Carrot Creative
Carrot Creative (iakoe) is a Shopify-specialist digital agency serving design-led consumer brands with development, UX design, CRO, SEO, GEO, migrations, and landing page services, plus its proprietary NOUS theme, from offices in New York and Belfast.
- Company typePrivate
- Founded2005
- HeadquartersBrooklyn, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Carrot Creative does
Carrot Creative, operating under the brand name iakoe, is a professional services agency specializing in the Shopify e-commerce platform for design-led consumer brands. Its service portfolio spans development, UX design, conversion rate optimization (CRO), search engine optimization (SEO), geographic optimization (GEO), platform migrations, and landing page creation — delivered as an integrated offering rather than standalone modules. In 2025, the agency extended beyond services into productized IP with the launch of NOUS, a proprietary custom Shopify theme marketed to design-led brands.
The agency operates from two offices — a regional headquarters at 809 Broadway in New York and a delivery office at 55-59 Adelaide Street in Belfast — supporting clients across North America and Europe. Its go-to-market is sales-led and consultative, relying on its website (iakoe.com) with case studies, client testimonials, and a "Book a Call" call-to-action built on HubSpot Meetings. Pricing is not publicly disclosed; engagements are quote-based and structured as project-based or annual retainer arrangements typical of B2B professional services.
iakoe's customer base is concentrated in premium consumer verticals — notably beauty, fashion, wellness, and lifestyle — and includes recognizable enterprise brands such as Glossier, Sol de Janeiro, Elemis, Maude, Flamingo Estate, Credo Beauty, and Nanushka, alongside mid-market clients including OUAI, Summer Fridays, Ring Concierge, Kencko, and Hiya Health. Testimonials frame the agency as an "extension of the team," indicating deep relational integration with client eCommerce and growth functions. No funding history, headcount figures, or financial disclosures are available in the source data, limiting quantitative assessment of scale.
Carrot Creative firmographics
Firmographics- Name
- Carrot Creative
- Website
- https://carrot.is
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Carrot Creative (iakoe) is a Shopify-specialist digital agency serving design-led consumer brands with development, UX design, CRO, SEO, GEO, migrations, and landing page services, plus its proprietary NOUS theme, from offices in New York and Belfast.
- Ownership category
- akta.pro rank
Carrot Creative industry classification
Industry- Product category
- Shopify eCommerce Agency Services
- NAICS
- Advertising Agencies (541810), Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH)
- akta.pro secondary industry
- Creative, Content Production & Ad Ops Tools (BPAMALAK)
Keywords
Where Carrot Creative is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Carrot Creative business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Shopify Development Services: Professional services revenue from designing, building, and optimizing Shopify storefronts for design-led brands. Services include development, UX design, CRO, SEO, GEO, and migrations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Custom project-based or retainer engagements |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Carrot Creative product offering
Product offeringCore offering
Carrot Creative, doing business as iakoe, is a Shopify agency that designs, builds, and optimizes e-commerce storefronts for design-led consumer brands. The core service offering spans Shopify development, UX design, conversion rate optimization (CRO), search engine optimization (SEO), geographic optimization (GEO), platform migrations, and landing page creation. The agency also develops proprietary Shopify themes, most notably the NOUS theme, and delivers engagements as an extension of client teams on a project or retainer basis.
Product overview
iakoe is a Shopify agency offering a unified suite of e-commerce services for design-led brands. The core offering comprises development, UX design, SEO, GEO, CRO, migrations, and landing page services, all focused on Shopify storefronts. The portfolio includes NOUS, a proprietary custom Shopify theme. Services are delivered as an integrated offering rather than standalone modules, with the agency serving as an extension of client teams to design, build, and optimize storefronts that convert customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Shopify Development
Quantifiable outcome
- Measurable impact on P&L through user experience testing
Companies that use Carrot Creative
Customer profileNamed customers19 records
Segments1 record
Ideal customer profiles2 records
Carrot Creative technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Carrot Creative partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
Carrot Creative competitors and assessment
Company assessmentDirect peers
- Underwaterpistol: Shopify Plus agency headquartered in London serving fashion, beauty, and lifestyle brands with design and development services. Comparable to iakoe in vertical focus and platform specialization.
