DesignGood
DesignGood is a bootstrapped Austin-based brand and business design agency founded in 2005 that helps purpose-driven entrepreneurs — coaches, therapists, healers, and wellness professionals — build soul-aligned brand identities, websites, and messaging through its proprietary three-stage method.
- Company typePrivate
- Founded2005
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What DesignGood does
DesignGood is a privately held, founder-owned brand and business design agency headquartered in Austin, Texas, founded in 2005 by Kristin Moses. The firm delivers end-to-end branding services — brand positioning, visual identity design, website design and development, copywriting, and sales/outreach tools — through a proprietary three-stage method: The Business Within™ (strategic foundation), The Brand Within™ (brand creation), and Beyond the Brand™ (expansion and visibility). Its target market is "purpose-driven entrepreneurs" — primarily therapists, coaches, consultants, healers, wellness practitioners, podcasters, and impact-driven business owners — served through a consultative sales motion that begins with a free Magnetic Brand Session and converts into scoped project engagements managed via Harvest contracts.
The company's underlying technology stack is conventional and built entirely on third-party SaaS: Webflow CMS for website development and hosting, Google Analytics for site analytics, MailChimp for email marketing, Harvest for project estimation and contracts, and Google Drive for client collaboration. DesignGood is a service-based consultancy rather than a software or platform business; it has no proprietary AI, no API surface, no app, and no disclosed data assets. Revenue is generated through project-based professional services fees (custom-priced per scope), supplemented by two small recurring streams: annual Webflow hosting at $599/year and post-launch Brand Support Packages. The firm operates with 11–50 employees, has completed hundreds of branding projects over its 20-year history, and is bootstrapped with no institutional investors, parent company, or acquisition activity on record.
DesignGood firmographics
Firmographics- Name
- DesignGood
- Legal name
- DesignGood LLC
- Website
- https://designgood.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DesignGood is a bootstrapped Austin-based brand and business design agency founded in 2005 that helps purpose-driven entrepreneurs — coaches, therapists, healers, and wellness professionals — build soul-aligned brand identities, websites, and messaging through its proprietary three-stage method.
- Ownership category
- akta.pro rank
DesignGood industry classification
Industry- Product category
- Brand Design & Development Services
- NAICS
- Graphic Design Services (541430), Graphic Design Services (54143)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Advertising (7310)
- akta.pro primary industry
- Visual Identity & Brand Design Systems (BPAFAEAC)
- akta.pro secondary industries
- Brand Experience (BX) & Service Design (BPAFAEAI), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where DesignGood is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DesignGood business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Brand Design & Development Services: Full-service branding engagements including brand strategy, visual identity design, website design, copywriting, and brand implementation. Projects are scoped individually with custom pricing based on deliverables and complexity.
- Website Hosting: Annual website hosting through Webflow at $599/year, including setup, monthly hosting, and troubleshooting. Additional changes billed at hourly rate.
- Brand Support Packages: Post-launch brand support services for ongoing maintenance and updates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Website Hosting (Annual) |
| Other | Multi-year contract | Project Deposit |
| Other | Multi-year contract | Payment Plans |
| Other | Pay-as-you-go | Project Restart Fee |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
DesignGood product offering
Product offeringCore offering
DesignGood is a soul-aligned brand and business design agency that delivers brand positioning, visual identity design, website design and development, and strategic copywriting for purpose-driven entrepreneurs. Services are organized around a proprietary three-stage method (The Business Within, The Brand Within, Beyond the Brand) that combines business coaching, brand consulting, and design into a comprehensive transformation engagement.
Product overview
DesignGood is a soul-aligned brand and business design agency offering a comprehensive suite of branding and digital services for purpose-driven entrepreneurs. Their core offerings include Brand Positioning & Visual Identity, Website Design & Development, and Copywriting & Messaging, all delivered through their proprietary 'Business & Brand Method' — a three-stage process (The Business Within, The Brand Within, Beyond the Brand). Additional services include website hosting via Webflow, brand support packages, and sales/outreach tools. The company operates as a service-based consultancy rather than a software platform, with Kristin Moses as founder and creative director. Based in Austin, TX, they specialize in serving therapists, coaches, healers, wellness professionals, and impact-driven businesses.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Positioning & Visual Identity Strategic brand positioning and visual identity design including logo, color palette, and brand language that reflects the client's unique purpose and essence, delivered to purpose-driven entrepreneurs and small/mid-market businesses.
- Website Design & Development
Quantifiable outcome
- Hundreds of successful branding projects completed over 20+ years
- +1 more outcomes
Companies that use DesignGood
Customer profileNamed customers8 records
Segments7 records
Ideal customer profiles5 records
DesignGood technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
DesignGood partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and supporting.
