Picoo
Picoo is a Dutch edtech hardware company that sells a screen-free interactive outdoor play system of wireless controllers and games for children aged 4–12, serving schools, after-school care (BSO), and youth organizations across Europe and the US.
- Company typePrivate
- Founded2016
- HeadquartersEindhoven, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Picoo does
Picoo, operated by Infinite Play B.V., is a Dutch edtech hardware company founded in 2016 and headquartered in Eindhoven that builds a screen-free interactive outdoor play system for children aged 4 to 12. The core product consists of handheld wireless controllers that communicate with each other via a proprietary mesh network, requiring no WiFi or GPS, and provide gameplay feedback through lights, sound, and vibration. A companion mobile app (iOS and Android) handles game launching, controller software updates, and enables adapted modes for inclusive play, including a game co-developed with the visual impairment specialist Bartimèus. The company also offers the Smartsleeves system, allowing users to print custom game content via Canva, Google Slides, or PowerPoint templates.
Picoo firmographics
Firmographics- Name
- Picoo
- Legal name
- Infinite Play B.V.
- Website
- https://picoo.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Picoo is a Dutch edtech hardware company that sells a screen-free interactive outdoor play system of wireless controllers and games for children aged 4–12, serving schools, after-school care (BSO), and youth organizations across Europe and the US.
- Ownership category
- akta.pro rank
Picoo industry classification
Industry- Product category
- Interactive Outdoor Play Hardware
- NAICS
- Doll, Toy, and Game Manufacturing (33993)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Handheld Gaming Devices (CRACAOAB)
- akta.pro secondary industry
- Game Controllers, Joysticks & Flight/Driving Sim Controls (HDACAFAC)
Keywords
Where Picoo is headquartered
LocationHeadquarters
- HQ city
- Eindhoven
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Picoo business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Hardware Sales (Picoo Sets): Sale of Picoo hardware sets including controllers, charging stations, and game cards. Sets are available in EDU (education-focused games) and PRO (recreational/organizational) configurations. Purchased through quote requests or webshop.
- Individual Game Sales: Individual games can be purchased separately through the webshop. Games include game cards with instructions and work with the base hardware set.
- Infinite Play Pass: Subscription pass giving access to nearly all Picoo games (55+ games) via the app. Available in 1, 6, or 12 month terms. One game (Wet Feet) is excluded as it's licensed. Subscription auto-expires without renewal.
- Rental Program: Organizations can rent Picoo sets for 2 or 4 weeks to trial before purchase. Includes a selection of games and full hardware set. Rental fee is credited toward purchase if customer buys within 2 months.
- Smartsleeves and Prints: Physical accessories including Smartsleeves and educational prints that can be purchased separately. Prints are available for free, for a fee, or can be created by users using templates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Rental - 2 weeks trial period |
| Usage-based | Pay-as-you-go | Rental - 4 weeks trial period |
| Subscription | Monthly | Infinite Play Pass - 1 month |
| Subscription | Multi-year contract | Infinite Play Pass - 6 months |
| Subscription | Multi-year contract | Infinite Play Pass - 12 months |
| One time/ perpetual license | Pay-as-you-go | EDU Set (Education) |
| One time/ perpetual license | Pay-as-you-go | PRO Set (Professional/BSO) |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Picoo product offering
Product offeringCore offering
Picoo manufactures and sells an interactive outdoor play system consisting of handheld wireless controllers that enable children to play movement-based games without requiring WiFi, GPS, or a screen. The system includes a mobile app (Picoo Play App for iOS/Android) for game management and a subscription service (Infinite Play Pass) providing access to 55+ games. Picoo sells hardware sets (EDU and PRO configurations) exclusively to organizations such as schools, after-school care (BSO), scouting groups, and sports clubs.
Product overview
Picoo is an interactive outdoor play console system designed to combine physical activity with screen-free gaming for children ages 4-12. The core product consists of wireless controllers (Picoo One) that connect to each other and provide light, sound, and vibration feedback during gameplay. The product portfolio includes two main set packages: EDU Set for educational institutions (schools, special education) with educational games, and PRO Set for after-school care (BSO), scouting, and sports organizations with social-recreational games. Both sets include 15 pre-loaded games and 12 controllers. Additional offerings include the Infinite Play Pass subscription (access to 55+ games via app), Smartsleeves printable card system for creating custom game content, and a Rental Set for trying the product. The Picoo Play App (iOS/Android) manages game launching and software updates. Picoo is available exclusively to organizations, not individual consumers.
Differentiator
Problem solved
Functional benefit
Products and services
- Picoo One Controller Handheld wireless controller device used by players in Picoo games. Features lights, sound, and vibration feedback, communicates with other controllers up to 50 meters without WiFi or GPS, is splash-proof, and provides 3-4 hours of battery life during play. Designed for children ages 4-12 in schools, BSO, scouting, and sports organizations.
- Picoo Zero Controller Legacy first-generation Picoo controller using different technology than the Picoo One. Not compatible with Picoo One controllers for gameplay.
- Picoo Play App Mobile application for iOS and Android used by organizations to start Picoo games, update controller software, detect problems, and manage controllers. Connects to Picoo controllers via Bluetooth and can be used with or without an account.
- Infinite Play Pass Subscription service providing access to 55+ Picoo games via the mobile app. Available in 1, 6, or 12 month terms with no automatic renewal. One game (Wet Feet) is excluded as licensed content.
- Picoo EDU Set Education-focused hardware and software bundle including 15 games and 12 Picoo controllers. Contains a mix of educational and recreational games designed for schools (basisonderwijs) and special education settings. Pricing is quote-based.
