Alighieri Jewellery

What Alighieri Jewellery does

Alighieri Jewellery is a London-based, founder-owned demi-fine jewellery house founded in 2014 by Rosh Mahtani, operating as Alighieri LTD (UK company number 08857704). The company designs, produces, and sells handcrafted necklaces, earrings, rings, bracelets, and bangles through a direct-to-consumer e-commerce storefront on Shopify, with global shipping via FedEx, DHL, and DPD and import duties pre-paid for US and EU orders. Manufacturing is anchored in Hatton Garden, London's historic jewellery quarter, using lost-wax casting and 100% recycled bronze, sterling silver, and 9–18 karat gold sourced from Cooksongold and other RJC-certified suppliers; the CASA homeware line uses sand casting executed with artisans in Delhi.

The product range spans entry-level silver and 24kt gold-plated pieces from approximately $200, through premium solid 9kt and 18kt gold pieces up to $8,492, alongside an adjacent CASA homeware assortment priced from $48 to over $1,000. Each piece is tied to a narrative drawn from Dante Alighieri's Divine Comedy, with collections including Il Leone Medallion, Zodiac, Cord Anthology, Silver Edit, and the 2024 Alighieri x J.Crew collaboration. The brand monetises solely through one-time unit sales, with no subscription or recurring revenue model, and reaches customers via Instagram, email newsletters, and earned editorial coverage rather than paid advertising.

Revenue mechanics are entirely D2C, with the sole physical retail touchpoint (the Hatton Garden showroom) closing on 31 August 2025 in favour of virtual appointments. The company is privately held with no external institutional investors identified and is led by founder and creative director Rosh Mahtani. Sustainability, ethical sourcing (RJC, Kimberley Process), and a multi-year charity partnership programme (Conservation Lower Zambezi, Trussell Trust, Refuge) are central to the brand positioning.

Name

Alighieri Jewellery

Legal name

Alighieri LTD

Website

https://alighieri.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Alighieri Jewellery is a London-based, founder-owned demi-fine jewellery house selling handcrafted necklaces, rings, earrings, and homeware via global DTC e-commerce, with each piece tied to a narrative inspired by Dante Alighieri's Divine Comedy.

Ownership category

akta.pro rank

Product category

Fashion Jewellery

NAICS

Jewelry and Silverware Manufacturing (339910), Jewelry Retailers (458310)

SIC

Jewelry, Silverware & Plated Ware (3910), Retail-Jewelry Stores (5944)

akta.pro primary industry

Artisan/Hand-Fabricated One-of-a-Kind Jewelry (CRAKAHAI)

akta.pro secondary industries

Children’s & Men’s Jewelry Manufacturing (CRAKAIAN), Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC)

Keywords

• Handcrafted demi-fine jewellery
• Recycled gold jewellery
• Literary-inspired jewellery brand
• Lost-wax casting jewellery
• Luxury homeware accessories

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through the company's Shopify-powered e-commerce website. Customers purchase jewellery and homeware products directly at listed prices. No subscription or recurring revenue model. International shipping with duties covered for US and EU.
2. Homeware Collection (CASA): Expansion into home décor and tableware including candlesticks, cutlery sets, dishes, and door handles. These higher-ticket items (ranging from $48 to over $1,000) complement the jewellery line and appeal to existing customers seeking to extend the Alighieri aesthetic into their homes.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Alighieri Jewellery designs, handcrafts and sells demi-fine Modern Heirloom jewellery — necklaces, earrings, rings, bracelets and bangles — through a direct-to-consumer e-commerce site, with all pieces made in London's Hatton Garden using lost-wax casting and 100% recycled bronze, sterling silver and gold. The brand also sells a CASA homeware sub-line of candlesticks, tableware and decorative dishes produced via sand casting with Delhi artisans. Each piece carries a narrative inspired by Dante Alighieri's Divine Comedy.

