I.O.S. Marketing Corporation

What I.O.S. Marketing Corporation does

I.O.S. Marketing Corporation is a privately held Philippine wholesale distributor, founded and registered in 1977, that supplies optical products, ophthalmic instruments, and laboratory/medical equipment to eye-care professionals across the Philippines. The company does not manufacture its own products; instead, it serves as the authorized local distributor for more than 17 international brands, including Alcon (Air Optix, Dailies, FreshLook, Opti-Free), Welch Allyn, Canon Medical, iCare, Shin-Nippon, Rexxam, Shanghai Canton Optics, 66 Vision-Tech, Vorotek, Neotech, Innotech, and Pollux. Its portfolio spans contact lenses and solutions, lubricant eye drops, ophthalmic diagnostic instruments (tonometers, auto ref-keratometers, slit lamps, retinal cameras, OCT), surgical lighting and loupes, optical laboratory equipment (lens edgers, lensmeters, trial frames), eyeglass lenses, vital signs monitors, and ENT examination units.

The company operates a B2B sales-led distribution model organized into four product departments (Frames/Sunglasses, Contact Lens, Lenses, Instruments) plus a dedicated Technical Support function for equipment installation, warranty, and after-sales service. Distribution is supported by three strategically placed offices: a head office in Quiapo, Manila serving Luzon; a hub office in Cebu City serving Visayas; and a hub office in Davao City serving Mindanao, providing nationwide reach across the Philippine archipelago. Technical support is delivered by an in-house team of product specialists, pharmacists, and manufacturer-trained technicians. Pricing is not publicly disclosed; sales occur via direct department-specific inquiry channels targeting ophthalmologists, optometrists, and eyewear specialists as the primary customer segments.

The business has remained privately held since founding with no external funding rounds, parent company, or M&A activity disclosed. More recently, IOS has broadened its product categories beyond core optical into frontline diagnostics and intensive care equipment (vital signs monitors, pulse oximeters) and ENT furniture, indicating incremental vertical and adjacent-market expansion. Revenue figures are not publicly disclosed, and the company maintains a workforce in the 11-50 employee range.

Name

I.O.S. Marketing Corporation

Legal name

I.O.S. Marketing Corporation

Website

https://ios.com.ph

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

I.O.S. Marketing Corporation is a Philippine wholesale distributor, founded in 1977, that supplies optical products, ophthalmic instruments, and medical equipment from 17+ international brands to ophthalmologists, optometrists, and eyewear specialists across the Philippines through offices in Manila, Cebu, and Davao.

Ownership category

akta.pro rank

Product category

Optical and Ophthalmic Equipment Distribution

NAICS

Ophthalmic Goods Merchant Wholesalers (42346), Ophthalmic Goods Merchant Wholesalers (423460)

SIC

Ophthalmic Goods (3851), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)

akta.pro secondary industries

Specialty Pharmaceutical Distributors (HLAIAJAB), OTC & Consumer Health Distributors (HLAIAJAC)

Keywords

• Optical supplies distribution
• Ophthalmic equipment
• Contact lens distribution
• Optometry instruments
• Medical device distribution

Headquarters

HQ city

Quiapo

HQ country

Philippines

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Optical Supplies Distribution: Wholesale distribution of contact lenses, contact lens solutions, prescription and non-prescription eyewear, and optical supplies to healthcare professionals and retailers.
2. Ophthalmic Instruments Distribution: Distribution of medical-grade ophthalmic instruments and equipment including diagnostic devices, surgical tools, and clinic furniture to ophthalmology practices and hospitals.
3. Technical Support Services: After-sales technical support, installation, warranty service, and training provided by product specialists, pharmacists, and specialized technicians trained locally and abroad.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

I.O.S. Marketing Corporation is a wholesale distributor of optical supplies, ophthalmic and optometry instruments, contact lenses and solutions, eye drops, eyeglass lenses, surgical equipment, and laboratory instruments in the Philippines. The company serves as the authorized distribution partner for multiple international brands (Air Optix, Dailies, FreshLook, Opti-Free, Systane, Welch Allyn, Canon, iCare, Shin-Nippon, Rexxam, and others), supplying ophthalmologists, optometrists, eyewear specialists, and ENT practitioners. They provide technical support including installation, warranty, and after-sales service through trained product specialists, pharmacists, and technicians.

