Slovak Telekom, a. s.

What Slovak Telekom, a. s. does

Slovak Telekom, a. s. is the incumbent telecommunications operator in Slovakia, founded on April 1, 1999, and headquartered in Bratislava (Bajkalská 28). It operates a full-stack connectivity and entertainment platform built on the Supersieť mobile network — independently recognized as the best and fastest in Slovakia with 5G coverage — and a national fiber footprint supporting Magio Internet (OptikNET) broadband tiers from 80 Mbps to 1000 Mbps. The portfolio spans four core service pillars: postpaid mobile tariffs (Paušály Spojenie S/M/L/XL, €25-55/month), prepaid services (Easy with the Infinite Connection add-on), fixed broadband, and pay-TV (Magio TV across OTT, IPTV, and satellite, now with 29 regional channels). Layered on top are the Magenta 1 bundling program (10% discount or selectable credit benefits across up to 20 linked products), the Magenta Moments loyalty program, and accessibility-focused offers such as Spojenie M for hearing/visually impaired users and the T Phone 3 Pro HANDICAP with the Corvus app suite.

The business model is a multi-product subscription and device-financing motion. Residential, SMB (Živnostníci), and enterprise/public-sector customers (Firmy a verejná správa) are reached through an omnichannel mix of the telekom.sk website, the eshop.telekom.sk storefront, the Telekom mobile app (which embeds Magenta AI, powered by Perplexity, for knowledge-retrieval support), Telekom Centres retail stores, and dedicated direct-sales teams. Revenue is generated through recurring monthly mobile/fixed/TV subscriptions (€13-30 broadband, €14-26 TV), hardware sales and installment plans across Samsung, Apple, Xiaomi, Motorola, and own-brand T Phone/T Tablet devices, and add-on services such as Pre istotu device protection, Magenta Security, and MetLife-powered travel insurance.

Since 2025 the company has operated as a subsidiary of e& (Emirates Telecommunications Group) following its acquisition from Deutsche Telekom, and is currently integrating Digi Slovakia via an announced merger. With 1,001-5,000 employees, leadership including Jitka Adámková (CHRO & Executive Board Member), Karolina Helebrantová (Director of the Legal Department), and Andrej Miklánek (Head of TV content), and recent launches spanning the Digital Seniors digital-inclusion program (98,000+ trainees), the SWIPE youth plan, and the 2G network switch-off planned for January 2029, Slovak Telekom is executing a defensive-modernization-plus-bundling strategy aimed at retaining its incumbent base while expanding into adjacent lifestyle and accessibility verticals.

Name

Slovak Telekom, a. s.

Legal name

Slovak Telekom, a. s.

Website

https://telekom.sk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Slovak Telekom, a. s. is Slovakia's incumbent telecommunications operator, owned by e& since 2025, offering mobile (4G/5G Supersieť), fixed broadband (Magio Internet), pay-TV (Magio TV), and bundled services under the Magenta 1 loyalty program to residential, SMB, and enterprise customers across Slovakia.

Ownership category

akta.pro rank

Product category

Telecommunications Services

NAICS

Wireless Telecommunications Carriers (except Satellite) (517112), Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Wired and Wireless Telecommunications (except Satellite) (5171)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

Consumer Mobile Network Operators (Retail MNOs) (HDAIAAAA)

akta.pro secondary industry

Mobile Wholesale & Roaming Providers (Interconnect, IOT, Roaming Hubs) (HDAIAAAD)

Keywords

• Mobile telecommunications services
• Fixed broadband internet
• Pay television services
• Bundled telecom services
• Consumer mobile plans

