What Supro does

Supro is a manufacturer and distributor of vintage-inspired tube guitar amplifiers and analog effects pedals, headquartered in New York City and operated as a brand under Bond Audio, which also controls D'Angelico Guitars and Pigtronix. The company traces its lineage to original Supro amplifiers manufactured in Chicago from 1935 to 1968, which appeared on landmark recordings by Led Zeppelin, the Rolling Stones, and David Bowie; the brand was revived in 2014 and acquired by Bond Audio in June 2020. Supro's product portfolio spans 50+ amplifier models and variants organized into series including Delta King, Blues King, Black Magick, Royale, Galaxy, Amulet, Keeley Custom, and hand-built USA Custom series, with retail prices ranging from $329 (Delta King 8) to $3,499 (Ambassador Custom 2x10).

The core technology is all-tube Class A amplification with proprietary circuit designs including a signature 6973 tube power stage, custom paraphase inverter stage, custom-wound BD-series speakers by Celestion, Mercury Magnetics transformers on premium models, and analog spring reverb/tremolo. The June 2025 Airwave launch introduced Two notes DynIR digital cabinet simulation into an otherwise analog platform, addressing studio recording and silent-practice use cases. Supro also produces five analog effects pedals (Drive, Tremolo, Chorus, Flanger, Delay) using Bucket Brigade IC chips, plus apparel and accessories. Components are sourced from premium suppliers including Celestion, Jensen, Eminence, Mercury Magnetics, and EHX.

The business model is one-time hardware sales through a global authorized dealer network of 100+ retailers across North America, Europe, and the Middle East, supplemented by major online retailers (Sweetwater, American Musical Supply) and limited direct-to-consumer e-commerce. Supro serves primarily individual guitarists across skill levels (hobbyists, gigging musicians, studio players, touring professionals), with artist endorsements from Joe Perry, Lenny Kravitz, Billy Gibbons, Richard Fortus, Cory Wong, and others functioning as social proof and marketing levers rather than enterprise revenue contracts. The company is privately held with 11-50 employees and no disclosed financial data.

Name

Supro

Legal name

Supro USA

Website

https://suprousa.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Supro is a New York-based manufacturer of vintage-inspired tube guitar amplifiers and analog effects pedals, reviving a brand originally produced in Chicago from 1935-1968. Operating under Bond Audio, Supro sells through a global authorized dealer network serving individual guitarists across hobbyist, studio, and professional touring segments.

Ownership category

akta.pro rank

Product category

Guitar Amplifiers

NAICS

Musical Instrument and Supplies Retailers (45914), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)

SIC

Musical Instruments (3931)

akta.pro primary industry

Audio Accessories & Consumables (Cables, Stands, Cases, Strings, Picks, Heads) (MPAIAJAF)

akta.pro secondary industries

Pro Audio & Recording Equipment Retail (MI-adjacent) (CRALAEAC), Instrument Repair, Maintenance & Luthier Services (CRALAEAF)

Keywords

• Tube guitar amplifiers
• Analog effects pedals
• Vintage amp reissues
• Musical instrument manufacturing
• Guitar amplification

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Guitar Amplifiers: Primary revenue stream from tube guitar amplifiers including combos, heads, and extension cabinets. Products range from entry-level (Delta King 8 at $329) to premium hand-built USA Custom series (Ambassador Custom at $3,499). Revenue generated through one-time hardware sales via dealer network.
2. Effects Pedals: Analog modulation and drive pedals including Chorus ($249), Tremolo ($219), Flanger ($289), Delay ($219), and Drive ($219). One-time hardware purchase model.
3. Apparel and Accessories: Branded merchandise including apparel (t-shirts $29.99-$39.99, hoodies $79.99, hats $34.99) and accessories (amp handles, pint glasses). Lower AOV accessories to drive additional revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Supro designs, manufactures, and distributes vintage-inspired tube guitar amplifiers and analog effects pedals. The product portfolio spans entry-level practice amps (Delta King 8 at $329) to premium hand-built USA Custom series amplifiers (Ambassador Custom at $3,499), with 50+ amp models across multiple series including Black Magick, Royale, Amulet, Delta King, Blues King, Galaxy, and more. The company also produces five analog effects pedals, extension cabinets, and branded apparel. Products are sold through a global network of authorized dealers and online retailers.

