Found

What Found does

Found (legal entity: Found Performance Ltd.) is a private performance marketing company that operates two core product lines: Mobile App Acquisition and Lead Generation. The Mobile App Acquisition service drives post-install app conversions through optimized ad campaigns leveraging internal media buys, marketplace inventory, and first-party owned data, while the Lead Generation product delivers qualified leads and inbound calls across insurance, financial services, and home services verticals. The company's underlying technology centers on a campaign optimization algorithm that dynamically reallocates ad spend as post-install event data matures, combined with an audience segmentation engine for high-intent user targeting and traffic throttling controls for ROI management.

Found monetizes exclusively on a performance basis, charging clients per measurable outcome such as leads, calls, app installs, or first orders, and also operates internal media buying across mobile exchanges. The company sells primarily through direct enterprise sales relationships with major brands and marketing agencies, supplemented by a self-serve Everflow client portal for campaign management and reporting. Its distribution is anchored by official partner status with TikTok, Snap, Facebook, and Google, providing global advertising inventory access. Publicly disclosed enterprise clients include Amazon, DoorDash, GrubHub, Venmo, Instacart, NordVPN, Allstate, Vivint, LendingTree, Quicken, and SmartFinancial, with the company reporting 10,000+ leads and calls delivered per day.

Name

Found

Legal name

Found Performance Ltd.

Website

https://wefound.io

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Found is a private performance marketing company that drives mobile app installs and qualified leads for enterprise brands and agencies on a pay-for-outcome basis, leveraging first-party data, algorithmic campaign optimization, and official partnerships with TikTok, Snap, Facebook, and Google.

Ownership category

akta.pro rank

Product category

Performance Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Mobile & App Performance Marketing (UA, App Store Ads) (BPAFACAF)

akta.pro secondary industries

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE), Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

Keywords

• Performance marketing services
• Mobile user acquisition
• Digital lead generation
• App install campaigns
• Advertising optimization platform

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Performance-Based Marketing Fees: Found charges clients on a performance basis, driving post-install and post-lead conversions. Revenue is generated from customer acquisition campaigns where payment is tied to measurable outcomes like leads, calls, app installs, or first orders.
2. Media Buying Services: The company conducts internal media buys across mobile exchanges and marketplace inventory, charging for the acquisition of quality users at scale optimized to client KPIs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Found is a performance marketing company that acquires targeted users on behalf of major brands and agencies through two core services: Mobile App Acquisition (driving post-install conversions and app installs at scale) and Lead Generation (delivering qualified leads and calls across verticals such as insurance, financial services, and home services). Campaigns are executed across internal media buys and major mobile exchanges, with pricing tied to measurable outcomes like app installs, leads, calls, or first orders.

Product overview

Found is a performance marketing and customer acquisition platform consisting of two core offerings: Mobile App Acquisition for driving app installs and engagement, and Lead Generation for digital lead generation across verticals. Both products leverage first-party data, algorithmic optimization, and partnerships with major advertising platforms (TikTok, Snap, Facebook, Google) to deliver targeted users on a performance basis.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile App Acquisition

Quantifiable outcome

• 10,000+ leads and calls per day delivered to clients
• +1 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• TikTokcoreGTM or Marketing PartnerFound is an official TikTok Partner, enabling mobile user acquisition campaigns on the TikTok platform across its global user base.
• SnapcoreGTM or Marketing PartnerFound is an official Snap Partner, providing access to Snapchat's mobile advertising inventory for client campaigns.
• FacebookcoreGTM or Marketing PartnerFound is an official Facebook Partner, enabling advertising campaigns across Facebook and Instagram platforms.
• GooglecoreGTM or Marketing PartnerFound is an official Google Partner, providing access to Google advertising products including Search, YouTube, and Google App campaigns.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Liftoff (formerly Vungle): Liftoff is a mobile ad tech platform operating across user acquisition, creative, and monetization, with AI-driven optimization. Comparable to Found’s mobile UA workflow given the overlap in app-install targeting and post-event optimization, though at significantly larger scale and with proprietary inventory.
• AppLovin: AppLovin operates one of the largest mobile ad exchanges and user-acquisition platforms, plus its own first-party data and AI optimization (SparkLabs/AXON). Relevant incumbent comparable to Found’s mobile UA product given the overlap in targeting, optimization, and global app-install demand.
• AdColony (Digital Turbine): AdColony / Digital Turbine is a mobile ad platform with global reach across app install and brand campaigns. Comparable to Found on the mobile UA side given shared enterprise app-install clients and emphasis on quality-user acquisition.
• ironSource (merged with Unity): ironSource runs a major mobile UA and monetization platform with global app-install inventory and bidding infrastructure. Comparable to Found as a broad mobile UA incumbent, though operating its own exchange rather than as an agency layer.

Direct peers

• MNTN: MNTN is a performance marketing platform focused on connected TV and digital lead generation with outcome-based pricing for mid-market and enterprise brands. Comparable to Found on the performance-based, KPI-driven side of lead-gen and customer acquisition.
• Digital Media Solutions (DMS) / LeadMouse: DMS is a performance marketing company focused on lead generation in insurance, financial services, and home services verticals. Directly comparable to Found’s lead-gen business in the same high-intent verticals with similar performance-based pricing and large brand clients.
• Wpromote: Wpromote is a digital marketing agency offering performance media buying, paid search, and SEO across channels for major brands. Comparable to Found as a performance-marketing-led agency serving enterprise clients with outcome-based pricing, though Wpromote is significantly larger in headcount and channel breadth.
• QuinStreet: QuinStreet is a performance marketing company that generates online leads in financial services, education, and home services. Comparable to Found on the lead-generation side, with shared enterprise client profiles (e.g., insurance, lending) and similar vertical mix.
• AdParlor: AdParlor is a digital advertising agency specializing in paid social and mobile app install campaigns for major brands. Directly comparable to Found’s mobile UA product given shared focus on app-install performance across TikTok, Meta, and Snap with enterprise brand clients.
• Perform[cb] (Performance Collaborative): Perform[cb] is a performance marketing agency specializing in affiliate, lead generation, and app install campaigns across verticals. Closely comparable to Found given its heavy focus on lead generation, mobile UA, and outcome-based pricing for enterprise and brand clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/foundperformance

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Found