What Dentaid does

Dentaid S.L. is a Spanish privately held oral health company founded in 1980 and headquartered in Cerdanyola del Vallès (Barcelona). The company develops, manufactures, and distributes science-backed oral care products through a portfolio of more than 11 specialized sub-brands, each addressing distinct oral health conditions including gingivitis and periodontal disease (Perio·Aid, VITIS encías), dental sensitivity (Desensin), xerostomia (Xeros dentaid), halitosis (Halita), caries prevention (Fluor·Aid), interdental hygiene (Interprox), and orthodontic and implant care (VITIS). The in-house Dentaid Research Center has accumulated over 40 years of research in molecular microbiology, genetics, and oral biology, generating proprietary technologies and clinical evidence that underpin the product portfolio. Operational footprint spans 700+ employees, owned offices in 10 countries (Spain HQ plus Germany, Belgium, Italy, Netherlands, Colombia, Chile, Ecuador, Mexico, and Peru), and stated reach to 35+ million consumers across more than 60 countries through distribution partners.

The product range spans manual and electric toothbrushes (with proprietary Sonic Technology in the VITIS Sonic line), toothpastes (including hydroxyapatite-based anticaries formulations), mouthwashes, interdental brushes, oral irrigators under the Waterpik license, bioadhesive antiseptic gels (Perio·Aid Gel with Hyaluronrepair), and a sustainable natural-ingredient line (PHB and the new PHB Time to Care). Notable technical components include the trademarked DENTAID technology hyaluronrepair® — a 0.2% hyaluronic acid formulation enabling tissue regeneration and repair in Perio·Aid products — and hydroxyapatite particle integration with dental enamel in the VITIS anticaries toothpaste. The Shop Dentaid B2B platform functions as an exclusive professional storefront, requiring CIF validation and offering professional pricing, quick ordering, and customized toothbrush options. Production mixes OTC drug–adjacent oral antiseptics (chlorhexidine-based), consumer-grade cosmetics and oral hygiene devices, and personalized promotional products.

Dentaid operates a hybrid B2B/B2C commercial model. The B2B leg generates revenue through Shop Dentaid direct sales to dental clinics and pharmacies, supported by a field delegate sales force serving dental professionals. The B2C leg reaches end consumers indirectly through pharmacy retail distribution. Pricing for consumer channels is not publicly disclosed; professional pricing is governed by the B2B platform under bespoke commercial conditions. Professional education is a deliberate go-to-market lever: the SEPA-Dentaid Symposium has run annually since 2012, the Aula Dentaid training program serves dentists, hygienists, and pharmacists, and a new postgraduate diploma in periodontology with the Universidad Complutense de Madrid has been announced for 2026. Strategic professional partnerships include SEPA, the European Federation of Periodontology (EFP, sponsorship), and a 2025 alliance with the Fundación Dental Española for antisepsis protocol promotion. The company is privately held with no disclosed external investors, recent funding rounds, or M&A activity.

Name

Dentaid

Legal name

Dentaid S.L.

Website

https://dentaid.es

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Dentaid S.L. is a Spain-headquartered oral health company developing science-backed products across 11+ specialized brands serving dental professionals, pharmacies, and consumers in 60+ countries via B2B platforms, pharmacy distribution, and a proprietary research center.

Ownership category

akta.pro rank

Product category

Oral Care Products

NAICS

Soap and Cleaning Compound Manufacturing (32561), Dental Equipment and Supplies Manufacturing (339114)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Dental Equipment & Supplies (3843)

akta.pro primary industry

Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA)

akta.pro secondary industry

Dental Floss, Picks & Interdental Cleaners (CRABAFAE)

Keywords

• Oral care products
• Dental hygiene supplies
• Toothbrushes and toothpaste
• Interdental cleaning
• Professional dental solutions

Headquarters

HQ city

Valles

HQ country

Spain

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. B2B Professional Sales: Direct sales to dental professionals and clinics through Shop Dentaid B2B platform, featuring product catalog, quick ordering, and personalized toothbrush options.
2. Pharmacy Distribution: Distribution of oral care products through pharmacy channels for consumer retail sales.
3. Product Portfolio Sales: Revenue from comprehensive oral care product range including toothbrushes (manual and electric), toothpaste, mouthwash, irrigators, interdental brushes, and specialized products for various conditions (gingivitis, sensitivity, dry mouth, bad breath, orthodontics, implants).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Dentaid is a Spanish oral health company that develops, manufactures, and distributes a multi-brand portfolio of evidence-based oral care products for daily hygiene, prevention, and treatment of dental conditions. The company sells through a B2B platform to dental professionals and pharmacies, and through pharmacy retail to consumers across 60+ countries. Its offering spans toothbrushes (manual and sonic electric), toothpastes, mouthwashes, interdental brushes, oral irrigators, and specialized formulations addressing sensitivity, dry mouth, halitosis, caries, periodontal disease, orthodontics, and implants.