Product overview

Supro is a vintage-inspired musical instrument brand offering a curated portfolio of American-made and imported tube amplifiers and analog effect pedals. The amplifier lineup comprises multiple product families: the premium USA-built Custom Series (Ambassador, Delegate) hand-assembled with Mercury Magnetics transformers and premium components; the Black Magick series (combos, heads, extension cabinets) based on the 1959 Jimmy Page Supro; the high-headroom Royale series with Class A/AB switching; the variable-power Amulet series with switchable 1W/5W/15W operation; the Delta King series (8, 10, 12) with custom speakers and Pigtronix integration; the Blues King series; and classic reissue models including '64 Super/Reverb, Galaxy, Saturn Reverb, Royal Reverb, Jupiter, Thunderbolt, Statesman, Supreme, Comet, Rhythm Master, Dual-Tone, Coronado, Big Star, Tremo-Verb, and Reverb. The company also produces five effect pedals (Drive, Tremolo, Chorus, Flanger, Delay) plus apparel and accessories. The product line is unified by the Supro sound: Class A tube circuitry, warm breakup characteristics, analog feature sets, and Art Deco stylings inspired by 1950s Chicago.

Differentiator

Problem solved

Functional benefit

Products and services

• Airwave Combo Amplifier 25-watt 1x12 tube combo amplifier featuring onboard Two notes DynIR cabinet simulation with 12 cab sims (6 vintage Supro, 6 modern), analog tube preamp with Boost, Drive, Reverb and Tremolo effects, direct-to-house XLR outputs, and headphone output for silent practice. Targeted at studio musicians and home players needing direct recording capability.
• Black Magick Series Amplifiers Series of 25-watt Class A all-tube amplifiers inspired by Jimmy Page's 1959 Supro combo. Includes Black Magick Combo, Black Magick Head, Black Magick Reverb Combo, and Black Magick Reverb Head. Features 6973 power tubes, two independent preamp channels, signature power tube tremolo, analog spring reverb on Reverb versions, and Jensen P12Q speaker on combos.
• Royale Series Amplifiers High-headroom 50-watt tube amplifiers with variable Class A (35W) or Class AB (50W) operation. Includes Royale 1x12 Combo, Royale 2x12 Combo, and Royale Head. Features custom BD12 speakers, footswitchable Boost, tube-buffered FX Loop, and tube-driven spring reverb. Co-developed with D'Angelico.
• Amulet Series Variable Power Amplifiers Variable-power tube combos with switchable 1W/5W/15W operation for bedroom, studio, and stage use. Includes Amulet 1x10 and Amulet 1x12 models. Features Celestion Creamback speakers, all-tube reverb and tremolo, and 3-way switchable power attenuator.
• Delta King Series Amplifiers Entry-level to mid-power Class A tube combos with custom DK speakers and Pigtronix FAT high-gain mode. Includes Delta King 8 (1W), Delta King 10 (5W), and Delta King 12 (15W). Features 12AX7 tube preamp, FET-driven boost, analog spring reverb, and line output for direct recording.
• Blues King Series Amplifiers Budget-friendly Class A tube combos with custom BK speakers. Includes Blues King 8 (1W, $399), Blues King 10 (5W, $499), and Blues King 12 (15W, $599). Features 12AX7 tube preamp, FET-driven boost, Pigtronix FAT high-gain mode, analog spring reverb, and line output for direct recording.
• USA Custom Series Hand-Built Amplifiers Premium hand-built USA-made amplifiers including Ambassador Custom ($3,499) and Delegate Custom ($3,299). Features Mercury Magnetics transformers, Mallory capacitors, EHX tubes, tube-driven spring reverb, paraphase inverter stage, and Celestion BD10/Greenback speakers built specifically for Supro by Celestion.