Product overview

I.O.S. Marketing Corporation is a wholesale optical supplier and distributor operating in the Philippines since 1977. The company does not manufacture its own products but serves as a distribution partner for multiple international optical and ophthalmic equipment brands. Their portfolio spans five main categories: (1) Contact Lenses and Solutions including Air Optix, Dailies, FreshLook, All Comfort, AO Sept Plus, and Opti-Free; (2) Eye Drops including Systane Ultra UD and Systane Balance; (3) Ophthalmic Diagnostic Instruments including tonometers (Icare Home, Icare IC100, Canon TX-20P, Rexxam NCT-200, Shin-Nippon NCT-200), auto ref-keratometers (Rexxam Accuref K-900/R-800, Shin-Nippon ACCUREF K-900/R-800, Canon RK-F2), slit lamps (Shin-Nippon XL-1 LED, Rexxam RS Series, 66 Vision Tech YZ Series), digital refractors (Rexxam DR-900, Shin-Nippon DR-900), corneal topographers (Rexxam RET-700), and retinal imaging (Canon CR-2, Canon OCT-A1); (4) Surgical Equipment including Vorotek LED headlights and endoscopes, Welch Allyn Green Series lights, and operation microscopes (66 Vision Tech YZ20 Series); (5) Optical Laboratory Equipment including lens edgers (Shanghai Canton Optics ALE903), lensmeters (Shin-Nippon SLM Series, Shanghai Canton Optics D903), trial frames, frame heaters, ultrasonic cleaners, and ophthalmic furniture (chairs, stands, tables) from Shanghai Canton Optics and Neotech; (6) Eyeglass Lenses including Pollux progressive lenses, single vision lenses, and specialty blue light blocking lenses; (7) Vital Signs Monitors and Pulse Oximeters (Care Vision brand); (8) ENT Equipment (Innotech chairs and units). The company provides comprehensive technical support, product specialists, pharmacists, and specialized technicians trained by manufacturers for installation and after-sales service.

Differentiator

Problem solved

Functional benefit

Brands

• Air Optix: Contact lens brand
• All Comfort
• AOSEPT
• Dailies
• FreshLook
• Opti-Free
• Pollux
• Systane
• 66 Vision-Tech
• Canon
• Care Vision
• EverView-DongYang
• Good-Lite
• iCare
• Innotech
• JieYing
• Neotech
• Optitech
• Rexxam
• Shanghai Canton Optics
• Shin-Nippon
• SK Med
• Vorotek
• Welch Allyn
• Yonker

