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Praktika Australia

Full company profile

uuid000lv7h

Namestring
Praktika Australia
Legal namestring
Lizard Software Pty Ltd
Websiteurl
praktika.com.au
Company typeenum
Private
Founded yearint
2006
Descriptiontext

Praktika Australia is a cloud-based dental practice management software platform operated by Melbourne-based Lizard Software Pty Ltd. Founded in 2006 and first released publicly on April 12, 2007, the platform claims to be the pioneer of cloud-based dental software in Australia and serves over 2,000 practices with more than 25,000 users across Australia and New Zealand. The platform is built on proprietary private cloud infrastructure owned and operated by Lizard Software, with all servers located in Australian Tier 4 data centres — a deliberate architecture choice to meet Australian Privacy Act, Health Records Act, and APP8 cross-border data sovereignty requirements.

The product is accessed via web browser from any device with no software installation required, offering a comprehensive suite including appointment scheduling, periodontal and restorative charting, ADA-coded treatment planning, patient file management, imaging, automated recall, sterilisation tracking, 2-way SMS communication, online booking, electronic forms, referrals, and a native iPad companion app. Praktika integrates natively with Australia's two dominant dental payment terminals — HICAPS and Tyro — and with major online booking platforms (HealthEngine, MyHealth1st, WhiteCoat, Hotdoc) plus online payment processors (PayPal, Stripe). Multi-location dental groups are a primary target segment, served through real-time data synchronization, single sign-on across locations, centralized reporting, and professional data conversion services from competing systems.

The company operates a per-location subscription model at approximately $250/month with unlimited users and computers per location, monthly billing after an initial 12-month term, no exit fees, and no price increases since 2007. Go-to-market combines product-led growth via a free 4-week Test Drive trial with inside sales (phone, email, TeamViewer demos) and field sales for multi-location enterprise deals. Distribution channels include direct sales, the company's website and blog (100+ posts since 2010), social media (Facebook, Instagram, LinkedIn, YouTube, Telegram), a monthly newsletter, and industry events (ADIA exhibitions, ADA conventions, IDS Cologne 2025). The company is 100% Australian owned with no disclosed external funding.

Short descriptiontext

Praktika Australia is a cloud-based dental practice management software platform serving 2,000+ practices and 25,000+ users across Australia and New Zealand. Operated by Lizard Software Pty Ltd on private Australian-hosted infrastructure, it offers per-location subscription pricing with native HICAPS/Tyro payment integration.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersBurwood East, Australia
HQ citystring
Burwood East
HQ countrystring
Australia
HQ regionstring
Oceania
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
cloud dental software, dental practice management, patient management software, clinical charting software, dental appointment scheduling
Industry1 code
1Patient Relationship Management (PRM) & CRM for Provider Growth (Marketing/Outreach)
CodeHLACAEAOPrimaryYes
NAICS code1 code
  • Software Publishers513210
SIC code1 code
  • Services-Prepackaged Software7372
Product category
Dental Practice Management Software
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model1 record
1Subscription Revenue (Per Location)
TypeSubscription Recurring
Description

Monthly subscription fee charged per practice location (not per user or per computer). Unlimited users and computers allowed for the same fee. Initial 12-month term, then month-to-month. No exit fees or termination charges.

praktika.com.au
Marketing channels11 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Pricing details1 tier
1Standard Subscription - Per Location
ModelSubscriptionBilling cadenceMonthly
Notes

Monthly subscription fee per location. Unlimited computers and users included. Initial 12-month contract, then month-to-month. One customer reference mentions approximately $250/month. Prices established in 2007 with no increases since.

praktika.com.au
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Praktika is a cloud-based dental practice management software platform that provides Australian and New Zealand dental practices with comprehensive tools for appointment scheduling, patient record management, clinical charting (periodontal and restorative), treatment planning, billing with HICAPS/Tyro integration, imaging, recalls, online booking, electronic forms, sterilisation tracking, and multi-location management. The software runs entirely in a web browser on Praktika's own private cloud infrastructure hosted in Australian Tier 4 data centres, requiring no local installation.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • Setup completed within one business day
+2 more records
Product overview1 text field

Praktika is a cloud-based dental practice management software platform with a modular architecture. The core Praktika platform provides comprehensive practice management including Appointment Book scheduling, Patient File management, clinical charting (Periodontal and Restorative), Treatment Planning, Quotes, Accounts/billing, Reports, Imaging, Fee Management, SMS Communications, Recalls, Online Booking, Electronic Forms, Sterilisation tracking, and Referrals management. The platform integrates natively with HICAPS and Tyro payment terminals, and supports third-party online booking services (HealthEngine, MyHealth1st, WhiteCoat) plus payment processors (PayPal, Stripe, DentalFlo AI). A companion mobile app, Praktika Dental for iPad, extends functionality for tablet-based patient intake and clinical data access. All modules share a unified database with real-time synchronization across devices and locations.

