Baumgartner
Baumgartner AG is a Swiss regional flooring retailer and installer founded in 1978 in Stäfa, serving residential and commercial customers in Canton of Zurich with eight flooring product lines, in-house installation, and floor care services.
- Company typePrivate
- Founded1978
- HeadquartersStäfa, Switzerland
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Baumgartner does
Baumgartner AG is a Swiss flooring retailer and installer founded in 1978 and headquartered in Stäfa, Canton of Zurich. The company sells eight flooring product categories — parquet, carpet, design/LVT flooring, laminate, linoleum, cork, resilient/PVC coverings, and outdoor parquet — sourced from established brand partners (Bauwerk, Forbo, Tarkett, Quick Step, Kährs, Object Carpet, Interface-nora, JAB Anstoetz, and Amorim Cork). In addition to product resale, Baumgartner operates a full-service model: consultation, on-site measurement, professional installation carried out by its own in-house installation team (Verlege-Equipe) or long-term partners, and post-sale floor care services including deep cleaning, oiling, sealing, and polishing. The company also provides an online cleaning cost calculator as a preliminary estimation tool.
The business is a single-location, sales-led operation. GTM is centered on a physical showroom in Stäfa combined with on-site consultation at the customer location. Pricing is quote-based and determined after consultation and measurement; no standard price list is published. The customer base is split between private homeowners (primary segment) and commercial buyers including offices, retail, healthcare facilities, and large residential developments. Marketing relies on the company website, an annual Wohn-und-Lifestyle-Magazine produced by its purchasing group netto, and credibility signals from memberships in BodenSchweiz and ISP Interessengemeinschaft Schweizer Parkettmarkt. The company is privately held, with 10 employees, and has been led by Markus Lang since he acquired the firm in 2011.
Baumgartner firmographics
Firmographics- Name
- Baumgartner
- Legal name
- Baumgartner AG
- Website
- https://baumgartnerag.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Baumgartner AG is a Swiss regional flooring retailer and installer founded in 1978 in Stäfa, serving residential and commercial customers in Canton of Zurich with eight flooring product lines, in-house installation, and floor care services.
- Ownership category
- akta.pro rank
Baumgartner industry classification
Industry- Product category
- Flooring Retail and Installation
- NAICS
- Floor Covering Retailers (449121), Flooring Contractors (23833)
- SIC
- Wholesale-Furniture & Home Furnishings (5020)
- akta.pro primary industry
- Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE)
- akta.pro secondary industry
- Flooring Installation Materials & Accessories (Adhesives, Grouts, Trims, Transitions) (IMADAJAL)
Keywords
Where Baumgartner is headquartered
LocationHeadquarters
- HQ city
- Stäfa
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Baumgartner business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Flooring Product Sales: Sale of various flooring materials including parquet, carpet, laminate, linoleum, cork, design flooring, resilient flooring, and outdoor parquet. Products sourced from multiple brand partners.
- Installation Services: Professional floor installation services performed by the company's own skilled installation team or long-term partners. Includes consultation, measurement, and execution.
- Floor Care and Cleaning Services: Professional floor maintenance including deep cleaning, oiling, sealing, and polishing services for various floor types. Also includes an online cleaning cost calculator tool.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing after consultation |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Baumgartner product offering
Product offeringCore offering
Baumgartner AG sells floor coverings (parquet, carpet, design flooring, laminate, linoleum, cork, resilient coverings, and outdoor parquet) sourced from Swiss and European brand partners, and delivers full-service flooring projects including personal consultation, on-site measurement, professional installation by their own installation team, and ongoing floor care and maintenance services to residential and commercial customers in the Stäfa region of Switzerland.
Product overview
Baumgartner AG is a Swiss flooring retailer and installer offering a comprehensive portfolio of floor covering products and related services. The core product range comprises eight distinct flooring types: Parkett (parquet in various wood types and finishes), Teppich (carpet in natural and synthetic fibers), Designbeläge (design/LVT flooring), Laminat (laminate), Linoleum (natural linoleum), Kork (cork), Resiliente Beläge (resilient/PVC coverings), and Aussenparkett (outdoor parquet). These are complemented by a full-service offering that encompasses consultation, material selection, on-site measuring, transparent quotations, professional installation via the company's own team or long-term partners, and ongoing floor care/maintenance services. The company operates as a single-location business in Stäfa, Switzerland, with no software or digital product components.