- Absolute Web: E-commerce agency offering Shopify development, design, and digital marketing services to consumer brands. Comparable to iakoe in core platform specialization and service stack.
- Shape: Shopify Plus partner agency serving enterprise consumer brands with design, development, and growth services. Closely comparable to iakoe in target customer (design-led DTC) and service stack.
- The Code Company: Shopify Plus agency providing design, development, and growth services to consumer brands. Comparable to iakoe in Shopify-only positioning and integration of design and development.
- Eastside Co: UK-based Shopify Plus agency offering design, development, and growth services to consumer brands. Comparable to iakoe in platform specialization and core service stack, with partial geographic overlap through iakoe's Belfast office.
- Blend Commerce: Shopify Plus agency focused on building, designing, and growing DTC e-commerce brands. Directly comparable to iakoe as a premium Shopify-focused agency serving consumer brands with development, design, and CRO services.
- Elogic Commerce: E-commerce development agency offering Shopify design, development, and migration services for consumer brands. Comparable to iakoe in platform focus and service mix, with a slightly more migration-heavy positioning.
- Electric Eye: Digital commerce agency focused on Shopify Plus implementations for premium consumer brands. Directly comparable to iakoe in platform specialization, vertical focus, and integration of design with CRO.
Broad incumbents
- Blue Acorn iCi (Bounteous): Large digital experience agency (formerly Blue Acorn iCi) with a significant Shopify Plus practice serving enterprise brands. Comparable to iakoe in platform and service specialization but operates at meaningfully larger scale and broader portfolio.
- OuterBox: Digital agency offering Shopify design, development, and SEO services to consumer and B2B brands. Comparable to iakoe in core capabilities but typically serves a broader mix of mid-market and enterprise clients beyond design-led DTC.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Carrot Creative social profiles
Digital presenceCarrot Creative financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carrot Creative leadership team
Management profileNumber of profiles
Carrot Creative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carrot Creative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carrot Creative
What does Carrot Creative do?
Carrot Creative, doing business as iakoe, is a Shopify agency that designs, builds, and optimizes e-commerce storefronts for design-led consumer brands. The core service offering spans Shopify development, UX design, conversion rate optimization (CRO), search engine optimization (SEO), geographic optimization (GEO), platform migrations, and landing page creation. The agency also develops proprietary Shopify themes, most notably the NOUS theme, and delivers engagements as an extension of client teams on a project or retainer basis.
Is Carrot Creative a public or private company?
Carrot Creative is a private company. It is classified as unknown and is currently operating.
When was Carrot Creative founded?
Carrot Creative was founded in 2005. It employs 101 to 250 people.
Where is Carrot Creative based?
Carrot Creative is headquartered in Brooklyn, United States, in the North America region.
How does Carrot Creative make money?
One revenue line is on record: shopify Development Services.
Who are Carrot Creative's main competitors?
Direct peers on record are Underwaterpistol, Absolute Web, Shape, The Code Company, Eastside Co, Blend Commerce, Elogic Commerce and Electric Eye. Broad incumbents are Blue Acorn iCi (Bounteous) and OuterBox.
Does Carrot Creative have an API?
No public API is recorded for Carrot Creative.
What industry is Carrot Creative in?
Carrot Creative's product category is Shopify eCommerce Agency Services. Its primary akta.pro industry code is MPAAAAAH, Shopper/Commerce Creative Agencies (Retail & Marketplace Creative), with a secondary code of BPAMALAK, Creative, Content Production & Ad Ops Tools. Its NAICS code is 541810 and its SIC code is 7311.