Product and service2 records
1Praktika Cloud Dental Practice Management Platform
CategoryDental Practice Management Software
Description

Cloud-based dental practice management software platform delivering comprehensive features (appointment booking, patient records, clinical charting, treatment planning, billing, imaging, recalls, online booking, electronic forms, sterilisation tracking, referrals, and reporting) to dental practices of all sizes. Designed for general dental practices, multi-location dental groups, and dental specialists in Australia and New Zealand.

2Praktika Dental for iPad
CategoryMobile Application
Description

Native iPad application providing patient form completion with finger-signature, patient lookup, clinical notes viewing, treatment history access, and real-time synchronisation with the Praktika desktop platform. Targeted at dental practices that want tablet-based patient intake and clinical data access.

Scale indicator5 records

Each record includes

Type, Value, Description, Source

Partnership7 partners
Strategic tierMinorTypeStrategic or Co-development PartnerAnnounced on2017-01-01
Description

Praktika has been sponsoring the Tzu Chi Foundation since 2017 by providing software to clinics participating in charity work. Tzu Chi Foundation, established in 1966, contributes to social services, medical care, and education with volunteers in 47 countries.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2009-01-01
Description

Praktika has been sponsoring the ADHF/NDF since 2009 by providing software to clinics participating in Dental Rescue Days. The ADHF, formed by the Australian Dental Association in 2008, addresses inequality in dental care access for disadvantaged Australians through volunteer services and funding programs.

Strategic tierCoreTypeTechnology or Integration
Description

AIDER is a dental education and research institute established by the Swiss GMF foundation in 2009. Praktika is used as the practice management system for AIDER's teaching clinic in Brisbane. The partnership demonstrates Praktika's suitability for educational environments with variable user counts and research needs.

Strategic tierCoreTypeTechnology or Integration
Description

Full integration with HICAPS terminals for health fund claims, quotations, and payments. HICAPS terminal can connect to one Windows computer on the local network and be shared across all platforms. Dedicated HICAPS-specific reports available.

Strategic tierCoreTypeTechnology or Integration
Description

Full integration with Tyro terminals for Health Fund Claims, EFTPOS, Credit Card, and Medicare Easyclaim processing. Cloud-based Tyro terminals work on both Windows and Mac platforms without requiring a dedicated telephone line.

Strategic tierMajorTypeTechnology or Integration
Description

Integration partnership for online patient booking. Praktika's online booking can work in cooperation with HealthEngine, one of Australia's leading health booking platforms.

Strategic tierMajorTypeTechnology or Integration
Description

Integration partnership for online patient booking. Praktika's online booking system can work alongside MyHealth1st platform for patient appointment scheduling.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

Global market leader in dental practice management software owned by Henry Schein, serving dental practices worldwide. Directly comparable in core functionality (scheduling, charting, billing, reporting) though traditionally on-premise rather than cloud-native.

TypeDirect peer
Description

Cloud-based dental practice management software serving practices in North America and expanding internationally. Closest functional competitor in cloud-native dental PMS, offering similar features including scheduling, charting, billing, and imaging.

TypeDirect peer
Description

Cloud-based dental practice management software specifically targeting Dental Service Organizations (DSOs) and multi-location dental groups. Directly comparable to Praktika's multi-location offering with centralized management and consolidated reporting.

TypeDirect peer
Description

Cloud-based dental practice management software with emphasis on data analytics and modern UX. Comparable cloud-native dental PMS targeting similar SMB and group practice segments with web-based delivery.

TypeDirect peer
Description

Open-source dental practice management software with strong customization and broad feature set including scheduling, charting, and billing. Comparable in feature depth though differs in open-source delivery model versus Praktika's proprietary SaaS.

TypeEmerging player
Description

Cloud-based dental practice management platform targeting DSOs and group practices with integrated clinical, billing, and patient engagement features. Comparable in cloud-native delivery and multi-location capability though earlier stage in market presence.