• Keeley Custom Series Amplifiers 25-watt 1x12 pedal platform amplifiers co-designed with Robert Keeley for pedal integration. Includes Keeley Custom 10 ($1,099) and Keeley Custom 12 ($1,349). Features transparent effects loop, Celestion G12M-65 Creamback speaker, ECC83S tube preamp, and Bruce Zinky-designed Class A power section.
• Vintage Reissue Amplifier Models Reissue amplifiers inspired by original Supro designs including '64 Super (5W 1x8 single-knob combo), '64 Reverb (5W 1x8 with tube-driven spring reverb), Montauk (15W 1x10 with Dwell and Level reverb controls), Saturn Reverb (25W 1x12 with 6V6 tubes and 3-spring reverb), and Tremo-Verb (25W 1x10 with all-tube reverb and tremolo).
• Galaxy Series High-Gain Amplifiers 50-watt channel-switching tube amplifiers combining clean Supro preamp with Zinky-designed overdrive channel. Includes Galaxy Head and Galaxy Combo. Features footswitchable solo boost, buffered FX loop, and 3-spring reverb assignable to one or both channels.
• Premium Tube Amplifiers (Jupiter, Thunderbolt, Statesman) High-end tube amplifiers including Jupiter (top-of-line 1x12 with switchable 35W Class A or 45/60W Class AB modes, switchable tube/silicon rectifier, USA-made HP12 hemp cone speaker), Thunderbolt (1964 reissue with switchable 35W/45W/60W modes and Supro TB15 speaker), and Statesman (two-channel 50W combining vintage Supro Thunderbolt preamp with high-gain Comet preamp).
• Royal Reverb and Vintage Combo Amplifiers Additional Supro combo amplifiers including Royal Reverb (2x10 with switchable 35W Class A or 60W Class AB), Coronado (35W 2x10 with dual 6L6 tubes), Big Star (25W 2x12 with dual 6973 tubes), Reverb Combo (5W 1x8 with tube-driven spring reverb), and Super Combo (reissue 1x8 single-knob combo with Class A 6V6 5-watt power amp).
• Comet and Rhythm Master Amplifiers Specialty tube amplifiers including Comet (high-gain 1x10 combo with switchable 6W/14W power, reverb, and tremolo) and Rhythm Master (1x15 combo with switchable 35W Class A or 60W Class AB operation, 6-spring long-pan reverb, output-tube tremolo, and USA-made custom 15-inch driver combining Jensen C15PS and JBL D130 characteristics).
• Dual-Tone and Dual-Channel Amplifiers Dual-channel Supro amplifiers including Dual-Tone (24W 1x12 with linkable dual channels featuring volume and tone controls, 6973 power tubes, shared tremolo circuit) and additional vintage models with linkable channel configurations.
• Extension Cabinets Range of speaker extension cabinets including Black Magick 1x12, 2x12, and 1x15 cabinets with custom BD12/BD15 high-power drivers; Royale 1x12 Cabinet with BD12 driver; Galaxy 4x12 with Eminence CV75 speakers; Galaxy 1x12 cabinet; Celestion Alnico Cream 90 1x12 cabinet; and Supreme 1x12 with BD12 speaker. Designed to pair with Supro amplifier heads and combos.
• Analog Effects Pedals All-analog modulation and drive pedals using Bucket Brigade IC chips. Includes Chorus ($249, MN3007 chips with Speed/Depth/Time/Dimension controls), Tremolo ($219, with Amplitude and Harmonic modes), Flanger ($289, four MN3009 chips for double-flanger effect), Delay ($219, MN3005 chips with up to 600ms delay), Drive ($219, vintage amp emulator with output transformer), and Dual Footswitch ($49).
• Branded Apparel and Accessories Supro-branded merchandise including apparel (Classic T-Shirt $29.99-$39.99, Classic Hoodie $79.99, Classic Long Sleeve, Classic Trucker Hat $34.99) and accessories (Amp Handles replacement parts in Classic and Delta King styles, Pint Glass 20oz with Supro logo). Lower AOV accessories to drive additional revenue.