- Picoo PRO Set Recreational hardware and software bundle including 15 games and 12 Picoo controllers. Designed for BSO (after-school care), scouting, and sports organizations with games focused on social-emotional development and physical movement. Pricing is quote-based.
- Smartsleeves Plastic sleeves containing cards that integrate custom educational or themed content with Picoo games. Users can create their own prints using templates for Canva, Google Slides, or PowerPoint to customize game content. Sold as physical accessories.
- Picoo Rental Set Rental package that allows organizations to try Picoo for 2 or 4 weeks before purchase. Includes 12 controllers, 8 pre-installed games, a storage case with charging system, and manual. Available in Netherlands, Belgium, Germany, and Sweden. Rental fee is credited toward purchase if customer buys within 2 months.
Quantifiable outcome
- Children ages 6-12 all actively engaged in outdoor play using Picoo
- +2 more outcomes
Companies that use Picoo
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles6 records
Picoo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature6 records
Picoo partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- HeutinkcoreDutch education distributor that resells Picoo products to Dutch schools and educational institutions. Provides access to Heutink's established education customer base in the Netherlands.
- BetzoldcoreGerman education distributor reselling Picoo products in the German market. Extends Picoo's market reach to German-speaking education institutions.
- KaplancoreUS-based education distributor and fixed sales partner (vaste verkooppartner) for Picoo in America. Represents Picoo's entry into the US education market.
- BartimèuscoreSpecialized organization for visual impairment that collaborated with Picoo to develop Twikkie, a game specifically designed for children with visual impairments. Demonstrates commitment to inclusive play.
- Wild Wooz't EventsminorEvent entertainment company that rents Picoo sets to private individuals for children's birthday parties and events in the Netherlands.
- Springkussenverhuur LumaminorBounce house rental company that also rents Picoo sets to private individuals for events in the Netherlands.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Picoo competitors and assessment
Company assessmentDirect peers
- Osmo: Osmo (BYJU's) makes tangible, screen-mirroring play systems where physical pieces interact with a digital app. Both companies sell hardware kits that combine physical play with software to schools and families in similar age ranges (4-12).
- Sphero: Sphero builds educational robots and programmable play hardware sold primarily into K-12 schools. It is directly comparable as a hardware-led edtech play company with education-channel distribution and STEM/physical activity positioning.
- GoNoodle: GoNoodle delivers movement and mindfulness video content into K-8 classrooms. It is comparable as a school-channel physical-activity/active-learning platform competing for PE and recess time and share-of-wallet with Picoo.
Broad incumbents
- VTech: VTech is a large children's electronics incumbent covering learning tablets, cameras, and toy laptops. It is a comparable scaled player in the educational consumer electronics category Picoo operates in, though broader and not specialized in screen-free active play.
- LeapFrog (VTech Holdings): LeapFrog produces learning tablets and educational toy systems for the same 4-12 age group. It is a broader incumbent in educational play devices, comparable through shared target demographics and classroom/family distribution.
- LEGO Education: LEGO Education sells STEM kits, WeDo, and SPIKE robotics directly to schools. It is comparable as a hands-on physical-play learning system sold into K-12 education via distributor and direct channels.
- Nintendo: Nintendo's Switch family and Ring Fit Adventure cover handheld and active gaming. It is a broad incumbent in the same handheld/active-gaming hardware category Picoo participates in, with substantially greater reach and content depth.
- Hasbro Gaming: Hasbro Gaming is a broad toy and games incumbent covering electronic and physical games. It is comparable as a scaled physical/digital play company competing for institutional and consumer game purchases.
- Mattel: Mattel is a broad toy incumbent (Barbie, Hot Wheels, Fisher-Price) with active-play lines. It is comparable as a large diversified toy company with overlapping children's play and education-adjacent offerings.
- Kahoot!: Kahoot! is a game-based learning platform widely used in K-12 and corporate training. It is comparable as an edutainment gaming incumbent in schools, addressing similar engagement and learning outcomes through interactive play.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Picoo social profiles
Digital presencePicoo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Picoo leadership team
Management profileNumber of profiles
Profiles2 records
Picoo funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Picoo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Picoo
What does Picoo do?
Picoo manufactures and sells an interactive outdoor play system consisting of handheld wireless controllers that enable children to play movement-based games without requiring WiFi, GPS, or a screen. The system includes a mobile app (Picoo Play App for iOS/Android) for game management and a subscription service (Infinite Play Pass) providing access to 55+ games. Picoo sells hardware sets (EDU and PRO configurations) exclusively to organizations such as schools, after-school care (BSO), scouting groups, and sports clubs.
Is Picoo a public or private company?
Picoo is a private company. It is classified as unknown and is currently operating.
When was Picoo founded?
Picoo was founded in 2016. It employs 1 to 10 people.
Where is Picoo based?
Picoo is headquartered in Eindhoven, Netherlands, in the Europe region.
How does Picoo make money?
Five revenue lines are on record. Hardware Sales (Picoo Sets) is the primary driver. The others are individual Game Sales, infinite Play Pass, rental Program and smartsleeves and Prints.
Who are Picoo's main competitors?
Direct peers on record are Osmo, Sphero and GoNoodle. Broad incumbents are VTech, LeapFrog (VTech Holdings), LEGO Education, Nintendo, Hasbro Gaming, Mattel and Kahoot!.
Does Picoo have an API?
No public API is recorded for Picoo.
What industry is Picoo in?
Picoo's product category is Interactive Outdoor Play Hardware. Its primary akta.pro industry code is CRACAOAB, Handheld Gaming Devices, with a secondary code of HDACAFAC, Game Controllers, Joysticks & Flight/Driving Sim Controls. Its NAICS code is 33993 and its SIC code is 3944.