TypeDirect peer
Description

Australian dental practice management software competing directly with Praktika in the same Australian market. Most relevant domestic competitor for SMB and mid-market dental practices in Australia.

TypeDirect peer
Description

Australian dental practice management software provider with established market presence. Direct competitor in Australian dental PMS market with similar customer base of dental practices.

TypeBroad incumbent
Description

Established dental practice management software from major dental distributor Patterson Companies. Comparable in feature set including scheduling, charting, and imaging though primarily Windows-based rather than cloud-native.

TypeEmerging player
Description

Australian healthcare booking and patient engagement platform that integrates with dental practices including Praktika. Adjacent competitor in patient-facing booking and engagement functionality though more focused on appointments than full PMS.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks7 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers7 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
Yes

Docs URL, Description

Integration8 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Feature16 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
Compliance3 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Praktika Australia

Dental Practice Management Softwarepraktika.com.au

Praktika Australia is a cloud-based dental practice management software platform serving 2,000+ practices and 25,000+ users across Australia and New Zealand. Operated by Lizard Software Pty Ltd on private Australian-hosted infrastructure, it offers per-location subscription pricing with native HICAPS/Tyro payment integration.

What Praktika Australia does

Praktika Australia is a cloud-based dental practice management software platform operated by Melbourne-based Lizard Software Pty Ltd. Founded in 2006 and first released publicly on April 12, 2007, the platform claims to be the pioneer of cloud-based dental software in Australia and serves over 2,000 practices with more than 25,000 users across Australia and New Zealand. The platform is built on proprietary private cloud infrastructure owned and operated by Lizard Software, with all servers located in Australian Tier 4 data centres — a deliberate architecture choice to meet Australian Privacy Act, Health Records Act, and APP8 cross-border data sovereignty requirements.

The product is accessed via web browser from any device with no software installation required, offering a comprehensive suite including appointment scheduling, periodontal and restorative charting, ADA-coded treatment planning, patient file management, imaging, automated recall, sterilisation tracking, 2-way SMS communication, online booking, electronic forms, referrals, and a native iPad companion app. Praktika integrates natively with Australia's two dominant dental payment terminals — HICAPS and Tyro — and with major online booking platforms (HealthEngine, MyHealth1st, WhiteCoat, Hotdoc) plus online payment processors (PayPal, Stripe). Multi-location dental groups are a primary target segment, served through real-time data synchronization, single sign-on across locations, centralized reporting, and professional data conversion services from competing systems.

The company operates a per-location subscription model at approximately $250/month with unlimited users and computers per location, monthly billing after an initial 12-month term, no exit fees, and no price increases since 2007. Go-to-market combines product-led growth via a free 4-week Test Drive trial with inside sales (phone, email, TeamViewer demos) and field sales for multi-location enterprise deals. Distribution channels include direct sales, the company's website and blog (100+ posts since 2010), social media (Facebook, Instagram, LinkedIn, YouTube, Telegram), a monthly newsletter, and industry events (ADIA exhibitions, ADA conventions, IDS Cologne 2025). The company is 100% Australian owned with no disclosed external funding.

Praktika Australia firmographics

Firmographics
Name
Praktika Australia
Legal name
Lizard Software Pty Ltd
Website
https://praktika.com.au
Company type
Private
Founded year
2006
Operating status
Operating
Headcount range
11–50 employees
Short description
Praktika Australia is a cloud-based dental practice management software platform serving 2,000+ practices and 25,000+ users across Australia and New Zealand. Operated by Lizard Software Pty Ltd on private Australian-hosted infrastructure, it offers per-location subscription pricing with native HICAPS/Tyro payment integration.
Ownership category
akta.pro rank

Praktika Australia industry classification

Industry
Product category
Dental Practice Management Software
NAICS
Software Publishers (513210)
SIC
Services-Prepackaged Software (7372)
akta.pro primary industry
Patient Relationship Management (PRM) & CRM for Provider Growth (Marketing/Outreach) (HLACAEAO)

Keywords

  • Cloud dental software
  • Dental practice management
  • Patient management software
  • Clinical charting software
  • Dental appointment scheduling

Where Praktika Australia is headquartered

Location

Headquarters

HQ city
Burwood East
HQ country
Australia
HQ region
Oceania

Offices1 record

Markets served

Praktika Australia business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

  1. Subscription Revenue (Per Location): Monthly subscription fee charged per practice location (not per user or per computer). Unlimited users and computers allowed for the same fee. Initial 12-month term, then month-to-month. No exit fees or termination charges.

