Benchmark Group of Companies

What Benchmark Group of Companies does

Benchmark Group of Companies LLC is a Dallas-headquartered direct sales marketing organization founded in 2019 by Jahan Saffari. The company operates a 150+ person field sales force across three US states (Texas, California) and the Canadian province of Ontario, generating revenue primarily through commission-based representation of partner brands selling residential electricity, natural gas, commercial energy, solar, HVAC, attic insulation, and water filtration products. Its core go-to-market is face-to-face, door-to-door, and in-home sales supplemented by retail, pop-up, trade show, and B2B enterprise energy campaigns.

The business model combines a direct sales agent layer with an independent business owner (IBO) layer: sales professionals can build their own sales organizations under the Benchmark umbrella, earning commissions with no caps plus leadership overrides on downline performance. Benchmark provides structured onboarding, field ride-alongs, ongoing coaching, CRM tooling, and operational/financial support to its sales force, and partners exclusively with four deregulated energy brands: Just Energy, SFE Energy, Vista Energy, and Infinity Energy. Corporate infrastructure is lean, with a five-person named leadership team and no disclosed outside institutional capital.

The company has expanded its product portfolio and geographic footprint in parallel: Solar and HVAC products were added in 2021, a second Dallas office opened in 2023, and California offices in Sacramento and Berkeley launched in 2023. Management development and retention programs, including an annual Leadership Summit (since 2022), bi-annual all-expense-paid incentive trips, and a Millionaire's Club (since 2023), function as both recruiting tools and switching-cost mechanisms for the IBO network. No AI/ML capabilities, patents, public funding, or external investors are disclosed in the available data.

Name

Benchmark Group of Companies

Legal name

Benchmark Group of Companies LLC

Website

https://benchmarkgoc.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Benchmark Group of Companies is a Dallas-based direct sales marketing organization that operates a 150+ person field sales force selling residential and commercial energy, solar, and home improvement products on behalf of partner brands including Just Energy, SFE Energy, Vista Energy, and Infinity Energy.

Ownership category

akta.pro rank

Product category

Direct Sales and Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAFAKAA

B2B Demand Generation & Lead Nurture Agencies

Business & Public Services/Marketing, Advertising & PR Services/Direct Marketing & Lead Generation (Email, Telemarketing, Demand Gen)

SECONDARYMPAAAAAI

B2B/ABM Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

Keywords

• Direct sales marketing
• Energy sales services
• Solar marketing campaigns
• B2B field marketing
• Home improvement sales

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Commission-Based Sales Compensation: Sales representatives earn commission through direct sales of energy and solar products. The company offers multiple compensation models including base + commissions with no commission caps. Top performers can earn six-figure incomes.
2. Independent Business Owner Model: Sales professionals can become independent business owners within Benchmark Group of Companies, running their own sales offices and expanding into multiple regions. Revenue is generated through sales team performance and leadership overrides.
3. Partner Brand Representation: Benchmark represents partner brands (Just Energy, SFE Energy, Vista Energy, Infinity Energy) in direct sales campaigns, earning revenue through successful customer acquisitions and ongoing account management for residential and commercial energy products.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Benchmark Group of Companies is a direct sales marketing organization that recruits, trains, and deploys a field sales force to sell energy, solar, HVAC, and home improvement products on behalf of partner brands. It offers distinct B2B energy campaigns targeting commercial clients and B2C campaigns for residential homeowners through door-to-door, in-home, retail, and event-based sales channels. The company also operates an independent business owner model that enables sales professionals to build and run their own sales offices under the Benchmark umbrella.

Product overview

Benchmark Group of Companies is a direct sales marketing organization that operates as a platform for entrepreneurs in the energy and solar industry. The company offers a comprehensive portfolio of marketing services including B2B Marketing, B2C Marketing, Retail Marketing, and Digital Marketing, along with specialized campaigns for Solar and HVAC products. Their product portfolio encompasses energy-related offerings such as residential fixed-rate electricity and gas products, commercial energy products, residential solar products, HVAC systems, attic insulation, water filtration, and green/renewable energy products. The company functions as both a service provider delivering sales and marketing expertise to clients and a career platform enabling individuals to become independent business owners within the Benchmark network. Partners include Just Energy, SFE Energy, Vista Energy, and Infinity Energy.

