Solarmarkt

What Solarmarkt does

Solarmarkt GmbH is a Swiss B2B solar wholesale distributor headquartered in Aarau, founded around 1989 and operating for over 35 years under private, founder/management-owned ownership. The company sells photovoltaic components — solar modules, inverters, storage systems, mounting systems, BIPV products, EV charging equipment, fall protection, cabling, and connectors — exclusively to certified trade partners (Fachpartner) across all Swiss cantons, including German-, French-, and Italian-speaking regions and Liechtenstein. Sales occur through a login-gated B2B webshop on prepayment terms, supported by a regional sales team organized by canton, warehouse pickup at the Aarau facility, logistics services, and a technical support hotline.

The company's proprietary technology asset is Solar.Pro.Tool, a planning and configuration software used by installers to design PV systems; it is positioned as a workflow differentiator rather than a revenue-generating product. Product depth spans the full residential PV stack plus commercial and industrial storage (e.g., WHES PowerCore G2 125kW/500kWh) and pre-configured balcony solar kits. Marketing and partner enablement run through a content library (Solarwissen), training programs and webinars (via GoTo Webinar), email newsletters (Mailchimp), Swissolar association participation, and Swiss Olympic-certified apprenticeship (Lehrbetrieb) branding.

The business model is hardware wholesale margins on multi-brand PV components, sold prepaid to verified trade accounts, with services (planning tool, training, logistics, technical support) acting as partner-retention layers rather than standalone revenue streams. End-customer engagement is deliberately indirect: building owners (Bauherrschaften) are referred to certified installers via a solar calculator (Solarrechner) and quality inspection services, and the company has publicly declined direct consumer requests due to demand capacity constraints. Pricing is not publicly disclosed and varies with supplier cost pass-throughs.

Name

Solarmarkt

Legal name

Solarmarkt GmbH

Website

https://solarmarkt.ch

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Solar Equipment Wholesale Distribution

NAICS

Other Specialized Design Services (541490)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Solar Balance-of-System Components (Cables, Combiner Boxes, Switchgear, Transformers) (EUAMABAG)

akta.pro secondary industries

Solar Mounting, Racking, Trackers & Structural BOS Manufacturing (EUAMAHAC), Solar Workforce, Training & Safety Services (Installer Training, Certification, EHS) (EUAMABAO)

Keywords

• Solar wholesale distribution
• Photovoltaic equipment supply
• Battery storage systems
• BIPV solutions
• EV charging infrastructure

Headquarters

HQ city

Rohr

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale Solar Equipment Sales: Solarmarkt generates revenue through wholesale distribution of photovoltaic components including solar modules, inverters, storage systems, mounting systems, EV charging equipment, and related accessories. The company operates as a B2B wholesaler, selling exclusively to certified trade partners who must prove commercial or freelance business activity. Products are sold through an online web portal with pricing disclosed upon login. Payment terms are primarily prepayment (Vorkasse/Vorauszahlung).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Solarmarkt GmbH is a Swiss B2B wholesale distributor of photovoltaic equipment, selling solar modules, inverters, battery storage systems, mounting systems, building-integrated photovoltaics (BIPV), EV charging equipment, and related accessories exclusively to certified solar installers (Fachpartner). The company supports trade partners with the proprietary Solar.Pro.Tool planning software, regional sales coverage across all Swiss cantons, logistics, technical support, and training services.

Product overview

Solarmarkt is a Swiss solar wholesale company offering a comprehensive photovoltaic product portfolio. The offering is organized as a multi-category product catalog rather than a unified platform. Core offerings include solar modules (various types including All-Back-Contact, BIPV, balcony systems), inverters (string, micro, hybrid, battery), and storage systems (residential and commercial). Supporting products include mounting systems, fall protection equipment, electric mobility charging solutions, smart home energy management components, cable management, and connectors. Professional services include the Solar.Pro.Tool planning software for installers and a Solarrechner for end customers. The company sells through B2B specialist partners and operates a multi-language e-commerce platform (German, French, Italian) for their Swiss and European customers.

Differentiator

Problem solved

Functional benefit

Brands

• Solar.Pro.Tool: Solar planning tool for professional partners to plan solar installations.

