Praktika Australia
Praktika Australia is a cloud-based dental practice management software platform serving 2,000+ practices and 25,000+ users across Australia and New Zealand. Operated by Lizard Software Pty Ltd on private Australian-hosted infrastructure, it offers per-location subscription pricing with native HICAPS/Tyro payment integration.
- Company typePrivate
- Founded2006
- HeadquartersBurwood East, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Praktika Australia does
Praktika Australia is a cloud-based dental practice management software platform operated by Melbourne-based Lizard Software Pty Ltd. Founded in 2006 and first released publicly on April 12, 2007, the platform claims to be the pioneer of cloud-based dental software in Australia and serves over 2,000 practices with more than 25,000 users across Australia and New Zealand. The platform is built on proprietary private cloud infrastructure owned and operated by Lizard Software, with all servers located in Australian Tier 4 data centres — a deliberate architecture choice to meet Australian Privacy Act, Health Records Act, and APP8 cross-border data sovereignty requirements.
The product is accessed via web browser from any device with no software installation required, offering a comprehensive suite including appointment scheduling, periodontal and restorative charting, ADA-coded treatment planning, patient file management, imaging, automated recall, sterilisation tracking, 2-way SMS communication, online booking, electronic forms, referrals, and a native iPad companion app. Praktika integrates natively with Australia's two dominant dental payment terminals — HICAPS and Tyro — and with major online booking platforms (HealthEngine, MyHealth1st, WhiteCoat, Hotdoc) plus online payment processors (PayPal, Stripe). Multi-location dental groups are a primary target segment, served through real-time data synchronization, single sign-on across locations, centralized reporting, and professional data conversion services from competing systems.
The company operates a per-location subscription model at approximately $250/month with unlimited users and computers per location, monthly billing after an initial 12-month term, no exit fees, and no price increases since 2007. Go-to-market combines product-led growth via a free 4-week Test Drive trial with inside sales (phone, email, TeamViewer demos) and field sales for multi-location enterprise deals. Distribution channels include direct sales, the company's website and blog (100+ posts since 2010), social media (Facebook, Instagram, LinkedIn, YouTube, Telegram), a monthly newsletter, and industry events (ADIA exhibitions, ADA conventions, IDS Cologne 2025). The company is 100% Australian owned with no disclosed external funding.
Praktika Australia firmographics
Firmographics- Name
- Praktika Australia
- Legal name
- Lizard Software Pty Ltd
- Website
- https://praktika.com.au
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Praktika Australia is a cloud-based dental practice management software platform serving 2,000+ practices and 25,000+ users across Australia and New Zealand. Operated by Lizard Software Pty Ltd on private Australian-hosted infrastructure, it offers per-location subscription pricing with native HICAPS/Tyro payment integration.
- Ownership category
- akta.pro rank
Praktika Australia industry classification
Industry- Product category
- Dental Practice Management Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Patient Relationship Management (PRM) & CRM for Provider Growth (Marketing/Outreach) (HLACAEAO)
Keywords
Where Praktika Australia is headquartered
LocationHeadquarters
- HQ city
- Burwood East
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Praktika Australia business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Subscription Revenue (Per Location): Monthly subscription fee charged per practice location (not per user or per computer). Unlimited users and computers allowed for the same fee. Initial 12-month term, then month-to-month. No exit fees or termination charges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Subscription - Per Location |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels11 records
Praktika Australia product offering
Product offeringCore offering
Praktika is a cloud-based dental practice management software platform that provides Australian and New Zealand dental practices with comprehensive tools for appointment scheduling, patient record management, clinical charting (periodontal and restorative), treatment planning, billing with HICAPS/Tyro integration, imaging, recalls, online booking, electronic forms, sterilisation tracking, and multi-location management. The software runs entirely in a web browser on Praktika's own private cloud infrastructure hosted in Australian Tier 4 data centres, requiring no local installation.
Product overview
Praktika is a cloud-based dental practice management software platform with a modular architecture. The core Praktika platform provides comprehensive practice management including Appointment Book scheduling, Patient File management, clinical charting (Periodontal and Restorative), Treatment Planning, Quotes, Accounts/billing, Reports, Imaging, Fee Management, SMS Communications, Recalls, Online Booking, Electronic Forms, Sterilisation tracking, and Referrals management. The platform integrates natively with HICAPS and Tyro payment terminals, and supports third-party online booking services (HealthEngine, MyHealth1st, WhiteCoat) plus payment processors (PayPal, Stripe, DentalFlo AI). A companion mobile app, Praktika Dental for iPad, extends functionality for tablet-based patient intake and clinical data access. All modules share a unified database with real-time synchronization across devices and locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Praktika Cloud Dental Practice Management Platform Cloud-based dental practice management software platform delivering comprehensive features (appointment booking, patient records, clinical charting, treatment planning, billing, imaging, recalls, online booking, electronic forms, sterilisation tracking, referrals, and reporting) to dental practices of all sizes. Designed for general dental practices, multi-location dental groups, and dental specialists in Australia and New Zealand.
- Praktika Dental for iPad Native iPad application providing patient form completion with finger-signature, patient lookup, clinical notes viewing, treatment history access, and real-time synchronisation with the Praktika desktop platform. Targeted at dental practices that want tablet-based patient intake and clinical data access.
Quantifiable outcome
- Setup completed within one business day
- +2 more outcomes
Companies that use Praktika Australia
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Praktika Australia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature16 records
Praktika Australia partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor, core and major.
- Tzu Chi FoundationminorPraktika has been sponsoring the Tzu Chi Foundation since 2017 by providing software to clinics participating in charity work. Tzu Chi Foundation, established in 1966, contributes to social services, medical care, and education with volunteers in 47 countries.
