Mazeline

What Mazeline does

Mazeline B.V. is a Netherlands-based, full-service marketing and project management agency specializing in print, packaging, point-of-sale (POS) materials and premium specialty items for luxury and enterprise brands. Operating from Oostzaan (with an Amsterdam-area presence) as the service office Noord-Holland of De Groot Drukkerij, the company manages the entire marketing communications trajectory — concept development, creative execution, production supervision, storage and international distribution — for clients that include Bentley, Lamborghini, Mazda, Lacoste, OGÉR, Nike Europe, Adidas Europe, ASICS, Omega, Gassan Diamonds, Heineken and AFC Ajax, among more than forty named logos.

The company's technology stack is centered on craft-driven finishing (foil stamping, embossing, soft-touch laminate, continuous-image binding, carbon-look surfaces, velvet interiors) and on two proprietary assets: the patented Easy Smart Display® modular floor display with integrated iPad price columns for real-time content switching, and the 'Smart in Retail' methodology for centralized POS reporting across dealer and retail formulas. LCD-integrated presentation boxes for premium product launches add a distinct electronic-meets-packaging product line.

Mazeline's revenue model is a mix of professional services (concept and project management, printing) and hardware-like sales (POS systems, displays, LCD boxes, custom specialty items), with quote-based pricing on custom enterprise projects. Go-to-market is exclusively sales-led, direct B2B engagement with enterprise marketing teams — there is no direct-to-consumer or self-serve channel. The firm shows no disclosed funding history, no leadership changes, no M&A activity and operates as a private Dutch B.V. with an 11–50 person headcount range.

Name

Mazeline

Legal name

Mazeline B.V.

Website

https://mazeline.nl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Mazeline B.V. is a Dutch full-service marketing and project management agency that delivers premium print, packaging, point-of-sale displays and luxury specialty items for enterprise brands in automotive, fashion, jewelry, sports, beverages and hospitality. It manages marketing communications end-to-end, from concept through international distribution, leveraging affiliation with De Groot Drukkerij.

Ownership category

akta.pro rank

Headquarters

HQ city

Oostzaan

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Project Management Services: Full-service project management for marketing communications, from concept development to creative execution, production supervision, product inspection, storage, and international distribution.
2. Print Production: Production of magazines, catalogs, brochures, invitations, corporate identity materials, and books with various finishing techniques including soft-touch laminate, foil stamping, embossing, and specialty binding.
3. Packaging & POS Materials: Design and production of luxury gift boxes, packaging solutions, point-of-sale displays, LCD boxes with integrated video screens, and modular retail displays for major brands.
4. Specialty Items & Custom Projects: Custom specialty items including key boxes, welcome gifts, signage, vehicle fleet wrapping, and unique unboxing experiences for premium brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Mazeline provides full-service marketing communications project management for premium and luxury brands, covering concept development, creative execution, production supervision, product inspection, warehousing, and international distribution. Its offerings span high-end print production (magazines, catalogs, brochures, corporate identity materials), luxury packaging (gift boxes, shoeboxes, membership boxes), point-of-sale display materials including the proprietary Easy Smart Display® system, and custom specialty items such as signage, fleet wrapping, and unboxing experiences.

Product overview

Mazeline is a specialized marketing and project management agency offering a full-service concept for marketing communications. The company provides an integrated portfolio of services including Print Services (magazines, catalogs, brochures), Packaging (luxury gift boxes, shoeboxes), POS Materials (displays, retail solutions), LCD Video Boxes (interactive presentations), and Specials (custom marketing materials, signage, vehicle wrapping). The proprietary Easy Smart Display and Smart in Retail method represent Mazeline's own innovations in modular retail displays and POS deployment optimization. Working primarily with luxury and premium brands across automotive, fashion, jewelry, sports, and hospitality sectors, Mazeline manages projects from concept through production, storage, and international distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Communications Project Management End-to-end management of marketing communications trajectories for premium brands, from concept development and creative execution through production supervision, inspection, storage, and international distribution.
• Premium Print Production Production of magazines, catalogs, brochures, invitations, corporate identity materials, and books with luxury finishing techniques including soft-touch laminate, foil stamping, embossing, and specialty binding.
• Luxury Packaging Design and Production Design and production of luxury gift boxes, shoeboxes, membership boxes, and premium packaging solutions featuring finishes such as foil stamping, embossing, velvet interiors, and integrated LCD screens.
• POS (Point of Sale) Materials Design and production of retail display solutions including floor displays, counter displays, modular POS systems, and branded retail presentation materials for premium brands and retailers.
• Easy Smart Display® Patented modular, sustainable floor display system with an adjustable powder-coated steel frame and interchangeable campaign visuals, enabling retail teams to switch visuals within the base unit and supporting interactive price columns with integrated iPad/tablet for real-time content management.
• LCD Video Box Displays Interactive presentation boxes and displays with integrated LCD video screens, light sensors for automatic playback, and custom interiors designed for luxury product presentations and VIP invitations.
• Custom Specialty Marketing Items Custom marketing materials and specialty items including vehicle fleet wrapping, illuminated signage, pop-up store installations, limited edition promotional products, and bespoke unboxing experiences for premium brands.