Products and services

• Solar Modules (Solarmodule) Photovoltaic solar modules in multiple categories including Alpin, Balkonkraftwerk (balcony), Black Frame, Full Black, Laminate/Frameless, and All-Back-Contact variants; sold wholesale to certified installers.
• Inverters (Wechselrichter) DC-to-AC power converters including balcony, battery, dummy, hybrid, micro, and string inverters for residential and commercial PV installations; sold wholesale to certified installers.
• Storage Systems (Speichersysteme) Battery energy storage systems for residential and commercial applications, including battery modules, BMS, commercial storage (Gewerbespeicher), and home storage (Heimspeicher); sold wholesale to certified installers.
• Mounting Systems (Montagesysteme) Installation hardware for solar panels: tile roof mounts, roof fasteners, grounding components, cable routing, module fasteners, rails, rail connectors, snow guards, and tools.
• BIPV (Building Integrated Photovoltaics) Building-integrated photovoltaic solutions including balcony systems, fence systems, carport solutions, facade installations, terrace systems, and floor coverings that combine building materials with solar technology.
• Electric Mobility (Elektromobilitaet) EV charging solutions including AC and DC charging stations, charging cables, load management systems, and related accessories for integrating electric-vehicle infrastructure with solar installations.
• Smart Home Integration Home energy management components including digital displays, energy management systems, energy meters, heating elements, relays/contactors, sensors, monitoring solutions, consumption control, and heat pump boilers for intelligent PV system integration.
• Solar.Pro.Tool Proprietary software tool for certified installers (Fachpartner) to design and configure photovoltaic system installations.
• Generator Connection Box (Generator-Anschlusskasten) DC junction boxes including DC fuses, DC disconnect switches, firefighter switches, and AC/DC surge protection devices for safe solar system connectivity.
• Fall Protection (Absturzsicherung) Safety systems for solar installations including anchor points, flat-roof solutions, personal protective equipment against falls (PSAgA), steel cables, and connecting elements across Ecoline, Primeline, Sunline, and SX-Green system lines.
• Island Systems (Inselsysteme) Off-grid solar power systems including all-in-one solutions, batteries, battery protection, battery management, DC-DC converters, solar charge controllers, and complete off-grid inverters for remote installations.
• Cable Management (Kabel) Electrical cabling solutions including battery cables, grounding cables, and specialized solar cables for photovoltaic installations.
• Connectors (Steckverbindungen) Electrical connection components including adapter cables, DC fuses, solar connectors, and tools for reliable solar system wiring.
• WHES PowerCore G2 C&I 125kW / 500kWh Commercial and industrial energy storage system available in configurations from 62.5kW to 250kW with 500kWh battery capacity; modular AC-coupled design, CATL 306Ah battery packs with UL9540A certification, IP55/IP65 protection ratings, and intelligent cooling. Distributed wholesale to certified installers.
• GoodWe Suncake Balkon-System 600W/800Wp Complete balcony solar power system with 600W/800Wp capacity, including 4 solar modules (BMM-T1/054A - 200Wp each), microinverter (GW0.8K-MIS-G10) reduced to 600W output, and balcony railing mounting hardware; pre-configured for the Swiss market with Swiss GridCode and Swiss AC connector.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Swissolar (Schweizerischer Fachverband für Solarenergie)coreOthersSwiss Solar Association membership. The company displays the Swissolar logo and is listed as a member. Swissolar provides the professional finder tool (Solarprofisuche) that Solarmarkt refers building owners to when unable to accept direct requests.
• DACHCOMminorImplementation/ SI/ Consulting PartnerWebsite design and technical implementation partner responsible for the Solarmarkt website development (Proconcept, Design und technische Umsetzung der Webseite). Located in Rheineck, Switzerland.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Memodo: Germany-based solar wholesale distributor offering modules, inverters, storage, and energy management products to installers. Comparable multi-brand B2B distribution model with focus on technical consulting, planning tools, and installer support services across European markets.
• Megasol Energie AG: Swiss solar manufacturer and distributor headquartered in Deitingen, producing BIPV-integrated modules and selling into the Swiss market. Comparable as a Swiss-domiciled solar player with B2B distribution and Swiss market focus, though it has proprietary manufacturing as an additional differentiator.
• Krannich Solar: Germany-headquartered, Europe's largest solar wholesale distributor serving installers across 25+ countries with modules, inverters, storage, and BOS. Directly comparable as a multi-brand B2B solar distributor with planning tools, training, and regional sales coverage — though operating at substantially larger scale than Solarmarkt.
• Photovoltaik Handel (PVH): Germany-based multi-brand solar wholesale distributor offering modules, inverters, storage, and mounting systems to installers. Comparable B2B distribution model focused on the DACH region with online ordering and regional logistics — overlapping with Solarmarkt's installer value proposition.
• Energiehaus Solar: Austrian solar wholesale distributor serving installers in Austria and neighboring markets with modules, inverters, storage, and BOS. Comparable as a multi-brand regional solar wholesaler with installer-focused services, though serving a different geographic base than Solarmarkt.
• IBC Solar: German solar wholesale and EPC company distributing modules, inverters, and storage to installers across Europe. Highly comparable B2B distribution model with regional sales coverage, installer training programs, and proprietary planning software — serving both residential and C&I segments.

Broad incumbents

• Meyer Burger Technology: Swiss-headquartered solar cell and module manufacturer with European production. Comparable as a Swiss-domiciled solar brand selling into European installers, though Meyer Burger is a vertically integrated manufacturer rather than a multi-brand distributor and serves overlapping installer customers.
• BayWa r.e. Solar Energy Systems: German-headquartered large renewable energy company operating solar wholesale, project development, and EPC services across Europe. Comparable as a multi-brand solar distributor and installer supplier with much broader geographic scope; overlaps with Solarmarkt in modules, inverters, and storage categories.

Emerging players

• SolarMax: Switzerland-based inverter and energy storage company serving residential and commercial markets. Comparable as a Swiss solar player with overlap in inverter and storage distribution channels, though SolarMax is primarily a manufacturer rather than a broad-line wholesaler.

Others

• dn Energies (Distrelec / Schuricht rebrands): European electronics and renewable energy component distributor with Swiss operations. Adjacent comparison as a multi-category B2B distributor serving installers and industrial buyers; less solar-specialized than Solarmarkt but shares the broad-line catalog model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/solarmarkt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solarmarkt