contest mechanics (unique codes, guaranteed prizes, lucky moments, wheels of fortune, receipt uploads, WhatsApp entry) within hours without requiring a programming team.
• Datamart GDPR-compliant solution for storing and accessing consumer data in a secure environment, used to manage email databases collected through promotional campaigns, with segmentation, analytics, and integration with email marketing platforms.
• Eventiful Cloud-based visitor management solution designed for events, trade shows, and exhibitions, enabling digital registration and tracking of event attendees.
• Loyal Core Single loyalty program platform that integrates promotional mechanics, point allocation, and logistics processes for award distribution, combining emotional, software, and logistics components to transform customers into loyal advocates.
• Impactful Year-long consumer dialogue program that transforms one-time brand interactions into ongoing customer relationships through a 365-day cycle of CRM-based continuous engagement.
• Pole AI Presence AI optimization service helping brands build a real presence in AI-generated recommendation answers through strategy, content development, and optimization tailored for AI answer experiences.
• Full-Service Digital Marketing Agency End-to-end digital marketing agency services for enterprise and mid-market clients, covering strategy, creative, campaign management, social media, CRM, loyalty programs, email marketing, PPC campaigns, e-commerce, and technology services.

Quantifiable outcome

• Promotional website creation in under 3 hours
• +3 more outcomes

Named customers23 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationUtilizes Google Ads (Adwords, conversion codes, remarketing codes), Google Analytics for campaign measurement and tracking, and YouTube for video content marketing. Google cookies track advertising performance with 30-day storage duration.
• Meta (Facebook/Instagram)coreTechnology or IntegrationSocial media management and advertising through Facebook and Instagram platforms. Integration with Facebook Ads Manager for promotional campaigns and audience targeting.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Salesforce Marketing Cloud: Global enterprise marketing automation, CRM, and customer journey platform. Competes at the platform layer with Interactions' Datamart, Impactful, and Loyal Core products for large-enterprise marketing technology spend.
• HubSpot: Global CRM and marketing automation platform that Interactions integrates with via the HubSpot App Marketplace. Represents the global incumbent threat to Interactions' proprietary Datamart and Loyal Core platforms.
• Publicis Groupe Romania: Romanian arm of the global Publicis network, offering full-service advertising, CRM, and digital marketing. Competes with Interactions for the same enterprise client budgets in Romania but as part of a much larger global holding group.

Direct peers

• DDB Romania: Romanian creative and digital agency within the Omnicom/DDB network. Directly competes for enterprise marketing budgets with full-service capabilities similar to Interactions' integrated offering.
• McCann Bucharest: One of the largest advertising networks in Romania, providing integrated brand, digital, and CRM services. Competes head-to-head with Interactions for FMCG and telecom clients like Nestlé, L'Oréal, and Coca-Cola.
• Leo Burnett Romania: Established Romanian creative and digital agency within the Publicis network. Directly competes with Interactions Marketing for enterprise brand clients, offering integrated advertising and digital campaign services at comparable scale.
• Tribal Worldwide Bucharest: Digital-first agency within the Omnicom network focused on digital transformation, CRM, and customer experience. Closely comparable to Interactions' digital agency + CRM positioning with similar enterprise client base.
• MullenLowe Romania: Romanian integrated advertising and digital agency within the IPG/MullenLowe network. Competes with Interactions for mid-market and enterprise clients across brand, digital, and CRM services.

Regional players

• Gomag: Romanian e-commerce and digital marketing SaaS platform serving SMB and mid-market clients. Comparable as a Romanian martech product company with self-service and SaaS elements, though focused on e-commerce rather than promotions.
• Isobar Romania: Dentsu-owned digital experience agency with Romanian presence, focused on digital transformation and CRM. Comparable enterprise client mix and digital-first service model to Interactions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/InteractionsRO
• Instagraminstagram.com/weareinteractions
• LinkedInlinkedin.com/company/interactions---turning-consumers-into-fans

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Interactions Marketing