To Write Love on Her Arms

What To Write Love on Her Arms does

To Write Love on Her Arms (TWLOHA), a 501(c)(3) non-profit founded in 2006 by Jamie Tworkowski in Orlando, Florida, is a mental health movement that combines direct service delivery with awareness and fundraising. Its mission is to present hope and find help for people struggling with depression, addiction, self-injury, and suicide. Core programmatic products include the FIND HELP Tool — a resource directory (powered by partner Aunt Bertha) that processed 40,458 searches from 16,463 users in 2021 — The Hopeful mobile self-care app (launched March 2021, 13,624 downloads in nine months), the Between the Bells K-12 mental health curriculum, the Treatment & Recovery Scholarship Fund (with $4.3M+ invested into professional care to date), and weekly peer support groups for LGBTQIA+ and BIPOC communities in Brevard County, Florida. Supporting content properties include a blog reaching 500,000 readers annually and a podcast with 63,650 downloads.

The business model is a diversified non-profit funding stack: merchandise sales (started with the original 2006 Title T-shirt and now reaching 23,000 supporters in 50 states and 40 countries), individual donations (including 5,000 Facebook birthday fundraisers in 2021 and the recurring TWLOHA Blue monthly giving program), speaking honorariums, campaign-based fundraising (Run for It 5k with 4,200 participants in 22 countries; World Suicide Prevention Day), and corporate partnerships (Discord raised $512,000 in 2021 Snowsgiving; multi-year Skullcandy; Athleta x Morgan Harper Nichols raised $164,461). The go-to-market is community-led and event-driven, anchored by presence at 15 music festivals in 2021 (53,000+ interactions) and direct-to-consumer digital engagement across web, social, podcast, and app channels. The 11–50 person team is led by Executive Director Lindsay Kolsch, with a 11-member Board of Directors that includes licensed clinicians and brand-aligned artists.

Name

To Write Love on Her Arms

Legal name

TWLOHA, Inc.

Website

https://twloha.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

To Write Love on Her Arms is a 501(c)(3) non-profit founded in 2006 that provides mental health resources, counseling scholarships ($4.3M+ invested to date), and community programs for people struggling with depression, addiction, self-injury, and suicide, funded by merchandise, donations, and corporate partnerships.

Ownership category

akta.pro rank

Product category

Mental Health Non-Profit Services

NAICS

Individual and Family Services (6241), Child and Youth Services (624110)

SIC

Services-Social Services (8300)

akta.pro primary industry

Peer Support, Mentoring & Student Leadership (SEL) (EDAKAMAO)

akta.pro secondary industry

Family Engagement & Caregiver Support Programs (SEL/Mental Health) (EDAKAMAK)

Keywords

• Mental health nonprofit
• Crisis intervention support
• Counseling scholarship programs
• Peer support groups
• Suicide prevention resources

Headquarters

HQ city

Melbourne Beach

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Merchandise Sales: The sale of TWLOHA merchandise (t-shirts, bracelets, accessories) remains a primary source of funding. Started in 2006 when the original Title T-shirt was sold to fund one person's treatment. Every piece of merchandise serves as a conversation starter and community connector.
2. Donations: Individual donations through the website, Facebook birthday fundraisers (5,000 people donated birthdays in 2021), and direct mail. Monthly giving program TWLOHA Blue provides recurring support.
3. Speaking Honorariums: TWLOHA representatives speak at schools, concerts, festivals, churches, and events. Speaking fees contribute to organizational revenue.
4. Corporate Partnerships: Partnerships with companies like Discord (raised $512,000 in 2021 Snowsgiving), Skullcandy (portion of headphone sales), and Athleta/Morgan Harper Nichols ($164,461 raised). Includes both one-time campaigns and ongoing relationships.
5. Campaign Fundraising: Specific campaigns like World Suicide Prevention Day (Another Day With You), Run for It 5k, and supporter benefit events generate designated funding for programs and scholarships.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels10 records

Core offering

To Write Love on Her Arms (TWLOHA) is a 501(c)(3) non-profit that presents hope and finds help for people struggling with depression, addiction, self-injury, and suicide. It directly invests donated and merchandise-earned funds into counseling scholarships, treatment, and recovery (over $4.3 million to date), and provides free digital tools (FIND HELP resource directory, The Hopeful self-care app), peer support groups, school-based mental health programming, and storytelling content.