Quantifiable outcome

• Increased client flexibility and efficiency through complete project management
• +1 more outcomes

Named customers44 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered core, strategic and minor.

• De Groot DrukkerijcoreStrategic or Co-development PartnerMazeline operates as the service office Noord-Holland of De Groot Drukkerij, an established printing and production company. This partnership provides production infrastructure and capacity for their marketing communications services.
• LePub – Publicis Groupe NLstrategicStrategic or Co-development PartnerCollaborated on the first European Nespresso World of Cool Brand Store on Rokin in Amsterdam. LePub was responsible for concept and creation while Mazeline handled production execution.
• BomondostrategicStrategic or Co-development PartnerCreative agency responsible for concept and strategy on multiple projects including Damen Yachting Inspired by the Sea gift box and De Rotterdamsche Oude LCD presentation case.
• FEENEY.nlminorImplementation/ SI/ Consulting PartnerCreative agency responsible for creation/design work on Airworks Inflatables magazine project.
• Dijksman Communicatie & PRminorStrategic or Co-development PartnerAgency responsible for concept on Omega Watches James Bond VIP premiere invitation box project.
• Kellerman Bureau in ActieminorImplementation/ SI/ Consulting PartnerResponsible for concept, design and photography on Segway-Ninebot Benelux POS campaign.
• BadbirdsminorImplementation/ SI/ Consulting PartnerResponsible for concept, creation and photography on Zeelander Yachts panorama brochure.
• Lemon Scented TeaminorStrategic or Co-development PartnerPartnered with Mazeline to produce sustainability box for Heineken Nederland, with Lemon Scented Tea responsible for concept.
• Studio Piet BoonstrategicStrategic or Co-development PartnerCollaborated on VIP Formula 1 Dutch Heineken Grand Prix 2021 gift box production for ceramic miniature trophy presentation.
• Friends & FoesminorStrategic or Co-development PartnerCreative agency responsible for concept and strategy on KANZI apples European iPhone-inspired packaging campaign.
• BALLPARK STUDIOSminorImplementation/ SI/ Consulting PartnerResponsible for creation and photography on I AM ALGAE Spirulina packaging project, with Mazeline handling concept and production.
• LePubstrategicStrategic or Co-development PartnerConcept and creation partner for Nespresso World of Cool Brandstore experience, fully executed in Cool Down atmosphere and color palette.
• JamJam CreativeminorImplementation/ SI/ Consulting PartnerCollaborated on luxury shoebox development for Reebok Europe and Adidas Europe Deerupt packaging.
• Goût Fou ChocolatierminorStrategic or Co-development PartnerCollaborated on Vredestein 30th anniversary bonbon gift, developing packaging, shape, and flavor of chocolates.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• De Groot Drukkerij: Mazeline's parent/affiliated production partner. De Groot Drukkerij is an established Dutch printing and production house that Mazeline operates as the Noord-Holland service office of. Both serve premium brands with high-end print, packaging, and finishing — a near-perfect direct comparable in services, customer profile, and Dutch market footprint.

Broad incumbents

• HH Global: UK-headquartered global marketing production services group handling print, packaging, and POS execution for major brand owners. Operates at materially larger scale than Mazeline across multiple continents, but shares the same end-to-end production-services business model and serves a similar premium brand buyer profile.
• DS Smith: Global packaging and display giant with a dedicated POS display business serving major retail brands. Operates at vastly larger scale than Mazeline, but directly comparable in the modular retail display and POS product category, including reusable and sustainable in-store display systems.
• Smurfit Kappa: One of the world's largest paper-based packaging groups, with a growing POS/display business serving FMCG and premium brands globally. Comparable to Mazeline in the packaging and retail display domain, though operating at very different scale and with a more industrial cost base.
• Constantia Flexibles: Austria-headquartered global flexible packaging and labels producer serving major consumer brands, including premium and luxury segments. Overlaps with Mazeline in premium packaging design and production, though Constantia Flexibles is a manufacturing-first incumbent rather than a marketing communications project manager.
• Mondi Group: UK-listed global packaging and paper group with significant presence in consumer packaging and corrugated POS solutions. Operates at a fundamentally larger scale than Mazeline and is manufacturing-led, but overlaps in the sustainable, modular retail/POS display space that Mazeline's Easy Smart Display® addresses.
• Stora Enso: Finnish-Swedish renewable materials company with a sizable packaging and biomaterials division producing consumer board, corrugated packaging, and POS-ready materials. Comparable to Mazeline at the materials/supply tier for premium paperboard packaging and sustainable in-store display substrates.
• Quad/Graphics: US-headquartered marketing solutions provider combining print, packaging, in-store displays, and data-driven marketing services for large enterprise clients. Comparable in the integrated marketing production services model, though operating primarily in North America and at materially larger scale.

Regional players

• Roto Smeets: Major Dutch commercial printing and communications group producing high-end print, packaging, and direct marketing materials for Dutch and Benelux clients. A close regional comparable to Mazeline in scale, geography, and service mix, though with a less luxury-skewed client base.
• Graphius: Belgian-based print production group with a strong book, magazine, and premium packaging business across the Benelux region. Comparable to Mazeline in high-end finishing techniques (foil stamping, embossing, specialty binding) and in serving premium cultural and brand clients in adjacent geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mazeline