Core Practice

What Core Practice does

Core Practice is a Sydney-based, privately-held SaaS company that provides cloud-based dental practice management software to dental clinics, primarily in Australia. Founded in 2014 and operating as Core Practice PTY LTD, the company delivers a unified platform covering appointment scheduling, online bookings, patient records, treatment planning, clinical charting, imaging, billing and accounts, fee management, patient communication (SMS/email), and business reporting. The platform is built on a responsive web architecture accessible across desktop, tablet, and smartphone devices, with 15 modular feature components and an App Marketplace hosting 23 third-party integrations spanning payments, accounting, online bookings, patient financing, and AI-powered clinical and operational tools.

The business runs on annual subscription pricing scaled by number of locations and practitioners (with two practitioners included per location), without per-computer licence fees and without lock-in contracts. Go-to-market is product-led, anchored on a free demo offer, self-serve onboarding, and dedicated Customer Success Manager support during migration, supplemented by direct sales, an online marketplace, and a partner/reseller program for dental brands. Core Practice holds ISO 27001 information security certification (claimed as unique among Australian dental PMS vendors) and Australian Made certification, and serves three primary segments: startup clinics, large clinics, and multi-location dental practices.

The company has built a reported user base of 17,000+ users, 6,000+ practitioners, and 6M+ patients served, with recent strategic emphasis on multi-location practices, AI-augmented workflows via partner integrations (Heidi Health, Auggie AI, DentalFlo AI, CoTreat), and trans-Tasman expansion through ACC (New Zealand) claims integration. Management team, ownership structure, revenue, and external funding are not publicly disclosed.

Name

Core Practice

Legal name

Core Practice PTY LTD

Website

https://corepractice.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Core Practice is a Sydney-based SaaS provider of cloud-based dental practice management software for Australian dental clinics, covering scheduling, clinical charting, billing, and imaging. The platform offers 22+ integrations and a marketplace featuring AI-powered clinical and patient engagement tools.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription SaaS: Monthly or annual subscription for cloud-based dental practice management software. Pricing scales based on number of locations and practitioners beyond the included 2 practitioners per location.
2. Subscription Upgrades: Incremental fees charged for upgrading subscription by increasing locations or practitioners, prorated over remaining subscription period.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Core Practice provides a cloud-based dental practice management software platform (SaaS) that enables dental clinics to manage scheduling, patient records, clinical charting, treatment plans, imaging, billing, and patient communications. The platform is offered as a unified subscription with modular features and includes an app marketplace of 23 partner integrations for payments, accounting, online bookings, and AI-powered clinical tools.

Product overview

Core Practice is a cloud-based dental practice management software platform offered as a unified SaaS solution. The core platform provides scheduling, patient records, clinical charting, treatment planning, imaging, billing/accounts, reporting, and patient communication. The platform is modular with 15 core feature modules including Appointments & Scheduling, Online Bookings, Patient Records, Treatments & Notes, Treatment Plans, Payment Wizard & Accounts, Clinical Charts, Imaging, Patient Communication, Reporting, Fee Management, Mobile, and Xero Integration. Core Practice also operates an App Marketplace with 23 partner integrations including AI-powered tools (Heidi Health for clinical documentation, Auggie AI for patient retention, DentalFlo AI for receptionist, CoTreat for scan review), payment processors (Stripe, PayPal, Smartpay, HICAPS, Tyro Health), accounting software (Xero, MYOB), online booking platforms (HotDoc, HealthEngine, AirSmile), and other dental-specific tools (DS Core, Fixed Price Dental, Smile Right).

Differentiator

Problem solved

Functional benefit

Products and services

• Core Practice Platform Cloud-based dental practice management software platform offered as a unified SaaS subscription that streamlines scheduling, patient records, clinical charting, treatment planning, imaging, billing, reporting, and patient communication for dental practices. Designed for startup, large, and multi-location dental clinics in Australia.
• Core Practice App Marketplace Core Practice's app marketplace hosting 23 integrated apps including payments, lead generation, accounting, and AI-powered tools for extending the platform's capabilities. Dental practices can browse and connect partner integrations directly within the Core Practice ecosystem.

Quantifiable outcome

• Clinics using Auggie AI integration have seen 3-5x ROI on investment and saved more than 10 hours each month on follow-ups
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability8 records

Feature10 records

Partnerships

13 partnerships are on record, tiered featured and core.

