What Krishi Jagran does

Krishi Jagran is an Indian agriculture-focused multilingual media platform operated by MAC KRISHI JAGRAN, headquartered in New Delhi, India and founded in 1996. Its core product is the krishijagran.com news portal, which publishes agriculture news, success stories, expert interviews, commodity updates, crop care content, farm mechanization news, and educational/job resources across 20+ content categories, with a dedicated mobile app (Android), YouTube channel, WhatsApp distribution, email newsletters, and print magazines (Krishi Jagran and Agriculture World). The platform is localized in 10+ Indian languages (Hindi, Marathi, Punjabi, Tamil, Malayalam, Bengali, Kannada, Odia, Assamese, Gujarati, Telugu alongside English), forming a distribution architecture tailored to India's linguistically fragmented rural farmer base.

Complementing the publishing business, the company operates a portfolio of proprietary events and awards — including the MFOI (Millionaire Farmer of India) Awards, ITOTY (Indian Tractor of the Year) Awards co-convened with Tractor Junction, IYWF (International Youth Water Forum), FIEA (Farmer Innovation and Enterprise Awards), Agri Icons 40 Under 40, Crop Icon Awards, and Social Impact Awards — plus national campaigns such as Mission 2047 - MIONP. It also publishes knowledge resources (Agripedia, Agriculture Wiki/Dictionary, Crop Calendar, Commodity Update, FactCheck in Agriculture) and runs an industry-association initiative (ACIA). Partnerships span ICAR institutions, NABARD, state agricultural universities, and farm-machinery OEMs such as CEAT Specialty, Stihl, and Zydex.

Monetization is primarily digital advertising (banner and event sponsorships from agribusiness advertisers) supplemented by recurring print and digital magazine subscriptions. The company is privately held, founder-owned (Founder & Editor-in-Chief M C Dominic; COO Pradeep Kumar Pant), with no disclosed venture/PE funding, subsidiaries, or M&A activity, and operates with a 501-1,000 employee base focused exclusively on the Indian agriculture sector.

Name

Krishi Jagran

Legal name

MAC KRISHI JAGRAN

Website

https://krishijagran.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Krishi Jagran is a privately held Indian agriculture media platform, founded 1996, operating a multilingual (10+ Indian languages) news portal, mobile app, print magazines, and a portfolio of agriculture awards and events serving farmers and agribusiness advertisers across India.

Ownership category

akta.pro rank

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain, Others

Revenue model

1. Digital Advertising: The platform generates revenue through digital advertising, with visible advertiser partnerships including Stihl (farm machinery brand) and Zydex (agricultural solutions brand). Advertisers place banner ads and sponsored content on the platform's high-traffic agriculture news website.
2. Magazine Subscriptions: Print and digital magazine subscriptions for Krishi Jagran and Agriculture World magazines. The platform offers both print and digital editions to subscribers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Krishi Jagran operates a multilingual agriculture news and information portal delivering daily farming news, commodity updates, crop care guidance, success stories, expert interviews, and educational resources to Indian farmers and agri-professionals across 10+ Indian languages. It also publishes print and digital magazines, runs a mobile app, and organizes flagship industry events and awards such as the MFOI (Millionaire Farmer of India) Awards and ITOTY (Indian Tractor of the Year) Awards.

Product overview

Krishi Jagran is a comprehensive agricultural media platform operating as a multi-section news portal with associated events, awards, and digital tools. The core product is the Krishi Jagran News Portal (krishijagran.com), supplemented by flagship initiatives including the MFOI Awards (Millionaire Farmer of India), IYWF 2026, FIEA 2026, Agri Icons 40 Under 40, Crop Icon Awards, and Mission 2047 MIONP. Supporting content verticals include Agriculture World, Agripedia (knowledge base), Commodity Update, Crop Care, Success Stories, Agriculture Dictionary, Wiki, and Health & Lifestyle. The platform also offers practical tools such as Crop Calendar, Agriculture Jobs, Quiz, Web Stories, Newswrap newsletter, and a mobile app. Content is available in 10 Indian languages, and the platform provides WhatsApp and RSS feed distribution channels. The company operates magazine publications and hosts various agricultural events and award programs.

Differentiator

Problem solved

Functional benefit

Brands

• Agriculture World: Section of the portal dedicated to global agriculture news and world agriculture updates
• MFOI Awards
• IYWF
• Agri Icons
• Mission 2047 - MIONP
• Crop Icon Awards
• ITOTY Awards
• FIEA
• FactCheck in Agriculture
• Millionaire Farmer

