Palmesus
Palmesus AS operates Scandinavia's largest beach music festival, an annual B2C event in Kristiansand, Norway, selling tiered tickets, F&B, merchandise, and sponsorships to young adult consumers and major brand partners.
- Company typePrivate
- Founded2009
- HeadquartersKristiansand, Norway
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Palmesus does
Palmesus AS operates Scandinavia's largest beach festival, an annual multi-day music event held at Bystranda in Kristiansand, Norway, founded in 2009 by Leif Fosselie. The core product is the Palmesus Beach Festival, a June weekend event featuring international and Norwegian headliners (Alesso, Macklemore, Boris Brejcha, Marcus & Martinus) across multiple stages including the Main Stage, the CUPRA Pulse Stage, beach clubs, and the Technoborgen underground rave venue. The product portfolio has been progressively expanded to include After Beach club nights, the Palmesus Kick-Off pre-party, the Palmesus Rave Run 5km event, Palmesus Fashion merchandise, and the recently launched Palmesus Beach Club loyalty program (March 2026) with four attendance-based tiers.
The technology layer is conventional consumer-event infrastructure: iOS and Android apps, a Ticketmaster-integrated ticketing platform with Klarna installment payments, interactive digital venue maps, Google Analytics/Tag Manager instrumentation, and multi-platform social presence (Instagram, TikTok, Snapchat, YouTube, Spotify). Palmesus Beach Club introduces a structured loyalty data asset, though no AI/ML capabilities are evidenced.
Commercially, Palmesus runs a B2C event-driven GTM model with revenue from ticket sales (Beach Pass 1,495-2,395 NOK, Premium 2,095-3,395 NOK, After Beach 300-945 NOK), on-site food and beverage (operated via partners including McDonald's, Joe & The Juice, Los Tacos, Pizza Bakeren), branded merchandise, and a sponsorship portfolio with main partners AB InBev, Nordea, Gjensidige, Red Bull, McDonald's, Cupra, Visa, VG, and VY. The company is privately held, founder-operated, based in Kristiansand, with 51-100 employees, and no disclosed external institutional investment.
Palmesus firmographics
Firmographics- Name
- Palmesus
- Legal name
- Palmesus AS
- Website
- https://palmesus.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Palmesus AS operates Scandinavia's largest beach music festival, an annual B2C event in Kristiansand, Norway, selling tiered tickets, F&B, merchandise, and sponsorships to young adult consumers and major brand partners.
- Ownership category
- akta.pro rank
Palmesus industry classification
Industry- Product category
- Music Festival Events
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Festival & Event Producers/Organizers (MPAIAFAC)
- akta.pro secondary industries
- Cultural & Community Festivals (Ticketed) (THAJAFAI), Nightlife Events & Club Tickets (THAJAFAK), Concession & Stadium / Arena Catering (THAFAIAG)
Keywords
Where Palmesus is headquartered
LocationHeadquarters
- HQ city
- Kristiansand
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Palmesus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Ticket sales: Primary revenue stream from selling tickets across multiple tiers: Beach Pass (weekend and day), Premium Beach Pass, After Beach passes, and Kick-Off events. Tickets sold through Ticketmaster with varying age restrictions (18+ standard, 20+ premium).
- Food & Beverage: On-site food and beverage sales across multiple bars and food court areas. The festival features partners including McDonald's, Joe & The Juice, Los Tacos, and Pizza Bakeren. No Bong system - card payment only.
- Merchandise: Sale of Palmesus-branded fashion items including t-shirts, hoodies, and crewnecks through the Palmesus Shop.
- Sponsorship & Brand Partnerships: Revenue from main partners including AB InBev, Nordea, Gjensidige, Red Bull, McDonald's, Cupra, Visa, and VG, as well as operational partners across food, beverage, retail, and transport categories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Beach Pass Weekend - Full weekend access to main festival area |
| One time/ perpetual license | Pay-as-you-go | Beach Pass Weekend Early Bird - Discounted early purchase |
| One time/ perpetual license | Pay-as-you-go | Premium Beach Pass Weekend - VIP experience with exclusive perks |
| One time/ perpetual license | Pay-as-you-go | Beach Pass Day - Single day access (Friday or Saturday) |
| One time/ perpetual license | Pay-as-you-go | Premium Beach Pass Day - VIP single day access |
| One time/ perpetual license | Pay-as-you-go | After Beach Weekend Pass - Club night access (3 nights) |
| One time/ perpetual license | Pay-as-you-go | After Beach Weekend Premium Pass - VIP club night access |
| One time/ perpetual license | Pay-as-you-go | After Beach Single Day Pass - Individual club night access |
| One time/ perpetual license | Pay-as-you-go | Palmesus Kick-Off 2026 - Pre-festival club night |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
Palmesus product offering
Product offeringCore offering
Palmesus operates Scandinavia's largest beach music festival, held annually at Bystranda in Kristiansand, Norway. The company sells tiered festival tickets (Beach Pass, Premium Beach Pass, After Beach, Kick-Off) primarily through Ticketmaster, produces on-site food and beverage operations with named partners, sells Palmesus-branded merchandise through its e-commerce shop, and earns revenue from corporate sponsorships. The portfolio is extended by a 4-tier loyalty program (Palmesus Beach Club), a 5km running event (Palmesus Rave Run), an underground rave venue (Technoborgen), discounted hotel packages, and a mental-health rest space (Pauserommet).
