Televízia JOJ

What Televízia JOJ does

Televízia JOJ is Slovakia's largest private commercial television group, operating since 2001 under Slovenská produkčná, a.s. (operating company) and MAC TV s.r.o. (licensed broadcaster), ultimately owned by Mgr. Richard Flimel. The group runs 8 Slovak channels (TV JOJ, JOJ Plus, WAU, JOJko, JOJ Šport, JOJ Šport 2, JOJ 24, JOJ Svet) and 6 Czech channels (JOJ Cinema, JOJ Family, CS Film, CS Mystery, CS History, CS Horror), with a portfolio spanning news (NOVINY TV JOJ, JOJ 24), sports (JOJ Šport), entertainment (V siedmom nebi, Milujem Slovensko, Inkognito, Riskuj!, Nové bývanie), children's programming (JOJKO), and films (JOJ Cinema). Distribution combines the JOJ play streaming platform, paid DVB-T/T2 (Plustelka), satellite (Skylink/freeSAT), cable and IPTV operators (Slovak Telekom, Orange, UPC, DIGI Slovakia, SWAN, Slovanet), and 40+ regional partners.

The underlying technology stack is a hybrid broadcast-and-broadband delivery system: DVB-T/T2 terrestrial, satellite (ASTRA 3B at 23.5°E with Irdeto encryption for Skylink), cable/IPTV, and a proprietary OTT platform (JOJ play) supporting Smart TV, mobile, and web with a unified account linking to JOJ.sk. The group holds broadcasting authorizations AT/9 through AT/176 issued by the Slovak media regulator and is bound by the Media Services Act, including a 2026–2028 multimodal accessibility plan (23% subtitling/sign language and 9.5% audio description in 2026, rising to 26% and 11% by 2028).

The business model is primarily advertising-driven, with a 2026 base CPP of €1,825 and a prime time index of 2.0 across a bundled channel mix (JOJ 60%, PLUS 14%, WAU 11%, other 5%, Prima SK 10%). Revenue is supplemented by JOJ play Premium subscriptions (exclusive sports, original series pre-premieres, films, documentaries), Connected TV advertising launched as a new OMK in 2026, distribution/licensing fees from platform operators, and retransmission arrangements. Key customers are advertisers and media agencies purchasing bundled Slovak audience reach, with secondary consumer segments in younger JOJ play Premium subscribers and the universal Slovak household audience.

Name

Televízia JOJ

Legal name

Slovenská produkčná, a.s.

Website

https://joj.sk

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Televízia JOJ is Slovakia's largest private commercial TV group, operating 8 Slovak and 6 Czech channels plus the JOJ play streaming platform, generating revenue primarily through television advertising and serving the full Slovak population with news, sports, entertainment, and original programming.

Ownership category

akta.pro rank

Product category

Television Broadcasting

NAICS

Television Broadcasting Stations (51612), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Sports OTT/FAST Channels & Virtual Sports Bundles (MPABAJAG)

akta.pro secondary industries

Sports OTT & League Pass Streaming Channels (MPABAHAJ), National Sports Broadcast Networks (MPABAAAC), Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)

Keywords

• Commercial television broadcasting
• Television advertising sales
• Streaming platform services
• Digital content distribution
• News entertainment programming

Headquarters

HQ city

Bratislava

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Television advertising: JOJ Group's primary revenue stream is television advertising. The group sells advertising across its bundle of Slovak stations (JOJ 60%, PLUS 14%, WAU 11%, other stations 5%) and Prima SK stations (10% of bundle). The 2026 base CPP is €1,825 with a prime time index of 2.0. Advertising inventory is non-skipable due to operator archive restrictions, strengthening reach and qualitative/quantitative media parameters.
2. JOJ play premium subscription: JOJ play offers a free tier with live streaming and limited catch-up, and a premium tier (JOJ play Premium) with exclusive sports, original series pre-premieres, films, documentaries, and children's content. Premium subscription provides recurring revenue from direct consumers.
3. Broadcasting rights licensing and distribution fees: JOJ Group generates revenue through distribution agreements with satellite (Skylink), cable (UPC, Orange, DIGI Slovakia, regional operators), and IPTV/OTT providers. These platform operators pay for the right to carry JOJ Group channels.