Product overview

Dentaid is an oral health company with a multi-brand portfolio organized around specialized sub-brands addressing different oral care needs. The core offerings include VITIS® for general oral care, Interprox® for interdental hygiene, Perio·Aid® for antiseptic periodontal care with chlorhexidine, Desensin® for sensitivity, Xeros dentaid® for dry mouth, Halita® for bad breath, and Waterpik® for irrigators. The PHB and PHB Time to Care brands focus on natural/sustainable oral care with high natural ingredient content. Fluor·aid® provides high-fluoride products for caries prevention. The company operates SHOP Dentaid, a B2B e-commerce platform exclusively for dental professionals. Dentaid Research Center drives scientific innovation across the portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• VITIS®: Oral care brand covering toothbrushes, toothpaste, and related products for daily use, gums, orthodontics, and whitening.
• Interprox®
• PHB® Time to Care
• PHB®
• Perio·Aid®
• Desensin®
• Xeros dentaid®
• Halita®
• Waterpik®
• Fluor·Aid®
• Plac·control®

Products and services

• VITIS®

Quantifiable outcome

• Over 40 years of oral health research and product development
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• Fundación Dental Española (FDE)coreStrategic or Co-development Partner · 1 January 2025Strategic alliance between Dentaid and Fundación Dental Española to promote antisepsis in dental practices. The partnership focuses on improving oral health outcomes through evidence-based antisepsis protocols and professional education.
• SEPA (Sociedad Española de Periodoncia y Osteointegración)flagshipStrategic or Co-development PartnerLong-standing collaboration between Dentaid and SEPA for the annual SEPA-Dentaid Symposium, a scientific event for dental professionals. Multiple editions since 2012 covering periodontal health, prevention, and oral-systemic health connections. The partnership includes scientific program development, expert speaker coordination, and professional education.
• European Federation of Periodontology (EFP)coreStrategic or Co-development PartnerDentaid is a sponsor of the EFP, contributing to the advancement of periodontology and oral health research at the European level.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TePe: Swedish mid-market oral care specialist focused on interdental cleaning, toothbrushes and professional dental distribution - directly comparable specialty category focus (interdental cleaning) and professional/dental-channel model to Dentaid's Interprox franchise.
• Sunstar (GUM): Global oral care specialist behind the GUM brand with a similar multi-product portfolio (toothbrushes, interdental, toothpaste, gum care) and professional channel heritage in Europe and LATAM - comparable mid-size specialist competing in same OTC and adjacent-device segments.
• Curaden (Curaprox): Swiss-based mid-size oral care specialist focused on professional channels, premium toothbrushes, interdental brushes and education programs - closely comparable go-to-market motion (B2B dental professional first, with consumer pull-through) to Dentaid.
• Pierre Fabre Oral Care (Elgydium): Mid-sized European oral care specialist (French-based) with a multi-brand portfolio (Elgydium, Parodium, Arthrodont) sold through pharmacy and dental professional channels - directly comparable multi-brand, science-led, pharmacy-and-clinic distribution model to Dentaid.

Broad incumbents

• Procter & Gamble (Oral-B): Global oral care incumbent leading in manual and electric toothbrushes (Oral-B) and competitive toothpaste - direct overlap across Dentaid's VITIS Sonic, PHB, and VITIS toothpaste categories with significantly greater scale.
• Colgate-Palmolive: Largest global oral care incumbent (Colgate, elmex, meridol, Colgate Total) with multi-billion-dollar marketing and retail scale - the dominant benchmark competitor across all of Dentaid's toothbrush, toothpaste and mouthwash categories worldwide.
• Kenvue (Listerine): Former Johnson & Johnson consumer health spinoff and global mouthwash category leader (Listerine) - directly competes with Dentaid's Halita and VITIS mouthwash lines with materially larger marketing budgets.
• Haleon (Sensodyne, Aquafresh, parodontax): Post-GlaxoSmithKline spin-off commanding global positions in sensitivity (Sensodyne), gum health (parodontax) and fluoride (Aquafresh) toothpaste - directly competes across Dentaid's Desensin (sensitivity), Perio-Aid (gum health), and Fluor-Aid categories.
• Unilever (Close-Up, Signal): Global FMCG incumbent with significant oral care presence (Close-Up, Signal, Zendium) across European and LATAM markets - overlapping mass-market CPG toothpaste and mouthwash SKUs against Dentaid's VITIS and Halita brands.

Emerging players

• Dr. Wolff (Karex, Bioniq): German mid-market oral care specialist with hydroxyapatite and natural toothpaste brands (Bioniq Repair) - directly comparable R&D-led formulation positioning challenging Dentaid's hydroxyapatite-based VITIS Anticaries franchise in Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/dentaid_es
• Facebookfacebook.com/DentaidSaludBucal

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dentaid