Product overview
Palmesus is Scandinavia's largest beach festival held at Bystranda in Kristiansand, Norway. The core offering is the Palmesus Beach Festival, a multi-day music event featuring multiple stages (Main Stage, CUPRA Pulse Stage, Beach Clubs, After Beach club nights, Palmesus Kick-Off, and Technoborgen underground rave venue). The product portfolio includes the main festival ticketing (via Ticketmaster), the Palmesus Official App for schedule and lineup information, the Palmesus Beach Club loyalty program, Palmesus Fashion merchandise (T-shirts, hoodies, crewnecks sold through the Palmesus Shop), Palmesus Rave Run (a 5km morning run event on festival Saturday), After Beach (post-festival club nights), and a hotel accommodation partnership (Palmesus Hotels) offering discounted rates at partner hotels in Kristiansand.
Differentiator
Problem solved
Functional benefit
Brands
- Palmesus Beach Club: Loyalty program launched in March 2026 with four status levels (PINK, SILVER, GOLD, DIAMOND) based on years of attendance, offering exclusive benefits, discounts, and early access to events.
- Palmesus Fashion
- Palmesus Rave Run
- Palmesus After Beach
Products and services
- Palmesus Beach Festival Annual multi-day beach music festival at Bystranda in Kristiansand, Norway, with multiple stages (Main Stage, CUPRA Pulse Stage), beach clubs, food and beverage areas, and headline international and Norwegian artists. For individual festival-goers aged 18+ (Premium 20+).
- Palmesus After Beach Post-festival nightclub experience continuing after the main beach festival closes, held at separate club venues with multiple ticket tiers (regular and premium) for Thursday Kick-Off, Friday, and Saturday nights. For adults 18+ (Premium 20+).
- Palmesus Kick-Off Opening party held the Thursday before the main festival weekend, featuring Room 37 hosting a Boiler Room-inspired event. Separate ticket: 300 NOK standard, 450 NOK premium. For adults 18+ (Premium 20+).
- Palmesus Rave Run 5km morning running event held on the Saturday of the Palmesus festival. Organized in partnership with Mizuno, Craft, Joe & The Juice, Save the Night, and Pour Pace Running Club; participants receive a limited edition Palmesus Rave Run t-shirt. Starts at Scandic Bystranda.
- Technoborgen Underground techno rave venue located within Christiansholm Festning (a fortress), offering an immersive club experience separate from the main beach stages; described as a subterranean rave cave.
- Palmesus Official App Mobile application available on iOS (App Store) and Android (Google Play) providing festival schedule, artist lineup, venue map, and ticket management for Palmesus attendees.
- Palmesus Beach Club Loyalty Program Loyalty program launched in March 2026 for returning Palmesus attendees. Features four status tiers (PINK, SILVER, GOLD, DIAMOND) based on years of attendance, with benefits including exclusive offers, partner discounts, early access, upgrades, fast track entry, and event invitations, delivered via the Palmesus Beach Club app.
- Palmesus Fashion (Merchandise) Official Palmesus merchandise line sold through palmesusshop.com, including T-shirts, hoodies, crewnecks, and junior-sized apparel featuring Palmesus branding.
- Palmesus Hotels Hotel accommodation partnership offering up to 15% discount on partner hotels in Kristiansand (Citybox Hotel Kristiansand, Comfort Hotel Kristiansand, Clarion Hotel Ernst) exclusively for Palmesus ticket holders; discount codes accessible via the Palmesus app.
- Pauserommet (Rest Room) Mental health and well-being rest space sponsored by Gjensidige and operated with Mental Helse Ungdom, offering festival-goers a safe staffed space to take a break; open Friday and Saturday from 16:00–22:00.
