Jade By Monica and Karishma

Name

Jade By Monica and Karishma

Legal name

Jade By Monica and Karishma

Website

https://jadebymk.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Luxury Indian Bridal and Couture Fashion

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Luxury Bridal & Occasionwear (CRAAAFAI)

Keywords

• Luxury bridal couture
• Indian heritage fashion
• Handcrafted occasion wear
• Artisanal bridal lehengas
• Traditional Indian embroidery

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Couture and Bridal Garments: One-time purchase model for high-value bespoke and ready-to-wear couture garments. Products include bridal lehengas, sarees, gowns, and occasion wear priced from ₹59,900 to ₹696,500+. Many items marked 'Price on Request' suggesting bespoke pricing for custom orders.
2. Diffusion Line: More accessible price points for ready-to-wear Indianwear across various occasions. Includes sarees, lehengas, and Indo-Western pieces targeting broader customer base.
3. Accessories: Signature JADE minaudières (clutches), crafted in brass with precision and intention, along with other accessories.
4. Heritage Craft Projects: Special projects reviving traditional crafts like kasab-zari, ikat, Banarasi brocade, and Madras checks. These artisanal pieces command premium prices due to intensive labor (e.g., 15,000 man-hours for one bridal lehenga) and cultural significance.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Jade By Monica and Karishma designs, produces, and retails luxury Indian bridal and couture apparel, including bridal lehengas, sarees, gowns, men's sherwanis and bandhgalas, and signature brass minaudière accessories. Garments are handcrafted using heritage techniques such as kasab-zari, ek-taar embroidery, block printing, zardozi, raffia, macrame, and moti bharat, often produced in collaboration with multi-generational master craftspeople. The brand sells through four flagship stores in major Indian metros and its own e-commerce platform, with bespoke appointments for couture and bridal pieces.

Product overview

Jade By Monica and Karishma is a luxury Indian fashion brand offering a multi-category portfolio centered on heritage craftsmanship. The brand operates across two main divisions: Jade Woman (Couture, Bridal, Diffusion) and Jade Man (Groom, Menswear Diffusion), supported by Accessories and the Grassroot Artisan Project. Collections include Apsara, Apsara Bridal, A Regal Rhapsody, Tārā, Shubhra, and Bani Thani, each celebrating traditional Indian crafts such as kasab embroidery, ek-taar work, block printing, and Banarasi weaving. The brand positions itself at the intersection of heritage preservation and contemporary luxury fashion.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Massive demand generated for kasab-zari craft following revival by Monica Shah

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• Chanakya InternationalcoreStrategic or Co-development PartnerPartnership with Chanakya International for access to their archive and collaboration with 13th and 14th-generation master craftspeople. Designer Monica Shah worked with these master craftspeople for six months to successfully revive the Mughal-era kasab-zari technique. This partnership is foundational to the brand's heritage craft positioning.
• CSMVS (Chhatrapati Shivaji Maharaj Vastu Sangrahalaya)flagshipStrategic or Co-development PartnerThree-way collaboration: JADE X CSMVS X JSW - Legacy of Deft Hands. Partnership with the CSMVS museum and JSW Foundation to showcase and preserve Indian craft traditions.
• JSW FoundationflagshipStrategic or Co-development PartnerThree-way collaboration: JADE X CSMVS X JSW - Legacy of Deft Hands. Partnership with the CSMVS museum and JSW Group's foundation to support artisan communities and preserve Indian craft heritage.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tarun Tahiliani: Indian luxury couture house specializing in bridal lehengas, gowns, and fusion Indianwear with heritage-craft emphasis. Comparable to JADE in couture price band, bridal focus, and emphasis on craft revival.
• Anita Dongre: Luxury Indian designer with bridal couture, diffusion (Grassroot), and menswear lines. Comparable to JADE in bridal-couture positioning, multi-tier price architecture, and craft-conscious storytelling.
• Rohit Bal: Indian luxury designer with bridal and couture lines featuring rich embroidery and heritage motifs. Comparable to JADE in couture craft emphasis and luxury bridal customer base.
• Manish Malhotra: Leading Indian couture designer with a strong bridal and Bollywood-celebrity endorsement model. Operates couture, diffusion, and menswear lines directly comparable to JADE Woman and JADE Man, and competes for the same high-net-worth bridal customer.
• Falguni Shane Peacock: Indian couture and bridal wear label known for embellished lehengas, gowns, and occasion wear at premium price points. Directly competes with JADE in the luxury bridal and couture occasion-wear category.
• JJ Valaya: Luxury Indian couture house with bridal, couture, and menswear collections rooted in heritage textiles and embroidery. Comparable to JADE in heritage-craft positioning and bridal couture price band.
• Anamika Khanna: Indian contemporary couture designer known for bridal lehengas and Indo-Western fusion at luxury price points. Comparable to JADE's couture and bridal positioning with a similar contemporary-meets-heritage design language.
• Sabyasachi: India's most recognized luxury bridal and couture designer, offering heritage-craft lehengas, sarees, and menswear at comparable price points. Sabyasachi is the dominant direct competitor in luxury Indian bridal couture and shares JADE's heritage-craft storytelling approach.
• Abu Jani Sandeep Khosla: Indian couture design duo specializing in bridal and occasion wear with detailed hand embroidery. Comparable to JADE in couture craftsmanship intensity and bridal couture customer overlap.

Emerging players

• Raw Mango: Indian heritage-textile-focused brand emphasizing handwoven sarees and Indianwear with strong craft narrative. Partial overlap with JADE in heritage-textile storytelling and occasion-wear category, but positions at a lower price band and broader textile focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/jadebymk
• LinkedInlinkedin.com/company/jade-india-lifestyle

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jade By Monica and Karishma