What PPS (Formerly Pete’s Pro Shop) does

PPS (Formerly Pete's Pro Shop) is a privately held UK retailer specializing in tenpin bowling equipment, operating as an e-commerce storefront at petesproshop.co.uk. The company was founded in 1987 inside Peterborough Bowl and previously operated physical pro shops at Lakeside Superbowl in Peterborough (2002) and an industrial unit in Bretton, Peterborough (November 2006), before transitioning to an exclusively online model in July 2017. Its registered office is at Unit 4 Cottage Lane Industrial Estate, Swannington Road, Broughton Astley, LE9 6TU.

The product catalog covers the core tenpin bowling equipment stack — bowling balls (polyester, urethane, and reactive types), bowling bags (single, double, triple, and four-ball formats plus roller and tote variants), and bowling shoes (men's, women's, and youth) — alongside an extended range of accessories and consumables including gloves and wrist supports, grip products, towels, tape, cleaners and polishers, ball maintenance equipment, hand care products, clothing, gifts, novelties, and award badges. The assortment is sourced from third-party manufacturers and brands such as 900 Global, Brunswick, Columbia 300, Dexter, DV8, Ebonite, Hammer, KR Strikeforce, Motiv, Pro Bowl, Pyramid, Radical, Roto Grip, Storm, and Track. Pricing is unit-based with product prices ranging from approximately £0.95 for basic keychains to £166.95 for professional ball maintenance systems, and a flat £5.50 UK shipping charge; international shipping is available to the Channel Islands, Europe, and the United States with rates calculated at checkout.

The business model is direct-to-consumer e-commerce with a one-time-purchase revenue stream, targeting individual bowlers (primary), bowling leagues and teams (secondary), and bowling centers (secondary). Marketing is conducted primarily through the online catalog and a single [email protected] contact channel; there are no disclosed partnerships, no management team bios, no funding history, and no proprietary technology. The company is small (1–10 employees), privately held, and operates as a specialist niche retailer competing against brand-direct DTC sites and broader sporting goods e-commerce platforms.

Name

PPS (Formerly Pete’s Pro Shop)

Legal name

PPS

Website

https://petesproshop.co.uk

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

PPS (Formerly Pete's Pro Shop) is a UK-based, online-only retailer of tenpin bowling equipment — balls, bags, shoes, clothing, and accessories — founded in 1987, serving individual bowlers, leagues, teams, and bowling centers across the UK, Channel Islands, Europe, and the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Carthage

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales: One-time product sales through e-commerce, selling bowling equipment and accessories from multiple brands including bowling balls, bags, shoes, clothing, and general accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

PPS (formerly Pete's Pro Shop) is an exclusively online retailer of tenpin bowling equipment and accessories, founded in 1987 and operating from Broughton Astley, Leicestershire. The company sells bowling balls (Polyester, Urethane, and Reactive), bowling bags, bowling shoes, bowling clothing, and a wide range of bowling accessories from major brands including Storm, Brunswick, Hammer, Ebonite, Roto Grip, Motiv, 900 Global, and others. Orders ship UK-wide with a flat £5.50 postage charge, and international shipping is available to Channel Islands, Europe, and the United States.

Product overview

PPS (Formerly Pete's Pro Shop) is an online-only bowling equipment retailer offering a comprehensive range of tenpin bowling products. The core offerings include bowling balls (Polyester, Urethane, and Reactive types from major brands), bowling bags (various sizes and styles including roller bags), and bowling shoes (men's, women's, and youth). The product portfolio extends to accessories including gloves, wrist supports, grip products, towels, tape, cleaners, and ball maintenance tools. Clothing offerings encompass bowling shirts and ladies wear from brands like Brunswick, Ebonite, Storm, and Motiv. The company also offers gift items, novelty products, and award badges for bowling achievements. Founded in 1987, the company operates exclusively online since July 2017.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Brunswick Bowling Products: Brunswick is a major bowling equipment manufacturer that sells balls, bags, and shoes directly to consumers alongside its wholesale channels. As a brand carried by PPS, Brunswick represents both a key supplier and a competitive incumbent threat via its DTC channel.
• Storm Products: Storm is a leading bowling ball manufacturer that increasingly sells direct to consumers via its own website, bypassing retailers like PPS. It is a key brand supplier to PPS but also a competitive channel for the same end consumer.

Others

• Amazon: Amazon is a general online marketplace listing bowling equipment from multiple brands and third-party sellers, competing with PPS on price, selection, and shipping speed. It does not specialize in bowling but exerts significant competitive pressure on specialist retailers like PPS.
• eBay: eBay is a general online marketplace that hosts new and used bowling equipment from multiple sellers, offering bowlers an alternative channel with wide selection and competitive pricing. It is adjacent rather than directly competitive but pressures specialist retailers on price discovery.

Direct peers

• Bowling.com: Bowling.com is an online bowling equipment retailer carrying a broad catalog of bowling balls, bags, shoes, and accessories across multiple major brands, serving the same consumer-bowler customer as PPS through e-commerce.
• A1 Bowling: A1 Bowling is a UK-based bowling equipment retailer offering balls, bags, shoes, and accessories online, directly competing with PPS for UK bowlers. It is a geographically focused peer with similar product breadth and customer base.
• BowlersMart: BowlersMart is a large US-based multi-brand bowling equipment retailer operating both physical pro shops and a comprehensive online store across balls, bags, shoes, and accessories. It is the most direct international comparable to PPS, sharing the multi-brand specialist DTC model.
• ProBowlerShop: ProBowlerShop is an online bowling retailer specializing in balls, shoes, bags, and accessories across major bowling brands. It targets the same consumer and league bowler segments as PPS.
• Just Bowling: Just Bowling is an online bowling equipment specialist retailer offering multi-brand bowling balls, shoes, bags, and accessories. It is a direct comparable to PPS in the e-commerce-first, multi-brand bowling equipment niche.
• BowlerX: BowlerX is an online multi-brand bowling retailer specializing in balls, shoes, bags, and accessories, with international shipping. It directly competes with PPS in the online bowling equipment category for consumers across Europe and the US.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/petes-pro-shop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PPS (Formerly Pete’s Pro Shop)