- WebflowcorePrimary website development platform and hosting provider. DesignGood builds all client websites on Webflow CMS. They offer Webflow hosting at $599/year to clients including setup, monthly hosting, and troubleshooting. Clients can also set up their own Webflow accounts with website transfer after development.
- MailChimpcoreEmail marketing platform used for DesignGood's mailing lists. When clients sign up for newsletters or lists, their information is sent to the MailChimp account for email communications and campaigns.
- HarvestcoreProject estimation and contract management system. Client engagements begin when they approve project scope via Harvest estimate, which serves as the official contract document.
- Google (Analytics, Drive, Search Console)supportingUses Google Analytics for website analytics (data retained for 26 months), Google Drive/Client Folders for project collaboration, and Google Search Console for SEO. Provides clients with Google Client Folders for project asset management.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
DesignGood competitors and assessment
Company assessmentDirect peers
- &Walsh: Independent brand and design studio offering strategy, identity, and digital experiences for purpose-driven clients. Comparable to DesignGood as a similarly sized, founder-led boutique agency with a strong point of view on brand and design.
- Ramotion: Brand and product design agency providing strategy, visual identity, web design, and product packaging for startups and growth-stage companies. Overlaps with DesignGood on brand positioning, visual identity, and website design engagements.
- Clay: Boutique digital design and branding studio serving venture-backed and brand-led clients with UX, identity, and web work. Comparable as a peer-sized creative shop delivering brand and website engagements of similar scope and price point.
- Bruce Mau Design: Independent design studio offering brand strategy, identity, and experience design with a strong methodology-driven, philosophy-led approach. Comparable to DesignGood on the combination of proprietary method, founder-led positioning, and identity-led engagements.
- Article (formerly Article & Co): Brand strategy and design studio for challengers and mission-led businesses. Comparable to DesignGood in serving purpose-oriented SMBs and offering strategy + identity + digital execution under a unified engagement.
- Character (Character.com): Independent brand and design studio delivering identity, packaging, and digital work for emerging and established brands. Overlaps with DesignGood on visual identity, packaging, and brand systems at a similar boutique scale.
Broad incumbents
- Pentagram: Largest independent design consultancy, offering brand strategy, identity, and digital design across industries. Comparable as a brand-design incumbent but at far greater scale and breadth than DesignGood's boutique focus.
- Saffron Brand Consultants: Global brand consultancy focused on brand strategy, purpose, and identity for major corporate clients. Comparable category (brand strategy + identity) but serves enterprise clients and a different price band than DesignGood's SMB focus.
- Landor & Fitch: Global branding and design consultancy offering brand strategy, identity, experience, and design at scale. Comparable in offering brand strategy and visual identity, but operates at significantly larger scale and with enterprise clients.
Others
- Squarespace (Athenian Holdings): DIY website-building and brand-tools platform used by many of DesignGood's target customers as an alternative to agency-built sites. Relevant as the principal DIY competitor in DesignGood's small-business, purpose-driven segment.
Market position
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
DesignGood social profiles
Digital presenceDesignGood financial estimates
Financial estimateRevenue estimate
Valuation estimate
DesignGood leadership team
Management profileNumber of profiles
Profiles1 record
DesignGood funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DesignGood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DesignGood
What does DesignGood do?
DesignGood is a soul-aligned brand and business design agency that delivers brand positioning, visual identity design, website design and development, and strategic copywriting for purpose-driven entrepreneurs. Services are organized around a proprietary three-stage method (The Business Within, The Brand Within, Beyond the Brand) that combines business coaching, brand consulting, and design into a comprehensive transformation engagement.
Is DesignGood a public or private company?
DesignGood is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DesignGood founded?
DesignGood was founded in 2005. It employs 11 to 50 people.
Where is DesignGood based?
DesignGood is headquartered in Austin, United States, in the North America region.
How does DesignGood make money?
Three revenue lines are on record. Brand Design & Development Services are the primary driver. The others are website Hosting and brand Support Packages.
Who are DesignGood's main competitors?
Direct peers on record are &Walsh, Ramotion, Clay, Bruce Mau Design, Article (formerly Article & Co) and Character (Character.com). Broad incumbents are Pentagram, Saffron Brand Consultants and Landor & Fitch. Squarespace (Athenian Holdings) is listed as an others.
Does DesignGood have an API?
No public API is recorded for DesignGood.
What industry is DesignGood in?
DesignGood's product category is Brand Design & Development Services. Its primary akta.pro industry code is BPAFAEAC, Visual Identity & Brand Design Systems, with a secondary code of BPAFAEAI, Brand Experience (BX) & Service Design. Its NAICS code is 541430 and its SIC code is 7330.