Products and services

• Air Optix Contact Lenses Authorized distribution of Air Optix brand contact lenses for eye care professionals and eyewear specialists in the Philippines.
• Dailies Contact Lenses Authorized distribution of Dailies brand daily disposable contact lenses for optometrists and optical retailers.
• FreshLook Color Contact Lenses Authorized distribution of FreshLook color contact lenses for eye care professionals and optical retailers.
• All Comfort Multi-Purpose Solution Borate buffered sterile solution for cleaning, disinfecting, storing, and lubricating soft, silicone hydrogel, and hard contact lenses.
• AO Sept Plus Contact Lens Solution Authorized distribution of AO Sept Plus hydrogen peroxide-based contact lens care solution.
• Opti-Free PureMoist Contact Lens Solution Authorized distribution of Opti-Free PureMoist multi-purpose disinfecting solution for contact lenses.
• Systane Ultra UD Lubricant Eye Drops Lubricant eye drops for dry eye relief distributed to ophthalmologists, optometrists, and pharmacies.
• Systane Balance Lubricant Eye Drops Lubricant eye drops that restore the lipid layer for dry eye patients with meibomian gland dysfunction (MGD).
• Welch Allyn Ophthalmic Diagnostic Instruments Distribution of Welch Allyn binocular indirect ophthalmoscopes, coaxial ophthalmoscopes, standard ophthalmoscopes, Spot Vision Screeners, exam lights, procedure lights, and Pocket LED otoscope & ophthalmoscope sets for ophthalmology practices.
• Vorotek Surgical LED Illumination and Loupes Distribution of Vorotek surgical LED headlights, endolights, O-Scopes, and L-Scopes (surgical loupes with integrated LED illumination) designed and manufactured in Australia.
• Shin-Nippon Ophthalmic Diagnostic Instruments Distribution of Shin-Nippon auto ref-keratometers, LED slit lamps, non-contact tonometers, digital refractors, and auto lensmeters for eye care clinics.
• Rexxam Ophthalmic Diagnostic Instruments Distribution of Rexxam auto ref-keratometers, digital refractors, auto ref-topographers, LED slit lamps, and non-contact tonometers for ophthalmology practices.
• iCare Tonometers Distribution of iCare rebound tonometers (Home, Home2, IC100, TA01i) for measuring intraocular pressure without anesthesia or air puff, including patient-use home tonometers for glaucoma monitoring.
• Sun Kingdom Ultrasound Diagnostic Devices Distribution of Sun Kingdom ultrasound A-scan, B-scan, and pachymetry devices for ophthalmic biometry and corneal thickness measurement.
• Canon Ophthalmic Instruments Distribution of Canon full-auto tonometers, auto ref-keratometers, digital retinal cameras, and optical coherence tomography (OCT) systems for ophthalmology clinics.
• Shanghai Canton Optics Optical Laboratory Equipment Distribution of Shanghai Canton Optics automatic lens edgers, ultrasonic cleaners, ophthalmic chairs and stands, motorized tables, LED vision charts, auto lensmeters, trial frames, frame heaters, lens groovers, and accessories for optical laboratories and clinics.
• 66 Vision-Tech Ophthalmic Instruments Distribution of 66 Vision-Tech slit lamp microscopes, Schiotz and applanation tonometers, operation microscopes, and motorized ophthalmic tables for eye care practices.
• Pollux Eyeglass Lenses Distribution of Pollux progressive addition lenses, single vision multicoated plastic lenses, blue light blocking lenses, and photochromic lenses for optical retailers and optometrists.
• Care Vision Vital Signs Monitors and Pulse Oximeters Distribution of Care Vision vital signs monitors, desktop pulse oximeters, and handheld pulse oximeters for clinics and frontline/intensive care settings.
• Neotech Ophthalmic Furniture Distribution of Neotech ophthalmic operation chairs and refraction units with motorized positioning for ophthalmology clinics.
• Innotech ENT Equipment Distribution of Innotech ENT examination chairs and ENT units with built-in vision LEDs and scope drawers for ENT practices.
• Technical Support and After-Sales Service After-sales technical support, installation, warranty service, and training provided by product specialists, pharmacists, and specialized technicians trained locally and abroad by manufacturers for ophthalmic instruments and equipment.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core.