Pricing tiers

Go-to-market motion3 records

Distribution channels9 records

Marketing channels6 records

Core offering

Televízia JOJ operates a portfolio of eight Slovak television channels (TV JOJ, JOJ Plus, WAU, JOJko, JOJ Šport, JOJ Šport 2, JOJ 24, JOJ Svet) and six Czech channels (JOJ Cinema, JOJ Family, CS Film, CS Mystery, CS History, CS Horror), alongside the JOJ play direct-to-consumer streaming platform. Programming spans news, sports, original drama, entertainment shows, children's content, and films, monetized primarily through television advertising, premium streaming subscriptions, and distribution licensing to satellite, cable, IPTV, and terrestrial operators.

Product overview

Televízia JOJ is the flagship channel of JOJ Group, Slovakia's largest private television group. The company operates a multi-channel ecosystem comprising 8 Slovak stations (TV JOJ, JOJ Plus, WAU, JOJko, JOJ Šport, JOJ Šport 2, JOJ 24, JOJ Svet) and 6 Czech stations (JOJ Cinema, JOJ Family, CS Film, CS Mystery, CS History, CS Horror). The core streaming platform JOJ play provides live broadcasting, catch-up TV, and premium exclusive content including sports, original dramas, films, and documentaries. The portfolio spans news (Noviny TV JOJ, JOJ 24), sports (JOJ Šport), entertainment shows (V siedmom nebi, Milujem Slovensko, Inkognito, Riskuj!), crime programming (NEUER), lifestyle content (Nové bývanie, TopStar, ŽENSKÉ), and children's programming (JOJKO). The company maintains a digital presence through news portals (Noviny.sk, Sport.noviny.sk, TopStar.noviny.sk) and a charitable foundation (NADÁCIA TV JOJ).

Differentiator

Problem solved

Functional benefit

Brands

• JOJ play: Streaming service offering live broadcast of all JOJ Group stations, archive content, catch-up TV, and premium content including exclusive sports, original series, and films. Also accessible at www.jojplay.sk.
• JOJ Šport
• JOJ 24
• JOJKO
• JOJ Cinema

Products and services

• TV JOJ Flagship general-interest Slovak television channel offering news (Noviny TV JOJ), sports, original drama, entertainment shows, and reality programming, broadcast free-to-air via terrestrial, satellite, cable, and IPTV.
• JOJ 24 24-hour news television channel providing continuous news coverage, political discussions (POLITIKA 24), and current affairs programming including Európa od A po Z.
• JOJ Šport Sports-dedicated television channel broadcasting football (UEFA Europa League, UEFA Europa Conference League, FIFA World Cup 2026), ice hockey (World Championships, Slovak national team), and other premium sports content.
• JOJKO First Slovak-language children's television channel, offering age-appropriate programming for children in Slovak.
• JOJ Plus Secondary entertainment channel featuring lifestyle content, movies, and entertainment programming.
• WAU Entertainment television channel offering lifestyle programming, reality shows, and popular series.
• JOJ Cinema Exclusive film channel offering premium film content and cinematic programming.
• JOJ Šport 2 Second sports channel providing additional sports coverage and concurrent event broadcasting.
• JOJ Svet Television channel focused on international programming.
• JOJ play Direct-to-consumer streaming platform offering free live broadcast of all JOJ Group stations, catch-up archive (episodes available for 7 days post-broadcast), and premium exclusive content. Available on smart TV, mobile (iOS/Android), and web browser with unified account linked to JOJ.sk.
• JOJ play Premium Premium subscription tier of JOJ play providing exclusive sports broadcasts, pre-premiere original series, films, documentaries, and children's content on a recurring monthly basis.

Quantifiable outcome

• NOVINY TV JOJ reached 2,211,000 cumulative viewers in October 2025, winning 18 evenings in the universal target group.
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and major.