Product overview

To Write Love on Her Arms (TWLOHA) is a non-profit mental health organization offering a portfolio of digital and in-person programs. The core offerings include the FIND HELP Tool (a resource directory), The Hopeful mobile app (self-care and journaling), the Blog and Podcast (storytelling platforms), Between the Bells (high school mental health curriculum), and the Treatment & Recovery Scholarship Fund. The organization also operates the TWLOHA Store as its primary revenue source and runs annual campaigns including Run for It 5k and World Suicide Prevention Day initiatives. Peer support groups serve LGBTQIA+ and BIPOC communities in Florida. Merchandise sales, donations, and speaking honorariums fund direct investments into mental health treatment and recovery.

Differentiator

Problem solved

Functional benefit

Brands

• The Hopeful: A free daily-use self-care mobile application launched in 2021 that provides encouragements, mood tracking, and journaling with daily prompts, along with stories from the blog and podcast.
• FIND HELP Tool
• Between the Bells
• TWLOHA Blue
• Heavy and Light

Products and services

• FIND HELP Tool A free online directory that helps users find free and low-cost mental health resources (counselors, crisis services, treatment) in their local communities. Powered by a partnership with Aunt Bertha, the tool processed approximately 115 searches per day in 2021 and 40,458 searches for the year, with one in four users taking the next step to connect with counseling or treatment.
• The Hopeful App A free daily-use self-care mobile application that delivers encouragements, allows users to track their mood, and provides journaling with daily prompts, with integrated stories from TWLOHA's blog and podcast. Targeted at individuals seeking daily mental health support.
• Treatment & Recovery Scholarship Fund Financial scholarship program that provides direct investment into therapy and professional mental health care for individuals who cannot afford treatment. Supported 3,600 counseling sessions, 292 individuals, and 109 weeks of substance use disorder care in 2021; over $4.3 million invested to date.
• Between the Bells Program Interactive mental health education program for high school and middle school students featuring a week-long activity guide and resources for teachers and advisors to facilitate authentic conversations about mental health. Reached 28,542 students at 44 schools in 2021.
• Peer Support Groups Weekly peer support groups for LGBTQIA+ and BIPOC community members in Brevard County, Florida. Sessions are approximately 1.5 hours, trauma-informed, culturally affirming, and facilitated by part-time independent contractors with lived experience.
• TWLOHA Store (Merchandise) Online merchandise store (store.twloha.com) selling branded T-shirts, bracelets, and accessories as a primary funding source for the organization. Merchandise also functions as a conversation starter and community connector. Reached 23,000+ supporters across 50 U.S. states and 40 countries in 2021.
• TWLOHA Podcast Audio podcast featuring stories of hope, healing, and recovery from mental health challenges as part of TWLOHA's storytelling initiative. 63,650+ downloads with 5,400 listeners in 2021.
• TWLOHA Blog Editorial blog featuring personal stories, mental health resources, and organizational updates as part of TWLOHA's content and storytelling platform. Reached 500,000 readers in 2021.

Quantifiable outcome

• $4.3 million invested into mental health treatment and recovery to date
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

15 partnerships are on record, tiered major, core and minor.