Products and services

• Krishi Jagran News Portal Comprehensive agricultural news portal providing daily updates on farming, food processing, farm tools and machinery, agricultural events, seminars, and educational/employment alerts targeted at Indian farmers and agriculture professionals.
• MFOI Awards (Millionaire Farmer of India) Flagship annual awards initiative recognizing excellence in Indian agriculture, celebrating millionaire farmers and agricultural achievement across the country.
• IYWF 2026 (International Youth Water Forum) International forum event focused on engaging youth in water and agricultural issues, organized as part of Krishi Jagran's industry initiative portfolio.
• ACIA (Agricultural and Chemical Industry Association) Industry association initiative promoting collaboration between the agricultural and chemical sectors in India.
• FIEA 2026 (Farmer Innovation and Enterprise Awards) Awards program recognizing farmer innovation, enterprise, and entrepreneurship in the agriculture sector.
• Agri Icons: 40 Under 40 Recognition program highlighting 40 outstanding young professionals under 40 years of age working in Indian agriculture.
• Crop Icon Awards Awards program celebrating excellence in crop production and best agricultural practices in India.
• Mission 2047 - MIONP (Make India Organic, Natural & Profitable) National campaign initiative focused on promoting organic, natural, and profitable farming practices across India by 2047.
• Social Impact Awards Awards program recognizing social impact contributions and initiatives within the Indian agriculture sector.
• Krishi Jagran Magazines (Print and Digital) Print and digital magazine publications covering agricultural topics, distributed to subscribers via postal services and digital delivery.
• Krishi Jagran Mobile App Android mobile application providing on-the-go access to agricultural news, updates, and platform features for farmers and agriculture professionals.

Quantifiable outcome

• Content available in 10+ Indian languages

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor and core.

• StihlminorGTM or Marketing PartnerStihl, a farm machinery and power equipment brand, advertises on the Krishi Jagran platform, reaching the platform's large audience of farmers and agricultural professionals.
• ZydexminorGTM or Marketing PartnerZydex, an agricultural solutions company, maintains advertising presence on Krishi Jagran to reach the farming community and showcase their agricultural products and solutions.
• Tractor JunctioncoreStrategic or Co-development PartnerKrishi Jagran co-convened the ITOTY Awards (Indian Tractor of the Year) with Tractor Junction, recognizing excellence in farm mechanization. This is a flagship annual event that brings together over 250 tractor industry leaders, OEMs, and stakeholders.
• CEAT SpecialtycoreGTM or Marketing PartnerCEAT Specialty served as the Title Sponsor for ITOTY Awards 2026, Krishi Jagran's flagship farm mechanization awards event, demonstrating strategic marketing partnership in the agricultural sector.
• ICARminorStrategic or Co-development PartnerICAR (Indian Council of Agricultural Research) institutions collaborate with Krishi Jagran for content sharing and participation in agricultural events and workshops.
• NABARDminorStrategic or Co-development PartnerKrishi Jagran covers NABARD initiatives and programs, featuring news about NABARD's rural development projects, farmer support programs, and agricultural financing schemes.
• State Agricultural UniversitiesminorStrategic or Co-development PartnerKrishi Jagran collaborates with agricultural universities across India for interviews, success stories, research coverage, and event participation.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Farming UK: UK-based digital agriculture news site covering arable, livestock, machinery, and rural affairs. Comparable digital ag-news business model serving a domestic farming audience, but in a different geography.
• Successful Farming: Established US agriculture media title (Farm Journal) covering crops, machinery, livestock, and farm business. Comparable as a long-running vertical agriculture media brand with print+digital+events monetisation, but serves a different geography and more commercial-scale farmers.

Emerging players

• AgFunder News: Global digital media platform covering agrifood tech investment, startups, and innovation, with associated research and events. Comparable as a digital-first agriculture news/insights vertical, but with an upstream-investor audience rather than farmer end-users.

Broad incumbents

• Reuters (India / Agriculture): Global newswire with substantive agriculture and India coverage used by agribusiness and policy audiences. Comparable as a high-authority news source in the agriculture vertical, but at a broader generalist scale and English-centric distribution.
• The Hindu BusinessLine: Major Indian English business daily with a dedicated Agri Business vertical covering commodity markets, policy, agribusiness corporate news, and farm economy. Comparable as an authoritative India-based business/agri-news outlet, broader in scope than Krishi Jagran's farmer-first focus.

Direct peers

• DD Kisan: India's state-owned 24x7 agriculture TV channel, broadcast and digital, providing daily farm news, weather, commodity rates, and advisory content to Indian farmers in Hindi and other regional languages — directly comparable audience and content model to Krishi Jagran, only delivered via broadcast rather than print/web.
• Krishak Jagat: Long-running Hindi-language Indian agriculture magazine with a digital edition covering crops, horticulture, animal husbandry, and market information — directly comparable Indian vernacular agri-media offering to Krishi Jagran.
• Down To Earth Magazine: Fortnightly magazine by the Centre for Science and Environment covering agriculture, environment, and rural development, with a substantial digital news site. Comparable as a long-form Indian agri/environment editorial brand targeting informed readers and policy stakeholders in the same content category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/krishijagran
• YouTubeyoutube.com/channel/krishijagran
• Facebookfacebook.com/krishi.jagran
• LinkedInlinkedin.com/company/krishijagran
• Instagraminstagram.com/krishijagran

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Krishi Jagran