Thuisafgehaald

Name

Thuisafgehaald

Legal name

Stichting Thuisgekookt

Website

https://thuisgekookt.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Community Meal Services

NAICS

Community Food Services (62421)

akta.pro primary industry

Meal Preparation & Nutrition Support (Non-Medical) (HSABAAAC)

Keywords

• Community meal service
• Meal matching platform
• Volunteer home cooking
• Social meal support
• Neighbourhood meal delivery

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Municipal subsidies: 36 municipalities across the Netherlands subsidise the Thuisgekookt Foundation to cover the costs of matches made in their municipality. The subsidy enables free or low-cost meal services for residents who cannot afford the cost price of ingredients.
2. Donations from individuals and companies: One-time and monthly donations from individuals and corporate partners. Donations to the ANBI-registered foundation are tax-deductible for private individuals and businesses. A charitable giving agreement (periodieke schenking) makes regular donations fully tax-deductible.
3. Meal cost contribution: Meal recipients pay only the cost of ingredients (€3–€6 per meal) plus 10% commission to the foundation. This cost-recovery model keeps meals affordable for vulnerable groups while generating a small revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels13 records

Core offering

The Thuisgekookt Foundation operates a community-based social meal service that matches individuals who are (temporarily) unable to cook for themselves with volunteer home cooks in their neighbourhood. Volunteer cooks prepare fresh meals once or twice a week and the recipient only pays for the cost of ingredients (€3–€6) plus a 10% commission, with personal matchmaking, trial meals, and ongoing support included. The service is delivered digitally (matching via thuisgekookt.nl) and physically (hand-delivered or picked up meals).

Product overview

Thuisgekookt Foundation operates a community-based social meal service platform that connects vulnerable individuals unable to cook for themselves with volunteer home cooks who prepare fresh, affordable meals. The core offering consists of a Social Meal Service with integrated Home Cook Matching for personalized pairing, supplemented by optional Meal Delivery, a Recipes to Share content platform, and Donation tools. The organization serves municipalities across the Netherlands with a focus on 36 priority areas in 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Meal Service A community-based meal matching service that connects vulnerable individuals who cannot cook for themselves with volunteer home cooks who prepare fresh meals once or twice weekly. The service includes personal matchmaking, meal delivery or pickup coordination, and ongoing support. Meal recipients only pay the cost of ingredients (€3–€6) plus a 10% commission.
• Home Cook Matching Personalized matchmaking service that pairs meal seekers with volunteer home cooks based on geographic proximity (within ~1.5 km), dietary preferences, and personal compatibility, including introductory meetings and trial meals conducted by matchmakers.
• Meal Delivery Service Optional meal delivery by home cooks who bring freshly prepared meals warm to recipients' homes, providing an additional layer of convenience and social contact for those unable to pick up meals.
• Recipes to Share A curated collection of shareable recipes from home cooks, organised by cuisine type and dietary restrictions, designed to inspire volunteers and facilitate the preparation of extra portions for neighbours.
• Digital Collection Box (Collectebus) Online fundraising platform allowing supporters to create personal digital collection pages for events or personal milestones, with integrated social sharing capabilities.
• Donation Platform

