Rock+paper

What Rock+paper does

Rock+Paper is a private Los Angeles-based experiential marketing agency that designs and produces live brand experiences, including film and series premieres, product launches, brand activations, press/VIP events, conferences, mobile tours, and pop-up shops. The firm was founded in 2020 by Jacob Brooks-Harris, a former president of a corporate creative firm, alongside Bahar Shahpar, who serves as Chief Product Officer and Founding Partner and brings 20+ years of multimedia event production experience. The agency operates as a creative services business with no proprietary technology platform; capability is organized across four disciplines — Account Management, Creative::Strategy (including experiential strategy, KPI tracking, social listening, and integrated content), Design (art direction, 2D/3D environment design, motion graphics), and Production (program development, technical direction, talent management, and front-of-house/registration management) — delivered for live and digital experiences.

The business model is project-based professional services. Revenue is generated through bespoke engagements with enterprise clients in entertainment/streaming, e-commerce, music, and social media, priced on a quote-based, event-specific basis. Confirmed clients include Netflix (film/series premieres and activations), Amazon (product launches and consumer events), Spotify (live performances and brand experiences), and TikTok (press, influencer, and marketing events). The go-to-market is relationship-driven, relying on portfolio reputation and direct outreach rather than performance marketing or self-service funnels. Marketing presence is limited to a Squarespace-hosted website (rockpluspaper.com), an Instagram account (@rockpluspaper), and direct email ([email protected]); distribution is direct enterprise sales with stated global delivery scope despite a single Los Angeles base.

Operations are small — 1-10 employees headquartered in Los Angeles — and the firm is privately held, founder-owned with no disclosed institutional investors, parent company, funding rounds, or M&A activity, and no public listing. Ownership and control appear concentrated with the two named founders based on available evidence.

Name

Rock+paper

Legal name

Rock+Paper

Website

https://rockpluspaper.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Rock+Paper is a private Los Angeles-based experiential marketing agency that designs and executes live brand events, premieres, product launches, press and VIP experiences, and brand activations for enterprise clients including Netflix, Spotify, TikTok, and Amazon.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (541890), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Artist Booking, Talent Buying & Agency Services (MPAGAAAF)

akta.pro secondary industries

Live Music Booking (Bands, Soloists, DJs) (HSACAHAA), Concert & Tour Promoters (MPAIAFAA)

Keywords

• Experiential marketing services
• Event production services
• Brand activation agency
• Live event management
• Creative production services

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Experiential Event Services: ROCK+PAPER generates revenue through project-based fees for experiential event production, including creative strategy, design, and full-scale event execution. Services span art direction, production management, talent management, and technical direction for corporate events, premieres, product launches, and brand activations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

ROCK+PAPER is a Los Angeles-based experiential marketing agency that designs, produces, and executes live brand experiences and event activations for enterprise clients. The agency delivers end-to-end services spanning account management, creative strategy, art direction, 2D/3D design, motion graphics, production management, technical direction, and talent management for premieres, product launches, conferences, sponsorship activations, pop-up shops, and press/VIP events.

Product overview

Rock+Paper is a single-unit experiential agency (not a software platform) that offers a unified suite of event production and experiential marketing services. The company operates as one cohesive offering combining creative strategy, design capabilities, production management, and client services. Services are delivered through specialized disciplines—Account Management, Creative::Strategy, Design, and Production—rather than separate modular products. The agency focuses on creating experiential events including VIP/press events, film premieres, product launches, conferences, live performances, mobile tours, and pop-up shops for brand clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Experiential Agency Services

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• NetflixcoreOthersNetflix is listed as a selected partner on the ROCK+PAPER website, indicating an ongoing client relationship for experiential event production such as film/series premieres and brand activations.
• AmazoncoreOthersAmazon appears as a selected partner, suggesting ROCK+PAPER provides experiential services for Amazon product launches, consumer events, or brand campaigns.
• SpotifycoreOthersSpotify is featured as a selected partner, indicating collaboration on live performances, artist activations, or experiential marketing events.
• TikTokcoreOthersTikTok is listed as a selected partner, suggesting ROCK+PAPER supports TikTok with press events, influencer activations, or custom marketing experiences.

Recent moves6 records

Expansion highlights3 records

Direct peers

• GMR Marketing: Global experiential marketing agency producing brand activations, sponsorships, and live events for major consumer and entertainment brands — directly comparable in offering and client type to ROCK+PAPER.
• Sparks: Experiential brand experience agency delivering immersive live events, pop-ups, and product launches for enterprise brands; closely comparable in service mix to ROCK+PAPER's core activation work.
• MKG: Boutique experiential marketing and brand experience agency serving enterprise clients across live events, pop-ups, and immersive experiences — comparable in size and bespoke positioning.
• MAS Event Design: Event design and production studio delivering branded experiences, premieres, and large-scale activations for entertainment and consumer clients — directly comparable to ROCK+PAPER's sweet spots.
• Mosaic: Experiential marketing agency producing immersive brand experiences, mobile tours, and pop-up activations for enterprise clients — directly comparable service profile.

Broad incumbents

• George P. Johnson Experience Marketing: Large, established experiential agency with global reach producing events for major tech and consumer brands — overlapping offering with ROCK+PAPER but operating at meaningfully greater scale.
• Jack Morton Worldwide: Global brand experience agency within the IPG network producing immersive brand experiences for enterprise clients; comparable service lines but with broader geographic and category reach than ROCK+PAPER.
• Momentum Worldwide: Global experiential and shopper marketing agency within the IPG network; overlaps with ROCK+PAPER on brand activations and live events but at significantly larger scale.
• Octagon: Large sports and entertainment marketing agency producing events, talent activations, and brand experiences; comparable in live-event delivery for entertainment and consumer brands.
• The Marketing Arm: Entertainment and sports marketing agency within Omnicom producing live events, talent-driven activations, and brand experiences; comparable to ROCK+PAPER's work for entertainment clients like Spotify and Netflix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/rockpluspaper/?hl=en
• Facebookfacebook.com/ROCKPLUSPAPER
• LinkedInlinkedin.com/company/rockpluspaper

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rock+paper