Chubb Insurance Malaysia Berhad - Bukit Mertajam

What Chubb Insurance Malaysia Berhad - Bukit Mertajam does

Chubb Insurance Malaysia Berhad - Bukit Mertajam is a local Malaysian branch office of Chubb Insurance Malaysia Berhad, which is itself a subsidiary of Chubb Limited — a publicly traded global insurance group listed on the New York Stock Exchange with heritage dating to 1792. The branch operates with 19 employees as part of Chubb's Asia Pacific distribution and service footprint, which spans more than a dozen regional markets including Malaysia, Singapore, Hong Kong, Indonesia, Japan, Korea, the Philippines, Thailand, Vietnam, and Taiwan, alongside global operations across 54 countries. The Bukit Mertajam office functions as a customer-facing sales, underwriting, and service location supporting individual consumers, small and medium businesses, and enterprise clients across Malaysia, sitting within a multi-channel architecture that combines licensed agents and brokers, direct sales, bank partnerships, embedded insurance via Chubb Studio, and online self-service.

Chubb's product portfolio is organized into two core segments: Personal Insurance — covering homeowners and renters property, auto (standard and classic), valuables (jewelry, arts, wines and spirits, collections), boats and yachts, pet insurance (delivered through a partnership with Healthy Paws), and travel insurance — and Business Insurance — spanning accident and health, commercial package, cyber, management liability, marine, professional liability, workers compensation, and industry-specific solutions for construction, financial institutions, healthcare, life sciences, manufacturing, real estate and hospitality, and technology sectors. The underlying technology backbone is Chubb Studio, an in-house digital platform that enables third parties — digital banks, retailers, telecom operators, and travel platforms — to embed Chubb coverage directly into their customer journeys, supported by more than 120 business partners across Asia Pacific. Adjacent service lines include ESIS for risk management and Chubb Risk Consulting, along with Chubb Institute as an agent and broker education platform.

Chubb generates revenue primarily through recurring insurance premiums collected across these product lines, with pricing determined via underwriting-based risk assessment rather than published rate cards. Distribution combines field sales for enterprise accounts, inside sales, agent and broker networks, bank partnerships for life and general insurance (notably the AEON relationship in Asia Pacific), and embedded insurance through Chubb Studio plus self-service online purchase for selected products. The parent group provides substantial underwriting capacity — over $200 billion in global assets, $21 billion in claims paid globally in 2023, an AA rating from S&P Global, and an A+ rating for Chubb Life sustained over five consecutive years — which underpins the branch's competitive positioning in Malaysia.

Name

Chubb Insurance Malaysia Berhad - Bukit Mertajam

Legal name

Chubb

Website

https://www2.chubb.com

Company type

Public

Founded year

1792

Operating status

Operating

Headcount range

11–50 employees

Short description

Chubb Insurance Malaysia Berhad - Bukit Mertajam is a Malaysian branch of global insurer Chubb Limited, employing 19 staff to distribute property, casualty, life, accident and health, and specialty insurance to individuals, SMBs, and enterprises through agents, brokers, banks, and embedded insurance.

Ownership category

akta.pro rank

Product category

General Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126), Direct Life, Health, and Medical Insurance Carriers (52411)

SIC

Fire, Marine & Casualty Insurance (6331), Life Insurance (6311), Accident & Health Insurance (6321)

akta.pro primary industry

Mid-Market Commercial Package (Package Policies) (FSAJAFAB)

akta.pro secondary industries

Commercial Auto & Fleet Insurance (FSAJAMAB), General Liability Insurance (FSAJAMAE), Technology / IT Services BOP (FSAJAFAK)

Keywords

• Personal insurance products
• Commercial business insurance
• Property and casualty insurance
• Embedded insurance platform
• Specialty risk coverage

Headquarters

HQ city

Bukit Mertajam

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Premiums: Chubb generates revenue primarily through insurance premiums collected from policyholders across property, casualty, accident & health, cyber, marine, professional liability, and other insurance product lines. Revenue is collected as recurring premiums based on policies issued.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Chubb Insurance Malaysia Berhad - Bukit Mertajam sells personal and commercial insurance policies covering property, auto, valuables, boats, pets, travel, accident & health, cyber, marine, professional liability, workers compensation, and industry-specific risks for individuals, families, small and medium businesses, and large multinational corporations in Malaysia. The branch also distributes Chubb Studio embedded insurance products for digital platform partners across Asia Pacific.