Pricing tiers

ModelBillingPrice
SubscriptionMonthlyStandard Subscription - Per Location

Go-to-market motion2 records

Distribution channels4 records

Marketing channels11 records

Praktika Australia product offering

Product offering

Core offering

Praktika is a cloud-based dental practice management software platform that provides Australian and New Zealand dental practices with comprehensive tools for appointment scheduling, patient record management, clinical charting (periodontal and restorative), treatment planning, billing with HICAPS/Tyro integration, imaging, recalls, online booking, electronic forms, sterilisation tracking, and multi-location management. The software runs entirely in a web browser on Praktika's own private cloud infrastructure hosted in Australian Tier 4 data centres, requiring no local installation.

Product overview

Praktika is a cloud-based dental practice management software platform with a modular architecture. The core Praktika platform provides comprehensive practice management including Appointment Book scheduling, Patient File management, clinical charting (Periodontal and Restorative), Treatment Planning, Quotes, Accounts/billing, Reports, Imaging, Fee Management, SMS Communications, Recalls, Online Booking, Electronic Forms, Sterilisation tracking, and Referrals management. The platform integrates natively with HICAPS and Tyro payment terminals, and supports third-party online booking services (HealthEngine, MyHealth1st, WhiteCoat) plus payment processors (PayPal, Stripe, DentalFlo AI). A companion mobile app, Praktika Dental for iPad, extends functionality for tablet-based patient intake and clinical data access. All modules share a unified database with real-time synchronization across devices and locations.

Differentiator

Problem solved

Functional benefit

Products and services

  • Praktika Cloud Dental Practice Management Platform Cloud-based dental practice management software platform delivering comprehensive features (appointment booking, patient records, clinical charting, treatment planning, billing, imaging, recalls, online booking, electronic forms, sterilisation tracking, referrals, and reporting) to dental practices of all sizes. Designed for general dental practices, multi-location dental groups, and dental specialists in Australia and New Zealand.
  • Praktika Dental for iPad Native iPad application providing patient form completion with finger-signature, patient lookup, clinical notes viewing, treatment history access, and real-time synchronisation with the Praktika desktop platform. Targeted at dental practices that want tablet-based patient intake and clinical data access.

Quantifiable outcome

  • Setup completed within one business day
  • +2 more outcomes

Companies that use Praktika Australia

Customer profile

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Praktika Australia technology and API

Technology

Technology focussed Yes

API detail

Has API
Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration8 records

Feature16 records

Praktika Australia partnerships and signals

Strategic signal

Partnerships

Seven partnerships are on record, tiered minor, core and major.

  • Tzu Chi FoundationminorStrategic or Co-development Partner · 1 January 2017Praktika has been sponsoring the Tzu Chi Foundation since 2017 by providing software to clinics participating in charity work. Tzu Chi Foundation, established in 1966, contributes to social services, medical care, and education with volunteers in 47 countries.
  • Australian Dental Health Foundation (ADHF)coreStrategic or Co-development Partner · 1 January 2009Praktika has been sponsoring the ADHF/NDF since 2009 by providing software to clinics participating in Dental Rescue Days. The ADHF, formed by the Australian Dental Association in 2008, addresses inequality in dental care access for disadvantaged Australians through volunteer services and funding programs.
  • AIDER (Australian Institute of Dental Education and Research)coreTechnology or IntegrationAIDER is a dental education and research institute established by the Swiss GMF foundation in 2009. Praktika is used as the practice management system for AIDER's teaching clinic in Brisbane. The partnership demonstrates Praktika's suitability for educational environments with variable user counts and research needs.
  • HICAPScoreTechnology or IntegrationFull integration with HICAPS terminals for health fund claims, quotations, and payments. HICAPS terminal can connect to one Windows computer on the local network and be shared across all platforms. Dedicated HICAPS-specific reports available.
  • TYROcoreTechnology or IntegrationFull integration with Tyro terminals for Health Fund Claims, EFTPOS, Credit Card, and Medicare Easyclaim processing. Cloud-based Tyro terminals work on both Windows and Mac platforms without requiring a dedicated telephone line.
  • HealthEnginemajorTechnology or IntegrationIntegration partnership for online patient booking. Praktika's online booking can work in cooperation with HealthEngine, one of Australia's leading health booking platforms.
  • MyHealth1stmajorTechnology or IntegrationIntegration partnership for online patient booking. Praktika's online booking system can work alongside MyHealth1st platform for patient appointment scheduling.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Praktika Australia competitors and assessment