Differentiator
Problem solved
Functional benefit
Products and services
- Parkett (Parquet) Natural wood flooring available in various wood types (oak, walnut, maple, beech), surface treatments (planed, sanded, brushed, oiled, sealed), and installation styles (plank, long plank, block patterns). Offers durability, the ability to be sanded multiple times, and is a renewable natural product suitable for residential interiors.
- Teppich (Carpet) Textile floor coverings available in natural fibers (wool, cotton, sisal) and synthetic fibers (polypropylene, viscose, polyacryl, polyester), including specialty types like Kugelgarn. Provides warmth, acoustics, mite-free environment, and versatile applications for residential and commercial spaces.
- Designbeläge (Design Flooring) Modern alternative to laminate featuring authentic wood and stone appearances with design, optics, and versatile applications. Extremely durable, water-resistant, and slip-resistant with high elasticity for comfortable walking.
- Laminat (Laminate) Cost-effective alternative to parquet combining wood aesthetics with plastic durability. Features diverse colors, decors, and plank sizes with scratch-resistant, abrasion-resistant, and dirt-repellent surfaces.
- Linoleum Natural elastic flooring made from renewable materials (linseed oil, wood flour, resins, color pigments, cork flour, stabilizers, and jute). Known for longevity, positive ecological balance, antibacterial properties, and suitability for sports halls, hospitals, schools, and living spaces.
- Kork (Cork) Natural flooring made from the bark of cork oak trees, 100% natural raw material. Offers warmth insulation, foot warmth, antistatic properties, sound damping, joint-friendly elasticity, and suitability for asthmatics and allergy sufferers.
- Resiliente Beläge (Resilient Coverings) PVC-based floor coverings offering maximum resistance with minimal maintenance. Features include phthalate-free composition, colorfastness, hygiene, good impact sound insulation, comfort, and suitability for areas requiring low maintenance costs.
- Aussenparkett (Outdoor Parquet) Outdoor wood flooring for terraces, gardens, balconies, saunas, and pools. Made from hardwood solid wood planks or plastic alternatives, weather-resistant and easy to maintain with special oil protection against bacteria and fungi.
- Beratung bis Ausführung (Consultation to Installation Service) End-to-end flooring service including personal consultation, material selection support with hand samples, on-site measuring, transparent quotations, and professional installation carried out by the company's own skilled installation team or long-term partners for residential and commercial customers.
- Bodenpflege (Floor Care and Maintenance Service) Professional floor care services including deep cleaning for parquet (washing, oiling, cleaning and polishing for sealed floors), carpet (fiber-deep basic cleaning), linoleum and resilient coverings (intensive cleaning and coating). Includes an online cleaning cost calculator for preliminary estimates.
Companies that use Baumgartner
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Baumgartner technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Baumgartner partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- netto-EinlaufsgruppeminorPurchasing group partnership for procurement benefits.
- Amorim Cork FlooringminorCork flooring brand supplier. Products featured in showroom.
- Bauwerk GroupcoreSwiss parquet flooring brand. Featured brand shown on homepage and references.
- Forbo Flooring SystemscoreLinoleum and other flooring solutions. Featured in product categories and showroom.
- TarkettcoreDesign flooring and resilient flooring supplier. Featured across multiple product categories.
- Quick StepcoreLaminate flooring brand. Featured as primary laminate supplier.
- JAB AnstoetzminorCarpet and textile flooring supplier. Products shown in carpet gallery.
- KährsminorParquet flooring brand from Sweden.
- Object CarpetminorCommercial carpet supplier.
- Interface - noraminorCommercial flooring and carpet tiles.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Baumgartner competitors and assessment
Company assessmentOthers
- Quick-Step (Unilin/Mohawk): Major European laminate flooring brand and Baumgartner's primary laminate supplier. Comparable in flooring-product expertise; differs as a manufacturer supplying the retail channel Baumgartner operates in.
