Name

FarmingUK

Legal name

Agrios Ltd

Website

https://farminguk.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Advertising Services: Primary revenue stream from displaying targeted advertising to the agricultural sector audience. Includes banner ads, directory listings, and promotional placements across the website, social media channels, and email newsletters.
2. Job Listings: Agricultural sector job vacancy listings priced at £350 per listing, displayed for 3 months or until vacancy is filled. Includes social media promotion and email newsletter distribution.
3. Property Listings: Farm and agricultural land for sale listings, available as personal listings with up to 10 photographs and map integration, or automated 'scraped' listings from existing databases.
4. Course Listings: Agricultural university and college course advertising, featuring campus maps, logos, direct links to educational institutions.
5. Magazine Subscriptions: Monthly FarmingUK magazine distributed to 15,000 subscribers via direct mail, plus quarterly digital magazine Land, Law & Finance, and IT Farmer magazine covering agricultural technology.
6. Agri-Directory Listings: Company directory listings in over 500 individual agricultural product and service categories, with optional video uploads and downloadable brochures.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

FarmingUK operates a comprehensive UK agricultural news and information platform combining daily news content, multiple magazine publications, and paid listing services across jobs, property, courses, classifieds, and an agricultural business directory. The platform monetizes through display advertising, per-listing fees for jobs/properties/courses/directory entries, and recurring magazine subscriptions reaching 15,000 print subscribers and 300,000+ monthly website visitors.

Product overview

FarmingUK operates as a comprehensive digital platform for UK farming and agriculture, combining a main news website with multiple specialized magazine titles and service modules. The core offering is the FarmingUK.com news platform (established 2003) reaching 300,000+ monthly visitors and 600,000+ social followers, complemented by four magazine products: FarmingUK Magazine (monthly print/digital, 15,000+ circulation), ITFarmer Magazine (agricultural technology), Land, Law & Finance (quarterly digital), and Best of British (celebrating farming success). Additional value-added services include the Agri-Directory (500+ categories), Farms and Land for Sale listings, Farming Jobs board, Farming Courses marketplace, Farm Classifieds, Farm Shops Map, RSS Feed Service, Newsletter, AgShow App, and a Knowledge Centre with educational resources covering 25+ agricultural topics.

Differentiator

Problem solved

Functional benefit

Brands

• FarmingUK Magazine: A monthly magazine distributed to over 15,000 people via direct mailing list, featuring the latest agricultural stories from around the UK
• ITFarmer
• Land, Law & Finance
• Best of British
• AgShow App

Products and services

• FarmingUK.com News Platform Main UK farming and agriculture news website providing daily news, features, market insight, and industry information to farmers and rural businesses, reaching 300,000+ monthly visitors.
• FarmingUK Magazine Monthly printed and digital magazine distributed to over 15,000 subscribers featuring the latest agricultural stories from around the UK, with Full Page, Half Page, and Quarter Page advertising available.
• ITFarmer Magazine Magazine covering robotics and Information Technology advances in agriculture, showing how technology is transforming farmers' lives in areas such as crops, handling, automatic sensing, processing, and monitoring foodstuff.
• Land, Law & Finance Magazine Quarterly digital magazine discussing the latest stories in agricultural finance, land, and law issues.
• Best of British Magazine Magazine celebrating British farming success across every agricultural sector in the UK, covering farm diversification, new products, colleges, and businesses.
• Agri-Directory A-Z agricultural business directory with full search functionality and over 500 individual categories, featuring company overviews, contact details, maps, video uploads, and downloadable brochures for agricultural product and service listings.
• Farming Jobs Board Agricultural job listing service priced at £350 per listing for 3 months, including social media promotion to 50,000+ followers and email distribution to 500,000+ monthly readership subscribers.
• Farms and Land for Sale Property listing service for farms and agricultural land for sale, featuring personal listings with up to 10 photographs and map integration, or automated scraped listings from existing databases.
• Farming Courses Agricultural course listing service allowing universities and colleges to advertise courses featuring campus maps, logos, and direct links to educational institutions.
• Farm Classifieds Classified advertisements section featuring machinery for sale, tractors, livestock, and other farm equipment.
• AgShow App Mobile application for agricultural shows and events, reaching a social media audience of over 40,000 people daily per event promotion.

Quantifiable outcome

• 300,000+ monthly visitors accessing agricultural news and information
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature1 record

Partnerships

One partnership is on record.

• Red Hen Promotions LtdcoreChannel Partner/ Reseller/ DistributorRed Hen Promotions Ltd manages advertising sales for FarmingUK under license. Privacy-related queries for advertising can be directed to [email protected]. This partnership enables the company to monetise its platform audience through third-party advertising sales while focusing on content production.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Farmers Weekly: The UK's flagship weekly agricultural news title covering farming policy, markets, and technical content, with a long-running job board, property listings, and digital subscriptions. Directly comparable to FarmingUK as a UK-focused agricultural news and listings platform serving farmers and advertisers.
• Farmers Guardian: UK agricultural weekly providing news, market intelligence, jobs, and property listings to British farmers. Overlaps with FarmingUK's news-plus-listings model across the same primary audience of UK farmers and rural businesses.
• TheCattleSite (5m Publishing): Global livestock-focused news and market information portal under the 5m Publishing network. Comparable agricultural vertical news publishing model with advertising-supported content, though specialized in livestock rather than full-spectrum UK farming.
• FG Insight: Digital news and analysis platform associated with UK agricultural publishing covering farming business, technology, and policy. Comparable UK-focused agricultural news and information site serving farmers and agribusiness professionals.
• Agrimoney: Specialist agricultural commodities and markets news site covering grains, softs, livestock, and inputs. Comparable vertical ag-news publishing business targeting professional farmers, traders, and agri-business decision-makers with subscription and advertising revenue.

Regional players

• AgriLand: Ireland's largest agricultural news portal delivering farming news, market reports, and classifieds to Irish farmers. Comparable digital-first agricultural news model but primarily serves the Republic of Ireland and Northern Ireland rather than the broader UK.
• The Scottish Farmer: Long-running Scottish-focused agricultural newspaper covering news, livestock markets, and classifieds. Comparable vertical news-plus-listings model for UK farmers, though it concentrates on Scotland rather than competing across the UK.
• Farmers Journal (Ireland): Irish agricultural weekly covering farming news, livestock, machinery, and property listings across Ireland. Comparable vertical ag-news and classifieds model, but serving the Irish market rather than the UK mainland.

Broad incumbents

• Successful Farming (Agriculture.com): Established US agricultural media brand combining a print magazine with a large digital news site serving American farmers. Comparable multi-format ag-media business, though it operates at significantly larger scale and in a different geography.
• DTN / Progressive Farmer: Major US agricultural information provider pairing Progressive Farmer magazine with DTN's market data, weather, and agribusiness intelligence services. Comparable vertical ag-news plus paid data products, though materially larger and more enterprise-oriented.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/farminguk
• Facebookfacebook.com/farminguk
• Instagraminstagram.com/farming.uk
• TikToktiktok.com/@farminguk.com
• LinkedInlinkedin.com/company/farminguk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FarmingUK