Microgeo
Microgeo is a privately held Chilean multi-brand technology distributor (founded 1979) that resells hardware, software, and services from global vendors like Autodesk, HP, FARO, Topcon, and Adobe to the mining, AEC, graphics, manufacturing, and government sectors across Chile.
- Company typePrivate
- Founded2026
- HeadquartersSantiago, Chile
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Microgeo does
Microgeo is a privately held Chilean technology solutions distributor founded in 1979, headquartered in Santiago, that operates as a multi-brand value-added reseller across five verticals: mining, AEC (architecture, engineering, and construction), graphics/visual communication, manufacturing, and government. The company holds authorized or exclusive distribution rights for a deep catalog of global technology brands — including Autodesk, HP (Latex and Indigo), FARO, Topcon (exclusive in Chile), Adobe (Platinum Reseller), Emesent, Brother, Roland, SolidWorks, Oqton, Strayos, and Teledyne Optech — bundled with proprietary offerings (Microsol vinyl, Miutility equipment-as-a-service) and recurring services (MicrogeoCare maintenance, BIM outsourcing, leasing/financing, operator training).
The business generates revenue through six streams: hardware sales (large-format printers, laser scanners, GNSS systems, 3D printers), software license distribution (Autodesk, Adobe), technical services (preventive/corrective maintenance, calibration, certification), equipment rental and Miutility subscriptions, supplies and consumables (Microsol vinyl, inks, substrates), and BIM/consulting services. The go-to-market is consultative and sales-led, with field sales for enterprise accounts, inside sales via phone and WhatsApp, an e-commerce storefront (tiendamicrogeo.cl), and active participation in regional trade shows such as Expomin and Exponor. Pricing is quote-based, typically structured as multi-year enterprise contracts.
In 2026 the company executed a strategic restructuring, splitting into two wholly owned operating entities — Microgeo Gráfica (graphics/printing focus, including the newly added HP Indigo line) and Microgeo Ingeniería (BIM, 3D scanning, geospatial, manufacturing) — to deepen vertical specialization. Microgeo employs 101–250 staff and serves named enterprise and government accounts including Codelco, BHP, Anglo American, Ministerio de Obras Públicas, Ministerio de Vivienda y Urbanismo, Carabineros de Chile, Policía de Investigaciones, and Poder Judicial. The company remains Chile-only in its direct operations, with no disclosed international footprint, funding rounds, or institutional investors.
Microgeo firmographics
Firmographics- Name
- Microgeo
- Legal name
- Microgeo
- Website
- https://microgeo.cl
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Microgeo is a privately held Chilean multi-brand technology distributor (founded 1979) that resells hardware, software, and services from global vendors like Autodesk, HP, FARO, Topcon, and Adobe to the mining, AEC, graphics, manufacturing, and government sectors across Chile.
- Ownership category
- akta.pro rank
Where Microgeo is headquartered
LocationHeadquarters
- HQ city
- Santiago
- HQ country
- Chile
- HQ region
- Latin America
Offices2 records
Markets served
Microgeo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Hardware Sales: Sale of technological equipment including large format printers, laser scanners, GNSS systems, 3D printers, plotters, and related hardware across multiple industry segments.
- Software Licenses: Distribution of software licenses including Autodesk, Adobe, and other professional design and engineering software solutions.
- Technical Services: Technical support, maintenance, preventive and corrective services, equipment calibration and certification, pre and post-sale support.
- Equipment Rental: Rental and leasing of equipment with option to buy, including Miutility service model that provides equipment as a monthly service.
- Supplies and Consumables: Sale of supplies including vinyls (Microsol brand), inks, substrates, and other consumable materials for printing equipment.
- BIM/Consulting Services: BIM outsourcing services, technology implementation consulting, and training for construction and engineering projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Microgeo product offering
Product offeringCore offering
Microgeo is a Chilean multi-brand technology distributor and solutions integrator that resells and integrates hardware (3D scanners, GNSS, printers, plotters), professional software (Autodesk, Adobe, Strayos, Oqton), and proprietary branded supplies (Microsol vinyl) for mining, AEC, manufacturing, government, and graphics industries. The company supplements product distribution with technical services including preventive/corrective maintenance, equipment calibration, BIM outsourcing consulting, equipment leasing through the Miutility subscription model, and information management consulting.