• DiscordmajorGTM or Marketing Partner · 1 January 2021Discord selected TWLOHA as charity partner for their 5th Annual Snowsgiving winter celebration. The event focused on community fun and connection to resources, and 1.2 million Discord members raised $512,000 for TWLOHA.
• Athleta x Morgan Harper NicholscoreGTM or Marketing Partner · 1 January 2021Artist Morgan Harper Nichols (TWLOHA Board Member) selected TWLOHA as recipient of proceeds from her Athleta artist collaboration, raising $164,461.
• SkullcandycoreGTM or Marketing Partner · 1 January 2020Multi-year partnership where Skullcandy donates a portion of sales from their Hesh Evo headphones and Sesh Evo earbuds to TWLOHA. Partnership continued into 2021.
• Meru HealthcoreStrategic or Co-development PartnerTWLOHA sponsored 42 people with scholarships for 12 weeks of virtual care through Meru Health in 2021. Meru Health is a digital healthcare clinic helping scholarship recipients overcome challenges finding counselors in their communities.
• Aunt BerthacoreTechnology or IntegrationAunt Bertha (a certified B Corp) partners with TWLOHA to power the FIND HELP Tool, which connects people to free and low-cost mental health resources in their communities.
• Crisis Text LinecoreStrategic or Co-development PartnerCrisis Text Line provides free text-based crisis support. TWLOHA has provided funding through grants to support their services.
• StrongMindscoreStrategic or Co-development PartnerTWLOHA has provided funding through grants to StrongMinds, which provides mental health treatment in Africa and Central America.
• The Trevor ProjectcoreStrategic or Co-development PartnerTWLOHA provided grants to The Trevor Project for direct crisis services within the LGBTQIA+ community.
• Trans LifelinecoreStrategic or Co-development PartnerTWLOHA provided grants to Trans Lifeline for direct crisis services within the transgender community.
• Various Counseling PracticescoreStrategic or Co-development PartnerTWLOHA has established counseling scholarships at practices including: Solace Counseling (Orlando, FL), Dawn Kendall (Colorado Springs, CO), Pacific Northwest Behavioral Health (Portland, OR), Florida Counseling Centers (Melbourne, FL), Robust Sanity (Brookfield, WI), Pamper Your Mind (Satellite Beach, FL), Stephanie Grace (Portland, OR), New Hope Counseling Center (Satellite Beach, FL), and Peace Club (Cocoa Beach, FL).
• Sista AfyaminorStrategic or Co-development PartnerTWLOHA provided a continuing education grant to help train counselors at Sista Afya in Chicago with EMDR trauma treatment to better serve Black women.
• Million Dollar Round Table (MDRT)minorGTM or Marketing PartnerCorporate partner supporting TWLOHA's mental health mission.
• TikTokminorGTM or Marketing PartnerCorporate partner supporting mental health conversations on the platform.
• PixelStixminorGTM or Marketing PartnerPartnered for interactive art installation at Next Big Thing festival where folks shared 'What Hope Sounds Like' incorporating music and lyrics.
• Scary Kids Scaring KidsminorGTM or Marketing PartnerMusic tour partnership for 2021 reaching 12 cities with mental health resources and merchandise.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Active Minds: Active Minds is a nonprofit mental health organization that mobilizes young adults and peer-to-peer chapters on college and high school campuses. Directly comparable to TWLOHA's awareness, peer-led, and student/youth engagement model, with overlapping channels (campus events, peer networks, digital storytelling).
• American Foundation for Suicide Prevention (AFSP): AFSP funds research, education, advocacy, and survivor support for suicide prevention. Comparable to TWLOHA in mission (suicide prevention + mental health), in awareness + treatment investment mix, and in community-driven fundraising and events.
• Bring Change to Mind: Bring Change to Mind runs youth-led mental health programs in high schools and colleges, focused on ending stigma through peer conversation. Highly comparable to TWLOHA's Between the Bells program and peer-support ethos.
• Crisis Text Line: Crisis Text Line offers free, 24/7 text-based mental health crisis support. TWLOHA grants to Crisis Text Line; both operate in the youth mental health crisis/prevention space with digital-first service delivery and a national donor base.
• JED Foundation: JED is a nonprofit focused on protecting emotional health and preventing suicide among teens and young adults, including a comprehensive high school and college mental health program. Highly comparable to TWLOHA's youth mental health, school-based programming (Between the Bells), and treatment-investment approach.
• The Trevor Project: The Trevor Project provides crisis intervention and suicide prevention for LGBTQ+ young people, combining peer support, a 24/7 hotline, and digital tools. TWLOHA funds The Trevor Project via grants and operates LGBTQIA+ peer support groups — a closely overlapping mission, demographic, and service model.
• Born This Way Foundation: Co-founded by Lady Gaga, Born This Way Foundation focuses on youth mental health, kindness, and peer support. Comparable in its celebrity-anchored brand, youth-first mental health advocacy, peer-led programming, and content-driven storytelling — a structurally similar peer-empowerment nonprofit.

Emerging players

• StrongMinds: StrongMinds provides group talk therapy and treatment for depression in sub-Saharan Africa and Central America. TWLOHA directly funds StrongMinds; comparable in the treatment-investment funding model and in using low-cost, peer-led therapy models to scale mental health impact.

Broad incumbents

• National Alliance on Mental Illness (NAMI): NAMI is the largest U.S. grassroots mental health organization, with nationwide affiliates, support groups, education programs, and policy advocacy. Comparable in mission and service breadth (psychoeducation, support groups, awareness), but significantly larger and more diversified in delivery.
• Mental Health America (MHA): MHA is a community-based nonprofit focused on mental health education, screening, advocacy, and peer support across all 50 states. Directly analogous mission and operating model (community awareness, screening tools, peer-led support), but at substantially greater scale and geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/twloha
• YouTubeyoutube.com/user/TWLOHA
• Facebookfacebook.com/towriteloveonherarms
• Instagraminstagram.com/twloha
• TikToktiktok.com/@twloha
• Pinterestpinterest.com/twloha
• LinkedInlinkedin.com/company/twloha-inc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about To Write Love on Her Arms