Window Design Center
Window Design Center, now operating as Zuern Building Products & Design Center, is a privately held Wisconsin building products retailer operating eight showrooms that sell third-party brand windows, doors, roofing, siding, decking, and cabinetry to contractors and homeowners alongside in-house design consultation services.
- Company typePrivate
- Founded1994
- HeadquartersMadison, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Window Design Center does
Window Design Center, now operating as Zuern Building Products & Design Center, is a privately held Wisconsin-based building materials retailer and design consultancy. The company operates eight physical showrooms across the state (Allenton, Appleton, Cedarburg, Cross Plains, Delafield, Franklin, Madison, and Watertown) where it sells windows, doors, roofing, siding, decking, cabinetry, custom cabinetry, countertops, and millwork, supplemented by in-house design consultation services covering kitchen, bathroom, deck, and whole-home remodeling projects.
The firm's product offering is assembled entirely through third-party brand partnerships — Marvin and Hayfield for windows, ThermaTru, Centor, and ProVia for doors — rather than proprietary manufacturing. There is no disclosed proprietary technology, software platform, or AI capability; the core capability is in-person showroom consultation supported by phone- and web-based quote requests. The single disclosed physical retail location detail (Madison, 6524 Seybold Road) operates Monday-Friday 8am-5pm and includes customer pick-up, door and window design centers, and dedicated door and window showrooms.
Revenue is generated through one-time, quote-based sales of branded building products to two primary segments: professional contractors (acquired via a dedicated contractors sales channel and website section) and homeowners undertaking remodels or replacements. The company employs a hybrid go-to-market of enterprise-style field sales through showrooms plus inside phone and web sales (Madison contact: 608-271-8002), and supports demand generation through organic content on its website and social channels (Facebook, LinkedIn, Instagram) plus Google Maps/local search exposure. No revenue, headcount, funding, M&A, or ownership data is publicly disclosed.
Window Design Center firmographics
Firmographics- Name
- Window Design Center
- Legal name
- Zuern Building Products & Design Center
- Website
- https://windowcenter.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Window Design Center, now operating as Zuern Building Products & Design Center, is a privately held Wisconsin building products retailer operating eight showrooms that sell third-party brand windows, doors, roofing, siding, decking, and cabinetry to contractors and homeowners alongside in-house design consultation services.
- Ownership category
- akta.pro rank
Window Design Center industry classification
Industry- Product category
- Building Materials Retail and Design Services
- NAICS
- Home Centers (444110)
- SIC
- Retail-Lumber & Other Building Materials Dealers (5211)
- akta.pro primary industry
- Doors, Windows & Millwork Retail (Interior/Exterior Doors, Windows, Moulding) (CRAIAEAI)
- akta.pro secondary industries
- Kitchen & Bath Design-Build & Remodeling Showrooms (CRAIAFAG), Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)
Keywords
Where Window Design Center is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Window Design Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Window and Door Sales: Sale of windows and doors from branded partners including Marvin, ThermaTru, Centor, ProVia, and Hayfield. Products are sold through showroom consultations and direct customer interactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom window and door products |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Window Design Center product offering
Product offeringCore offering
Window Design Center (now Zuern Building Products & Design Center) operates a Madison, Wisconsin showroom selling windows and doors from brand partners (Marvin, ThermaTru, Centor, ProVia, Hayfield) along with additional building materials (cabinetry, countertops, roofing, siding, decking, millwork). The company provides in-person design consultation services for window, door, kitchen, bathroom, deck, and general home remodeling projects. Customers engage via showroom visits, phone (608-271-8002), or website quote requests, with quote-based custom pricing.
Product overview
Window Design Center (now operating as Zuern Building Products) is a building materials showroom offering design services and a curated portfolio of exterior and interior building products. The company provides design consultation services including window design, door design, kitchen design, bathroom design, deck design, and general home design. The product portfolio spans multiple categories: exterior products (doors, roofing, siding, windows, decking) and interior products (cabinetry, custom cabinetry, countertops, millwork). The company represents several brand partners including Marvin Windows, ThermaTru Doors, Centor, Provia Doors, and Hayfield Windows. Design services are available at the Madison showroom location with consultations offered by appointment.
Differentiator
Problem solved
Functional benefit
Products and services
- Window Design Services Professional window selection and design consultation services to help homeowners and contractors choose the right windows for their remodeling or new construction projects from brand partners.
- Door Design Services Door design and selection consultation services helping customers select entry doors, patio doors, and exterior doors from featured brands including ThermaTru, ProVia, and Centor.
- Kitchen Design Services Design consultation services for kitchen remodeling projects including cabinetry, countertops, and layout planning for residential customers.
- Bathroom Design Services Design services for bathroom remodeling including fixtures, cabinetry, and finishing options for residential customers.
- Deck Design Services Outdoor deck design consultation services for residential exterior projects, including material selection and layout.
- Home Design Services General home design consultation for various remodeling projects, coordinating interior and exterior product selection.
- Marvin Windows Premium window products from Marvin featured and sold through the Madison showroom for residential replacement and new construction projects.
- ThermaTru Doors Entry and exterior door products featuring fiberglass and steel door solutions from ThermaTru, sold through the showroom.