Product overview
Microgeo is a Chilean multi-brand technology distributor operating across five industry verticals: graphical printing/communication (Microgeo Gráfica), geomatics/surveying, engineering/construction (Microgeo Ingeniería), mining, and manufacturing/government. The company resells an extensive portfolio of international technology brands and supplements these with proprietary branded products, technical services, and financing solutions. The core offering spans: (1) 3D scanning and reality capture (FARO, Shining 3D FreeScan, Emesent Hovermap); (2) surveying and geopositioning (Topcon — exclusive, Sokkia, Teledyne Optech, GNSS systems); (3) BIM and CAD software (Autodesk AEC Collection, Construction Cloud, Perform3D); (4) wide-format printing (HP Latex, HP Indigo, Roland, Brother DTG, plotters from JWEI/GCC/Graphtec/Kingjet); (5) manufacturing tools (MakerBot, SolidWorks, MultiCam, Oqton); (6) AI and analytics (Strayos for mining, Adobe Acrobat Studio); and (7) information management (Accruent MC Kinetic, FDDrive). These are bundled with proprietary products (Microsol vinyl, Miutility service model) and supported by technical services including leasing, BIM outsourcing, preventive/corrective maintenance, and information management consulting. Microgeo operates as a value-added reseller and technology partner, not a SaaS platform.
Differentiator
Problem solved
Functional benefit
Brands
- MicrogeoCare: Technical service and support offering for equipment maintenance and health of business operations.
- Miutility
Products and services
- Autodesk Software Solutions
- HP Latex and HP Indigo Printing Systems
- FARO 3D Scanning and Reality Capture Solutions
- Topcon Geopositioning Systems
- Emesent Hovermap LiDAR Mapping
- Miutility Technology-as-a-Service
- Microsol Vinyl and Substrate Materials
- MicrogeoCare Technical Support Services
- BIM Outsourcing Services
- Equipment Leasing and Financing
- Strayos AI Mining Analytics Platform
- Accruent MC Kinetic CMMS
- Brother GTX Pro Bulk Textile Printer
- Information Management Services
- Digital Signage Solutions
- Adobe Software Distribution
Quantifiable outcome
- Reduce up to 90% of costs in mining projects through drone technology
- +4 more outcomes
Companies that use Microgeo
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles5 records
Microgeo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature3 records
Microgeo partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, major and minor.
- tesacoreMicrogeo Gráfica certified as Silver Distributor Partner within tesa's regional Latin American Alliance Partner 2026 program for graphic industry solutions including tapes and adhesive materials.
- HP IndigocoreHP Indigo technology recently added to Microgeo Gráfica portfolio, representing a significant expansion of digital printing capabilities for the graphics division.
- AutodeskcoreAuthorized distributor of Autodesk licenses including AEC Collection, Product Design & Manufacturing Collection, and Autodesk Construction Cloud for BIM implementation.
- HPcoreMajor distribution partner for HP equipment including HP Latex printers, HP Indigo, plotters, and supplies. Microgeo is a leader in HP Latex sales in Chile.
- FAROcoreAuthorized distributor of FARO 3D scanning solutions including Focus Premium, Orbis, Quantum Max, and tracking systems for dimensional control in mining and manufacturing.
- TopconcoreExclusive representative of Topcon in Chile for GNSS positioning systems, hybrid technology, machine control, and robotic total stations. Partner for Topcon-Sokkia brand solutions.
- AdobecoreAdobe Platinum Reseller in Chile offering Acrobat, Creative Cloud, and other Adobe software solutions for enterprise customers.
- EmesentcoreDistributor of Emesent Hovermap LiDAR technology for autonomous drone mapping, including Hovermap ST and Hovermap ST-X models for mining and construction applications.
- BrothermajorDistributor of Brother GTX Pro Bulk and other industrial textile printing solutions for direct-to-garment printing.
- Roland DGmajorDistributor of Roland DGA products including EU-1000MF UV flatbed printer, DIMENSE, and other wide format printing solutions.
- OqtoncoreSoftware partner for manufacturing digitalization providing Geomagic DX and Geomagic CX platforms for SAG mill monitoring and digital fabrication.
- AccruentmajorPartner for MC Kinetic CMMS (Computerized Maintenance Management System) for asset management and maintenance tracking.
- StrayoscoreSoftware partner for AI-powered mining analysis, offering solutions from task automation to mine planning and maintenance optimization.
- BIM ForummajorStrategic partner for BIM implementation in Chile, collaborating on workshops and educational initiatives for construction industry digitalization.
- SONDAmajorJoint event partner for Autodesk launches and BIM initiatives, combining technology implementation expertise.