Product overview

Chubb Insurance Malaysia Berhad operates as part of the global Chubb Group, offering a comprehensive insurance portfolio organized into two main segments: Personal Insurance (Individuals & Families) covering property, auto, valuables, boats & yachts, pets, and travel; and Business Insurance serving small, medium, and large multinational enterprises across industries including construction, financial institutions, healthcare, life sciences, manufacturing, real estate, and technology. The company also provides specialized embedded insurance solutions through Chubb Studio, enabling digital platforms and consumer brands to integrate insurance coverage into their products. Chubb's business insurance offerings include Accident & Health, Cyber, Marine, Professional Liability, Workers Compensation, and various industry-specific coverages.

Differentiator

Problem solved

Functional benefit

Brands

• Chubb Studio: In-house technology platform enabling integration of insurance products into customer experiences
• ESIS
• Chubb Institute

Products and services

• Personal Insurance (Individuals & Families)

Quantifiable outcome

• $21 billion in claims paid globally in 2023
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• AEONcoreChannel Partner/ Reseller/ DistributorChubb Life and AEON partnership offering life insurance products to AEON customers in Hong Kong, providing comprehensive protection solutions including critical illness, accident, and term life coverage.
• 120+ Business Partners across Asia PacificcoreGTM or Marketing PartnerChubb has a proven track record of maximizing ancillary revenue for more than 120 business partners across Asia Pacific through consumer brand partnerships and embedded insurance solutions via Chubb Studio.
• AdMedikaminorGTM or Marketing PartnerHealth and lifestyle merchant partnership in Indonesia offering discounts on various health and lifestyle services to Chubb Life policyholders.
• NubankcoreGTM or Marketing PartnerDigital banking partnership case study for life insurance distribution, demonstrating embedded insurance integration into digital banking platforms.
• Yettel BulgariacoreGTM or Marketing PartnerTelecommunications partnership case study for travel insurance distribution, showcasing embedded insurance through telecom channels.
• Digital Platforms (Various)coreTechnology or IntegrationVarious digital platforms integrating Chubb insurance products through Chubb Studio technology, including digital banks, retailers, travel companies, and financial institutions across Asia Pacific.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Manulife Financial: Global life and health insurer with a strong Asia division and growing wealth/annuity franchise, comparable to Chubb Life's life, health, and wealth-planning product suite across APAC.
• AXA SA: Global insurer with leading positions in P&C, life, health, and savings, operating across Europe, Asia, and the Americas; directly comparable to Chubb's multi-line, multi-region franchise.
• Allianz SE: World's largest insurance group by premiums, offering P&C, life/health, and asset management globally with strong APAC presence, comparable to Chubb's diversified product and geographic mix.
• Zurich Insurance Group: Global general insurer offering commercial and personal P&C, accident & health, and specialty lines across more than 200 countries and territories, directly comparable to Chubb's broad portfolio and international footprint.

Regional players

• Tokio Marine Holdings: Japanese-headquartered global insurer with very strong APAC presence and substantial Malaysian operations, offering comparable P&C and life products including commercial package, auto, and specialty lines.
• Prudential plc: Asia-focused life and health insurer with deep bancassurance and agency distribution in Malaysia (Prudential BSN) and broader Southeast Asia, comparable to Chubb Life's life and accident & health offerings.
• MS&AD Insurance Group Holdings: Japanese-headquartered APAC P&C group with Malaysian operations (MSIG Malaysia), offering auto, fire, marine, and liability coverages comparable to Chubb's Malaysian P&C portfolio.
• AIA Group: Pan-Asian life and health insurer with dominant presence across ASEAN markets including Malaysia, competing directly with Chubb Life for life, accident & health, and wealth-linked insurance products.

Direct peers

• Sompo Holdings: Japanese global P&C insurer with commercial package, auto, marine, and specialty lines plus growing digital distribution, closely aligned with Chubb's product breadth and APAC commercial strategy.
• AIG (American International Group): Global property & casualty and life insurer with a comparable multi-line, multi-jurisdiction franchise and similar emphasis on commercial and specialty coverages, including embedded insurance initiatives.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/chubb-insurance-malaysia-berhad---bukit-mertajam
• Facebookfacebook.com/Chubb
• YouTubeyoutube.com/user/ChubbInsurance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chubb Insurance Malaysia Berhad - Bukit Mertajam