Quantifiable outcome

• 3,249 new matches made in 2025, connecting neighbours sustainably
• +9 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• Municipality of AltenacoreOthers · 1 January 2026The municipality of Altena subsidises the Thuisgekookt Foundation to provide social meal services to residents who cannot cook for themselves. In return, Thuisgekookt provides meal matching, reduces healthcare costs, and supports independent living in the municipality.
• Municipality of AmstelveencoreOthers · 1 January 2026Municipality of Amstelveen subsidises Thuisgekookt as part of its social welfare and prevention strategy. 99+ home cooks active in the municipality.
• Municipality of ApeldoorncoreOthers · 1 January 2026Municipality of Apeldoorn subsidises Thuisgekookt. 171+ home cooks active across Apeldoorn and surrounding villages including Beekbergen, Loenen, Uddel, and others.
• Municipality of BredacoreOthers · 1 January 2026Municipality of Breda subsidises Thuisgekookt as part of its community well-being initiatives. 161+ home cooks active in the municipality.
• Municipality of BurencoreOthers · 1 January 2026Municipality of Buren subsidises Thuisgekookt, serving its rural community of close-knit village centres. 18+ home cooks active in the municipality.
• Municipality of De Ronde VenencoreOthers · 1 January 2026Municipality of De Ronde Venen subsidises Thuisgekookt, covering villages including Mijdrecht, Vinkeveen, Abcoude, and Wilnis. The service aligns with the municipality's community spirit values.
• Municipality of DelftcoreOthers · 1 January 2026Municipality of Delft subsidises Thuisgekookt. 222+ home cooks active in the municipality, serving neighbourhoods including Tanthof, Voorhof, Buitenhof, and the city centre.
• Municipality of Den Haag (The Hague)coreOthers · 1 January 2026Municipality of Den Haag subsidises Thuisgekookt as part of its strategy to address loneliness and support vulnerable residents in the international yet community-oriented city.
• Municipality of Den HeldercoreOthers · 1 January 2026Municipality of Den Helder joined Thuisgekookt in 2026 and subsidises the service to bring hot meals and social contact to residents.
• Municipality of Den Bosch ('s-Hertogenbosch)coreOthers · 1 January 2026Municipality of Den Bosch subsidises Thuisgekookt as part of its community well-being strategy, serving neighbourhoods in the city and surrounding areas including Nuland, Rosmalen, and Vinkel.
• Municipality of DoetinchemcoreOthers · 1 January 2026Municipality of Doetinchem subsidises Thuisgekookt, serving the Achterhoek region including Doetinchem, Wehl, and Gaanderen.
• Additional 22 municipalitiescoreOthers · 1 January 2026Additional focus municipalities in 2026 include: Eemsdelta, Enschede, Gooise Meren, Haarlemmermeer, Heerde, Heerenveen, Heerlen, Hilversum, Katwijk, Leiden, Leidschendam-Voorburg, Maastricht, Middelburg, Nieuwegein, Nijmegen, Purmerend, Rijswijk, Schiedam, Tiel, Utrecht, Velsen, Vlaardingen, Woerden, Zaanstad, Zoetermeer. All 36 municipalities subsidise the service.
• PLUS SupermarketsminorGTM or Marketing PartnerPLUS has a strong focus on corporate social responsibility, local involvement, and supporting the neighbourhood. From its promise 'We take care of Good Food, the neighbourhood and for each other', it makes a positive contribution to society together with entrepreneurs and supermarket managers. Locally and nationally, PLUS partners with Thuisgekookt as part of its CSR programme.
• BoerschappenminorGTM or Marketing PartnerBoerschappen delivers fresh groceries from local farmers right to people's homes. Thuisgekookt and Boerschappen share the conviction that good food brings people together. They joined forces especially during the holiday season, combining fresh ingredients with the social meal service.
• MAGGIminorGTM or Marketing PartnerMAGGI helps people prepare delicious, affordable meals packed with fresh vegetables. MAGGI joined forces with Thuisgekookt to connect even more people, encouraging home cooks to add more vegetables to dishes and share them with neighbours.
• EkomenuminorGTM or Marketing PartnerEkomenu provides 100% organic meal boxes with seasonal dishes that meet dietary requirements. Thuisgekookt and Ekomenu agree that delicious, healthy food is good for body and mind. Ekomenu boxes are ideal for sharing with a neighbour who needs help with their meal.
• VegrominorStrategic or Co-development PartnerVegro has been the expert for borrowing, renting, and buying assistive devices for 40 years. Driven by the mission to improve quality of life, Vegro partnered with Thuisgekookt to make it easier for people who need help to continue living well, safely, and connected at home.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Olio: Food-sharing app connecting neighbours to share surplus food and household items. Comparable peer-to-peer community food model with a technology platform, though broader in scope (food + non-food).
• Too Good To Go: Surplus-meal marketplace connecting consumers with restaurants and stores to reduce food waste. Comparable in addressing food access and waste via a community-facing digital platform, though commercial and surplus-meal focused.

Regional players

• FoodCloud: Irish social enterprise connecting surplus food with charities and community groups. Comparable European nonprofit community-food model with a tech platform, primarily operating in Ireland.
• FareShare: UK charity redistributing surplus food to community organizations addressing hunger. Comparable nonprofit community-food model focused on redistribution, primarily operating in the UK rather than the Netherlands.
• Restos du Coeur: French nonprofit providing free meals and food aid to people in poverty. Comparable European nonprofit offering community-based food support, primarily operating in France rather than the Netherlands.

Others

• Buurtzorg: Dutch community-based home-care organization pioneering neighborhood-level care delivery. Comparable as a Dutch nonprofit model using community networks to deliver social support, though focused on nursing rather than meals.

Broad incumbents

• Caritas International: International Catholic confederation of relief and social service organizations, including meal and food assistance programs. Comparable as a broad-porter charity addressing food poverty and social support across multiple countries.
• Meals on Wheels America: National US nonprofit network delivering meals to seniors. Comparable mission of providing meal support to vulnerable elderly populations, though institutional/volunteer rather than community-peer-to-peer in delivery model.

Direct peers

• Stichting Voedselbank: Dutch Food Bank Foundation — the largest Dutch nonprofit distributing food to people in financial hardship. Comparable as a non-profit community food service addressing food insecurity for vulnerable Dutch residents.
• Tafeltje Dekje: Dutch institutional meal delivery service for elderly and vulnerable residents who cannot cook for themselves. Direct competitor referenced explicitly in Thuisgekookt's own value proposition as the institutional alternative whose community-led, peer-to-peer model differentiates against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCYzMazH-n0hx2GObF5jD2VQ
• Facebookfacebook.com/ThuisgekooktNL
• LinkedInlinkedin.com/company/thuisgekookt
• Instagraminstagram.com/thuisgekookt
• Pinterestnl.pinterest.com/thuisgekookt
• Xx.com/thuisgekookt

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thuisafgehaald