- ProVia Doors Steel and fiberglass entry doors with customization options from ProVia, available for customer selection at the Madison location.
- Hayfield Windows Window products offered as part of the product portfolio, featured in the showroom and available for residential projects.
- Cabinetry Interior cabinetry products for kitchens and bathrooms, sold through the showroom with design consultation.
- Custom Cabinetry Custom-built cabinetry solutions tailored to specific project requirements for residential remodeling.
- Countertops Countertop surfaces for kitchen and bathroom applications, sold through the showroom.
- Roofing Roofing materials and products for exterior home applications, sold through the showroom.
- Siding Exterior siding products for residential applications, sold through the showroom.
- Decking Outdoor decking materials including composite and wood options for residential exterior projects.
Companies that use Window Design Center
Customer profileSegments2 records
Ideal customer profiles2 records
Window Design Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Window Design Center partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- MarvincoreBrand partnership for windows. Marvin is a premium window manufacturer whose products are featured and sold through the Madison showroom.
- ThermaTrucoreBrand partnership for doors. ThermaTru is a leading door manufacturer whose products are showcased and sold through the showroom.
- CentorcoreBrand partnership featuring Centor's door and window products. Products are displayed in the Madison showroom.
- ProViacoreBrand partnership for windows and doors. ProVia products are available for customer selection at the Madison location.
- HayfieldcoreBrand partnership for windows. Hayfield window products are featured in the showroom and available for customer projects.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Window Design Center competitors and assessment
Company assessmentRegional players
- Lansing Building Products: Regional building-products distributor carrying windows, doors, siding, and exterior categories — closely analogous to Zuern's multi-category exterior building-products distribution model.
- Feldco: Midwest-focused window, door, and siding replacement retailer with showrooms across several states — comparable multi-category building-products showroom model targeting homeowners and contractors in overlapping geography.
- Harvey Building Products: Northeast/Mid-Atlantic window and door manufacturer-dealer with showrooms serving contractors and homeowners — comparable premium-brand window/door showroom model in similar climate zones.
- Featherstone Lumber: Regional building materials dealer with design-center / showroom services for windows, doors, kitchens, and baths — most directly comparable multi-category Wisconsin / Midwest competitor with similar specialty-retailer positioning.
Broad incumbents
- ABC Supply Co. Largest US wholesale distributor of roofing, siding, windows, and exterior building products — comparable broad-line exterior building-products distributor serving contractors in Wisconsin.
- Menards: Midwest-headquartered big-box home improvement retailer with strong Wisconsin and Minnesota density — closest broad-line incumbent competitor within Zuern's core geography.
- Renewal by Andersen: National window and door replacement retailer using a dedicated showroom and in-home consultation model — directly comparable consultation-led premium replacement brand model.
- Home Depot: National big-box retailer carrying windows, doors, cabinetry, countertops, roofing, siding, and millwork — a broad incumbent offering many of the same SKU categories the Zuern showrooms sell, with growing installed-sales capability.
- Lowe's: National big-box home improvement retailer with installed window and door programs, plus kitchen/bath design services — competing incumbent in nearly every product category Zuern's showrooms carry.
- Pella Corporation: National premium window and door manufacturer with company-owned and franchised showrooms selling directly to homeowners and contractors — directly analogous premium-brand, showroom-led distribution model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Window Design Center social profiles
Digital presenceWindow Design Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
Window Design Center leadership team
Management profileNumber of profiles
Window Design Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Window Design Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Window Design Center
What does Window Design Center do?
Window Design Center (now Zuern Building Products & Design Center) operates a Madison, Wisconsin showroom selling windows and doors from brand partners (Marvin, ThermaTru, Centor, ProVia, Hayfield) along with additional building materials (cabinetry, countertops, roofing, siding, decking, millwork). The company provides in-person design consultation services for window, door, kitchen, bathroom, deck, and general home remodeling projects. Customers engage via showroom visits, phone (608-271-8002), or website quote requests, with quote-based custom pricing.
Is Window Design Center a public or private company?
Window Design Center is a private company. It is classified as unknown and is currently operating.
When was Window Design Center founded?
Window Design Center was founded in 1994. It employs 11 to 50 people.
Where is Window Design Center based?
Window Design Center is headquartered in Madison, United States, in the North America region.
How does Window Design Center make money?
One revenue line is on record: window and Door Sales.
Who are Window Design Center's main competitors?
Regional players on record are Lansing Building Products, Feldco, Harvey Building Products and Featherstone Lumber. Broad incumbents are ABC Supply Co., Menards, Renewal by Andersen, Home Depot, Lowe's and Pella Corporation.
Does Window Design Center have an API?
No public API is recorded for Window Design Center.
What industry is Window Design Center in?
Window Design Center's product category is Building Materials Retail and Design Services. Its primary akta.pro industry code is CRAIAEAI, Doors, Windows & Millwork Retail (Interior/Exterior Doors, Windows, Moulding), with a secondary code of CRAIAFAG, Kitchen & Bath Design-Build & Remodeling Showrooms. Its NAICS code is 444110 and its SIC code is 5211.