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Two notescoreTechnology or Integration · 1 January 2025Two notes provides DynIR cabinet simulation system powering the Airwave amplifier. Software partnership enables 12 on-board cab sims captured at the Hit Factory in NYC, with USB/bluetooth connectivity for customization via Torpedo Remote app.
• D'Angelico GuitarscoreStrategic or Co-development Partner · 16 June 2020Sibling brand under Bond Audio parent. Supro and D'Angelico share joined R&D forces - Royale amplifier was developed in partnership with D'Angelico artists for genre-bending performing artists requiring premium tone quality.
• PigtronixcoreTechnology or IntegrationSibling company under Bond Audio acquired alongside Supro. Pigtronix provides FAT high-gain mode technology integrated into Delta King and Blues King amplifiers. Pigtronix is known for analog effects pedals.
• CelestionmajorTechnology or IntegrationCelestion supplies premium speakers for Supro amplifiers including G12M-65 Creamback, Alnico Cream 90, BD12, BD10, and CV75 drivers. Key speaker supplier for custom and premium models.
• JensenmajorTechnology or IntegrationJensen provides speakers for Black Magick series (P12Q) and '64 Reverb (C8R). Classic speaker brand with heritage in vintage American amplifiers.
• EminencemajorTechnology or IntegrationEminence supplies CV75 speakers for Galaxy 4x12 extension cabinet and custom speakers. American speaker manufacturer providing British-voiced drivers.
• Mercury MagneticsmajorTechnology or IntegrationMercury Magnetics supplies custom transformers for USA Custom series (Ambassador, Delegate). Premium transformer manufacturer providing extended frequency response for high-end amplifiers.
• Robert Keeley (Keeley Electronics)majorStrategic or Co-development PartnerCo-designed Keeley Custom 10 and Keeley Custom 12 amplifiers with Robert Keeley. Collaboration targets pedal platform optimization with transparent effects loop design.
• Authorized Service CentersminorOthersGlobal network of 50+ authorized service centers for warranty repair and maintenance. Centers located in USA (majority), Italy, UK, Canada, and Belgium.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Blackstar Amplification: Boutique-leaning tube and digital tube-emulating amplifier maker serving entry through pro tiers. Directly comparable to Supro's Delta King, Blues King, and Amulet series for bedroom-to-stage tube amp segments.
• Mesa Boogie: Premium US-built boutique tube amplifier manufacturer. Directly comparable to Supro's USA Custom and Black Magick series — high-end hand-built tube amps targeting professional touring and recording guitarists.
• Marshall Amplification: Iconic British manufacturer of tube guitar amplifiers, combos, and heads. Directly comparable to Supro as a heritage tube amp brand serving stage, studio, and home players across beginner-to-pro segments.
• Orange Amps: Boutique British tube amplifier brand with distinctive visual identity and Class A designs. Comparable to Supro in tube topology, price positioning, and artist-driven boutique market positioning.
• Vox Amplification: Heritage tube and hybrid guitar amp manufacturer known for AC-series combos. Directly comparable to Supro as a vintage-inspired tube amp brand with similar stage/studio use cases and dealer-based distribution.

Others

• Two notes: French audio technology company whose DynIR cabinet simulation system powers Supro's Airwave amplifier. Technology integration partner — comparable as an enabler of Supro's digital/analog hybrid strategy.
• D'Angelico Guitars: Sibling brand under Bond Audio (parent acquired Supro in 2020). Co-developed the Royale amplifier with Supro and shares distribution and R&D infrastructure — ecosystem-adjacent rather than competitive.

Emerging players

• Universal Audio: Pro audio brand with a growing guitar amp modeling and impulse-response product line. Adjacent to Supro via the Airwave/cab-sim category, but competes in the digital/recording workflow that Supro is now entering.

Broad incumbents

• Boss (Roland): Major manufacturer of guitar effects pedals and compact amplifiers. Overlaps with Supro on the effects pedal line (analog modulation/delay) and the practice-amp segment, though Supro focuses on tube-only while Boss spans digital and solid-state.
• Fender Musical Instruments: Largest player in guitar amps and instruments, with extensive tube and solid-state amp lines. Comparable to Supro across product category (guitar amplifiers) and customer base, but operates at significantly greater scale and breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/suprousa
• Xx.com/SuproUSA
• Facebookfacebook.com/suprousa
• LinkedInlinkedin.com/company/supro

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supro