Headquarters

HQ city

Bratislava

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Operations, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Mobile Services: Monthly subscription revenue from mobile voice, SMS, and data services under various tariff plans (Spojenie S/M/L/XL). Also includes prepaid services (Easy) with top-up credits.
2. Fixed Internet (Magio Internet): Monthly subscription revenue from fixed broadband services including OptikNET plans with speeds up to 1000 Mbit/s.
3. TV Services (Magio TV): Revenue from pay-TV services including Magio TV packages (S/M/L/XL), Magio Kino on-demand content, and regional channels.
4. Device Sales: Revenue from sale of mobile devices (smartphones, tablets), accessories, and consumer electronics (Samsung vacuum cleaners, grills) through e-shop and retail stores, often bundled with service contracts.
5. Prepaid Services: Revenue from prepaid mobile services under the Easy brand with add-on data packages like 'Infinite Connection'.
6. Premium/Bundled Services: Additional revenue from premium services including Magenta 1 benefits (streaming services like Disney+, Netflix, HBO Max, Voyo), device insurance (Pre istotu packages), and travel insurance.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Slovak Telekom provides mobile telecommunications (postpaid Paušály Spojenie and Easy prepaid), fixed-line broadband (Magio Internet / OptikNET fiber up to 1000 Mbps), and pay-TV (Magio TV) services to residential and business customers across Slovakia. It bundles these services through the Magenta 1 loyalty program offering 10% multi-service discounts or selectable streaming and device benefits, and sells devices and accessories through its e-shop and Telekom Centres.

Product overview

Slovak Telekom, a. s. is a Slovak telecommunications operator offering a comprehensive suite of connectivity and entertainment services. Its product portfolio centers on four core service pillars: (1) mobile services via Paušály Spojenie postpaid tariffs and Easy prepaid cards, (2) fixed broadband via Magio Internet (OptikNET fiber tiers ranging 80–1000 Mbps), (3) pay-TV via Magio TV delivered over OTT, IPTV, and satellite with 60–150+ channels, and (4) fixed-line voice services. These core services are augmented by loyalty programs—Magenta 1 (bundling 2+ services for a 10% discount or selectable credit-based benefits) and Magenta Moments (rewards and competitions)—plus an AI-powered virtual assistant (Magenta AI, powered by Perplexity), device protection plans (Pre istotu Mini/Plus/Pro), travel insurance (via MetLife), and accessibility-focused offerings (Spojenie M for hearing/visually impaired users, T Phone 3 Pro HANDICAP with Corvus app suite). The company also distributes a wide range of consumer hardware including smartphones (Samsung Galaxy S26 series, iPhone 17 series, Xiaomi, Motorola), tablets (T Tablet 2), wearables (Samsung Galaxy Watch8 Classic LTE), smart home devices (Samsung Bespoke AI Jet Lite Pet), and JBL audio products. Magenta 1 benefit partners include Disney+, Netflix, HBO Max, and Voyo streaming services, which customers can select and swap monthly.

Differentiator

Problem solved

Functional benefit

Brands

• Magenta 1: Multi-service bundling program combining mobile, internet, TV and fixed-line services with discounts and benefits
• Magio TV
• Magenta Moments
• Magenta Security
• SWIPE
• Easy
• Supersieť
• T Phone
• T Tablet
• Digital Seniors
• Infinite Connection

Products and services

• Paušály Spojenie (Spojenie S/M/L/XL)

Quantifiable outcome

• 98,000+ seniors trained through Digital Seniors digital inclusion program

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability2 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered major and minor.

