Kurnia Insurans
Kurnia Insurans is a Malaysian general insurance brand operated by Liberty General Insurance Berhad (Liberty Mutual Group), serving individual consumers with motor, travel, home, and personal accident insurance through 36 branches, 7,000+ agents, and a digital self-service portal.
- Company typePrivate
- Founded1978
- HeadquartersKuala Lumpur, Malaysia
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Kurnia Insurans does
Kurnia Insurans is a Malaysian general insurance brand operated by Liberty General Insurance Berhad, a subsidiary of the US-based Liberty Mutual Group. The company was incorporated in 1978 and is headquartered at Liberty Insurance Tower in Pavilion Damansara Heights, Kuala Lumpur, with 36 branch offices spanning every Malaysian state (including East Malaysia branches in Sabah and Sarawak) and a sales network of more than 7,000 licensed insurance agents. Kurnia is positioned as one of Malaysia's Top 3 General Insurance Leaders, carrying an S&P Global Ratings 'A' financial strength rating and PIDM membership.
The company's product portfolio centers on motor (car and motorcycle), travel, home, and personal accident insurance, with specialized offerings including maids insurance for foreign domestic workers. Distribution is hybrid: customers can purchase car, motorcycle, and travel insurance directly via the online.kurnia.com self-service portal, or through physical branches and the agent network. Underlying technology includes TLS 1.3 encryption for web transactions and a mobile app for customer service. The company has invested in digital distribution (recognized with a 2024 Digital Transformation Initiative of the Year award) and continues to expand its personal accident product line (e.g., 2025 PA Flex launch).
Kurnia's revenue model is subscription-recurring, collecting annual insurance premiums across motor, travel, personal accident, home, and maid insurance products. Pricing is quote-based, varying by product type, coverage level, and individual risk factors, with entry-level products such as Perfect Rider Plus starting from RM88 per year. The company combines agent-led acquisition with direct online sales, enabling broad reach across Malaysia's consumer insurance market.
Kurnia Insurans firmographics
Firmographics- Name
- Kurnia Insurans
- Legal name
- Liberty General Insurance Berhad
- Website
- https://kurnia.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Kurnia Insurans is a Malaysian general insurance brand operated by Liberty General Insurance Berhad (Liberty Mutual Group), serving individual consumers with motor, travel, home, and personal accident insurance through 36 branches, 7,000+ agents, and a digital self-service portal.
- Ownership category
- akta.pro rank
Kurnia Insurans industry classification
Industry- Product category
- General Insurance
- NAICS
- Direct Property and Casualty Insurance Carriers (524126), Direct Insurance (except Life, Health, and Medical) Carriers (52412)
- SIC
- Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321)
- akta.pro primary industry
- Commercial Package / Business Owners Policies (BOP) (FSAJAMAG)
- akta.pro secondary industry
- Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident) (FSAIAEAD)
Keywords
Where Kurnia Insurans is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices32 records
Markets served
Kurnia Insurans business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Premiums: Kurnia generates revenue through收取保险费 (insurance premiums) from motor insurance (car and motorcycle), travel insurance, personal accident insurance, home insurance (fire, householder, houseowner), and maid insurance products. Premiums are typically annual recurring payments for policy renewals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Multiple plan tiers available per product category with varying coverage levels |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Kurnia Insurans product offering
Product offeringCore offering
Kurnia Insurans is a Malaysian general insurance brand operated by Liberty General Insurance Berhad that underwrites and distributes personal lines of insurance to Malaysian consumers. Its product portfolio covers motor insurance (car and motorcycle), travel insurance, personal accident insurance, home insurance (fire, householder, houseowner), and maid insurance, sold through a digital online portal and a nationwide network of 7000+ agents and 36 branches. Premiums are collected via annual subscription-style policies with online quote generation, 24-hour roadside assistance, and worldwide coverage options.
Product overview
Kurnia Insurans is a Malaysian general insurance brand operated by Liberty General Insurance Berhad, offering a comprehensive portfolio of insurance products through online and agency channels. The core product portfolio includes motor insurance (car and motorcycle), travel insurance (Kurnia Care Travel, Kurnia Travel Supreme, Kurnia Traveller's Personal Accident), home insurance (Fire, Houseowner & Householder, Householder Plus, Maids), and personal accident coverage (Perfect 10, PA Supreme, Right Cover, Motorcyclist Personal Accident, Kurnia Star). The motor insurance offerings are complemented by rider add-ons including Perfect Rider Plus, Perfect Rider 24hr, Auto Shield, and Driver & Passengers' Personal Accident. Family-oriented plans like Perfect 10 Plus extend coverage to spouse and children. Products are available for online purchase through online.kurnia.com and through a network of 7,000+ agents across 36 branches nationwide.
Differentiator
Problem solved
Functional benefit
Brands
- Kurnia Insurans: Insurance brand operated by Liberty General Insurance Berhad offering motor, travel, home, and personal accident insurance products in Malaysia.