- Australian Dental Health Foundation (ADHF)corePraktika has been sponsoring the ADHF/NDF since 2009 by providing software to clinics participating in Dental Rescue Days. The ADHF, formed by the Australian Dental Association in 2008, addresses inequality in dental care access for disadvantaged Australians through volunteer services and funding programs.
- AIDER (Australian Institute of Dental Education and Research)coreAIDER is a dental education and research institute established by the Swiss GMF foundation in 2009. Praktika is used as the practice management system for AIDER's teaching clinic in Brisbane. The partnership demonstrates Praktika's suitability for educational environments with variable user counts and research needs.
- HICAPScoreFull integration with HICAPS terminals for health fund claims, quotations, and payments. HICAPS terminal can connect to one Windows computer on the local network and be shared across all platforms. Dedicated HICAPS-specific reports available.
- TYROcoreFull integration with Tyro terminals for Health Fund Claims, EFTPOS, Credit Card, and Medicare Easyclaim processing. Cloud-based Tyro terminals work on both Windows and Mac platforms without requiring a dedicated telephone line.
- HealthEnginemajorIntegration partnership for online patient booking. Praktika's online booking can work in cooperation with HealthEngine, one of Australia's leading health booking platforms.
- MyHealth1stmajorIntegration partnership for online patient booking. Praktika's online booking system can work alongside MyHealth1st platform for patient appointment scheduling.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Praktika Australia competitors and assessment
Company assessmentBroad incumbents
- Dentrix (Henry Schein One): Global market leader in dental practice management software owned by Henry Schein, serving dental practices worldwide. Directly comparable in core functionality (scheduling, charting, billing, reporting) though traditionally on-premise rather than cloud-native.
- Eaglesoft (Patterson Companies): Established dental practice management software from major dental distributor Patterson Companies. Comparable in feature set including scheduling, charting, and imaging though primarily Windows-based rather than cloud-native.
Direct peers
- Curve Dental: Cloud-based dental practice management software serving practices in North America and expanding internationally. Closest functional competitor in cloud-native dental PMS, offering similar features including scheduling, charting, billing, and imaging.
- Planet DDS (Denticon): Cloud-based dental practice management software specifically targeting Dental Service Organizations (DSOs) and multi-location dental groups. Directly comparable to Praktika's multi-location offering with centralized management and consolidated reporting.
- tab32: Cloud-based dental practice management software with emphasis on data analytics and modern UX. Comparable cloud-native dental PMS targeting similar SMB and group practice segments with web-based delivery.
- Open Dental Software: Open-source dental practice management software with strong customization and broad feature set including scheduling, charting, and billing. Comparable in feature depth though differs in open-source delivery model versus Praktika's proprietary SaaS.
- Core Practice (Core Practice Software): Australian dental practice management software competing directly with Praktika in the same Australian market. Most relevant domestic competitor for SMB and mid-market dental practices in Australia.
- Titanium Solutions (Pearl Software): Australian dental practice management software provider with established market presence. Direct competitor in Australian dental PMS market with similar customer base of dental practices.
Emerging players
- CareStack: Cloud-based dental practice management platform targeting DSOs and group practices with integrated clinical, billing, and patient engagement features. Comparable in cloud-native delivery and multi-location capability though earlier stage in market presence.
- HotDoc: Australian healthcare booking and patient engagement platform that integrates with dental practices including Praktika. Adjacent competitor in patient-facing booking and engagement functionality though more focused on appointments than full PMS.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Praktika Australia social profiles
Digital presencePraktika Australia compliance and trust
Trust signalCompliance3 records
Praktika Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Praktika Australia leadership team
Management profileNumber of profiles
Praktika Australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Praktika Australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Praktika Australia
What does Praktika Australia do?
Praktika is a cloud-based dental practice management software platform that provides Australian and New Zealand dental practices with comprehensive tools for appointment scheduling, patient record management, clinical charting (periodontal and restorative), treatment planning, billing with HICAPS/Tyro integration, imaging, recalls, online booking, electronic forms, sterilisation tracking, and multi-location management. The software runs entirely in a web browser on Praktika's own private cloud infrastructure hosted in Australian Tier 4 data centres, requiring no local installation.
Is Praktika Australia a public or private company?
Praktika Australia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Praktika Australia founded?
Praktika Australia was founded in 2006. It employs 11 to 50 people.
Where is Praktika Australia based?
Praktika Australia is headquartered in Burwood East, Australia, in the Oceania region.
How does Praktika Australia make money?
One revenue line is on record: subscription Revenue (Per Location).
Who are Praktika Australia's main competitors?
Broad incumbents on record are Dentrix (Henry Schein One) and Eaglesoft (Patterson Companies). Direct peers are Curve Dental, Planet DDS (Denticon), tab32, Open Dental Software, Core Practice (Core Practice Software) and Titanium Solutions (Pearl Software). Emerging players are CareStack and HotDoc.
Does Praktika Australia have an API?
Yes. Praktika provides an API key for Online Booking integration. Practices can obtain a special API key and code snippet to embed online booking functionality on their websites. The online booking system supports 3rd party integration through API keys for HealthEngine, MyHealth1st, and WhiteCoat booking services.
What industry is Praktika Australia in?
Praktika Australia's product category is Dental Practice Management Software. Its primary akta.pro industry code is HLACAEAO, Patient Relationship Management (PRM) & CRM for Provider Growth (Marketing/Outreach). Its NAICS code is 513210 and its SIC code is 7372.