Product overview

Alighieri Jewellery is a London-based demi-fine jewellery brand creating handcrafted Modern Heirlooms rooted in literature and art, inspired by Dante Alighieri's Divine Comedy. The brand produces two main product lines: jewellery and CASA homeware. The jewellery collection encompasses necklaces (including the signature Il Leone Medallion, Zodiac Collection, Gone Fishing, and Cord Anthology pieces), earrings, rings (from Sterling Silver to solid gold engagement rings), bracelets, and bangles—all hand-crafted in London's Hatton Garden through the ancient technique of lost-wax casting using 100% recycled bronze, silver, and gold. The CASA homeware line extends the brand's totemic aesthetic to the home with candlesticks, tableware (cutlery sets, napkin rings), and decorative dishes, hand-crafted through sand casting. Key sub-collections include the Zodiac Collection (twelve zodiac medallions), Alighieri x J.Crew collaboration, Bestsellers featuring the Leone Medallion and Gone Fishing pieces, Rosh's Travel Edit, The Silver Edit, and The Cord Anthology. Founded by Rosh Mahtani in 2014, each piece carries a story from Dante's journey symbolizing strength and courage.

Differentiator

Problem solved

Functional benefit

Brands

• Alighieri CASA: A collection of Modern Heirlooms for the home including candlesticks, tableware, and dishes, inspired by ancient totems and prehistoric rock formations.

Products and services

• Handcrafted Necklaces and Chokers Hand-crafted necklaces and chokers for individual luxury buyers, featuring medallions, zodiac pieces, chunky chokers and luminous pearls made through lost-wax casting with recycled bronze, silver, and 9kt solid gold; priced from around $209 to over $3,000.
• Handcrafted Bracelets and Bangles Hand-crafted bracelets and bangles for individual consumers, including textured cuffs and charm bracelets made from recycled 24 karat gold-plated bronze, solid gold, and sterling silver.
• Il Leone Medallion Signature lion medallion necklace serving as a reminder of strength and courage, available in 24kt gold-plated bronze, solid gold and sterling silver for individual luxury buyers.
• Zodiac Collection (Zodiac Necklaces) Collection of twelve zodiac medallion necklaces celebrating the connection with the universe and constellations, available in recycled 24 karat gold-plated bronze and solid gold, for individual luxury buyers seeking personalised talismans.
• The Star Gazer Ring Textured molten ring handcrafted in 100% recycled sterling silver at the Hatton Garden studio, available in multiple finishes including solid gold and white gold for individual luxury buyers including men.
• Hand-Carved Engagement Rings Collection of hand-carved engagement rings cast locally in the UK for individual luxury buyers, including the Sempre Avanti, Celestial History and Flickers of Love diamond rings, with solid gold and diamond variations.
• Alighieri x J.Crew Collaboration Collection Exclusive collaboration with American fashion brand J.Crew blending Alighieri's literary jewellery aesthetic with J.Crew's fashion identity, including the A Life Unlocked Necklace, High Seas Earrings and Gone Fishing pieces for individual fashion and luxury buyers.
• The Cord Anthology Collection of statement cord necklaces and chokers including the Gone Fishing Cord Choker and Ritual of the Rock Necklace, designed as layering pieces for individual luxury buyers.
• Rosh's Travel Edit Capsule collection curated by founder Rosh Mahtani featuring travel-inspired talismans including the Link of Wanderlust Choker, St Christopher Medallion and High Seas Earrings, targeting individual luxury buyers seeking adventure-themed accessories.
• The Bestsellers Collection Curated collection of the brand's most popular Modern Heirlooms including the Leone Medallion, Gone Fishing pieces, Dante Chain and statement earrings, designed to drive repeat purchases and gifting by individual luxury buyers.
• The Silver Edit Curated collection of signature matt sterling silver pieces celebrating Dante's icy Afterworld, featuring icy silver talismans designed for stacking, for individual luxury buyers seeking entry-level silver demi-fine jewellery.
• Alighieri CASA Candlesticks Modern Heirloom candlesticks inspired by ancient totems and prehistoric rock formations, hand-crafted through sand casting in 24kt gold-plated brass and sterling silver-plated brass, priced from $472, for individual luxury homeware buyers.
• Alighieri CASA Tableware