- Tarkett: European flooring manufacturer (design/LVT, resilient) supplying Baumgartner. Comparable in flooring category expertise; differs as a global manufacturer rather than regional retail-installer.
- Bauwerk Group: Swiss manufacturer of parquet flooring and a featured Baumgartner supplier. Comparable as a Swiss parquet specialist; differs by being a manufacturer rather than retailer/installer, but addresses overlapping end customers.
- Forbo Flooring Systems: Swiss-based manufacturer of linoleum and resilient flooring, and a key Baumgartner brand partner. Comparable as a Swiss flooring specialist serving commercial and residential projects; differs by being upstream in the value chain.
- Proff Woodcare: Nordic/European wood-care and floor-maintenance brand that operates Baumgartner's embedded shop link. Comparable as a Swiss-channel wood/floor-care specialist; differs as a product brand rather than retail-installer.
Direct peers
- Sabag AG: Swiss building materials and sanitary retailer with multiple showrooms across German-speaking Switzerland. Comparable in offering flooring products alongside broader home-improvement categories to a similar regional clientele.
- Landolt + Co AG: Swiss distributor and retailer of building materials including flooring products. Directly comparable as a regional Swiss trade retailer serving both contractors and end customers in similar product categories.
Broad incumbents
- Hornbach Schweiz: Swiss arm of the German DIY/home-improvement chain. Overlaps with Baumgartner on flooring products and project trade customers but operates at significantly larger scale with self-service rather than consultation-led selling.
- Jumbo (Coop Bau+Hobby): Swiss home-improvement retail chain operated by Coop. Competes broadly with Baumgartner on flooring assortment but at much larger scale and price-competitive positioning, without specialized consultation or in-house installation.
Regional players
- Bodenbeläge-Service regionale Anbieter (representative: Beltrame Bodenbeläge): Small Swiss regional flooring specialist offering consultation, sales, and installation of parquet and other floor coverings. Highly comparable as a similarly sized Swiss regional trade operator with showroom + installation model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Baumgartner social profiles
Digital presenceBaumgartner financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baumgartner leadership team
Management profileNumber of profiles
Profiles1 record
Baumgartner funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baumgartner M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baumgartner
What does Baumgartner do?
Baumgartner AG sells floor coverings (parquet, carpet, design flooring, laminate, linoleum, cork, resilient coverings, and outdoor parquet) sourced from Swiss and European brand partners, and delivers full-service flooring projects including personal consultation, on-site measurement, professional installation by their own installation team, and ongoing floor care and maintenance services to residential and commercial customers in the Stäfa region of Switzerland.
Is Baumgartner a public or private company?
Baumgartner is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Baumgartner founded?
Baumgartner was founded in 1978. It employs 1 to 10 people.
Where is Baumgartner based?
Baumgartner is headquartered in Stäfa, Switzerland, in the Europe region.
How does Baumgartner make money?
Three revenue lines are on record. Flooring Product Sales are the primary driver. The others are installation Services and floor Care and Cleaning Services.
Who are Baumgartner's main competitors?
Others on record are Quick-Step (Unilin/Mohawk), Tarkett, Bauwerk Group, Forbo Flooring Systems and Proff Woodcare. Direct peers are Sabag AG and Landolt + Co AG. Broad incumbents are Hornbach Schweiz and Jumbo (Coop Bau+Hobby). Bodenbeläge-Service regionale Anbieter (representative: Beltrame Bodenbeläge) is listed as a regional player.
Does Baumgartner have an API?
No public API is recorded for Baumgartner.
What industry is Baumgartner in?
Baumgartner's product category is Flooring Retail and Installation. Its primary akta.pro industry code is CRAOAFAE, Flooring (Carpet, Tile, Wood, Laminate) Distribution, with a secondary code of IMADAJAL, Flooring Installation Materials & Accessories (Adhesives, Grouts, Trims, Transitions). Its NAICS code is 449121 and its SIC code is 5020.