What Romex Pest Control does

Romex Pest Control is a regional pest management company founded in 2016 in Pleasant Grove, Utah, providing residential and commercial pest control services across Texas, Oklahoma, Louisiana, and Mississippi. The company operates a portfolio of recurring preventive pest control plans (general pest, termite, mosquito, rodent) and specialty treatments (bed bugs, wasps, scorpions, fleas and ticks), employing over 200 licensed technicians across seven regional offices including a Slidell, Louisiana branch that anchors the MS/LA Gulf Coast market. According to its own FieldRoutes-powered reporting, Romex has completed over 983,000 services and served 139,000+ customers since inception, accumulating 28,000+ verified five-star Google reviews at an average rating of 4.9/5. The company ranked #39 on the PCT Top 100 in 2024 with $29.7 million in revenue.

Romex's service stack rests on licensed pesticide application combined with field service management software (FieldRoutes) that tracks treatments, customer data, and service records in real time. Its most technically differentiated offering is Sentricon termite baiting, for which Romex holds Certified Specialist status authorized to install and service the Sentricon Termite Colony Elimination System; complementary techniques include liquid barrier treatments, bait station systems, exclusion sealing for rodents, and targeted chemical or heat protocols for bed bugs. Romex does not develop proprietary AI, mobile applications, or APIs; its technical footprint is operational rather than productized. State pest control licensing in TX (TDA), OK (ODAFF), LA (LDAF), and MS (MDA) is a foundational regulatory prerequisite for service delivery.

Romex generates revenue through subscription-style recurring residential and commercial service contracts (billed monthly with every-other-month to quarterly service cadence) and one-time specialty treatments. Pricing is custom-quoted based on property size, pest type, and infestation severity, with no publicly listed rates; the company uses a direct sales motion (toll-free phone, online booking, on-site technician visits) supported by 310+ city-specific local SEO pages and a $150 first-time contract promotion. On April 2, 2026, Rollins, Inc. (parent of Orkin and HomeTeam) acquired Romex for $18 million, allowing the company to retain its brand identity, local management, and technicians while gaining access to Rollins' national-scale training, resources, and cross-selling capabilities.

Name

Romex Pest Control

Legal name

Romex Pest Control

Website

https://romexpest.com

Company type

Private

Founded year

2016

Operating status

Acquired

Headcount range

11–50 employees

Short description

Romex Pest Control is a regional pest management company founded in 2016, serving residential and commercial customers across Texas, Oklahoma, Louisiana, and Mississippi with recurring and specialty pest treatments, employing 200+ licensed technicians, and acquired by Rollins, Inc. in April 2026.

Ownership category

akta.pro rank

Product category

Pest Control Services

NAICS

Exterminating and Pest Control Services (561710), Exterminating and Pest Control Services (56171)

akta.pro primary industry

Commercial General Pest Control (Non-Specialty) (HSAMAAAL)

akta.pro secondary industries

Sanitation, Monitoring & Trap/Station Programs (General) (HSAMAAAH), Recurring Maintenance Plans (General Pests) (HSAMAAAN), Seasonal Pest Prevention Plans (Anticipatory Treatments & Scheduled Service) (HSAMAJAK), Rodent Control (Outdoor Exclusion, Bait Stations) (HSAIANAF), Grocery, Supermarket & Food Retail Pest Control (HSAMAKAC)

Keywords

• Residential pest control
• Commercial pest control
• Termite control services
• Mosquito control services
• Rodent control services

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Residential Pest Control Services: Recurring every-other-month to quarterly residential pest control services for general pests including ants, spiders, cockroaches, and common household pests. Residential services generate recurring revenue from ongoing maintenance plans.
2. Commercial Pest Control Services: Customized commercial pest control for offices, restaurants, warehouses, and multi-unit properties. Commercial plans include customized treatment schedules, documentation for health inspections, discreet service vehicles, and after-hours scheduling options.
3. Specialty Services (Termite, Mosquito, Bed Bug, Rodent): Specialized treatment services including Sentricon termite protection, mosquito control, bed bug treatment, and rodent exclusion. These services are priced separately from general pest control due to multi-visit protocols and specialized equipment requirements.
4. One-Time Treatments: Immediate infestation treatment services such as wasp nest removal or scorpion treatments for customers not on recurring plans.
5. Company Acquisition: Romex was acquired by Rollins, Inc. for $18 million. The deal strengthens Rollins' market reach and service offerings across the United States as part of Rollins' growth strategy through strategic mergers and industry expansion.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Romex Pest Control provides recurring and one-time pest management services for residential and commercial customers across Texas, Oklahoma, Louisiana, and Mississippi. The core offering is a quarterly or every-other-month General Pest Control plan covering ants, spiders, cockroaches, scorpions, wasps, and other common household pests, supplemented by specialty services including Sentricon termite protection, mosquito barrier treatments, bed bug elimination, rodent control, and commercial pest management.