• Air OptixcoreOthersExclusive/authorized distributor of Air Optix contact lenses in the Philippines.
• DailiescoreOthersExclusive/authorized distributor of Dailies contact lenses in the Philippines.
• FreshLookcoreOthersExclusive/authorized distributor of FreshLook color contact lenses in the Philippines.
• Opti-FreecoreOthersExclusive/authorized distributor of Opti-Free contact lens solutions in the Philippines.
• SystanecoreOthersExclusive/authorized distributor of Systane eye drops and lubricant products in the Philippines.
• Welch AllyncoreOthersAuthorized distributor of Welch Allyn medical instruments including ophthalmoscopes, otoscopes, vital signs monitors, and diagnostic equipment in the Philippines.
• Canon (Medical Equipment)coreOthersAuthorized distributor of Canon ophthalmic instruments including auto ref-keratometers, tonometers, and retinal cameras in the Philippines.
• iCarecoreOthersAuthorized distributor of iCare rebound tonometers for intraocular pressure measurement in the Philippines.
• Shin-NipponcoreOthersAuthorized distributor of Shin-Nippon ophthalmic instruments including auto ref-keratometers, lensmeters, and slit lamps in the Philippines.
• RexxamcoreOthersAuthorized distributor of Rexxam ophthalmic instruments including refractors, slit lamps, and chart projectors in the Philippines.
• Shanghai Canton OpticscoreOthersAuthorized distributor of Shanghai Canton Optics optical equipment including lens edgers, trial frames, and ophthalmic furniture in the Philippines.
• 66 Vision-TechcoreOthersAuthorized distributor of 66 Vision-Tech ophthalmic instruments including slit lamps, operation microscopes, and tonometers in the Philippines.
• VorotekcoreOthersAuthorized distributor of Vorotek surgical LED headlights and O-Scope products in the Philippines.
• NeotechcoreOthersAuthorized distributor of Neotech ophthalmic furniture including operation chairs and refraction units in the Philippines.
• InnotechcoreOthersAuthorized distributor of Innotech ENT chairs and examination units in the Philippines.
• EverView-DongYangcoreOthersAuthorized distributor of EverView ophthalmic diagnostic equipment including auto chart projectors and LCD charts in the Philippines.
• PolluxcoreOthersAuthorized distributor of Pollux eyeglass lenses including progressive addition lenses and multi-coated lenses in the Philippines.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Alcon: Global leader in eye care products whose Air Optix and Dailies brands are core to I.O.S.'s distribution portfolio. Comparable in vision care products and the single most important principal supplier to I.O.S.
• Carl Zeiss Meditec: Global manufacturer and distributor of ophthalmic diagnostic and surgical equipment with broad Asia-Pacific presence. Overlaps directly with I.O.S.'s diagnostic instruments portfolio (retinal cameras, OCT, refractors) at significantly larger global scale.
• Bausch + Lomb: Global vision care company manufacturing contact lenses, lens care products, and ophthalmic pharmaceuticals. Closely comparable product portfolio to I.O.S.'s contact lens and eye drop distribution business.
• Nidek: Japanese manufacturer of ophthalmic and optometric equipment including auto refractors, lensmeters, and slit lamps. Direct product overlap with I.O.S.'s diagnostic equipment offerings at global scale.
• CooperVision: Global contact lens manufacturer with significant Asia-Pacific presence. Directly comparable to I.O.S.'s contact lens distribution business, though operating at much larger scale globally.
• EssilorLuxottica: Global eyewear and lens giant covering frames, lenses, and ophthalmic instruments. Comparable breadth of optical products to I.O.S. at massive global scale, with own-brand and licensed brand distribution.
• Haag-Streit: Swiss manufacturer and distributor of ophthalmic diagnostic instruments including slit lamps, tonometers, and perimeters. Direct product overlap with I.O.S.'s distributed diagnostic equipment.
• Topcon Healthcare: Japanese global manufacturer of ophthalmic and optometric equipment including auto refractors, slit lamps, and retinal imaging. Directly competes with the same product categories I.O.S. distributes through Shin-Nippon and Rexxam partnerships.
• HOYA Vision Care: Global lens manufacturer and optical products distributor with strong Asia-Pacific presence. Comparable to I.O.S.'s Pollux lens portfolio and overall optical supplies distribution model, though at much larger scale.
• Keeler (Halma plc): UK-based manufacturer of ophthalmic instruments including tonometers, slit lamps, and indirect ophthalmoscopes, owned by Halma plc. Directly comparable diagnostic equipment portfolio to I.O.S.'s distributed instruments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/iosmc.ph

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about I.O.S. Marketing Corporation