Quantifiable outcome
- Palmesus has collected tens of thousands of 'strandløver' (beach lovers) since its founding
- +1 more outcomes
Companies that use Palmesus
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Palmesus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
Palmesus partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered main partner, operational partner and core partner.
- AB InBevmain partnerMajor beverage partner providing beer and other alcoholic beverages for the festival. AB InBev is listed as a main partner of Palmesus.
- Nordeamain partnerFinancial services partner and main sponsor of Palmesus.
- Gjensidigemain partnerInsurance partner and sponsor of the 'Pauserommet' (Rest Room) mental health support initiative at the festival. Provides both physical presence and support services.
- Red Bullmain partnerEnergy drink partner and main sponsor of Palmesus.
- McDonald'smain partnerFood partner providing dining options at the festival food court.
- Cupramain partnerAutomotive sponsor and stage naming partner (CUPRA Pulse Stage).
- Visamain partnerPayment services partner for card transactions throughout the festival.
- VGmain partnerMedia partner providing press coverage and media exposure.
- VY (Vygruppen)main partnerOfficial transport partner providing express bus services (Vy express) from major Norwegian cities to Kristiansand for the festival with extra departures.
- Joe & The Juiceoperational partnerBeverage and food partner at the festival food court.
- Pizza Bakerenoperational partnerFood partner providing pizza options at the festival food court.
- Los Tacosoperational partnerFood partner providing Mexican cuisine at the festival food court.
- Coca-Colaoperational partnerBeverage partner providing soft drinks and refreshments.
- Anoraoperational partnerBeverage and alcohol distribution partner.
- Ticketmastercore partnerOfficial ticketing partner for all Palmesus tickets including Beach Pass, Premium, After Beach, and Kick-Off.
- TwentyFouroperational partnerMerchandise partner for Palmesus branded clothing and accessories.
- Medic Sør ASoperational partnerMedical services partner leading the medic team consisting of doctors, nurses, ambulance personnel, and other health professionals for first aid and emergency response.
- Clarion Hotel Ernstoperational partnerOfficial hotel partner offering accommodation with up to 15% discount for ticket holders.
- Citybox Hotel Kristiansandoperational partnerOfficial hotel partner offering budget-friendly accommodation with up to 15% discount for ticket holders.
- Comfort Hotel Kristiansandoperational partnerOfficial hotel partner offering accommodation with up to 15% discount for ticket holders.
- Mizunooperational partnerRunning shoes partner for Palmesus Rave Run 5km event, offering shoe testing opportunities.
- Craftoperational partnerAthletic apparel partner providing limited edition Palmesus Rave Run running shirts.
- Save the Nightoperational partnerPartner for after-run activation at Palmesus Rave Run event.
- Mental Helse Ungdomoperational partnerMental health support partner collaborating with Gjensidige's Pauserommet initiative for psychological support during the festival.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Palmesus competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights7 records
Customer concentration
Palmesus social profiles
Digital presencePalmesus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Palmesus leadership team
Management profileNumber of profiles
Profiles1 record
Palmesus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Palmesus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Palmesus
What does Palmesus do?
Palmesus operates Scandinavia's largest beach music festival, held annually at Bystranda in Kristiansand, Norway. The company sells tiered festival tickets (Beach Pass, Premium Beach Pass, After Beach, Kick-Off) primarily through Ticketmaster, produces on-site food and beverage operations with named partners, sells Palmesus-branded merchandise through its e-commerce shop, and earns revenue from corporate sponsorships. The portfolio is extended by a 4-tier loyalty program (Palmesus Beach Club), a 5km running event (Palmesus Rave Run), an underground rave venue (Technoborgen), discounted hotel packages, and a mental-health rest space (Pauserommet).
Is Palmesus a public or private company?
Palmesus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Palmesus founded?
Palmesus was founded in 2009. It employs 51 to 100 people.
Where is Palmesus based?
Palmesus is headquartered in Kristiansand, Norway, in the Europe region.
How does Palmesus make money?
Four revenue lines are on record. Ticket sales are the primary driver. The others are food & Beverage, merchandise and sponsorship & Brand Partnerships.
Does Palmesus have an API?
No public API is recorded for Palmesus.
What industry is Palmesus in?
Palmesus's product category is Music Festival Events. Its primary akta.pro industry code is MPAIAFAC, Festival & Event Producers/Organizers, with a secondary code of THAJAFAI, Cultural & Community Festivals (Ticketed). Its NAICS code is 711310 and its SIC code is 7900.