Krishak Jagat

What Krishak Jagat does

Krishak Jagat (कृषक जगत) is a privately held, family-owned Indian agricultural media company founded in 1946 by freedom fighters Shri Manik Chandra Bondriya and Shri Suresh Chandra Gangrade. Headquartered at 14 Press Complex, M.P. Nagar, Zone 1, Bhopal (Madhya Pradesh), the company operates a Hindi-language agricultural news portal at krishakjagat.org and distributes content through a print newspaper, a paid digital e-paper, a daily mandi-rate (commodity price) service, and an annual farmer diary (Diary 2026). A companion English-language website, Global Agriculture (global-agriculture.com), extends the editorial footprint beyond Hindi readers.

Its underlying technology stack is a standard WordPress-based content management system with e-paper functionality, supporting article publishing, category-based navigation across 13+ agricultural topics (national/state news, crop cultivation, horticulture, animal husbandry, farming solutions, mandi rates, agri-industry news, government schemes, agri-machinery, farmer success stories, Reliance Foundation, editorials), and a farmer helpline (6262166222). Content is syndicated through Google News and delivered via WhatsApp and Telegram channels, indicating a multi-channel digital distribution strategy.

Krishak Jagat monetizes through four streams: (i) digital advertising on the website, (ii) subscription revenue from print and e-paper editions, (iii) annual sales of the farmer diary with embedded advertising, and (iv) print-edition and diary advertising. The primary customer base is the Hindi-speaking Indian farmer audience (small, marginal, and progressive farmers), while the secondary monetizable segment is agricultural industry stakeholders — seed, fertilizer, and pesticide manufacturers, tractor and farm-equipment companies, dairy firms, and government departments — who advertise into the platform to reach rural farming communities. Pricing is not publicly disclosed and is handled on inquiry. Current ownership and operational involvement remains within the founding family, with Mr. Sachin Bondriya listed as the advertisement enquiry contact, and the publication continues to publish daily content through July 2026.

Name

Krishak Jagat

Legal name

Krishak Jagat

Website

https://krishakjagat.org

Company type

Private

Founded year

1946

Operating status

Operating

Short description

Krishak Jagat is a family-owned, Bhopal-based Hindi-language agricultural media company (founded 1946) that publishes a digital news portal, print newspaper, e-paper, daily mandi-rate service, and annual farmer diary serving Indian farmers and agricultural-industry advertisers.

Ownership category

akta.pro rank

Headquarters

HQ city

Bhopal

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Digital Advertising: Website advertisement placements on krishakjagat.org, including banner ads and sponsored content for agricultural companies, government departments, and agri-input businesses
2. E-paper Subscription: Paid digital newspaper subscription service providing online access to the Krishak Jagat publication
3. Print Edition Subscription: Traditional print newspaper subscription service for physical delivery
4. Farmer Diary Sales: Sale of annual Krishak Jagat Diary (Diary 2026) with agricultural information and advertising opportunities

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Krishak Jagat operates a Hindi-language agricultural news portal providing comprehensive coverage of farming news, government schemes, mandi rates, crop cultivation techniques, horticulture, animal husbandry, agricultural machinery, and farmer success stories. The company monetizes through digital advertising, print and digital e-paper subscriptions, annual farmer diary sales, and a dedicated farmer helpline, serving the Indian agricultural community with a focus on Madhya Pradesh and pan-India farming audiences.

Product overview

Krishak Jagat is an agricultural news media company operating primarily as a Hindi-language digital news portal (krishakjagat.org), supplemented by an e-paper, print newspaper subscription, and annual farmer diary. The platform provides comprehensive agricultural coverage including national and state news, crop cultivation, horticulture, animal husbandry, mandi rates, agricultural machinery, government schemes, farmer success stories, and editorials. A companion English website (global-agriculture.com) serves English-speaking audiences.

Differentiator

Problem solved

Functional benefit

Brands

• Krishak Jagat E-Paper: Digital edition of the Krishak Jagat newspaper
• Krishak Jagat Farmer Diary

Products and services

• Krishak Jagat Website (कृषक जगत) A Hindi-language agricultural news portal providing comprehensive coverage of farming news, government schemes, mandi rates, crop cultivation techniques, horticulture, animal husbandry, agricultural machinery, and farmer success stories primarily focused on Madhya Pradesh and India.
• Krishak Jagat E-Paper (ई-पेपर) Digital edition of the Krishak Jagat newspaper providing online access to the print publication's agricultural news content for subscribers.
• Krishak Jagat Print Edition Subscription Print subscription service for the Krishak Jagat agricultural newspaper delivered physically to subscribers.
• Krishak Jagat Diary 2026 (कृषक जगत डायरी 2026) Annual farmer diary publication featuring agricultural information, calendars, and farming guidance for the year 2026, sold as a physical product with advertising opportunities.
• Mandi Rate (मंडी रेट) Daily market price information service for agricultural commodities including soybean, paddy, wheat, and maize across various mandis.
• Global Agriculture (English Website) English-language companion website to Krishak Jagat, providing agricultural news and information in English for English-speaking audiences.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• DD Kisan: DD Kisan is a state-owned television channel by Doordarshan dedicated to Indian farmers. While a different delivery format (TV broadcast), it addresses the same farmer audience with agricultural news, market rates, and scheme information, often through free-to-air distribution that competes for advertising share.
• The Hindu: The Hindu is a major English-language national newspaper with dedicated agriculture and rural affairs coverage. While targeting different language segments, it competes for agricultural advertising budgets and provides a benchmark for premium agricultural journalism and content depth.
• Indian Express: The Indian Express is a major English daily with extensive agricultural and rural economy coverage. As a broad incumbent, it competes for the same agricultural advertising pool and reaches overlapping policy and agri-business audiences despite its English focus.

Regional players

• Patrika Group: Patrika is a major Hindi newspaper group with strong presence in Madhya Pradesh and Rajasthan. While a general Hindi newspaper rather than agriculture-specialized, it covers substantial agriculture content in its MP editions and competes for the same regional advertising dollars and Hindi-reading farmer audience.
• Dainik Bhaskar: Dainik Bhaskar is India's largest circulated Hindi newspaper with significant Madhya Pradesh presence. It covers agricultural news within its broader regional reporting and competes with Krishak Jagat for both farmer readership and agricultural advertising in the same Hindi-language MP market.

Direct peers

• Agriculture Today: Agriculture Today is a long-running Indian agricultural magazine and digital portal covering farming news, technology, and policy. It targets a similar audience of progressive farmers and agri-businesses with comparable content verticals, making it a direct competitor in agricultural journalism.
• Better Farming India: Better Farming is an agricultural publication serving Indian farmers with news, market information, and farming advice. It competes directly for Hindi and English-speaking farmer audiences with comparable content categories.
• Rural Voice: Rural Voice is an English-language digital news platform covering agriculture and rural India. It serves a similar audience of farmers and agri-businesses with news, policy updates, and market information, directly competing for advertiser attention in the agricultural news space.
• Krishi Jagran: Krishi Jagran is India's leading agricultural media brand publishing in multiple languages including Hindi. It operates a digital portal, print editions, and is widely recognized as the dominant agricultural publication in India, making it the most directly comparable peer to Krishak Jagat in audience, content mix, and business model.

Emerging players

• Agri Watch: Agri Watch is an Indian digital platform providing agricultural commodity prices, news, and market intelligence. While more focused on commodity data and B2B agri-trade, it overlaps with Krishak Jagat's mandi rate content and serves an intersecting farmer and agri-business audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/krishak-jagat

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Krishak Jagat