- MicrosoftmajorStrategic ally for Microsoft solutions implementation including Copilot, helping enterprises optimize processes and maximize productivity.
- AsimpresminorMember and sponsor of Asimpres, the Chilean printing industry association, participating in general assemblies and industry events.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Microgeo competitors and assessment
Company assessmentDirect peers
- Bentley Systems: US-based infrastructure engineering software publisher. Their OpenRoads, OpenBuildings, and iTwin platforms directly compete with the Autodesk AEC Collection that Microgeo distributes to Chilean AEC and government clients.
- Pix4D: Switzerland-based photogrammetry software developer whose products Microgeo distributes in Chile. Direct overlap in drone-based mapping and 3D modeling for mining, AEC, and surveying workflows.
- Carlson Software: US-based developer of surveying, GIS, CAD, and mining-specific software. Offers similar functionality to portions of the Autodesk + Topcon + Pix4D stack that Microgeo assembles for Chilean surveying and mining customers.
Others
- HP Inc. US-based manufacturer of wide-format printing technology (HP Latex, HP Indigo, plotters). Microgeo is a leading HP Latex distributor in Chile and a strategic partner for the recently added HP Indigo line within Microgeo Gráfica.
- Topcon Corporation: Japan-based manufacturer of GNSS positioning systems, robotic total stations, and machine control. Microgeo is Topcon's exclusive representative in Chile — a critical supplier relationship and a competitive threat if Topcon elects to go direct.
- Autodesk: US-based software publisher whose AEC Collection, Product Design & Manufacturing Collection, and Construction Cloud are distributed by Microgeo in Chile. A key supplier/ecosystem participant; also a structural disintermediation risk as Autodesk expands direct cloud-based sales.
- FARO Technologies: US-based manufacturer of 3D laser scanning, mobile scanning, and portable CMM solutions (Focus Premium, Orbis, Quantum Max). Microgeo is FARO's authorized Chilean distributor for mining and manufacturing inspection use cases.
Emerging players
- Emesent: Australia-based developer of Hovermap autonomous LiDAR mapping technology for GPS-denied environments. Microgeo is Emesent's Chilean distributor for mining and construction applications; an emerging player with meaningful overlap in drone-based reality capture.
Broad incumbents
- Trimble Inc. US-based global technology company in surveying, construction, geospatial, and agriculture. Their positioning products (GNSS, total stations, machine control) compete head-on with Topcon, which Microgeo distributes exclusively in Chile. Larger and more diversified, with overlapping capabilities in BIM and AEC.
- Hexagon AB: Sweden-based global technology group whose Geosystems division (Leica) directly competes with the FARO and Topcon positioning/scanning products Microgeo distributes. Much larger and broader portfolio, but overlapping capabilities in surveying, 3D measurement, and geospatial — could also choose to disintermediate local distributors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Microgeo social profiles
Digital presenceMicrogeo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Microgeo leadership team
Management profileNumber of profiles
Profiles8 records
Microgeo subsidiaries and ownership
Company hierarchySubsidiaries2 records
Microgeo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Microgeo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Microgeo
What does Microgeo do?
Microgeo is a Chilean multi-brand technology distributor and solutions integrator that resells and integrates hardware (3D scanners, GNSS, printers, plotters), professional software (Autodesk, Adobe, Strayos, Oqton), and proprietary branded supplies (Microsol vinyl) for mining, AEC, manufacturing, government, and graphics industries. The company supplements product distribution with technical services including preventive/corrective maintenance, equipment calibration, BIM outsourcing consulting, equipment leasing through the Miutility subscription model, and information management consulting.
Is Microgeo a public or private company?
Microgeo is a private company. It is classified as unknown and is currently operating.
When was Microgeo founded?
Microgeo was founded in 2026. It employs 101 to 250 people.
Where is Microgeo based?
Microgeo is headquartered in Santiago, Chile, in the Latin America region.
How does Microgeo make money?
Six revenue lines are on record. Hardware Sales are the primary driver. The others are software Licenses, technical Services, equipment Rental, supplies and Consumables and BIM/Consulting Services.
Who are Microgeo's main competitors?
Direct peers on record are Bentley Systems, Pix4D and Carlson Software. Others are HP Inc., Topcon Corporation, Autodesk and FARO Technologies. Emesent is listed as an emerging player. Broad incumbents are Trimble Inc. and Hexagon AB.
Does Microgeo have an API?
No public API is recorded for Microgeo.