• Digi SlovakiamajorStrategic or Co-development Partner · 1 July 2026Ongoing merger between Digi Slovakia and Slovak Telekom. From July 1, 2026, Slovak Telekom stopped accepting new Digi service subscriptions as part of the merger integration process.
• Disney+majorGTM or Marketing PartnerDisney+ is offered as a benefit within the Magenta 1 bundling program, allowing customers to access Disney, Pixar, Marvel, Star Wars, and National Geographic content through their Telekom subscription.
• NetflixmajorGTM or Marketing PartnerNetflix is offered as a benefit within the Magenta 1 program, accessible from €9.49/month from the Magenta 1 credit, providing streaming of original films and series.
• HBO MaxmajorGTM or Marketing PartnerHBO Max is offered as a benefit within the Magenta 1 program at €7.99/month from credit, providing exclusive originals, cult series, and films.
• VoyominorGTM or Marketing PartnerVoyo streaming service offered as a Magenta 1 benefit at €7.99/month, providing 1600+ films, series, and exclusive Voyo titles.
• Discovery NetworksminorGTM or Marketing PartnerDiscovery Networks content accessible as Magenta 1 benefit (€3.08/month from credit) through the Magio Kino section of Magio TV app.
• Nova SportminorGTM or Marketing PartnerNova Sport channel available on Magio TV for Formula 1 coverage, providing live and recorded race content.
• Slovakia's Recovery and Resilience PlanmajorStrategic or Co-development PartnerGovernment program providing support for the Digital Seniors initiative, enabling free SIM cards with 100GB data for seniors completing digital training.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• O2 Slovakia: O2 Slovakia is a competing mobile and fixed-network operator offering postpaid, prepaid, and broadband services across the same Slovak geography. It competes directly on price and mobile data plans and overlaps with Slovak Telekom's enterprise and consumer segments.
• UPC Slovakia (part of Vodafone): UPC Slovakia is the cable broadband and pay-TV challenger in the Slovak fixed market, now part of VodafoneZiggo under Vodafone. It directly competes with Slovak Telekom's Magio TV and OptikNET fixed broadband offerings in major Slovak cities.
• 4ka (SWAN Mobile): 4ka is the fourth mobile network operator in Slovakia, providing mobile voice, data, and fixed services including its own TV offering. It competes with Slovak Telekom primarily on price-led mobile plans and has increasingly expanded into fixed/TV markets.
• T-Mobile Czech Republic: T-Mobile CZ is the historical sister operator of Slovak Telekom under Deutsche Telekom and now offers a near-identical converged mobile/fixed/TV portfolio under the Magenta 1 banner. The two share Deutsche Telekom GTM playbook, loyalty bundling models, and group procurement — making T-Mobile CZ the closest functional analogue.
• Orange Slovensko: Orange Slovensko is the largest direct competitor to Slovak Telekom in Slovakia, offering mobile, fixed broadband, and pay-TV with comparable bundled offerings and comparable retail footprint. The two operators split the Slovak telecom market and compete head-to-head on network quality, bundled content, and ARPU.
• A1 Slovakia: A1 Slovakia is a converged telco offering mobile, fixed broadband, and pay-TV (A1 TV) in the same Slovak market. As a direct MNO competitor, it competes with Slovak Telekom on 4G/5G coverage, bundled content, and enterprise services.

Broad incumbents

• Magyar Telekom: Magyar Telekom is the Hungarian DT/T-Mobile counterpart operating a converged mobile/fixed/TV portfolio with similar Magenta 1 loyalty mechanics in a comparable Central European market. Its structure, GTM, and Magenta-style bundling are functionally analogous to Slovak Telekom.
• Deutsche Telekom: Deutsche Telekom is the former parent of Slovak Telekom and remains its closest group sibling through T-Mobile CZ. As Europe's largest converged telco, it provides a blueprint for Magenta 1 bundling, Magenta AI integration, and group-level procurement strategy that Slovak Telekom continues to leverage.
• VodafoneZiggo: VodafoneZiggo is one of Western Europe's largest converged operators, combining Vodafone mobile with Ziggo cable broadband/TV. As the parent of UPC Slovakia, it serves as both a Slovak Telekom rival and a structural comparable for converged mobile + cable + TV strategy.

Regional players

• Yettel Hungary (formerly Telenor): Yettel Hungary is a regional Central European MNO offering mobile and fixed services in Hungary with similar market structure to Slovakia. It is not active in Slovakia, but is a useful comparable for ARPU, bundling economics, and post-incumbent-maturity operating performance in a comparable Central European market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/telekomsk
• YouTubeyoutube.com/@telekomsk
• Facebookfacebook.com/telekom.sk
• LinkedInlinkedin.com/company/telekomsk
• Instagraminstagram.com/telekomsk
• TikToktiktok.com/@telekomsk

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Slovak Telekom, a. s.