Differentiator

Problem solved

Functional benefit

Products and services

• B2B Energy Campaigns B2B marketing services providing access to commercial energy landscape relationships for businesses across North America seeking flexible commercial gas and electricity options.
• B2C Energy Campaigns Face-to-face, retail, and events campaigns for direct sales teams in the residential energy sector, offering industry-leading compensation and partner-brand product access.
• B2C Solar Campaigns Solar and sustainable energy marketing campaigns helping homeowners and businesses across North America become energy independent.
• B2C HVAC Campaigns Residential HVAC products and services offered to existing and potential customers through direct sales channels.
• B2B Marketing Services Professional B2B sales representation services for organizations targeting potential business clients with high results delivery.
• B2C Marketing Services Face-to-face B2C marketing approach connecting organizations with potential customers through personal engagement.
• Retail Marketing Services Retail marketing services including pop-up locations, kiosks, trade shows, and retail events.
• Digital Marketing Services Digital marketing services to complement face-to-face sales efforts.
• Brand Awareness Services Marketing services to spread brand awareness and communicate value propositions to prospective customers for startups and established businesses.

Quantifiable outcome

• Sales professionals can earn $65k-$120k annually as Energy Advisors, with sales leaders managing teams earning $80k-$150k annually
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Just EnergycoreChannel Partner/ Reseller/ DistributorBenchmark has partnered with Just Energy, a leading provider of deregulated energy products, to offer residential and commercial electricity and gas products. Benchmark represents Just Energy through its direct sales campaigns and has worked with the brand since the company's founding in 2019.
• SFE EnergycoreChannel Partner/ Reseller/ DistributorBenchmark has partnered with SFE Energy to offer energy products through its direct sales organization. SFE Energy is featured as one of the key partner brands on the Benchmark About page, representing a significant product partnership.
• Vista EnergycoreChannel Partner/ Reseller/ DistributorBenchmark represents Vista Energy's residential energy products in the solar and energy sector. Vista Energy is highlighted as the brand featured in Benchmark's comprehensive 2026 Solar Sales Guide, indicating a primary and active partnership for the residential solar product line.
• Infinity EnergycoreChannel Partner/ Reseller/ DistributorBenchmark has partnered with Infinity Energy as one of the leading brands in the deregulated energy and residential solar landscape. Infinity Energy products are offered through Benchmark's direct sales network.

Scale indicators9 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Vivint Solar (now Sunrun): Sunrun acquired Vivint Solar in 2020, combining two of the largest US residential solar direct-sales organizations. Comparable to Benchmark in that both rely on in-home and door-to-door solar sales forces and partner with financing providers, though Sunrun operates at vastly larger scale and is publicly traded.
• Vivint Smart Home: Vivint is a large direct-to-home sales organization selling residential smart home and security systems via in-home consultations. Comparable to Benchmark because both rely on field sales reps with multi-product offerings and recurring commissioning structures.
• ADT Inc. ADT sells residential security and home services through door-to-door and in-home sales reps. Comparable to Benchmark on the D2D/in-home distribution model and on selling bundled home-improvement products, though ADT's scale is national and it owns the underlying security product.
• Direct Energy (NRG Energy): Direct Energy is one of North America's largest retail electricity and natural gas providers, selling through both digital and door-to-door channels. Comparable to Benchmark's partner brands (Just Energy, SFE Energy, Vista Energy) as a deregulated-energy supplier that uses external D2D agencies for residential customer acquisition.

Direct peers

• Freedom Forever: Freedom Forever is a US residential solar installer that built a large direct-sales force of independent contractors and regional dealers. Closely comparable to Benchmark on the multi-state residential solar D2D model with an independent-distributor sales channel.
• Momentum Solar: Momentum Solar is a regional residential solar installer using a direct, in-home sales force across multiple US states. Comparable to Benchmark on door-to-door/in-home solar distribution and on hiring career sales reps with uncapped commission structures.
• Inspire Clean Energy: Inspire sells residential solar and clean energy plans via door-to-door and remote sales teams across multiple US states. Closely comparable to Benchmark on multi-state residential clean energy D2D and on representing subscription/contract-based products from third-party suppliers.
• Trinity Solar: Trinity Solar is one of the largest US residential solar installers with a multi-state direct-sales force including independent sales representatives. Comparable to Benchmark on residential solar D2D distribution and on a multi-state independent-rep model.
• Solar Pros (formerly known as ADT Solar / Sunpro Solar): Solar Pros is a multi-state residential solar installer operating a large in-home/door-to-door sales force under an independent-dealer structure. Comparable to Benchmark on the residential solar D2D sales motion and on partner-style contracting with regional sales leaders.

Others

• Just Energy: Just Energy is both a current Benchmark partner brand and a Canadian-founded retail energy provider that historically built its US footprint through independent D2D agencies like Benchmark itself. Comparable as the archetype of the partner-brand counterpart that Benchmark's reps represent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/benchmarkgoc
• LinkedInlinkedin.com/company/benchmark-group-of-companies-llc
• Instagraminstagram.com/benchmarkgoc
• Xx.com/benchmarkgoc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Benchmark Group of Companies