• XerofeaturedTechnology or IntegrationFeatured partner integration with Xero's small business accounting software. Saves time from reconciling and entering invoices manually by posting daily totals directly to Xero.
• StripecoreTechnology or IntegrationAccept online deposits and payments for appointments directly in Core Practice through Stripe's payment processing platform.
• PayPalcoreTechnology or IntegrationSecure online payments for businesses and customers, enabling PayPal, credit/debit card payments, digital wallets, and Pay in 4 offers.
• HealthEnginecoreTechnology or IntegrationGet more bookings and fewer no-shows with real-time schedule syncing to the HealthEngine patient booking platform.
• HotDoccoreTechnology or IntegrationLet patients book online, get reminders, and stay connected with the practice through HotDoc's patient engagement platform.
• HICAPScoreTechnology or IntegrationProcess claims fast and accurately with seamless, secure HICAPS integration for health insurance claims processing.
• MYOBcoreTechnology or IntegrationSimplify reconciliation with daily totals posted directly to MYOB accounting software.
• Tyro HealthcoreTechnology or IntegrationProcess health claims and SMS payments without a physical terminal through Tyro Health's integrated payment solution.
• CommBank Smart HealthcoreTechnology or IntegrationProcess healthcare claims and patient payments in one place with Commonwealth Bank's health payment solution.
• ACC (Accident Compensation Corporation)coreTechnology or IntegrationFast, seamless ACC claim submissions for New Zealand practices, processing claims directly within Core Practice software.
• Heidi HealthfeaturedTechnology or IntegrationAI scribe specifically designed to assist dentists with clinical note-taking, capturing treatment notes, summaries, and follow-ups in real-time directly in Core Practice.
• Auggie AIfeaturedTechnology or IntegrationPatient retention AI that automatically fills appointment books by re-engaging patients who are due, overdue, or have unfinished treatments. Clinics have seen 3-5x ROI.
• DentalFlo AIfeaturedTechnology or IntegrationBook appointments 24/7 with an AI receptionist and live calendar sync through DentalFlo AI integration.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Curve Dental: Curve Dental is a cloud-based dental practice management platform built on the same product-led SaaS model targeting small and multi-location dental practices. Comparable in technology (cloud-only, no install), feature set, and SMB-to-mid-market positioning.
• Practice-Web: Practice-Web is a cloud-based dental practice management platform offering scheduling, clinical, billing, and patient communication features. Comparable in cloud SaaS delivery and dental practice target market.
• Tab32: Tab32 is a cloud-based dental practice management and EHR platform offering practice management, imaging, billing, and analytics. Comparable in cloud delivery, dental focus, and growing integration marketplace.
• CareStack: CareStack is a cloud-native dental practice management platform offering scheduling, billing, clinical charting, and patient engagement. Comparable as a modern cloud SaaS alternative to legacy dental PMS, serving similar practice sizes.
• Open Dental Software: Open Dental is an open-source dental practice management software offering scheduling, charting, billing, and imaging. Comparable in core functionality for dental practices, though differs in delivery (open-source vs SaaS).
• Power Practice (Henry Schein One): Power Practice is a long-standing dental practice management software in Australia, now part of Henry Schein One. Directly comparable as an Australian dental PMS with overlapping feature sets and customer base, including HICAPS integration.
• Dentally: Dentally is a cloud-based dental practice management software serving Australia and New Zealand with similar scheduling, patient records, and clinical features. Directly comparable in geography, target customer (dental practices), and SaaS delivery model.
• ABELDent (ABELSoft): ABELDent is a dental practice management software serving Canadian and international dental practices with scheduling, charting, and billing. Comparable in core PMS functionality and SMB dental focus.

Broad incumbents

• Henry Schein One (Dentrix): Henry Schein One is the largest dental software conglomerate globally, owning Dentrix, Dentrix Ascend, Power Practice, and other dental brands. Directly competes in dental PMS, but with much broader portfolio and global scale.
• Dentrix (Henry Schein): Dentrix is one of the largest dental practice management platforms in North America, offering clinical, scheduling, billing, and imaging modules. Comparable core functionality for dental practices, with established scale and brand.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/core_practice
• Facebookfacebook.com/corepracticeau
• LinkedInlinkedin.com/company/core-practice-pty-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Core Practice