• Slovenský zväz ľadového hokeja (SZĽH)coreStrategic or Co-development PartnerSZĽH and JOJ Šport strengthened their partnership for a comprehensive 5-year coverage deal of Slovak ice hockey. JOJ Šport serves as the long-term media partner for SZĽH, broadcasting national team matches, World Championships, and related programming. The partnership was reinforced in November 2025 and extends through 2026 and beyond.
• Prima SK (Prima Slovak Television)coreChannel Partner/ Reseller/ DistributorPrima SK channels (Prima SK, Prima Cool SK, Prima Love SK, Prima Krimi SK) are bundled with JOJ Group channels at a 10% allocation in the 2026 distribution bundle. This partnership extends JOJ Group's commercial offering to advertisers with complementary content.
• Slovak Telekom (Magio)coreChannel Partner/ Reseller/ DistributorSlovak Telekom distributes JOJ Group channels (JOJ, PLUS, WAU) in HD quality with archive and mobile access. JOJKO is exclusively available in Magio from Slovak Telekom. Telekom is a flagship HD distribution partner for JOJ Group.
• UPC SlovakiacoreChannel Partner/ Reseller/ DistributorUPC distributes JOJ, PLUS, and WAU channels. JOJ is included in the UPC Klasik basic digital package, and PLUS is in the extended analog package.
• Orange SlovenskocoreChannel Partner/ Reseller/ DistributorOrange distributes JOJ Group channels in HD quality with archive and mobile platform access across Slovakia.
• Skylink/M7coreChannel Partner/ Reseller/ DistributorSkylink distributes JOJ HD, PLUS HD, WAU HD, JOJ Cinema HD, and JOJko via satellite (ASTRA 3B, 23.5°E) with Irdeto encryption across Slovakia. Skylink is the primary satellite distribution partner enabling nationwide reception.
• DIGI Slovakia, SWAN, Slovanet, freeSAT, Antik TelekommajorChannel Partner/ Reseller/ DistributorMultiple operators distribute JOJ Group channels: DIGI Slovakia (cable/IPTV), SWAN, Slovanet (IPTV), freeSAT (satellite), Antik Telekom (regional cable/ISP), and 40+ other regional operators. They collectively ensure wide geographic coverage across Slovakia for HD and specialty channels (JOJKO, JOJ Cinema).
• FIFA (International Federation of Association Football)coreStrategic or Co-development PartnerJOJ Group secured rights to broadcast the FIFA World Cup 2026 in partnership with a competing television group. JOJ Group will air World Cup matches on TV JOJ and JOJ Šport, with all matches available on JOJ play. This is the largest football project in JOJ Group's history.
• UEFA (European football)coreStrategic or Co-development PartnerJOJ Šport broadcasts UEFA Europa Conference League matches, including Slovak club Slovan Bratislava games, plus FIS skiing events and other premium sports content.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• RTVS (Rozhlas a televízia Slovenska): Slovak public broadcaster funded by mandatory TV license fees; directly competes with JOJ for national viewership in news, sports, and general entertainment across all household segments.
• FTV Prima: Czech commercial broadcaster already partnered with JOJ through the Prima SK channel bundle; comparable business model with multi-channel portfolio and growing streaming (Prima+) competing for the same regional advertising and audience wallet.
• TV Markíza: Slovakia's other major private commercial TV group and JOJ's primary competitor; operates multiple free-to-air channels with similar news, entertainment, and sports programming targeting the same Slovak household audience.
• TV Nova (PPF Group): Czech Republic's leading private commercial broadcaster; comparable multi-channel model with news, drama, and entertainment programming targeting a similar Central European household audience.

Regional players

• Polsat: Poland's largest private TV group with multi-channel portfolio (Polsat, TV4, TV6, Super Polsat) plus Polsat Box streaming; similar commercial broadcaster-plus-pay-TV hybrid model targeting a Central European household audience, though in a much larger market.
• TVN (Warner Bros. Discovery): Polish commercial broadcaster with flagship news, drama, and entertainment; comparable content mix and revenue model. Now owned by WBD, illustrating the typical exit path for regional broadcasters seeking capital for content and digital investment.

Broad incumbents

• Netflix: Global SVOD leader with established Slovak subscriber base; competes directly with JOJ play Premium for premium streaming spend and sets the ceiling on willingness-to-pay for subscription video in the Slovak market.
• HBO Max (Warner Bros. Discovery): Premium global streaming service with HBO originals, Warner Bros. films, and live sports; competes with JOJ play Premium for the same affluent Slovak subscribers and sports rights bidding budgets.
• RTL Group: Europe's largest broadcaster operating TV channels and streaming services across multiple countries; provides a public-market benchmark for European multi-channel broadcaster valuations and digital transformation strategies.
• CME / PPF Group: PPF Group acquired Central European Media Enterprises (CME) for ~$2B in 2020, holding broadcasting assets across Central/Southeast Europe; relevant comparable for valuing regional broadcasting platforms and as a potential acquirer of JOJ Group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/televiziajoj
• YouTubeyoutube.com/c/JOJSlovakia
• Facebookfacebook.com/tvjoj
• LinkedInlinkedin.com/company/joj-group
• Instagraminstagram.com/joj_sk

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Televízia JOJ