Product overview

Romex Pest Control operates as a regional pest management company offering a portfolio of recurring preventive services and specialty treatments for residential and commercial customers. The core offering is General Pest Control—a quarterly or every-other-month recurring plan covering common household pests—which anchors the subscription-based service model. Specialty services including Termite Control (Sentricon® baiting systems), Mosquito Control, Bed Bug Treatment, and Rodent Control provide higher-margin, multi-visit protocols for specific pest problems. Sub-services for Ants, Spiders, Wasps, Fleas & Ticks, and Cockroaches are delivered under the general plan or as standalone treatments. The company serves both residential homeowners and commercial clients (restaurants, offices, warehouses) across four states through local technicians.

Differentiator

Problem solved

Functional benefit

Products and services

• General Pest Control Recurring every-other-month to quarterly pest control covering ants, spiders, cockroaches, scorpions, wasps, hornets, silverfish, crickets, and other common household pests. Includes interior treatment, exterior perimeter application, web removal, and entry point sealing, with free retreatments between scheduled visits.
• Termite Control Specialty termite protection using Sentricon baiting systems for colony elimination (including the queen) plus liquid barrier treatments for subterranean, drywood, and Formosan termites. Includes inspection, treatment installation, annual monitoring, and damage warranty options.
• Mosquito Control Monthly barrier spray treatments (21-28 day intervals, March through October) to reduce mosquito populations in yards, combining source reduction with residual spray on foliage below eight feet.
• Bed Bug Treatment Comprehensive bed bug elimination using targeted chemical treatment or heat treatment, with follow-up visits and mattress encasements included. Free retreatment guaranteed until the problem is fully resolved.
• Rodent Control Mouse and rat elimination with trap placement, bait stations, sanitation guidance, and exclusion sealing services to prevent re-entry through gaps around rooflines, utility penetrations, and foundation weep holes.
• Commercial Pest Control Customized recurring pest management plans for offices, restaurants, warehouses, and multi-unit properties across Texas, Oklahoma, Louisiana, and Mississippi. Includes documentation for health inspections, discreet service vehicles, and after-hours scheduling options.
• Ant Control Treatment for fire ants, carpenter ants, and odorous house ants using bait systems and liquid barriers to eliminate colonies at the source. Seasonal coverage March through November.
• Spider Control Targeted interior and perimeter treatments for brown recluse, black widow, and wolf spiders, including web removal. Seasonal coverage April through October.
• Wasp & Hornet Control Nest removal and residual spray treatment for paper wasps, yellow jackets, and hornets. Same-day emergency service available for stinging insect situations.
• Flea & Tick Control

Quantifiable outcome

• 28,000+ five-star reviews with an average rating of 4.9/5
• +4 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Arrow Exterminators: Privately held regional pest control company serving the Southeastern U.S., similar in size and footprint to Romex, with comparable residential recurring and specialty service offerings.
• Ehrlich Pest Control: Regional pest control provider serving the Eastern and Southern U.S. with residential and commercial recurring plans, termite protection, and specialty services; similar customer profile and subscription model.
• Massey Services: Privately held pest management company serving Florida and the Southeastern U.S. with residential and commercial recurring services; highly comparable in geography, service mix, and family-owned operating history.
• Clark Pest Control: Large regional pest control operator serving the Western U.S.; provides comparable residential recurring services, termite treatments, and specialty pest solutions, with similar technician-driven service model.
• HomeTeam Pest Defense: Rollins-owned pest control brand specializing in residential termite and pest defense using the Taexx in-wall system; sister brand to Romex within the same parent and competitor for the same customer segment.
• Dodson Pest Control: Family-owned pest control company operating across the Mid-Atlantic and Southern U.S.; offers residential and commercial pest, termite, and bed bug services with a comparable recurring-service business model.
• Truly Nolen: Family-owned regional/national pest control company with strong presence in the Southern U.S.; offers recurring residential and commercial pest services with comparable termite and specialty treatment options.

Broad incumbents

• Orkin: Rollins-owned national pest control leader with broad residential and commercial offerings; direct sister brand to Romex within the same parent company and the largest U.S. pest control operator, providing benchmark pricing and service models.
• Terminix: One of the largest U.S. pest control companies offering residential and commercial services including termite, bed bug, and mosquito control; competes directly with Romex across all four Southern states.

Emerging players

• Mosquito Joe: Franchise-based mosquito and outdoor pest control specialist; overlaps with Romex's seasonal mosquito service line and competes for the same homeowner segment, particularly in Gulf Coast states.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Romexpc
• Facebookfacebook.com/RomexPC
• LinkedInlinkedin.com/company/romex-pest-control

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Romex Pest Control