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• J.CrewcoreStrategic or Co-development PartnerAlighieri x J.Crew collaboration featuring exclusive jewellery pieces including the A Life Unlocked Necklace, High Seas Earrings, Gone Fishing Shirt, and Gone Fishing Double Medallion Necklace. The collaboration blends Alighieri's literary jewellery aesthetic with J.Crew's fashion brand identity.
• CooksongoldcoreTechnology or IntegrationCertified supplier of precious metals (recycled bronze, silver, and gold) to Alighieri. Part of Heimerle + Meule GmbH group and certified member of the Responsible Jewellery Council.
• Responsible Jewellery CouncilcoreOthersWorld's leading standards setting organisation for the jewellery and watch industry. Alighieri sources metals from RJC-certified suppliers and diamonds from trusted RJC-certified suppliers.
• Conservation Lower ZambeziminorOthersIn 2019, Alighieri designed three pieces inspired by CLZ's wildlife conservation work in Zambia (founder Rosh Mahtani's childhood home). 10% of retail price donated to the charity.
• Trussell TrustminorOthersFebruary 2020 partnership supporting UK food banks during COVID-19. Alighieri donated 20% of online sales, raising over £55,000 in three months.
• RefugeminorOthersPartnership since 2021 with the UK's leading charity helping women and children experiencing domestic abuse. Over £93,000 raised to date with ongoing awareness collaboration.
• Local Delhi ArtisansminorStrategic or Co-development PartnerCollaboration with local artisans in Delhi, India for the CASA collection's sand casting technique. Keeping ancient sand casting craft alive while producing in 100% recycled brass.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Monica Vinader: UK-founded demi-fine jewelry brand selling hand-finished pieces (gold vermeil, diamonds) direct-to-consumer globally with strong brand storytelling and celebrity following. Most directly comparable on positioning, price band, and DTC model.
• Completedworks: London-based fine jewelry brand selling contemporary gold and pearl pieces with a design-forward aesthetic and strong DTC presence. Comparable craft-based positioning and price tier.
• Astley Clarke: London-based fine and demi-fine jewelry brand founded in 2007, selling hand-finished pieces (gold, gemstones) DTC with a focus on color, design-led storytelling, and lab-grown options. Closest UK peer on craft-led positioning.
• Missoma: London-based demi-fine jewelry brand selling gold, silver, and gemstone stacking pieces through DTC and major fashion retailers. Comparable price band, layering/collectible model, and target customer.
• Mejuri: Toronto-based demi-fine jewelry brand selling fine gold and diamond pieces at accessible luxury price points via DTC e-commerce with strong content and community marketing. Comparable customer base, price ladder, and channel strategy.

Emerging players

• Edge of Ember: London-based jewelry brand with explicit focus on ethical, traceable, and recycled precious metals. Comparable sustainability/provenance messaging and craft positioning.
• Wolf & Moon: London-based independent jewelry label designing handmade statement pieces in gold, silver, and resin with a strong design/artisan identity. Smaller scale but similar artisan D2C model.
• Daisy London: London demi-fine brand focused on everyday gold and silver jewelry with a gifting-led model; comparable entry-level price tier ($150-$500) and strong DTC mechanics.

Broad incumbents

• Tiffany & Co. Global luxury jewelry incumbent whose silver and gold lines (including Tiffany HardWear, Return to Tiffany) compete in adjacent price tiers. Alighieri was named alongside Tiffany by ELLE, signaling shared target customer for fine jewelry entry.
• Cartier: Luxury jewelry incumbent named alongside Alighieri in ELLE's curated jewelry list. Comparable high-touch brand experience and gifting use cases at the top end of the category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/alighieri_jewellery
• Xx.com/alighierijewels
• Facebookfacebook.com/dantealighierijewellery
• LinkedInlinkedin.com/company/alighieri-jewellery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alighieri Jewellery