Company assessment

Broad incumbents

  • Dentrix (Henry Schein One): Global market leader in dental practice management software owned by Henry Schein, serving dental practices worldwide. Directly comparable in core functionality (scheduling, charting, billing, reporting) though traditionally on-premise rather than cloud-native.
  • Eaglesoft (Patterson Companies): Established dental practice management software from major dental distributor Patterson Companies. Comparable in feature set including scheduling, charting, and imaging though primarily Windows-based rather than cloud-native.

Direct peers

  • Curve Dental: Cloud-based dental practice management software serving practices in North America and expanding internationally. Closest functional competitor in cloud-native dental PMS, offering similar features including scheduling, charting, billing, and imaging.
  • Planet DDS (Denticon): Cloud-based dental practice management software specifically targeting Dental Service Organizations (DSOs) and multi-location dental groups. Directly comparable to Praktika's multi-location offering with centralized management and consolidated reporting.
  • tab32: Cloud-based dental practice management software with emphasis on data analytics and modern UX. Comparable cloud-native dental PMS targeting similar SMB and group practice segments with web-based delivery.
  • Open Dental Software: Open-source dental practice management software with strong customization and broad feature set including scheduling, charting, and billing. Comparable in feature depth though differs in open-source delivery model versus Praktika's proprietary SaaS.
  • Core Practice (Core Practice Software): Australian dental practice management software competing directly with Praktika in the same Australian market. Most relevant domestic competitor for SMB and mid-market dental practices in Australia.
  • Titanium Solutions (Pearl Software): Australian dental practice management software provider with established market presence. Direct competitor in Australian dental PMS market with similar customer base of dental practices.

Emerging players

  • CareStack: Cloud-based dental practice management platform targeting DSOs and group practices with integrated clinical, billing, and patient engagement features. Comparable in cloud-native delivery and multi-location capability though earlier stage in market presence.
  • HotDoc: Australian healthcare booking and patient engagement platform that integrates with dental practices including Praktika. Adjacent competitor in patient-facing booking and engagement functionality though more focused on appointments than full PMS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Praktika Australia social profiles

Digital presence

Praktika Australia compliance and trust

Trust signal

Compliance3 records

Praktika Australia financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Praktika Australia leadership team

Management profile

Number of profiles

Praktika Australia funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Praktika Australia M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Praktika Australia

What does Praktika Australia do?

Praktika is a cloud-based dental practice management software platform that provides Australian and New Zealand dental practices with comprehensive tools for appointment scheduling, patient record management, clinical charting (periodontal and restorative), treatment planning, billing with HICAPS/Tyro integration, imaging, recalls, online booking, electronic forms, sterilisation tracking, and multi-location management. The software runs entirely in a web browser on Praktika's own private cloud infrastructure hosted in Australian Tier 4 data centres, requiring no local installation.

Is Praktika Australia a public or private company?

Praktika Australia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Praktika Australia founded?

Praktika Australia was founded in 2006. It employs 11 to 50 people.

Where is Praktika Australia based?

Praktika Australia is headquartered in Burwood East, Australia, in the Oceania region.

How does Praktika Australia make money?

One revenue line is on record: subscription Revenue (Per Location).

Who are Praktika Australia's main competitors?

Broad incumbents on record are Dentrix (Henry Schein One) and Eaglesoft (Patterson Companies). Direct peers are Curve Dental, Planet DDS (Denticon), tab32, Open Dental Software, Core Practice (Core Practice Software) and Titanium Solutions (Pearl Software). Emerging players are CareStack and HotDoc.

Does Praktika Australia have an API?

Yes. Praktika provides an API key for Online Booking integration. Practices can obtain a special API key and code snippet to embed online booking functionality on their websites. The online booking system supports 3rd party integration through API keys for HealthEngine, MyHealth1st, and WhiteCoat booking services.

What industry is Praktika Australia in?

Praktika Australia's product category is Dental Practice Management Software. Its primary akta.pro industry code is HLACAEAO, Patient Relationship Management (PRM) & CRM for Provider Growth (Marketing/Outreach). Its NAICS code is 513210 and its SIC code is 7372.

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