Products and services
- Car Insurance
Quantifiable outcome
- Get added peace of mind for drivers and passengers from only RM88 per year (Perfect Rider Plus)
- +3 more outcomes
Companies that use Kurnia Insurans
Customer profileSegments4 records
Ideal customer profiles5 records
Kurnia Insurans technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Kurnia Insurans partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Liberty General Insurance BerhadcoreLiberty General Insurance Berhad is the parent company and brand owner of Kurnia Insurans. The relationship provides access to Liberty's 110+ years of insurance expertise, S&P Global Ratings 'A' financial strength, and portfolio of three insurance brands in Malaysia. Kurnia operates as a digital-focused brand under the Liberty umbrella.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
Kurnia Insurans competitors and assessment
Company assessmentDirect peers
- Allianz Malaysia Berhad: Major Malaysian general insurer offering motor, home, personal accident and travel products through agent and bancassurance channels; competes head-to-head with Kurnia in motor and personal lines.
- MSIG Insurance (Malaysia) Bhd: Established Malaysian general insurer with comparable motor, personal accident, travel and home product lines and a strong agent/broker distribution model similar to Kurnia's.
- Zurich General Insurance Malaysia: Global insurer's Malaysian general insurance arm offering motor, home, personal accident and SME products with both agent and digital distribution — closely overlapping Kurnia's portfolio.
- Tokio Marine Insurance Malaysia: Malaysian subsidiary of Tokio Marine group offering motor, fire, personal accident and marine products via agents and brokers — overlapping with Kurnia's core consumer lines.
- AmGeneral Insurance Berhad: Direct peer under the same Liberty General Insurance Berhad umbrella (alongside Kurnia); shares agent infrastructure and competes in motor, home and personal accident — useful for benchmarking intra-group performance.
- Great Eastern General Insurance: Malaysian general insurance arm of Great Eastern group, offering motor, home, personal accident and travel insurance via agent and bancassurance channels targeting the same consumer segments.
- AXA Affin General Insurance Berhad: Direct competitor in Malaysian general insurance across motor, home, personal accident, and travel, with hybrid agent and online distribution paralleling Kurnia's model.
- Etiqa Insurance & Takaful: One of Malaysia's largest general insurance and takaful providers, directly competing with Kurnia across motor, home, personal accident, and travel insurance with multi-channel distribution.
Emerging players
- Tune Insurance Malaysia: Smaller Malaysian general insurer with a strong digital and travel-insurance focus, competing with Kurnia particularly in online travel and consumer motor.
Broad incumbents
- Chubb Insurance Malaysia Berhad: Global P&C carrier's Malaysian operation offering personal and commercial lines including motor, accident and travel; competes with Kurnia in mass-market and SME segments with broader product scope.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Kurnia Insurans social profiles
Digital presenceKurnia Insurans compliance and trust
Trust signalCompliance1 record
Kurnia Insurans financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kurnia Insurans leadership team
Management profileNumber of profiles
Kurnia Insurans funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kurnia Insurans M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kurnia Insurans
What does Kurnia Insurans do?
Kurnia Insurans is a Malaysian general insurance brand operated by Liberty General Insurance Berhad that underwrites and distributes personal lines of insurance to Malaysian consumers. Its product portfolio covers motor insurance (car and motorcycle), travel insurance, personal accident insurance, home insurance (fire, householder, houseowner), and maid insurance, sold through a digital online portal and a nationwide network of 7000+ agents and 36 branches. Premiums are collected via annual subscription-style policies with online quote generation, 24-hour roadside assistance, and worldwide coverage options.
Is Kurnia Insurans a public or private company?
Kurnia Insurans is a private company. It is classified as corporate owned and is currently operating.
When was Kurnia Insurans founded?
Kurnia Insurans was founded in 1978. It employs 1,001 to 5,000 people.
Where is Kurnia Insurans based?
Kurnia Insurans is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does Kurnia Insurans make money?
One revenue line is on record: insurance Premiums.
Who are Kurnia Insurans's main competitors?
Direct peers on record are Allianz Malaysia Berhad, MSIG Insurance (Malaysia) Bhd, Zurich General Insurance Malaysia, Tokio Marine Insurance Malaysia, AmGeneral Insurance Berhad, Great Eastern General Insurance, AXA Affin General Insurance Berhad and Etiqa Insurance & Takaful. Tune Insurance Malaysia is listed as an emerging player. Chubb Insurance Malaysia Berhad is listed as a broad incumbent.
Does Kurnia Insurans have an API?
No public API is recorded for Kurnia Insurans.
What industry is Kurnia Insurans in?
Kurnia Insurans's product category is General Insurance. Its primary akta.pro industry code is FSAJAMAG, Commercial Package / Business Owners Policies (BOP), with a secondary code of FSAIAEAD, Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident). Its NAICS code is 524126 and its SIC code is 6331.